Case Study 5-The CyberTracker & The
Protection of Computer Programs
COLLEGE OF ENGINEERING
CE308-INTELLECTUAL PROPERTY
SUBMITTED BY: LIBOR, JUBILYN G.
OSORIO, EVAN JAMES F.
PARCUTELA, EMMANUEL E.
SUBMITTED TO: DR. TOMAS GANIRON, JR.
Background
⚫ A new innovation called CyberTracker,
provides a high method of tracking
animals in the field.
⚫ It protects some of the most endangered
animals in the animal kingdom.
⚫ This technology is being used in major
parks such as the Karoo National Reserve
in South Africa.
⚫ Kalahari Desert is the oldest inhabitants of
Southern Africa.
⚫ It has been the home of the Bushmen for
more than 20,000 years.
⚫ They considered to be the best trackers in
the world.
⚫ They can easily identify species of an
animal.
⚫
⚫ Louis Liebenberg, a South African
anthropologist, has highly skilled in
tracking and lived with Bushmen to
further master his skills.
⚫ In 1996, he teamed up with Justin
Steventon and Karel Benadie, they
developed the CyberTracker.
⚫ They used CyberTracker to record the
movements and behavior of a highly
endangered species.
⚫ CyberTracker a software that takes
animal tracking to the cyber-age.
⚫ It can be used on third party GPS-
enabled devices such as smart phones
and handheld computers for
recording observations of animal
movements quickly and easily.
⚫ It is very efficient in monitoring
wildlife, animal behavior and lifestyle
changes.
⚫ Using the CyberTracker, they collected data on
Lowland Gorillas showed the extent of mortality rate
due to the Ebola virus.
⚫ Liebenberg established an organization called the
CyberTracker Conservation (Conservation), as a non-
profit entity to disseminate the benefits of the
CyberTracker technology.
Research and Development
⚫ Liebenberg and his organization put emphasis
on continuing research and development of the
CyberTracker software.
⚫ The CyberTracker Conservation believes that a
too wide R&D may prove inefficient and
therefore its activities focus on a limited
number of pilot projects.
⚫ The CyberTracker Conservation depends on the funds from other organizations. Like European
Commission.
⚫ The CyberTracker Monitoring Program, it was funded by the European Commission.
⚫ ¼ of the funding was spent in the R&D, while the rest was for implementing the program in about 60
projects in 15 African countries.
⚫ Liebenberg’s initiative to develop the CyberTracker
technology and the vision of his non-profit
Conservation is to promote the development of a
worldwide network for environmental monitoring.
⚫ CyberTracker is therefore available through
downloadable software that can be used in a handheld
device, such as smartphones or a PDA.
⚫ CyberTracker is registered as a trademark with
the United States Patents and Trademarks
Office (USPTO).
⚫ The trademark registration facilitates the
product’s promotion and ensure its authencity.
Business Results
⚫ In 2010, more than 35,000 users have downloaded the
software. The CyberTracker Conservation’s site
receives more than 5,000 visitors per month from
around the world.
⚫ The impacts of CyberTracker on wildlife conservation
have been significant.
⚫ In Kruger National Park in South Africa, they uses 125
CyberTracker units.
⚫ Using the CyberTracker, an Ebola virus outbreak in 2003 and its impact on antelopes and Lowland
Gorillas were identified through the use of it.
⚫ It also contributes to educational and scientific research activities.
⚫ The Bushman communities benefit from this technology in several ways. It created employment
opportunities for them.
⚫ CyberTracker’s contribution in environmental monitoring and wildlife conserving was
recognized when Liebenberg was honored with the prestigious Rolex Award for Enterprise in
1998.
⚫ Rolex offers this award to individuals in recognition of their outstanding contribution to the
betterment of mankind.
⚫ From Kalahari Desert, Liebenberg’s CyberTracker has spread all over the world in wildlife
conservations.

Case Study 5-The CyberTracker & The Protection of Computer Programs

  • 1.
