1. Safe and Sustainable Commutes
By: Mariana Del Valle, Ian DeVille,
Darlenne Guerra, Giovanni Ibarra,
Victoria McClellan, and Rebecca
Ortega

2. CSUMB and Salinas Project
CSUMB: How is Zipcar being
adopted and how can we increase
use of the program on campus?
Salinas: What can be done to
increase pedestrian and cyclist
use of streets in the City of
Salinas?
Zipcar ride to Salinas Community Meeting

3. Zipcar - Background
● Current CSUMB
population:7,634
(Fall 2016)
● Master Plan 2020: 12,700
students
● Carbon Neutral by 2030
● Campus Planners: How to
grow sustainably?

4. ● Limited Academic Research
● Shift in Parking
● Increased Traffic
Traffic backed from East
Campus to Main Campus
Description & Current State of Issue

5. Current Marketing and Accessibility
Current Marketing
● Pamphlets
● E-newsletters
● Website
First two Zipcars at CSUMB Fall 2016

6. CSUMB Marketing and Accessibility
Current Accessibility
● Zipcard
● Mobile App
● Unlocking the car
● Turning off the alarm
● Etc.
Zip Car Key

7. How do we fit in?
Survey
● First year
● Laid foundation
for CSUMB zipcar
study and how we
can improve it

8. ● Only 9 out of 119 university
members surveyed indicated that
they are Zipcar members
● Of those 9, 8 live on campus -
campus residents are crucial for
Zipcar’s success
● The main two transportation needs
survey takers expressed were leaving
campus for work and groceries
Are you a Zipcar member?
Results

9. Future Improvements
● Markets: Increase in Outreach
Throughout the website and social media
Target incoming freshmen and campus
residents(main and East campus).
● Accessibility:
Wider range of accessibility through the mobile
application
An on-site Representative for emergencies.

10. Salinas - Background
Population: 157,000
Main roads: 4 lanes designed to
move large volumes of vehicles
quickly
Link between Health and
Transportation
1.2 million dollar grant from the
Active Transportation Program
(ATP)
Eucalyptus and East Market St.

11. Description & Current State of Issue
● Pedestrians safety
● Children crossing alone
● Lack of lighting
Towt and Market (Fremont Elementary School)

12. Improvement Plan
East Market St Road Diet (Stars indicate count locations)

13. Improvement Plan
Left: Existing 4 lane roadway, Right: Road Diet with 3 lanes
B

14. Current Community Engagement
● Need for surrounding
community to be more
involved
● Meetings involve
translators
● Methods of reaching out
● Letters
● Utilized Students to go
door-to-door
Flyer passed out

15. How do We Fit In?
● Pedestrian/Cyclist
Counts
● Distributed flyers
● Talked one-on-one
Flyer we postedFlyer passed out in Spanish

16. Results
Pedestrian counts
● Very Low number of
cyclists
● Correlated with both
nearby schools start and
end time.

17. ●Pedestrian and cyclist data post project
Understanding how the community is utilizing the road diet
●Increasing in Outreach and Collaboration
Collaboration with School Districts affected by the road diets
Increase outreach about future projects through website and
social media
Future Improvement

18. Poster Presentation
Room 1188 at 1:30 pm
For more information regarding
● CSUMB Zipcar Data
● Salinas- Market Street Road Diet
● Further data and information

19. Thank you
Special Thanks to:
James Serrano, Transportation Planner - City of Salinas
Victor Gutierrez, Assistant Engineer - City of Salinas
Charlotte Strem, Assistant Director Physical/Environ. Planning -
University of California
Bernard Green - Transportation Agency for Monterey County
Daniel Fernandez, Capstone Professor

20. References
Campus Planning and Development. April 12, 2016. CSUMB Master Plan
Presentation. BMS Design Group. Available from:
https://csumb.edu/campusplanning/campus-master-plan-
2016?_search=campusplanning+campus-master-plan2016
US Department of Commerce.(2010) US Census of 2010 Quick Facts.
http://www.census.gov/quickfacts/table/PST045215/0664224