This document discusses Apple's competitive advantages in the PC industry including its technology and innovation leadership as well as effective distribution and sales strategies. It then examines Apple's initial iPhone strategy and reasons for changing that strategy, concluding with potential strategies for entering the Indian market.

2. Competitive Advantages

3. Low High Low Very High

6. PC Industry

8. Apple’s Mac Business

9. Technology and Innovation

10. Distribution and Sales

11. Threats & Competitors

13. I-Phone: Initial Strategy

15. Reasons for change in strategy

16. Strategies for India