    Case Study 5-TheCyberTracker & The Protection of Computer Programs COLLEGE OF ENGINEERING CE308-INTELLECTUAL PROPERTY SUBMITTED BY: LIBOR, JUBILYN G. OSORIO, EVAN JAMES F. PARCUTELA, EMMANUEL E. SUBMITTED TO: DR. TOMAS GANIRON, JR.
  • 2.
    Background ⚫ A newinnovation called CyberTracker, provides a high method of tracking animals in the field. ⚫ It protects some of the most endangered animals in the animal kingdom. ⚫ This technology is being used in major parks such as the Karoo National Reserve in South Africa.
  • 3.
    ⚫ Kalahari Desertis the oldest inhabitants of Southern Africa. ⚫ It has been the home of the Bushmen for more than 20,000 years. ⚫ They considered to be the best trackers in the world. ⚫ They can easily identify species of an animal. ⚫
  • 4.
    ⚫ Louis Liebenberg,a South African anthropologist, has highly skilled in tracking and lived with Bushmen to further master his skills. ⚫ In 1996, he teamed up with Justin Steventon and Karel Benadie, they developed the CyberTracker. ⚫ They used CyberTracker to record the movements and behavior of a highly endangered species.
  • 5.
    ⚫ CyberTracker asoftware that takes animal tracking to the cyber-age. ⚫ It can be used on third party GPS- enabled devices such as smart phones and handheld computers for recording observations of animal movements quickly and easily. ⚫ It is very efficient in monitoring wildlife, animal behavior and lifestyle changes.
  • 6.
    ⚫ Using theCyberTracker, they collected data on Lowland Gorillas showed the extent of mortality rate due to the Ebola virus. ⚫ Liebenberg established an organization called the CyberTracker Conservation (Conservation), as a non- profit entity to disseminate the benefits of the CyberTracker technology.
  • 7.
    Research and Development ⚫Liebenberg and his organization put emphasis on continuing research and development of the CyberTracker software. ⚫ The CyberTracker Conservation believes that a too wide R&D may prove inefficient and therefore its activities focus on a limited number of pilot projects.
  • 8.
    ⚫ The CyberTrackerConservation depends on the funds from other organizations. Like European Commission. ⚫ The CyberTracker Monitoring Program, it was funded by the European Commission. ⚫ ¼ of the funding was spent in the R&D, while the rest was for implementing the program in about 60 projects in 15 African countries.
  • 9.
    ⚫ Liebenberg’s initiativeto develop the CyberTracker technology and the vision of his non-profit Conservation is to promote the development of a worldwide network for environmental monitoring. ⚫ CyberTracker is therefore available through downloadable software that can be used in a handheld device, such as smartphones or a PDA.
  • 10.
    ⚫ CyberTracker isregistered as a trademark with the United States Patents and Trademarks Office (USPTO). ⚫ The trademark registration facilitates the product’s promotion and ensure its authencity.
  • 11.
    Business Results ⚫ In2010, more than 35,000 users have downloaded the software. The CyberTracker Conservation’s site receives more than 5,000 visitors per month from around the world. ⚫ The impacts of CyberTracker on wildlife conservation have been significant. ⚫ In Kruger National Park in South Africa, they uses 125 CyberTracker units.
  • 12.
    ⚫ Using theCyberTracker, an Ebola virus outbreak in 2003 and its impact on antelopes and Lowland Gorillas were identified through the use of it. ⚫ It also contributes to educational and scientific research activities. ⚫ The Bushman communities benefit from this technology in several ways. It created employment opportunities for them.
  • 13.
    ⚫ CyberTracker’s contributionin environmental monitoring and wildlife conserving was recognized when Liebenberg was honored with the prestigious Rolex Award for Enterprise in 1998. ⚫ Rolex offers this award to individuals in recognition of their outstanding contribution to the betterment of mankind. ⚫ From Kalahari Desert, Liebenberg’s CyberTracker has spread all over the world in wildlife conservations.