The global candy market was worth $171.2 billion last year and is expected to reach $213.3 billion by 2015, growing at a 5% compound annual growth rate. BRIC nations like Brazil, where Kraft Foods opened an $80 million production facility, and India, whose candy market jumped to 19th place in 2014, are playing an important role in the industry's expansion. Kraft Foods has a 15% share of the global candy market, while Hershey's has a quarter of the worldwide confection market.