This is case study of a design solution created in 48 hours where the team wanted to solve s social problem: "how might we enable underprivileged teenagers make better education and career choices." This was done as part of Global Service Jam 2018, in Pune, India. The presentation talks about the methodology, time spent at each stage of the design process & outcome. It also includes a few hacks that may be helpful in a "designathon".

1. Case Study:
Design in 48 hours
48 hours to uncover and solve a “Yes, No, Maybe” problem at GSJam, 2018.
Namah Pandey
Design in 48 hours

2. This is case study of a design solutioncreated in 48 hours as part
of Global Service Jam 2018, in Pune, India.
The team wantedto solve a social problem. The problem
statement they chose: "how might we enableunderprivileged
teenagers in India, make bettereducationand career choices."
The presentationtalks about the methodology, time spent at each
stage of the design process & outcome.
It also includes a few hacks that may be helpful in a "designathon".
About the deck Namah Pandey
Design in 48 hours

3. 9th March, 2018
5:30 pm
11th March, 2018
3:00 pm
@ThoughtWorks, Pune, India
Global Service Jam
YES. NO. MAYBE.
Theme for 2018
Namah Pandey
Design in 48 hours

4. Communicate purpose & goal
Before we start, communicate goalsof the 48 hour
designathon. Inform participantsabout the methods and
outcomes of design thinking for problem solving.
What is “design thinking”?
What is end result or end state?
piece of code, paper sketches?
art work, models, flowcharts…??
Who will guide, whom to ask for help when stuck??
Availabilityof designer with experience in design sprints is a plus.
Namah Pandey
Design in 48 hours

5. Design thinking methods
All design methodologies, in principle,focus on people. Understand people, identify problems, pick
one problem & builda solution, take it back to people and check if the solution is solving the
problem. Key is solving one problem at a time.
Google Design Sprints
Source: Medium
IBM Design Thinking
Source: IBM
Design Thinkingby Stanford d. School
Source: Medium
Namah Pandey
Design in 48 hours

6. The basic idea
Test the solution with people.
If it works, make it better; if it doesn’t, then start over again.
Focus expansion Focus convergence Focus expansion Focus convergence
Understand people and
their context
Identify problems.
Focus on one problem
Brainstorm, ideate.
Find solutionsfor
that one problem
Build one tangible solution.
Sketches, piece of code,
framework, process,
template, anything…
Namah Pandey
Design in 48 hours

7. The team
Amol, code Namah, design Akhilesh, business analysis
Namah Pandey
Design in 48 hours

8. Identifyingfocus area
Duration: 4 hours(6 pm to ~10 pm)
We put all our “Yes, No, Maybe” moments
(our own moments of confusion) we could
think of, on the board.
Examples: “Cash or Credit Card”, “Cab or
Bus”, “MBA or MS”
Then we grouped them into categories and
put a title on each category.
Example:This is called “Education&
Career”
We wanted to solve a social problem, so
we decided to explore how
underprivilegedteenagers make education
& career choices. We tried to understand
the challenges they face in this process.
Namah Pandey
Design in 48 hours

9. Preparations before meeting people
Duration: --
Try to find communities & people to talk to, immediatelyafter identifying a focus area.
Call or meet them, tell them about the project, ask them for their time.
Try to get their time as early as possible.
The designer in the team can share the dos and don’ts of observationand interview –
like not asking leading questions, letting the people talk, being polite& encouraging etc.
Tip: Build a master-apprenticerelationship,where the people are the master and the
designers are the apprentice.
Define roles – observer, interviewer, note taker, photographer.
Be ethical, ask for permission, if people don’t permit, don’t do it.
Namah Pandey
Design in 48 hours

10. Understand people
Duration: 3 hours(10 am to ~1 pm)
Get out of the building.
Observe, interview, take notes, take pictures,
videos.
Gather as much information as possible. Be curious - ask why, how and what.
Be polite. Like an apprentice,ask them how to do things, people will tell you everything.
Namah Pandey
Design in 48 hours
48 hours is a very shorttime, especially if problem statement or
theme hasn’tbe revealed before. Somehelpful tips
- Try finding people nearby
- This is not “true” research, theidea is to collect reasonable
good data
- Fix appointments, it helps plug time leaks
- Ensurefixing follow-up meeting via phone. Ithelps if there
is any confusion later
- Ask them if they would like to join when ideating

11. Understand people… continued
Duration: 3 hours(10 am to ~1 pm)
Collect data. Stay focused.
Lots of notes
Then they looked up YouTube and showed us - “This the
how laser lights work.“
We: What do you do with your phone?
People: They showed us the apps, told us why they have it. “I
got the phone after Jio services werelaunched”
People:
“Only this guy has a smartphone. His father purchased it for him as he had taken
up a taxi driver’s job.”
“We usehis phoneto chat, music, see videos (chuckles).”
We: What do you want do next?
People: “If I study further, I cannottake a holiday. Plus I am not good at
it either. I want work. Thereis no shame in taking up any work”
“I wantto get into the business of renting out laser lights. But I need money and
permission frommy parents”
We: how would get the money?
People: Goes to his shanty, brings a newspaper and shows the classifieds columns.
“There aremany people giving loans, look here aretheir ads.”
Namah Pandey
Design in 48 hours

