American Express VP Marcy Shinder announced the launch of a new online forum called OPEN Forum aimed at bringing American Express cardmembers together and generating more business opportunities through conversations. The forum looks to bridge traditional relationship building skills with newer social media skills. Shinder invites attendees of a summit to join the beta version of OPEN Forum at openforum.com to connect and learn from each other.
Scott Roen, Vice President, Digital Marketing & Innovation, American Express, shares how the OPEN Forum community, an online destination where entrepreneurs share experiences and learn from one another, is successfully leveraging social platforms and APIs to power the user experience.
American Express OPEN: Announcing the new OPEN Forum by Scott RoenLinkedIn
Originally presented at LinkedIn's FinanceConnect:13 event in NY on 5/2/2013. Scott Roen, VP Digital Marketing & Innovation at American Express OPEN, explores the exciting re-launch of the OPEN Forum community, an online destination where entrepreneurs can share their experiences and discover what has worked for others. Learn about how OPEN leverages social platforms and APIs to power the user experience.
Salesforce Partner Marketing Power Hour - Mai Tran - February 18, 2015Eddy Perez
Join the Salesforce Partner Marketing team every Wednesday 9am-10am PT for a jam-packed hour of insight and inspiration!
Here's what we had in store for the first week:
10-Minute Marketer Insights: Customer Marketing Excellence with Mai Tran Green, Director, Customer Engagement & Marketing at Salesforce
10-Minute Q&A: Ask your best questions about Salesforce's awesome customer marketing
10-Minute Updates: A few insights to help you be an in-the-know Salesforce ecosystem marketer
10-Minute App Reviews: Live reviews of 2-3 AppExchange listings (apps or services)
20-Minute Open Q&A: Open forum for partner marketing-related questions - if we don't have an answer, we'll find it and follow up
Who is Mai Tran Green?
@maitran, in/maitran
Scott Roen, Vice President, Digital Marketing & Innovation, American Express, shares how the OPEN Forum community, an online destination where entrepreneurs share experiences and learn from one another, is successfully leveraging social platforms and APIs to power the user experience.
American Express OPEN: Announcing the new OPEN Forum by Scott RoenLinkedIn
Originally presented at LinkedIn's FinanceConnect:13 event in NY on 5/2/2013. Scott Roen, VP Digital Marketing & Innovation at American Express OPEN, explores the exciting re-launch of the OPEN Forum community, an online destination where entrepreneurs can share their experiences and discover what has worked for others. Learn about how OPEN leverages social platforms and APIs to power the user experience.
Salesforce Partner Marketing Power Hour - Mai Tran - February 18, 2015Eddy Perez
Join the Salesforce Partner Marketing team every Wednesday 9am-10am PT for a jam-packed hour of insight and inspiration!
Here's what we had in store for the first week:
10-Minute Marketer Insights: Customer Marketing Excellence with Mai Tran Green, Director, Customer Engagement & Marketing at Salesforce
10-Minute Q&A: Ask your best questions about Salesforce's awesome customer marketing
10-Minute Updates: A few insights to help you be an in-the-know Salesforce ecosystem marketer
10-Minute App Reviews: Live reviews of 2-3 AppExchange listings (apps or services)
20-Minute Open Q&A: Open forum for partner marketing-related questions - if we don't have an answer, we'll find it and follow up
Who is Mai Tran Green?
@maitran, in/maitran
BlogWell New York Social Media Case Study: American Express, presented by Pep...SocialMedia.org
American Express' VP, Digital Marketing & Social Media Development, Pepper Roukas, shares how American Express is leveraging cause marketing in social media to connect with Cardmembers and potential customers.
Advertising is just pretty pictures in magazines. World leaders need perspective, insight and solutions as they tackle the global challenges of the 21st Century, not pretty pictures. Media or events targeted at world leaders can be resourced - not by 'ad sales', but by marketing content partnerships to solution-providers and thought-leaders. My Partnership Marketing methodology has secured nearly £50 million in sponsorship revenue, and helped to fund dozens of publications, events and websites.
The Best in Financial Services Content MarketingNewsCred
NewsCred's “Trends + Trendsetters” guides aim to educate marketers on trends, opportunities and content strategies that best-in-class brands are utilizing to engage their audiences. In this guide, we’ll take a look at content marketing in the financial services industry -- specifically American Express's OPEN Forum and First Round Capital's The Review.
BlogWell New York Social Media Case Study: American Express, presented by Pep...SocialMedia.org
American Express' VP, Digital Marketing & Social Media Development, Pepper Roukas, shares how American Express is leveraging cause marketing in social media to connect with Cardmembers and potential customers.
Advertising is just pretty pictures in magazines. World leaders need perspective, insight and solutions as they tackle the global challenges of the 21st Century, not pretty pictures. Media or events targeted at world leaders can be resourced - not by 'ad sales', but by marketing content partnerships to solution-providers and thought-leaders. My Partnership Marketing methodology has secured nearly £50 million in sponsorship revenue, and helped to fund dozens of publications, events and websites.
