This document summarizes a case study research on the effectiveness of computer-based training at Falcon Insurance Company. It employed a single case study research strategy and added a longitudinal dimension to increase usability and show how employees develop over time. Multiple methods of data collection like questionnaires and interviews were used to gather comprehensive data and answer research questions. Potential threats to reliability from participant and observer error/bias were minimized through confidential questionnaires and no retribution for answers. Threats to validity from testing and instrumentation effects were reduced by not directly announcing measurement and using results across employee groups with ambiguity about causal direction.

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NUML UNIVERSITY OF MODERN
LANGUAGES ISLAMABAD
Subject: - Research Methodology
Submitted to- Mr. Muhammad Nawaz Qaiser
Submitted By Areeba Naeem
System ID: - Numl-S20-15000
Class: - M Com
Dept.: - Management Sciences
Submitted Date: - 03-09-2020

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Case A4
The Effectiveness of computer – based training at Falcon
Insurance Company
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Q1) Which type of research strategy is employed in this study?
Ans: - The types of research strategies employed in research are:-
1. Practitioner-researcher strategy
2. Single case study
3. Survey
4. Experiment
Q2) What are the benefits of adding longitudinal dimension to this research?
Ans: - The longitudinal dimension increased usability of this research and made the data that
was gathered used to be used in real world, it also showed how employees are developed
under circumstances of the search.
Q3) What are the benefits of using multiple methods of data collection?
Ans: - Using multiple methods of data collection helps in collecting data and it also help in
answering questions that were asked at beginning of the research, and another reason is for
its ability for widening the angels during which research is conducted.

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Q4.)
a) What threats to reliability are inherent in the research design?
Ans:-There are four main threats to reliability:
1. Participant error
2. Participant bias
3. Observer Error
4. Observer bias
b) How many these be overcome?
Ans:- Probability of participant error is low in this case as questionnaires were designed And
delivered in such The probability of participant error is low in this case because the
questionnaires were designed and delivered in such how to provide objective results.
Participant bias could also be viewed as inherent within the research design because the
participants may answer the questions as anticipated. All of them were required to end the
CBT by the top management. Therefore, they may feel as if obliged to pretend to do it
successfully.
However, the researcher found the only possible answer made these questionnaire results
confidential. Moreover, the director may have announced that the target data is important to
the company which there would be no retribution for the “wrong” answers. The probability
of the researcher error is low because the researcher draws her conclusions and results on the
statistical and questionnaire data which wil be checked.

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Q 5)
a. What threats to validity are inherent in the research design?
Ans: Testing is one of the threats inherent within the research design. The participants knew
that their achievements in completing CBT will going to be measured at the end of the
research, so they could apply more efforts than they might otherwise.
b. How may these be overcome?
Ans: This threat could also be overcome if the researcher doesn’t announce direclty that the
participants will need to answer questionnaires and go through interviews. Instrumentation is
another threat inherent in research design because it is not quite clear how the results
obtained on the idea of those employee groups’ also be useful for overcoming this threat. The
ambiguity about causal direction is present within the research design in small amount as
well.
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