Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

VACC Program Roadshow


Published on

Published in: Health & Medicine
  • Be the first to comment

  • Be the first to like this

VACC Program Roadshow

  1. 1. TransLink and VACC<br />Program Overview and Update<br />
  2. 2. Agenda<br />Introductions<br />Program Review<br />Bike to Work<br />Bike to School<br />Streetwise<br />Great rides<br />TravelSmart<br />Vancouver Live Streets<br />Marketing and Sponsorship<br />General Discussion<br />
  3. 3. VACC Mission<br />To make cycling a part of the main stream culture<br />To achieve our mission through<br />Advocacy<br />Education<br />Events<br />
  4. 4. Bike to work<br />
  5. 5. BIKE TO WORK WEEK |Year to Date<br />
  6. 6. BIKE TO WORK WEEK | Statistics<br />
  7. 7. BIKE TO WORK WEEK | 2010 Innovations<br />Inaugural Bike to Work Awards Reception<br />Improved user-friendliness with the website tools<br />
  8. 8.
  9. 9.
  10. 10.
  11. 11. New data collection subject<br />
  12. 12. New data collection subject<br />
  13. 13. BIKE TO WORK WEEK | Upcoming<br />Share the Road Challenge – Fall 2010<br />Demonstrates the viability of cycling for transportation: cycling is quick and the VACC will help you be prepared for Vancouver winter weather<br />Attracts media attention to get the word out broadly about November Bike to Work Week<br />
  14. 14. BIKE TO WORK WEEK | November 1-7th, 2010<br />About 20 commuter stations around the region<br />Aiming for 500 new winter commuter cyclists signed up and 800 workplace teams<br />Focus on safety, visibility, weather-readiness, and motivation in a more challenging cycling season<br />
  15. 15. BIKE TO WORK WEEK | Up Next<br />Bike-friendly Workplace Awards<br />Increased interaction between the Bike to Work program and workplaces in Metro Vancouver<br />Aggregate visual data for Metro Vancouver commuter cyclist routes<br />
  16. 16. BIKE TO WORK WEEK | <br />Program Impacts Over Time<br />
  17. 17. Thanks for supporting the biggest bike event in BC!<br />
  18. 18. Bike to school<br />
  19. 19. Bike to School2010 program update<br />Conferences and courses<br />5 sustainable transportation workshops at the VSB<br />2 leadership and sustainability conferences at secondary schools<br />Course instruction at all levels of schools<br />686 students attending 32 instructional days<br />Includes Streetwise, Bike maintenance, and Ride the Road courses<br />
  20. 20. Bike to School2010 program update<br />FOCUS ON CELEBRATION<br />18 special events attended by 2182 staff, students and parents <br />Includes biker's breakfasts and bike-themed festivals<br />First annual Bike Friendly School Awards <br />12 schools receive GOLD<br />Presentation ceremonies including special guest speakers<br />
  21. 21. Bike to School Week2010 program update<br />DELIVERY<br />Over 600 students from 21 schools reported cycling to school during the spring bike to school week<br />Total of 2238 trips all together<br />2,182 students, teachers & parents attended Bike to School events <br />
  22. 22. Bike to Schoolideas and innovations<br />Summer expansion <br />Kid-focused programming such as summer camps <br />Family Streetwise and child's Learn to Ride courses that will be launched this summer<br />Bike share/lending programs<br />Partnering with PEDAL and secondary schools <br />Better utilize existing school bike fleets <br />
  23. 23. Bike to Schoolideas and innovations<br />Bike to School week<br />Significant expansion in participant numbers <br />increased promotion, events, and workshops<br />Roll out more programming throughout the Lower Mainland<br />
  24. 24. Bike to SchoolThe Year ahead<br />2010/2011 School Year<br />
  25. 25. streetwise<br />
  26. 26. Streetwise: YTD<br /><ul><li>Trained 600+ individuals
  27. 27. 142% increase in cycling post-course
  28. 28. Reaching a wide range of people across Metro Vancouver</li></ul>Avg. Trips per week<br />Percentage of year-round cyclists<br />
  29. 29. “Since our class, I've been biking solo all over Vancouver with greater confidence. I'm able to take over the lane and comfortably get in there with the cars. I'm starting to commute to school downtown, and I love it so far. Thanks so much for the class. I'm using the knowledge from that class every day”.<br />-unsolicited quote from Annie Dickerson, June 2010<br />