The Best in Financial Services Content MarketingNewsCred
NewsCred's “Trends + Trendsetters” guides aim to educate marketers on trends, opportunities and content strategies that best-in-class brands are utilizing to engage their audiences. In this guide, we’ll take a look at content marketing in the financial services industry -- specifically American Express's OPEN Forum and First Round Capital's The Review.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
INTRO: As I thought about what talk about with you today about the journey of OF, it occurred to me that the path we’ve been on with OF and the discovery we’ve had in evolving it over the past few years, in many ways parallels mine and everyone’s personal journey with social media . as i go through the case study, i’m going to talk about the success points and learnings ... and what you’ll see is that there is an inflection point when OPEN Forum “found it’s voice” just as for many of us, there is an inflection point with social media when we find our voice
just to illustrate what i’m talking about with the finding its voice parallels the personal experience many have with social media. For eg, I’ll never forget day found my voice. Month posting. Sunday am– NY Vintage Wines, Waterworks had closed. Kings Road Home ..looking for furniture forever... wondered why never knew this place - how send others there...…tweeted with the address and endorsement. Twitter for me was personal not business, but what my passions professional/personal came together online. My voice = drive business to the small businesses I love. Surprised little Tweets turned into big conversations & how inspirational participating become for me personally. little background on us... Me w/ Amex15 yrs, 3 w/ OPEN. OPEN = dedicated exclusively to entrepreneurs. What makes us d ifferent is fierce commitment to helping customers grow. Their growth is our growth.
OPEN FORUM = one way deliver promise helping CMs grow. core insight: Conversations can generate and DO generate more business for our CMs. in reality small business owners invented social networking – they’ve been doing it long before any of us had a phrase for it. And OPEN Forum started with these conversations 6-7 years ago ... long before we thought to put it online. EG, Rebecca Cenni of Atrium Staffing, reinvent business model after industry suffering Q4 . dinner parties /conversations disparate business owners = access to 10’s mm’s $ new business.
What we learned offline is now our basic premise -- that amazing things happen when we bring our CM’s together – M3, WPO, WIPP, Meetup, Score = insights to online platform . offline = platform for online... II. CASE STUDY interesting story OF start 2007.
Slide 5: YESTERDAY (Original OF) Original OF (baby picture)… video feed to scale event series, ITEM (industry icon panel/practical advice) added a l ive chat hosted SS & John Jantsch, Duct Tape. what to expect ? say negative things? … big company, so this experiment required a lot of input from a lot people. event fantastic –LA Film Festival. chat a lot clunky -- due to tech glitches. But insight was “magic”. viewers weren’t just talking about the event– coming together in convo online …as in LA were coming together in convo offline. So decided build on learnings / invest in OF. uploaded video interviews SB stories ITEM eg Seth Godin, Sean Parker, Jimmy Wales, other proprietary content. discussion boards for connections platform there, but something lacking –conversation starter. KEY LEARNING . 2 roads could have taken … stay course or adjust based on insights. … OF hadn’t completely found its voice step back, abandoned connections until could do right. focused on curating great content . Content as a spark for conversation. terrific talent– Guy , Anita, John, Scott. diversity of content / prominent thought leaders-- the convos took off. site grew.
Slide 6: OCT 1, 2008 Another moment of pure “magic” 9/30, 2008 climate financial uncertainty. On phone w/ several SB Advocacy programs … sb across US few resources to navigate the financial situation. Partners wanting to get members info to navigate “credit crisis” in that moment, our CMs needed info and resources to make sense of things, and we needed to respond . over the course of eve – I’ll never forget it … 2 nd night Rosh Hashanah –team worked overnight for the New Economy section-- tools, resources and connections to navigate the new world economy. first article JB “ As the World Turns – Inside Out ” 4:14am October 1st. Anita Cambell followed shortly there after 715 am with “It's: "'m honored! It's: "None of Us is an Island: Why Small Business Owners Like Me Want a Credit Rescue Plan" " . felt like we did something important—and community confirmed that.
Slide 7: TODAY 2.0 Distribution took off – twitter, facebook, … Page views Q4 > 600,000 blogs alone traffic +650% to ~ 200k uniques/mo. IAB's MIXX Award 08, Webby Honoree Best Biz Blog 09 and B2B Top Brand. III. TRANSITION LOOK FORWARD Since then, I’ve started blogging re resilient entrepreneurs / personal convos + of submits. Seth Godin “Everyone should blog. Not for broadcast but to organize thoughts –Blogging is for yourself ”. Touched me as mkter, would pass on that advice helped me express v alues of amex open – all inspired by resilient entrepreneurs . And experiences given new insights about how to help business owners better use social media to grow.
Slide 8: OUR MISSION ANOTHER MAGIC INSIGHT : OUR CMs have High relationship IQ but a low social media IQ …. EG Steamy Corn . Loved owner. Tweeted few weeks ago. Saw him last Fri - set up Twitter…handle his hard to spell name. How bout @steamycorn? Brilliant! b. … OPEN Forum’S MISSION IS TO BRING THE TWO INTO EQUALIBRIUM. bring through learning curve to leverage social media to grow their businesses.
Slide 9: ANNOUNCING ANNOUNCEMENT: With insights latest incarnation officially announcing publicly FOR THE FIRST TIME here New OF wider selection of topics …content from current site, + new content , contributors , videos , tools .
Slide 10: HTTP//: OPENFORUM heart of site “Connectodex”. virtual rolodex of credentialized Owners to connect companies to do business with. Also Profiles- mkt business . Easy to use / pretty excited about . hear what CM’s of them think about it - (PLAY VIDEO) IV. excited about the exchange of ideas and expertise that will take place in the weeks, months, years ahead on OPEN Forum.
Slide 11: INVITATION With today’s announcement want to invite you to participate in beta. Mention that beta behind amex firewall so need Biz Card and Userid/password to manage card acct on line to get started.
Slide 12: JOIN THE CONVERSATION I hope that you will join me, Christian Carlson of Kings Road Home, and others on OPEN Forum to continue the conversation – jump in, get started, and let’s learn together