Marco Gibertoni has over 30 years of experience in the medical device industry, holding various sales and business development roles at companies including Medtronic, Dideco S.p.A., and ProLife Innovations srl. He has a track record of exceeding sales targets and growing new business units from the ground up. Gibertoni also pursued additional education in general management through ALMA Graduate School.

1. Marco Gibertoni
Career Details

2. Apr 2011 - Today
• ProLife Innovations srl
Partner / Business and Operation Director
– Trading in the Italian market innovative
solutions which may significantly improve the
daily life of injured people providing
breakthrough technologies and products to
physicians, physiotherapists and other
professionals involved in patient care.

3. Feb 2010 – Mar 2011
• Emmegi BTC srl (individual Legal Entity)
– Consultancies in medical devices industry to
prepare business plans to enter the Italian
market. (i.e. Cryofos GmbH and Cardiac
Science Inc.).
– To build up the Prolife Innovations project
selecting products, achieving exclusive
distribution agreements, set up facility and
hiring an assistant.

4. May 2009 – Jan 2010
• Emmegi BTC srl (individual Legal Entity)
– Business learning activities, such as
preparation, attending and completion of
General Management Programme at ALMA
Graduate School (Bologna University);
achievement of the degree of Captain of
sailboats and motorboats (leisure, non
professional).

5. October 2008 – April 2009
THD S.p.A.
• I’ve been appointed as Sales Manager South & East Europe
within THD S.p.A. in Correggio (RE) to position an
innovative treatment for colon rectal pathologies, start up
the operations, organize and manage the sales office of an
emerging business unit part of a big multinational group (€
850 M total revenues and 650 employees) with the core
business in the automotive industry and
telecommunications as well.
• My main tasks were to build an effective organization, and
a profitable business as well, from the few distributors that
has started, somehow, to produce revenues to a more
direct sales force according to a business plan, designed by
the Sales Director Worldwide and approved by the Board of
Directors, focusing on Italy, France, Spain, Portugal; also
looking to Switzerland and Eastern Europe Countries to
build new business opportunities.

6. June 2008 – October 2008
• Medtronic started the FY09 with a strong
organizational restructuring and, in this light, the
capacity I hold was canceled and have been
offered to move permanently to the HQ in
Tolochenaz (CH) to pursue a different career
opportunity; option I rejected due to personal
and family reasons.

7. June 2007 – May 2008
Medtronic Europe
• After the closing of FY07 exceeding all targets in revenues,
growth and EBIT I’ve been promoted to the position of
Sales Manager Diabetes Western Europe focusing the
Industrial market; in other words the objective it’s to
configure, create, organize and run a new business based
on partnership with Pharma Industries, CRO’s, Biotech
Companies and so on, that will conveniently use our
products (specially the Continuous Glucose Monitoring) to
run clinical studies and research, to improve their internal
evaluation and preliminary test process, to add value to
their current proposals and any other convenience may
come up. This business channel it’s already handled on a
case base and expectations are to be recognized by
environment as the ideal partner to create value by the
major Companies in the health preservation environment,
as well as to create a significant profit area for the Business
Unit. The position reports directly to the HQ and is
temporarily based in Italy.

8. October 2002 – May 2007
Medtronic Italia
• Once again the Company decided to invest on my skills allowing
me to the privilege to start up the new Diabetes Business; it’s still
a pretty challenging and exciting job being, both the Company
and myself, true newcomers in a market largely leaded by the
Pharma Industries. Starting from scratch the previous distributor
was terminated, a small team was built and direct operations
started as of January 1st, 2003. FY04 was the first year out of the
cardiovascular market (after almost 18 years) carrying a true
number of new experiences, I enjoyed to learn a new way to work
within an environment driven by a chronic disease which makes
the pace of all operations: definitely a different world! The AOP
was largely exceeded carrying $ 1 M as extra EBIT and
contributing as 30% of total EBIT in Western Europe. FY05 figures
shows a 38% growth in revenues reaching $10,6 M , an increased
EBIT of 6,2% and a 6,4% saving in DD&MKTG vs FY04. FY06
carried an organizational restructure and the leading position of
the Business was taken by the Regional Sales Director as he’s
based in Milano pushing myself at the current Sales &Market
Development Manager, a pretty tight role in which I’m driving
sales @ + 35% growth vs FY05 and 11% below AOP due to a
terrific impact of competitors along Q2; the recently concluded
FY07 shows a 39% growth vs FY06, exceeding the AOP by 1,5%.

9. October 1998 – September 2002
Medtronic Italia
• Since May 1st,2001 due to the Business restructure three businesses
have been merged (Coronary, Peripheral and Neurovascular) into one
single Vascular B.U. and, consequently, I’ve been promoted as Sales
Manager, reporting to the Vascular Business Manager Italy for all the
above mentioned markets managing an over 30 M USD sales plan for the
F.Y.02 in Italy.
• The previous position as Business Manager, Peripheral Vascular, charged
me to build-up a new business in the endovascular treatment of the aortic
aneurysms introducing to the market an innovative ,high tech. devices
acquired by the Corporate in 1997, and moreover integrate the sales
structure from on of the most important merger of the Corporate with
A.V.E. in 1999.
• Main duties were:
• -create a sales & marketing structure
• -develop clinical training centers
• -discover the true market size
• -promote the diffusion of the therapy
• -lead the market
• -make the business profitable
• Like the two previous fiscal years, the third year in a row, the business
allowed my team and myself to exceed all the assigned targets (9% above
plan) as per a growth of 20% vs. last year, confirming the absolute market
leader position of the Company in Italy.

10. May 1995 - September 1998
Medtronic Italia
• The previous position, as Area Manager South,
allowed to manage, train and coach 7 agents, 1
distributor and 2 sales rep. in the Cardiac Surgery
Business.
• I cooperate with the Business Manager to the
definition of the sales organization and
objectives; prepare the incentive plans, targets
and strategies according with the Company
goals; verifying the achieved results in respect of
the Company policies and strategies.
• During the those three years the market share of
the Company growth tremendously in this field
moving from the "outsider" position to the
second player in a market leaded by the
Sorin/Dideco (domestic group).

11. January 1991 - April 1995
Dideco S.p.A.
• Area Manager South Italy with full responsibility
of the sales force that counted 2 agents,10
distributors developing a sales turnover of 10
billions/ITL (25% of Italian total sales).
• My range of autonomy was rather wide
controlling sales activities, expenses, defining
targets and strategies ,managing organizational
and contractual changes, verifying results and
contracting personally with "top customers".
• The company enjoyed a leading position even this
part of the market after a long time of marginal
presence.

12. October 1985 - December 1990
Dideco S.p.A.
• As a sales representative in different areas of
North Italy I spent most of the time in field
learning the guidelines of this market and
contributing to the remarkable expansion of the
Company.

13. November 1980 – September 1985
Raggio di Sole S.p.A.
• As an agent I took care of selling animal foods for
industrial breeding (cows, pigs, rabbits, etc.)
starting my sales career in different areas of the
Emilia Romagna region.