  30. 30. Streetwise: Year to Date<br />
  31. 31. Streetwise: Rest of 2010<br /><ul><li>Partnership with Vancouver Coastal Health to deliver Learn to Ride and Streetwise to marginalized immigrant women
  32. 32. Promote workshops & consultations to workplaces in lead up to Bike to Work Week in Fall.
  33. 33. Giant Sponsorship</li></li></ul><li>Innovations in Streetwise<br />Outdoor<br />courses<br />
  34. 34. Streetwise for Families<br />
  35. 35. Streetwise in the Workplace<br />“Many staff that signed up hadn’t ridden a bike in many years and, in some cases, in decades.  Taking the course provided an entry point for staff to try riding again.  After the course, positive results included staff riding their bikes to work, staff using the fleet bicycles, and staff using the fleet electric bikes, all who had never done so before.  There are even reports of staff purchasing their own bikes and considering selling one of their family’s cars.   Without the Streetwise Cycling Course, none of this would have occurred”.<br />-Jenyfer Neuman, City of New Westminster<br />
  36. 36. Bike Maintenance: Expansion<br />
  37. 37. travelsmart<br />
  38. 38. Travel Smart to School<br /><ul><li>9 month pilot program implementing TDM in elementary school communities using a student leadership model.
  39. 39. Pilot was part of TransLink's TravelSmart program in support of the 2010 Olympics.
  40. 40. Pilot involved 10 schools – 9 in Vancouver and 1 in North Vancouver – selected on basis of their proximity to Olympic venues or routes.</li></li></ul><li>Travel Smart to School<br />The program was customized to fit the needs and characteristics of individual schools, but involved 3 core elements:<br /> Education of leadership students on sustainable transportation issues and ideas<br /> Action planning <br /> Implementation of student action plans and whole-school engagement<br />
  41. 41. Travel Smart to School<br /><ul><li>Pilot program wrapped up in February 2010
  42. 42. 3670 students – and their families – were reached.
  43. 43. 32.7% of students who made TravelSmart pledges indicated they would “travel smarter” during the Olympic Games and beyond.
  44. 44. Program staff delivered a presentation on the program at the 2010 National Active Transportation conference in Montreal</li></li></ul><li>Travel Smart to School<br />Suggestions for future implementation:<br /><ul><li>A relatively standardized timeline and curriculum would serve to focus the program and allow schools
  45. 45. Program would optimally start early in the year and wrap up in late spring to capitalize on school work-flow and favourable weather.
  46. 46. Pledge system should be simplified and supplemented, if not supplanted, by another means of evaluating program impact.
  47. 47. Program should be complemented with something that directly engages school-community stakeholders: safe route mapping, school travel planning, etc.</li></li></ul><li>Travel Smart to School<br />Final Thoughts: though it may never again have a rallying point like the 2010 Olympic Games, the Travel Smart to School program model has excellent prospects for success in teaching elementary school students about transportation issues and changing school travel behaviour, especially if it were to be combined with a program that engaged other school community stakeholder groups.<br />
  48. 48. Great rides<br />
  49. 49. Great Rides: 2009<br />Four recreational rides <br />Maple Ridge/Fort Langley – July 12<br />Pitt Meadows – Aug. 15<br />Port Coquitlam – Sept. 27<br />Vancouver/Bikennale – Oct. 4<br />Introducing Metro Vancouver cyclists to the local bike networks and festivals<br />
  50. 50. Feedback: “Did you enjoy the ride?”<br />Over 1,000 riders came out to in 2009<br />Yes, yes, yes! I am so happy I have found you! Thank you for all your work. ~ Grandma Kathy<br />The ride was so well organized. Now we have more routes to add to our repertoire. We enjoyed the art immensely. ~ Bikennale Rider <br />
  51. 51. Sponsor satisfaction!<br />
  52. 52. Great Rides: 2010<br />Bike the Blossoms<br />Rainy weather didn’t daunt 180 blossom viewing riders. <br />Wet! Beautiful! Fun times with new friends. ~Alison T.<br />
