The management team asked which new market the company should prioritize for entry. To determine the recommendation, analyses would be conducted using a top-down framework to evaluate each option. Based on initial assessments, Mexico would be the recommended market. Key factors supporting this choice would be presented to senior management. Further steps would then be proposed to fully evaluate and implement the selected market entry.

1. The New Markets entry team only has the capacity to implement entry into one of these
markets, therefore you have been asked to determine which market you would priorities
and why?
 How would you approach this problem “top down”? What analyses / framework would you
use to make your recommendation?
 What would be your “answer first” to the management team? (e.g. which country would you
pick?)
 How are you planning to present your “answer first” to the Senior Management team? (just
share a few facts, no need to prepare slides or written material)
 What next steps do you propose to the Senior Management team?