This document discusses the importance of values in career decision making. It provides an overview of factors to consider in knowing yourself, such as skills, interests, values, career patterns and personality. It also discusses Maslow's hierarchy of needs and career anchors as frameworks for understanding personal values and motivation. The document examines why PhD graduates pursue academic careers, finding that personal values are a primary driver. It also looks at the core values present in academic careers, which can include intellectual challenge, freedom, autonomy and contributing to society. Alignment of personal values with a career and work environment is linked to greater career satisfaction.