S. Babu has over 7 years of experience in advertising. He received his education from Madura College, Madurai, Pondicherry University, and PSGIM, Coimbatore. Since 2003, he has gained experience working with brands in automotive, food and beverages, fashion and lifestyle, consumer durables, and education and services. Over the years, he has developed skills in agency functioning, operations, branding, ideation, crisis management, presentation, leadership, and more.