This document outlines plans for creating an environmentally friendly men's sportswear line. It will use organic and sustainable materials like linen, hemp and organic cotton. The goals are to make consumers aware of more eco-friendly manufacturing processes and source from companies committed to sustainability. Product lines will include shirts, pants, shorts and other casual styles. Manufacturers being considered include those with North American facilities and high sustainability standards.

1. Thomas McDonald
FMM-325
Southern New Hampshire University

2. To create a men’s casual sportswear private label with materials and fabrics that are
created by using environmentally friendly methods of creation and production.
The second goal of this line is to make the consumer aware of the efforts being made
by manufacturers and retailers to make the clothes they wear by means less
harmful to the environment and to creatures that live in it.
We will demonstrate this commitment in a year round effort starting the a spring-
summer line to introduce the environmentally friendly products that are demonstrated
in this collection.
This project will begin it’s focus on Spring Fashions

3.  Target Market: Men aged 30-60 years of age
 Income: Upper Middle Class and Higher
 Lifestyle: Generally Suburban, Traditional with a Sense of Fashion
 Work Style: Business Casual to Casual
 Family Status: Married or in a Relationship but can be single
 Target Theme: Retro Fashions and Casual Traditional
 Spring/ Summer Fabrics: Linen, Organic Cotton, Hemp, Bamboo (Viscose)

4.  Peerless Clothing, LLC Montreal, QC, Canada
 Leading Manufacturer of Men’s Clothing in North America, produces
75 percent of all moderate priced men's clothing.
 Has the best track record of meeting specifications of retailers and
licensees including product requirements.
 Currently, is working with their manufacturers to reduce waste and
pollution in all of their facilities and will include retailers sustainability
policies in their
 Has factories in China, Indonesia, Vietnam and Montreal, Canada as
well as a processing facility in St. Albans, Vermont.
 Lucky Brands Corporation, Vernon, California
 Leading adult trend denim company
 Currently expanding U.S. facilities as it increases production.
 Uses since 2013 fabric manufactured in North Carolina and assembled
in California. Reducing
 VF Corporation, Greensboro, NC
 12 Billion Dollar, Multiple Label, Fashion Company
 Has several division with global reputations in corporate sustainability,
including Timberland, Nautica, and The North Face
 Has among the highest standards in the clothing industry among major
manufacturers.
 Is working on improving working at their facilities overseas.
 Has some the highest environmental sustainability standards in the
fashion industry among major manufacturers
 The Hempest, Cambridge, Massachusetts
 Leading Retailer in the Specialty Hemp, Organic based clothing
 Employs one of the largest hemp manufacturing facilities in China
 Holds some of the highest standards for organic clothing manufacture

5.  Design: Mini-Herringbone Weave
 Fit: Classic Fit (36-44 short, 36-50 regular, 38-50 long)
 Fabric Type: 100 percent linen plain weave body
 Fabric: Linen - body, Organic Cotton woven - liner
 Dyeing: Cellouse Natural Dyes, Yarn Dyeing
 Fasteners: Carved Wooden Buttons
 Care: Dry Clean Only
 Sustainability: Also uses cellulose fasteners and cellouse liner. Though not a preferred
dyeing technique, Natural Dyes along with ultraviolet exposure in the dyeing give the
fabric a grainy look we will be looking for to enhance natural fiber characteristics (Fletcher,
K., Grose, L., 2012)
 Retail Price: 279.99

6. Quantity: 4,000 pieces for 160 store planned distribution.
Size Breakdown:
1 each 36 – 40s, 44s, 36r – 40r, 48r-50r, 38l-40l, 46l-50l (13 pieces)
2 each 42s, 42r, 44r, 46r, 42l, 44l (12 pieces)
Cost per piece: $75.00 including packaging costs and optional
specifications.
Company of Manufacture: Peerless Clothing LLC
Country of Manufacturer: Canada
Nation of Manufacture: Indonesia, China, Canada
Transportation: Ship Transport to Canada if manufactured outside
Canada, then to St. Albans, Vermont for Packaging.
Packaging: Recyclable Cardboard container, Recyclable plastic wrap and
bio-degradable bar inside boxes.
Display on provided unfinished wooden hangars with dry applique.
Time frame from order to delivery: 60 days, 30 days if produced in
Canada

