Career counseling helps individuals develop personal career plans through collecting and evaluating information about themselves and potential careers. It aims to help clients meet life goals and take steps to implement career plans. The document discusses the history and development of career counseling in the Philippines, including establishing vocational surveys, guidance programs in schools, and placement services to help connect students with appropriate employment or further education. It also examines challenges like many students shifting fields of study in college due to being unprepared or enrolling in popular majors without considering fit, leading them to compete for limited jobs upon graduation. Solutions proposed include improved career guidance and access to labor market data to help students make informed choices.