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Deal Of The Day A New Service On The Matchbin Platform April 2010
Product Overview Eachday a business willbefeatured in the business directory with an offerthatis‘ridiculouslyhuge’ and impossible to say no to.
The Deal Has to be HOT!!! ,[object Object]
Beyond 50% it’sat the advertiser’sdiscretion, but remember…The success for the advertiser and the ongoingsuccess of the program depends on the deals beingHOT!
But the key to the unique value….
A Threshold Minimum ‘Offer not validuntil_xxx_numbersold’ ,[object Object]
Createsurgency, user-sharing of the offer, and impulse buying,[object Object]
A Surge of New Clients in the Door
HugeVisibility and Exposure for The Business
No Up-Front Cash Expense
A Bump in Cash-Flow,[object Object]
Happy and thrilledadvertisers
IncreasedTraffic and Higher Return Frequency To Your Site
Easy Introduction to Platinum Web Site Sale and other Matchbin platform services
Viral & Social Media BuzzEvery Promotion Day!,[object Object]
Can I Make Money with This? Your Client Agrees to Offer a $40 deal. 70 people buy the deal 70 X $40 = $2800 Your Client keeps $1400 Your Revenue = $630
Can I Make Money with This? Your Client Agrees to Offer a $59 deal. 200 people buy the deal 200 X $59 = $11,800 Your Client keeps $5,900 Your Revenue = $2,655
Promotion The success of the program depends on promotion. ,[object Object]
RunPrintAds
Highlight on Existing Web Sites and Offers
Utilize Email Databases,[object Object]
Revenue Scenario #1 Joe’s Pizza Offers $40 gift card for $20 In order to makeitworthithe sets the thresholdat 40 65 people purchase the deal 65x20=$1300 Business OwnerKeeps 50% … = $650

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Deal Of The Day 2010 04 09

  • 1. Deal Of The Day A New Service On The Matchbin Platform April 2010
  • 2. Product Overview Eachday a business willbefeatured in the business directory with an offerthatis‘ridiculouslyhuge’ and impossible to say no to.
  • 3.
  • 4. Beyond 50% it’sat the advertiser’sdiscretion, but remember…The success for the advertiser and the ongoingsuccess of the program depends on the deals beingHOT!
  • 5. But the key to the unique value….
  • 6.
  • 7.
  • 8. A Surge of New Clients in the Door
  • 9. HugeVisibility and Exposure for The Business
  • 11.
  • 13. IncreasedTraffic and Higher Return Frequency To Your Site
  • 14. Easy Introduction to Platinum Web Site Sale and other Matchbin platform services
  • 15.
  • 16. Can I Make Money with This? Your Client Agrees to Offer a $40 deal. 70 people buy the deal 70 X $40 = $2800 Your Client keeps $1400 Your Revenue = $630
  • 17. Can I Make Money with This? Your Client Agrees to Offer a $59 deal. 200 people buy the deal 200 X $59 = $11,800 Your Client keeps $5,900 Your Revenue = $2,655
  • 18.
  • 20. Highlight on Existing Web Sites and Offers
  • 21.
  • 22. Revenue Scenario #1 Joe’s Pizza Offers $40 gift card for $20 In order to makeitworthithe sets the thresholdat 40 65 people purchase the deal 65x20=$1300 Business OwnerKeeps 50% … = $650
  • 23. Revenue Scenario #2 GoClean Car Wash Offers 4 car washes for $10 ($40 value) In order to makeitworthithe sets the thresholdat 25 80 people purchase the deal 80x10=$800 Business OwnerKeeps 50% … = $400
  • 24. Facts on Pre-PurchasedCertificates The National Retail Federation estimates that redeemed purchases are typically15% above the value of the gift card/certificate Other pre-purchase options report that customers spend 60 percent more than the value of the purchase.
  • 25. Revenue Scenario #3 Spinal Care ChiropractorOffers a free adjustment and 60 min massage for $89 ($300 value) In order to makeitworthithe sets the thresholdat 30 80 people purchase the deal 80x89=$7120 Business OwnerKeeps 50% … = $3560
  • 26. How to Sell the Deal Target Advertiserswhoalready have Platinum or Gold Listings in the Directory, as well as Platinum site candidates and otherprovencategories Help themformulate the specialoffer Solidify the Fine Print Pick a date Collectany content needed (verylittle!)
  • 27. Advertiser Options Minimum Threshold Expiration Date (6 monthrecommendation) Limits for Deal Usage Display basic company info Link to Platinum Listing
  • 28.
  • 29. Certain Days of the Week
  • 30. Not valid w/ otheroffers
  • 32.
  • 33. Can I Make Money with This? Your Client Agrees to Offer a $130 deal. 500 people buy the deal 500 X $130 = $65,000 Your Client keeps $32,500 Your Revenue = $14,625 …for one day
  • 34. Rollout Plan Timing Assignments Action Items