7.  Design: Tropical Print and Classic Patterns
 Fit: Classic (S-XXL).
 Fabric Type: Chambray (Woven)
 Fabric: Linen and Organic Cotton blend for lightweight and easy care
 Fasteners: Carved Wooden Buttons
 Care: Machine Wash Delicates, Hand Wash or Dry clean
 Sustainability: Uses no solvent yarn dyeing and silkscreen printing, Uses a one step
printing process reducing water uses and solvents (Ibahima N., Eida B., Abd El-
Azizb B., Abou Elmaatyb A., 2013, September 12).
 Price: $55.00

8.  Quantity: 8,000 pieces for 160 store planned distribution.
 Size Breakdown:
 1 S – 2 M – 4L – 4XL-1XXL in 4 color swatches, 48 total
 Cost per piece: $15.00 including packaging costs and optional
specifications.
 Company of Manufacture: VF
 Country of Manufacturer: USA
 Nation of Manufacture: China
 Transportation: Ship Transport to California. Transported to our
distribution
 Packaging: Recyclable Cardboard container, Recyclable plastic wrap
 Display: Recycled and recyclable black shirt hangers with size bagels
 Time frame from order to delivery: 60 days.

9.  Design: Solids
 Fit: Classic and Slim Fits (S-XXL)
 Fabric Type: Interlock and Rib Trim
 Fabric: Interlock: 55 percent Hemp and 45 percent Organic Cotton (rain fed) blend. Rib: 100
percent Organic Cotton.
 Dyeing: Piece Dyeing for the body, Yarn Dyeing for Rib fabrics uses enzymes in the dyeing
process (Fan, Q., & Shao, J., 2012).
 Fasteners: Carved Wooden Buttons
 Care: Machine Washable
 Sustainability: Currently will use hemp currently based in China as processing fabric is less
toxic (Carpenter, S. 2011, Jun 19), Gangloff, M. (2014, Feb 16).
 Retail Price: $55.00

10.  Quantity: 8,000 pieces for 160 store planned distribution.
 Size Breakdown:
 1 S – 2 M – 4L – 4XL-1XXL in 4 color swatches, 48 total
 Cost per piece: $17.50 including packaging costs and optional
specifications.
 Company of Manufacture: The Hempest
 Country of Manufacturer: USA
 Nation of Manufacture: China
 Transportation: Ship Transport to Boston. Transported to our
distribution
 Packaging: Recyclable Cardboard container, Recyclable plastic wrap
 Display: Products will be folded no hangers required.
 Time frame from order to delivery: 60 days.

11.  Design: Tropical and Retro Styles
 Fit: Classic and Fitted Styles (S-XXL)
 Fabric Type: Jersey and Rib
 Fabric: 55 percent Hemp and 45 percent Organic Cotton blend for lightweight and
easy care
 Dyes: Natural Dyes fabric and soy based appliques
 Care: Machine Wash Cold
 Sustainability: Dues to it not requiring irrigation, Hemp uses a fraction of the water
required for irrigated cotton.
 Retail Price: 40.00

12.  Quantity: 8,000 pieces for 160 store planned distribution.
 Size Breakdown:
 1 S – 2 M – 4L – 4XL-1XXL in 4 color swatches, 48 total
 Cost per piece: $17.50 including packaging costs and optional
specifications.
 Company of Manufacture: Lucky Brands
 Country of Manufacturer: USA
 Nation of Manufacture: USA, North Carolina and California
 Transportation: Transported from Lucky Manufacturing Facilities to
our distribution centers
 Packaging: Recyclable Cardboard container, Recyclable plastic wrap
 Display: Products will be folded no hangers required.
 Time frame from order to delivery: 60 days.