12. Reflect. Derive insights.
Duration: 4 hours(2 pm to 6 pm)
Back in lab -
Pull out the notes, pictures, discussion
videos.
Reflect on the conversations.
Discuss within the team.
Start putting together empathy map
The empathymap helps understand
people. It helps understandtheir needs.
Invite someone who wasn’t part of the interview to join the discussion. Encourage them to ask
questionsabout the observations& artifacts. It helpsreduce biases & understandpeople better.
Namah Pandey
Design in 48 hours
Our Empathy Map: YouTube(2:24)

13. Reflect. Identify problems.
Duration: --
Identify as many problemsas possible.
Select one problem to solve.
Namah Pandey
Design in 48 hours
“I don’t know
English”
“Funds are a
problem”
“Getting a loan for
business is difficult”
“Ads on TV and in
newspapersare useless”
“I can only study in the night,
but I don’t know where.”
“Educationsyllabusdoesn’t
focus on employment needs”
“No guidance availableas parents
are illiterate.Relativesmock.”

14. Ideate. Brainstorm.
Duration: -- hours (6.30 pm to end of day)
Use brainstormingtechniques to ideate.
- Ideate individuallythen as a group
- Don’t be judgmental
- Build on top of others ideas
- Invite other participants
- Try the “How might we…?” technique
Do not use “But then…” when talking about ideas. Use “Yes and …”
Try to include people in the ideationprocess.
Namah Pandey
Design in 48 hours
Source: Medium

15. Ideas. Lots of them.
Duration: --
Build on top of others ideas.
Gather as many ideas as possible. Avoid “But then…”
Namah Pandey
Design in 48 hours
Mobileapps
Mentorshipat
work
Weekend
education
Paid
apprenticeship
program
Videosvia
WhatsApp
Partnership
with NGOs
Meet the
experts, learn
from them
Video
conferencing
Skill
enhancement

16. Choose one Idea. Prototype.
Duration: -- (start as early as possible, complete at least 2-3 hoursbefore close
Build on top of others ideas.
All ideas are good ideas. No idea is a bad idea.
Namah Pandey
Design in 48 hours
Version 1: Prototype – only text.
Inspirations:Magnets, Chawadi or
Katta.
Version 2: Re-imaginiging the
Chawadi. Included nitty-gritties.
“Co-creation ideas” from people we
met: YouTube(1:34). We builton top
of their ideas.

17. Refine prototype.
Duration: 1 hour(2 hours before close)
Refine.
Use stories to communicate the idea.
Namah Pandey
Design in 48 hours
People who will use the Chawadi
Design the Chawadi.
Details included.
How people may use
the new Chawadi
Version 4 of our design.

18. Create pitch
Duration: 1 hour(1 hour before close)
Start pitching to colleagues. Gather feedback, improvise.
Ensure the pitch is short. Include the representative people in the narration.
Namah Pandey
Design in 48 hours
Here's how the “new
chawadi”would work:
YouTube(3:28)

19. Plan next steps
Duration: 30 mins
Test the design MVP with people.
If it didn’t happenduring the 48 hours, test it with them after the designathon. But test.
Namah Pandey
Design in 48 hours
Fine tune prototype.
Test with people.
Gather feedback, improvise or design
again.

20. And the final pitch
Duration: 15 mins (includingQ&A)
Avoidgetting defensive.
Listen to the questions, there may be insights.
Go back to the drawing board.
Namah Pandey
Design in 48 hours
Talk about the problem
How it was identified
What is the solution
That are the next steps
Q&A – seek critical feedback and solicit
advice

21. Have fun. ☺
Duration: Throughoutthe designathon
Design is fun.
Namah Pandey
Design in 48 hours
- Hats
- Masks
- Magic wands
- Superhero weapons
- Legos
- Games
- Kids
- Food & beverages
- Chocolates
- Music
- Videos
- …
Namah Pandey
https://in.linkedin.com/in/namah

22. Credits Namah Pandey
Design in 48 hours
- GlobalService Jam
- ThoughtWorks, Pune
- AdityaKarle and Dubinsky Soares – Hosts
- Amol Vyawhareand Akhilesh Saxena – My Teammates
- People of AmbedkarVasti, Dhanori,Pune, India
- ChaitanyaNadkarny –for the wonderful feedback.
Thank you so much Chaitanya.
- All participantsof GS Jam 2018.
- Kaustubh Pandey – the 9 year old designer!
Namah Pandey
https://in.linkedin.com/in/namah
Thank You
Design is fun.