A Case Study presented at SALESmanago in Krakow to focus on the advantages of marketing automation in increasing sales conversion.

1. Good
Afternoon
My name is João Patrício
Thank you for the invitation to be here with you.

2. ConversionsNeeds Learning

3. 1.
I’ll be back!
The return of the personalization

4. Marketing:
It’s all about
needs

5. Remember the old man in
the old grocery store?

6. He remembered all his
client names, tastes and
needs…
And do you ever
thought he could
someday say:

7. Well…
He’s back!
The new age of
business one-to-one

8. 2.
The power of
attraction
From ‘needs’ to conversions

9. Leads
Conversions
Transactions

10. Let’s take a look for a
webhosting web site in Brazil
What happens if we attract more…
👉 Traffic 7000
👉 Buyers 2%
= 140
👉 Products by customer 1,5
Average ticket 190R$
Sales value R$39.900
→ Traffic 8400
→ Buyers 2,4%
= 202
→ Products by customer 1,8
Average ticket 190R$
→ Sales value R$68,950
+ 20%
Increase + 72%

11. Tools we used
👉 Traffic SEO
👉 Buyers Pop-up cupons
👉 Products / customer
Abandoned Cart Recovery
To increase… 👉
Google Adwords
Facebook Ads
Dynamic Email Marketing
Segmentation Matrices

12. 3.
Learning to teach
How to use Marketing Automation

13. The big
challenge

14. Enlighten the future, demystifying the cutting
edge of digital marketing.
Marketing automation made easy.

15. Marketing automation doesn't have to be
intimidating.
Learn to teach our customers

16. Create and execute marketing automation campaigns using
SALESmanago marketing automation tools.
Let’s go
for it!

17. Thank you
for your
time!
Please feel free to write to me:
You can find me at joaopatricio@globalnation.com