13.  Design: Traditional and Carpenter Styles (30 -44 waist 30-32-34 inseam)
 Fit: Classic and Relaxed
 Fabric: Denim knit 55 percent hemp 45 percent organic cotton canvas not prewashed.
 Fasteners: Recycled steel and brass riveting
 Dyes: Natural, Yarn Dyeing
 Care: Machine Wash Cold
 Sustainability: Using Natural Dyes, Not Prewashing, like that of the Levi’s “501”
jean, further reduce water useage. Environmental impacts of production already
reduced with fiber use (Carpenter, S. 2011, Jun 19).
 Retail Price: 90.00

14.  Quantity: 8,000 pieces for 160 store planned distribution.
 Size Breakdown:
 1 ea 30-30,32-30,32-30,32-32, 42-30,42-32,44-30,44-32
 2 ea 34-30,34-32,36-30,36-32,38-30,38-32,40-30,40-32
in 2 color swatches, 48 total
 Cost per piece: $20 including packaging costs and optional
specifications.
 Company of Manufacture: The Hempest, Lucky Brands
 Country of Manufacturer: USA
 Nation of Manufacture: China, USA (North Carolina, California)
 Transportation: Air Cargo, Truck Transport to Boston. Transported to
our distribution
 Packaging: Recyclable Cardboard container, Recyclable plastic wrap
 Display: Products will be folded no hangers required.
 Time frame from order to delivery: 60 days.

15.  Design: Saguenay Chino Cargo Short
 Fit: Classic Fit
 Fabric: Canvas Knit, 100% Hemp Ramie
 Dyes: Natural and Low Sulfur universal dyes, piece dyeing for reduced
environmental impact (Fan, Q., & Shao, J., 2012).
 Fasteners :Wooden and Recycled Glass Buttons, recycled plated metal zippers.
 Sustainability: Shorts are able to be piece dyed.
 Retail Price: $55.00 (Matches pricing from Duluth Trading Company)

16.  Quantity: 8,000 pieces for 160 store planned distribution.
 Size Breakdown:
 1 each in 30,32,42,44 2 each in 34,36,38,40 in 4 color swatches, 48
total
 Cost per piece: $17.50 including packaging costs and optional
specifications.
 Company of Manufacture: The Hempest
 Country of Manufacturer: USA
 Nation of Manufacture: China
 Transportation: Ship Transport to Boston. Transported to our
distribution
 Packaging: Recyclable Cardboard container, Recyclable plastic wrap
 Display: Products will be folded no hangers required.
 Time frame from order to delivery: 60 days.

17. Design, Manufacturing and Distribution
 Communicating to the manufacturer our goals for the line
what our standards will be for the line.
 Seeking the most expedient means to have an efficient
supply chain. This includes working with companies that
have an interest in manufacturing in North America
 A desire to have as many products as possible manufactured
in North America, where transportation costs are reduced.
This allows us to see the entire supply chain up close and
attractive customers desiring locally produced products.
Environmental Standards
 Set standards for organic content, carbon footprint, water
usage in compliance with independent standards when
possible otherwise industry standards.
Merchandising Standards
 All packaging, display materials has to be made from
recycled materials.
Marketing Approaches
 Use of outdoor, casual and recreational themes to sell our
products. That the fashion line is both in tune with the
environment and the wearer. The key is the amount of
organic and recycled material the line uses.
Sales Approaches
 The sales associates and management are educated in the
purpose of line, what the fashions in the line are made of.
This information then can be utilized by associates on the
sales floor with their customers.

18.  Our goals are to grow a business that while profitable
focuses on providing products to the consumer that utilize a
greater amount of organic materials that while are
fashionable are created with less effect on the environment.
 Presenting products that use materials that reduce energy use
that are organically grown, dyed with natural and non toxic
dyes.
 While being a fashion line that is environmentally conscious,
the

