Created by Tommy Jolly for the 2010 KMWP Summer Institute

2. Demo #2The Effective Log: It’s More Than Just Lumber Tommy Jolly The only really good place to buy lumber is at a store where the lumber has already been cut and attached together in the form of furniture, finished, and put inside boxes. —Dave Barry

3. The Inquiry Question How can I make yesterday’s news engaging for today’s audience? I don't make jokes. I just watch the government and report the facts . —Will Rogers

4. Step 1: Provide Breakfast Quiche is effective! Flavorful Sophisticated Healthy Delivery (of food) is really a combination of two of my favorite activities: eating, and not moving. Jim Gaffigan

5. Step 2: Set the Bar High …So that everyone else can walk under it comfortably. Hard work pays off in the future. Laziness pays off now. —Steven Wright

6. Step 2 (Continued): Go the Extra Mile Dolleen and Kristen Photos + Barry Manilow = Inexplicably Awesome My father carries around the picture of the kid who came with his wallet. —Rodney Dangerfield

7. Step 2: Believe Everything Lorraine Wynn Says She’s fond of comedy. She knows brain research. She loves the English language.

8. Lorraine (Continued) She knows cartoons. She makes banana dances accessible to the general public. No other characteristics are necessary.

9. Step 3: Write and Share We wrote. Then we read it. I guess I just prefer to see the dark side of things. The glass is always half empty. And cracked. And I just cut my lip on it. And chipped a tooth. —JaneaneGarofalo

10. Step 4: Innovate! Why read another rewrite of The Notebook when you can read Nick Sparks 2.0? Summarize a career’s worth of experience in twenty minutes. Wonder to yourself what crazy David Milch stories our guest might have…

11. Step 5: You Can’t Sum Up Writing Time So don’t try. Just quote somebody: I think I did pretty well, considering I started out with nothing but a bunch of blank paper. —Steve Martin