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1 Canvassing Campaign Overall Summary
2 Main Issues
3 Action Plan
4
5
March Summary and Analysis
Data Entry Status and Progress
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1) Canvassing Campaign Overall Summary
HoReCas Traders SCOs Total
Target Actual % Target Actual % Target Actual % Target Actual %
End of February 3040 2177 72% 5329 5030 94% 29530 14125 48% 37899 21332 56%
End of March 3902 3188 82% 7141 8181 115% 48918 26617 54% 59961 37986 63%
End of June 4496 8010 90494 103000
4. Member of METRO GroupMAKRO Cash & Carry Egypt LLC
Main Issues
• Some misunderstanding with Nielsen Data
- e.g. NF Traders, Pharmacies, …
• Empirical target for number of SCOs
- 4% of the population
Lots of customers without any official documents
• Huge difficulty to meet SCOs :
- Lack of visible premises
- Entering buildings
- Working hours
• Huge turnover of canvassers
- Consistently below 60 and even down to 45
• Lack of experience :
- of canvassers
- of customer managers to manage the organization and the canvassers performance
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Actions Deadline Update Responsible
Increase number of canvassers to 90 and maintain it. March 28 80 Ahmed Abdelsattar
60 canvassers dedicated to SCOs registration March 21 Done Ahmed Abdelsattar
65 canvassers dedicated to SCOs registration April 4 Done Khaled Hussein
Dedicated teams of canvassers for registering SCOs in buildings March 18 Done Ahmed Abdelsattar
Dedicated teams of canvassers for registering SCOs in the streets
Morning and Evening shifts March 18 Done Ahmed Abdelsattar
Integration of store 2 FOM to support the global organization March 7 Done Ahmed Abdelsattar
Integration of Store 2 Customer managers to support canvassers
management
March 11 Done Ahmed Abdelsattar
Performance management of the canvassers
with separate Performance report for the main 2 teams
March 18 Done Ahmed Taha
Business wear for SCOs canvassers entering building March 18 Done Ahmed Abdelsattar
FURTHER ACTIONS:
Crossing further sources to get more accurate SCOs contact details April 15 On going Ahmed Abdelsattar
Support from all DMs and FMs teams as soon as they come back from March
21
Done JYR
===> to focus on HoReCa and Traders registration
thus all canvassers to focus on SCOs registration
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Action Plan impact on March results :
-
Month
HoReCa Trader SCO's Total
Target Actual % Target Actual % Target Actual % Target Actual %
February 834 604 72% 1633 1582 97% 17473 4463 26% 19940 6649 33%
From 1- 9 March 369 1006 2,558 3,933
From 10 - 20
March
177 562 3,780 4,519
From 21 - 31
March 465 1583 6,154 8,202
March Total 862 1011 117% 1,812 3151 174% 19,388 12492 64% 22,062 16654 75%
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Campaign Run Rate Analysis (Average)
Achievement
No. of working
days
No. of
Canvasser
Daily average
per CVR
Customers Registered in FEB 8,087 21 54 7
Customers Registered from 1 - 20 March 8,452 8,5 62 8
Customers Registered from 21 - 31 March 8,202 10 77 11
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SCO’s Run Rate analysis (Average)
Achievement
No. of
working days
No. of
Canvasser
Daily
average
per CVR
Customers Registered from 10 - 21 March 2,788 10 50 6
Customers Registered from 22 - 27 March 2,857 5 59 10
Customers Registered from 28 - 31 March 2,760 4 59 12
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Target Actual Remaining Remaining Working days
90,494 26,617 63,877 73
SCO’s Plan
Canvassers Target:
14 application/day
x 65 CVRs
x 73 business days
= 66430
Registered Customers
- Back up : should we don’t achieve 14 applications per day we can dedicate further canvassers to
SCOs registration.
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2)- Data Entry Progress
Morning Shift Night Shift
Active Data Entry Employees 9 8
Average Data Entering/day 800 720
Entered till 31st
of
March
Registered
Customer
Remaining
Data Entry Progress 16,500 37,986 21,486
11. Member of METRO GroupMAKRO Cash & Carry Egypt LLC
• Increasing the night shift employees
• Adding further check on data entry by the Quality Team
• Part of DM’s Team involved in this process
• Increasing final check by Call Center to 100% entered customers
instead of 25%
Action Plan :
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CM & Street
canvassers
Quality TeamFOM Call
Center
Data Entry
TeamFOM
Process of Customer Data Quality Control and Entry
• CM’s conduct - “ Quick check” - detailed check - 2nd
quick check - Check on -Detailed check - Final check
first line data control on on registration on registration data on data entry on all
in the field with registration forms form forms completion entered
canvassers including and customers
- 20% through corrections formatting
customer and error
visits report
- 80% through
phone calls
Quality
Team
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Data Entry Team Plan:
21,486 application outstanding
/
17 Employee
= 1,264 applications
/
90 application/days
= 14 working days
- Expected to enter all backlog registered customers on the 15th
of April 2010