19.  Fletcher, K., Grose L., (2012). Fashion and Sustainability: Design for Change, Lawrence King Publishing, Ltd., London.
 N.A. Ibahima, B.M. Eida, E. Abd El-Azizb, T.M. Abou Elmaatyb, (2013, September 12). Functionalization of linen/cotton pigment prints using inorganic nano structure Materials,
Carbohydrate Polymers, Volume 97, Issue 2,, Pages 537–545, retrieved from http://dx.doi.org.ezproxy.snhu.edu/10.1016/j.carbpol.2013.04.084
 Fan, Q., & Shao, J. (2012). Eco-Dyeing, Finishing and Green Chemistry : Selected, Peer Reviewed Papers From the 2011 International Conference on Eco-Dyeing, Finishing, and Green
Chemistry (EDFGC 2011), June 8-12, 2011, Hangzhou, China. Durnten-Zurich, Switzerland: Trans Tech Publications.
 Carpenter, S. (2011, Jun 19). ESSENTIAL ELEMENTS; green textiles on the fringes; here's how plant-based fabrics flax, hemp, bamboo and tencel stack up in terms of sustainability. Los
Angeles Times Retrieved from http://ezproxy.snhu.edu/login?url=http://search.proquest.com/docview/872441854?accountid=3783
 Gangloff, M. (2014, Feb 16). Farm bill raising hopes for hemp. The Roanoke Times Retrieved from
http://ezproxy.snhu.edu/login?url=http://search.proquest.com/docview/1498438775?accountid=3783

20.  Photographs:
 Lucky Denim Photo: Retrieved March 28, 2014 from https://www.lucky.com
 Carhartt Fishing T-shirt Retrieved June 1, 2014 from http://www.carhartt.com
 Linen Blazer Photo (1): Retrieved May 17, 2014 from http://www.brooksbrothers.com
 Linen Blazer Photo (2): Retrieved May 17, 2014 from http://www.lyst.com
 Hawaiiian Bowling Shirt Photo: Retrieved May 15, 2014 from http://www.americanbowlingapparel.com/Bowling_Shirts_His_Hers_1.html
 Linen – Cotton Cambray Fabric: Photo Retrieved May 15, 2014 from http://www.hartsfabric.com
 Tiki Bowling Shirt Photo: Retrieved May 15, 2014 from http://shop.catslikeus.com/products/steady-clothing-tiki-beat-atomic-bowling-shirt
 Wooden Buttons Photo: Retrieved May 15, 2014 from http://www.aliexpress.com/store
 Classic Bowling Shirt Photo: Retrieved June 1, 2014 from http://www.vintagedancer.com
 Butternut Polo Shirt Photo: Retrieved May 16, 2014 from http://www.sierratradingpost.com
 Mens Polo Shirt Photo: Retrieved June 1, 2014 from http://www.dashhemp.com
 Life Unleashed T-Shirt Photo Retrieved May 15, 2014 from: www.guidedogsstore.org
 Striped Jersey Photo Retrieved May 15, 2014 from: www.tr-fabrics.com-
 Masculine Florals Photo Retrived May 15, 2014 from: http://garconstyle.blogspot.com

21.  Photographs:
 Blue Jersey Fabric Photo Retrieved May 15, 2014 from: http://www.aliexpress.com/store
 T-shirt photo Retrieved June 2, 2014 from: http://www.vogueorganics.com
 Jeans Photo: Retrieved May 16, 2014 from: http://www.duluthtradingco.com
 Hemp Canvas Photo: Retrieved May 18, 2014 from: http://www.tri-kes.com
 Group Chino Photo Retrieved May 31,2014 from http://www.dailymailuk.com
 Shorts Photo: Retrieved May 16, 2014 from: http://www.chinagarments.com
 Hemp Ramie Photo Retrieved May 18, 2014 from: http://www.hiwtc.com/products/pure-ramie-fabric-4899-69851.htm
 Mens Hemp Shorts Photo Retrieved May 31,2014 from: http://www.rawganique.com
 Mens Short-Sleeve Shirt Photo Retrieved May 31, 2014 from: Http://www.lyst.com
Websites:
Peerless Clothing: http://www.peerless-clothing.com/en/
VF Corporation: http://www.vfc.com/
Lucky Brands: http://www.luckybrand.com/
The Hempest: www.hempest.com/