The document discusses various assignments related to reacting quickly to current events and trends in a timely manner. It provides examples of past timely topics like TV shows and businesses. It then outlines a final assignment using a family of car stickers to mock a Canadian product, service, or non-profit in an advertisement that could actually run. Students can work alone or in pairs, and the mocking must be relevant to the chosen topic. The assignment will be graded based on creativity, relevance, and lack of errors.

1. Perhaps the funnest assignment
ever!!
Or, always beware when a CD or AE says, “this
project’s going to really fun. I swear.”

2. Timely and topical
A great thing about our industry. We have the
opportunity to react really quickly.
Trends, news, current events.
But, you have to be nimble and resourseful.

3. Oh crap, here he goes again.
Tell us your boring old war stories, Jake.
Thrifty’s. Or, Thriftys
The Spoons
Valley Girls
M*A*S*H
Yogurty’s

4. Some examples of topicalness

5. SOME EXAMPLES OF
TOPICALNESS

6. SOME EXAMPLES OF
TOPICALNESS

7. SOME EXAMPLES OF
TOPICALNESS

8. Now here’s something topical

9. Your Final Assignment
Using the sticker family, create an ad that mocks
family car stickers.
Any Canadian product/service/non-profit (but no
cars).
Any medium: print, billboard, web banner or video,
mobile, TV, radio, etc.

10. Your Final Assignment
You can manipulate the car family any way you like.
Alone or teams of two.
Has to be an ad that could actually run, so
provocative, but legal and within community
standards (no profanity or insulting any persons or
groups).
And the mocking has to be relevant to your chosen
product/service/non-profit

11. marking
Bore me and you get 5/10
Excite me and you get 7.5/10
Make me go “Wow, this is not only book-worthy but I think it
should run this weekend.” and you get 10/10 (but only if it’s flawless
with zero typos or grammatical errors).
I’m afraid if I don’t say this, you won’t be careful. So, one mark off for
each typo or grammatical error.
Do I (zero) need to say (zero) what’ll happen (zero) if you spell
(zero) your client’s name wrong?

12. When?
Turnitin prior to and present in class on Wednesday,
December 5th
Not here to present, lose 2.5/10

13. have fun!
No, seriously, I mean it.