Case Study 5-The CyberTracker & The Protection of Computer Programs

1. Case Study 5-The CyberTracker & The
Protection of Computer Programs
COLLEGE OF ENGINEERING
CE308-INTELLECTUAL PROPERTY
SUBMITTED BY: LIBOR, JUBILYN G.
OSORIO, EVAN JAMES F.
PARCUTELA, EMMANUEL E.
SUBMITTED TO: DR. TOMAS GANIRON, JR.

2. Background
⚫ A new innovation called CyberTracker,
provides a high method of tracking
animals in the field.
⚫ It protects some of the most endangered
animals in the animal kingdom.
⚫ This technology is being used in major
parks such as the Karoo National Reserve
in South Africa.

3. ⚫ Kalahari Desert is the oldest inhabitants of
Southern Africa.
⚫ It has been the home of the Bushmen for
more than 20,000 years.
⚫ They considered to be the best trackers in
the world.
⚫ They can easily identify species of an
animal.
⚫

4. ⚫ Louis Liebenberg, a South African
anthropologist, has highly skilled in
tracking and lived with Bushmen to
further master his skills.
⚫ In 1996, he teamed up with Justin
Steventon and Karel Benadie, they
developed the CyberTracker.
⚫ They used CyberTracker to record the
movements and behavior of a highly
endangered species.

5. ⚫ CyberTracker a software that takes
animal tracking to the cyber-age.
⚫ It can be used on third party GPS-
enabled devices such as smart phones
and handheld computers for
recording observations of animal
movements quickly and easily.
⚫ It is very efficient in monitoring
wildlife, animal behavior and lifestyle
changes.

6. ⚫ Using the CyberTracker, they collected data on
Lowland Gorillas showed the extent of mortality rate
due to the Ebola virus.
⚫ Liebenberg established an organization called the
CyberTracker Conservation (Conservation), as a non-
profit entity to disseminate the benefits of the
CyberTracker technology.

7. Research and Development
⚫ Liebenberg and his organization put emphasis
on continuing research and development of the
CyberTracker software.
⚫ The CyberTracker Conservation believes that a
too wide R&D may prove inefficient and
therefore its activities focus on a limited
number of pilot projects.

8. ⚫ The CyberTracker Conservation depends on the funds from other organizations. Like European
Commission.
⚫ The CyberTracker Monitoring Program, it was funded by the European Commission.
⚫ ¼ of the funding was spent in the R&D, while the rest was for implementing the program in about 60
projects in 15 African countries.

9. ⚫ Liebenberg’s initiative to develop the CyberTracker
technology and the vision of his non-profit
Conservation is to promote the development of a
worldwide network for environmental monitoring.
⚫ CyberTracker is therefore available through
downloadable software that can be used in a handheld
device, such as smartphones or a PDA.

10. ⚫ CyberTracker is registered as a trademark with
the United States Patents and Trademarks
Office (USPTO).
⚫ The trademark registration facilitates the
product’s promotion and ensure its authencity.

11. Business Results
⚫ In 2010, more than 35,000 users have downloaded the
software. The CyberTracker Conservation’s site
receives more than 5,000 visitors per month from
around the world.
⚫ The impacts of CyberTracker on wildlife conservation
have been significant.
⚫ In Kruger National Park in South Africa, they uses 125
CyberTracker units.

12. ⚫ Using the CyberTracker, an Ebola virus outbreak in 2003 and its impact on antelopes and Lowland
Gorillas were identified through the use of it.
⚫ It also contributes to educational and scientific research activities.
⚫ The Bushman communities benefit from this technology in several ways. It created employment
opportunities for them.

13. ⚫ CyberTracker’s contribution in environmental monitoring and wildlife conserving was
recognized when Liebenberg was honored with the prestigious Rolex Award for Enterprise in
1998.
⚫ Rolex offers this award to individuals in recognition of their outstanding contribution to the
betterment of mankind.
⚫ From Kalahari Desert, Liebenberg’s CyberTracker has spread all over the world in wildlife
conservations.