Michael Kelly, Director of Simply Workflow, on Diversifying your Business at Bank of Ireland National Enterprise Week, Co Carlow.

1. Diversifying Your Business
Presented By: Mick Kelly
ICL House,
O’Brien Road,
Carlow, Ireland
T: +353 59 972 3340
F: +353 59 916 9410
E: mkelly@icltd.ie
www.icltd.ie

2. Introduction
1. ICL Company History
2. Strategy – Diversification – Lessons
Learned
3. Tools available and How are we
Diversifying
ICL House,
O’Brien Road,
Carlow, Ireland
T: +353 59 972 3340
F: +353 59 916 9410
E: mkelly@icltd.ie
www.icltd.ie

3.  Electronic Engineering – University of Limerick
 Established in 1995
 Privately Owned Company
 Head office – Carlow Town
 Telecommunications Industry
 Services Offered:
 Residential & Satellite Installations
 Heavy duty cable pulling
 Commercial Installations
 Network Upgrades
 New Developments
 Fibre Splicing & Fibre Blowing
 Fibre Optic Design
 Network Support
 Network Maintenance
 Turnkey
ICL Company History
ICL House,
O’Brien Road,
Carlow, Ireland
T: +353 59 972 3340
F: +353 59 916 9410
E: mkelly@icltd.ie
www.icltd.ie

4.  Internal – Successful Growth
- Strategic Drift
Strategy - Diversification – Lessons Learned
(Johnson et all 2002)
ICL House,
O’Brien Road,
Carlow, Ireland
T: +353 59 972 3340
F: +353 59 916 9410
E: mkelly@icltd.ie
www.icltd.ie

5.  External
- Too Dependent on One Customer
- Changing Environment
- Competitors Larger Balance Sheets
- Customers Concentrating on Price not
Innovation and Customer Service
Strategy - Diversification – Lessons Learned
ICL House,
O’Brien Road,
Carlow, Ireland
T: +353 59 972 3340
F: +353 59 916 9410
E: mkelly@icltd.ie
www.icltd.ie

6. Relationships: Chamber of Commerce
Local Business
Bank of Ireland
Government: Jobs Plus
Skillnets/Management Works
Government Investment in
Broadband
Local Enterprise Board
Enterprise Ireland
How are we Diversifying and Tools Available
ICL House,
O’Brien Road,
Carlow, Ireland
T: +353 59 972 3340
F: +353 59 916 9410
E: mkelly@icltd.ie
www.icltd.ie

7.  June 2013 - 30 Employees
 May 2014 – 75 Employees
 Expansion of Fibre Optic Division
- ESB Fibre to Home Project
- Rural Broadband Initiative
 Water Meter Installations
 Simply Workflow Ltd.
How are we Diversifying and Tools Available
ICL House,
O’Brien Road,
Carlow, Ireland
T: +353 59 972 3340
F: +353 59 916 9410
E: mkelly@icltd.ie
www.icltd.ie

8. Simply Workflow
ICL House,
O’Brien Road,
Carlow, Ireland
T: +353 59 972 3340
F: +353 59 916 9410
E: mkelly@icltd.ie
www.icltd.ie

9.  Case study (IOSH)
 http://www.iosh.co.uk/~/media/Documents/
Simply Workflow
ICL House,
O’Brien Road,
Carlow, Ireland
T: +353 59 972 3340
F: +353 59 916 9410
E: mkelly@icltd.ie
www.icltd.ie

10. Simply Workflow System - Health & Safety Module
1. Risk Assessment
Health & Safety at work is a number one priority for every employer. Simply
Workflow helps ensure that all risk assessments are filled in on site. Any risk involved is
highlighted and if the risk level is too high then proceeding with the work is prevented
and requires contact with the Supervisor or office.
Features:
 Configurable risk assessment forms
 Start of job preventable if risk involved
 Various levels of risk associated with answers
 Audit record of every answer
 Time stamping and GPS stamping of forms
 Instant visibility by Supervisors and Admin personnel
Benefits:
 Electronic record of every risk assessment, time stamped and location stamped
 Instant visibility by Supervisors and back office Admin personnel
 Heightened risk awareness and risk prevention methods for staff
 Prevention of unsafe work methods or activities
Simply Workflow
ICL House,
O’Brien Road,
Carlow, Ireland
T: +353 59 972 3340
F: +353 59 916 9410
E: mkelly@icltd.ie
www.icltd.ie

11. Simply Workflow System - Health & Safety Module
2. Site Safety
Track how safely the on-site work is performed and ensure that your staff work
in a safe manner as laid down by the company and react to any unsafe
situations.
Features:
 Configurable site safety forms
 Various weightings associated with answers
 Staff scoring and fails reporting
 Near miss recording
Benefits:
 Track record of staff and site safety
 Improved safety awareness and elimination of unsafe behaviour.
 Recording and reporting on near misses
Simply Workflow
ICL House,
O’Brien Road,
Carlow, Ireland
T: +353 59 972 3340
F: +353 59 916 9410
E: mkelly@icltd.ie
www.icltd.ie

12. Thank You
ICL House,
O’Brien Road,
Carlow, Ireland
T: +353 59 972 3340
F: +353 59 916 9410
E: mkelly@icltd.ie
www.icltd.ie