The document provides case studies from various companies that show increases in key metrics after implementing search experience optimization. It summarizes data from 2013 and 2012 that show websites intercepting more visitors and seeing increases in important metrics like product page visits, recipe visits, inspection requests, contact requests, and gout diet visits - ranging from 84% to over 3,000% for different companies and time periods after implementing search optimization strategies. The case studies demonstrate the business benefits various companies experienced in attracting more relevant customers and prospects to their websites and content.

1. The Case Studies 2013

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Search Experience Optimization™ Case Studies
What does “Intercepted”
mean?
When an individual clicks on a
search engine listing and is
sent to your website,
application, social profile,
video, etc.
Have a safe day!
-Vincent

3. Jan 1, 2013 – Aug 31, 2013
Compared to: Jan 1, 2012 – Aug 31, 2012
Product Page Visits Up 204%
OikosYogurt.com intercepted over 25,000
more foodies researching Greek yogurt
 Before Implementation
 After Implementation
3

4. Jan 1, 2013 – Jun 30, 2013
Compared to: Jan 1, 2012 – Jun 30, 2012
Product Page Visits Up 161%
Activia.US.com intercepted over 30,000 more
consumers researching probiotic yogurt, year
over year
 Before Implementation
 After Implementation
4

5. Aug 1, 2013 – Sept 27, 2013
Compared to: Aug 1, 2012 – Sept 27, 2012
Recipe Visits Up 115%
CampbellsKitchen.com intercepted almost
1,000,000 more cooking enthusiasts year
over year, two months after partial
implementation
 Before Implementation
 After Implementation
5

6. Jan 1, 2011 – Dec 31, 2011
Compared to: Jan 1, 2010 – Dec 31, 2010
Over 400 Additional Inspection Requests
WesternPest.com intercepted 68% more
homeowners searching for exterminators,
year over year
 Before Implementation
 After Implementation
6

7. Jan 1, 2013 – Sep 27, 2013
Compared to: Jan 1, 2012 – Sep 27, 2012
Service Area Visits Up 211%
WesternPest.com converted over 200 more
inspections requests from service area page
recommendations
 Before Implementation
 After Implementation
7

8. Jan 1, 2012 – Dec 31, 2012
Compared to: Jan 1, 2011 – Dec 31, 2011
Contact Us Requests Up 40%
Pacer.com intercepted 277% more potential
customers researching intermodal
transportation
 Before Implementation
 After Implementation
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9. Aug 1, 2013 – Oct 31, 2013
Compared to: Aug 1, 2012 – Oct 31, 2012
Request a Quote Up 77%
EdgeWebHosting.com intercepted almost
2,000 more customers researching web
hosting and their bounce rate improved by
25% after implementation
 Before Implementation
 After Implementation
9

10. Jan 1, 2013 – Aug 31, 2013
Compared to: Jan 1, 2012 – Aug 31, 2012
Periodontal Disease Visits up 84%
Arestin.com has seen almost an additional
4,000 visits to Paying For Treatment page
 Before Implementation
 After Implementation
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11. Jan 1, 2012 – Dec 31, 2012
Compared to: Jan 1, 2011 – Dec 31, 2011
Gout Diet Visits Up 3,260%
GoutEducation.org intercepted over
60,000 more patients and professionals
researching uric acid and gout information
 Before Implementation
 After Implementation
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