The Capital Asset Pricing Model (CAPM) formalizes the relationship between risk and expected return. It states that the expected return of an asset is determined by its sensitivity to non-diversifiable or systematic risk as measured by its beta. Beta measures how an asset's returns co-vary with the market portfolio. According to CAPM, an asset's expected return is equal to the risk-free rate plus its beta multiplied by the market risk premium. Diversification reduces risk by eliminating asset-specific or diversifiable risk, but not market risk.