![[object Object],We want everyone to be as passionate about the power of image as we are. Our Brand Vision](https://image.slidesharecdn.com/brandslides-12767806426023-phpapp01/85/Canon-EMEA-Brand-1-320.jpg)
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Canon EMEA Brand
- 2. We help people realise the power of image. By being Creative, Connected, Quietly Confident you can
- 3. We celebrate what creativity means to the individuals and to businesses Creative
- 4. We understand our customers and employees so people can trust us and feel reassured Connected
- 5. We have a wealth of knowledge and experience, but we don’t shout about it Quietly Confident
- 6. Being Creative, Connected, Quietly Confident unites us as One Canon
Editor's Notes
- As seen in the video, image stands at the heart of our Brand. Our Brand vision is that we want everyone to be as passionate about the power of image as we are The brand should also communicate the experience the customer can get through using our products – i.e. what it can do for them – how it can make them more efficient, how it can inspire their creativity. Important that the connection with Canon brand remains after purchase, and throughout life of product. Create an emotional connection with our customers – get them to believe in our brand to a greater extent, rather than just the great products we produce – encourage their purchase decision to be based on brand as well as product.
- Our brand model expresses the passion for the power of image: We help people realise the power of image. But how do we do that? At Canon we do that be being being Creative, Connected, Quietly Confident. With Canon – You Can. Now let’s have a look at what that means.
- We celebrate what creativity means to the individuals and to businesses. We inspire them to be creative. Our creative spirit is fuelled by passion and energy for the power of image. Our original ideas capture people’s imagination, while our knowledge helps them to express it, however they choose.
- We understand what people need and we anticipate what they might want next. We help customers and our employees to be better connected with their own audiences. We live up to our promises so people can trust us and feel reassured.
- We’re imaging experts, we have a wealth of knowledge and experience, a name to be proud of but we don’t have to shout about it. Innovation is about creating a richer experience for our customers. We enable people to transform ideas into images. Our customer needs come first
- If you work in HR or if you work in Finance, If you work in the central HQ or if you work in a local office… By being Creative, Connected, Quietly Confident unites us as One Canon.