  53. 53. CVG Birthday Ride<br />1st anniversary of the CVG opening<br />Showcased the CVG<br />The VACC & the City of Burnaby threw a birthday party! <br />New West and Burnaby start points<br />200 people came out to explore the newest piece of the Metro Vancouver bike network.<br />Partnership with MEC Bikefest<br />Riders made a day of it! <br />
  54. 54. Great Rides: Innovations for the future<br />Now we know what works!<br />Smaller, themed events, bringing riders to a location for an occasion/purpose<br />Mad Hatter Tea Party Ride (Richmond) – July 25<br />Promotes Canada Line Skytrain Bridge<br />Science by Bike (Vancouver museums) – Sept. 25 – 26<br />More support, in advance, from tourism and municipal partners<br />Burnaby CVG Ride – June 12<br />Contribute to membership with VACC <br />
  55. 55. Topics to consider<br />Is there room in the Great Rides Program for large mass rides?<br />Are there opportunities to specifically promote new cycling infrastructure?<br />How can Great Rides integrate with other programs? <br />Ie: Special Streetwise course delivered for Great Rides participants, etc. <br />
  56. 56. Vancouver live streets<br />
  57. 57. Vancouver LiveStreets<br />Coming summer 2011<br />13km of city streets<br />Pedestrians, cyclists, roller skaters, runners and strollers. <br />This event will <br />connect neighbourhoods and people<br />enjoy streets filled with free physical activities, performers, food and art<br />
  58. 58. Highlights<br />
  59. 59. Highlights<br />Where:  3 main live sites: <br />Trout Lake, Granville & Robson and Jericho Park <br />Why: <br />to strengthen community by connecting neighborhoods, <br />promoting physical activity and active transportation choices,<br />improving bicycle safety and walk-ability<br />Who: Drawing community members from all across the city, we're hoping to attract a diverse audience.  <br />Similar events in Portland: 15,000 to 25,000 participants<br />
  60. 60. Marketing and sponsorship<br />
  61. 61. Sponsors<br />Consistency and visibility across<br />Collateral<br />Web properties<br />PR<br />Member communications<br />Social media<br />Greater integration<br />Marketing groups<br />Social media<br />Events, launches, etc. <br />
  62. 62. BTW/BTS Sites<br />
  63. 63. Main Site<br />Undergoing a redesign<br />Specific sponsor call-outs<br />Sponsor page<br />Sponsor recognition on program pages<br />Integration with social media and other elements<br />
  64. 64. Main Site<br />
  65. 65. Collateral<br />All program collateral<br />Banners (multi-year)<br />Posters, postcards<br />Course material<br />Swag<br />Future ideas<br />Membership cards<br />
  66. 66. News, PR, Social Media<br />Sponsor recognition<br />Noted in newsletters<br />On Facebook page<br />
  67. 67. Sponsorship<br />New initiatives<br />Web presence<br />Sponsor pages, logos, “ads” blog profiles<br />Higher exposure on collateral<br />Sponsor profiles in newsletter and Urbane Cyclist<br />
  68. 68. Social Media Integration<br />Improved integration with TransLink media and social media<br />
  69. 69. Discussion & Next Steps<br />Quarterly updates<br />Suggestions?<br />2011 Proposals<br />Timing<br />Structure<br />Content (proposals and deliverables)<br />
  70. 70. Thanks!<br />
  71. 71. TravelSmart to School<br />Promote alternative modes of transportation<br />Reduce vehicle traffic<br />2009/2010<br />Specific focus on the Olympics<br />“The TravelSmart program was a huge success city wide! Congrats.”<br />- Rosa Fasio, Principal, Elsie Roy Elementary<br />
  72. 72. Results<br />I thought that the program was a success for the school. It educated the entire school to travel smart, especially during the Olympics. From the informal survey, our school did travel smart: 92% during the Olympics. Some students actually did persuade their parents to allow them to walk safely to school with a friend. It opened up students to discuss their travel styles and try to improve them for their own healthy and eco-friendly lifestyles.<br />- Monica Treanor, Support Teacher, Sir Sandford Fleming Elementary<br />
  73. 73. Results<br />
  74. 74. Innovations/Recommendations<br />Before and after traffic counts<br />Linkages to Bike to School programs, Student leadership programs<br />Improved pledging processes<br />12 session programs, <br />Build up in fall but focus on Spring<br />Greater incorporation of fun elements<br />Impact of Olympic mascots<br />