This document appears to be a look book cataloging various Candy Crush Soda Luxury collaborations and events from 2015-2016. It describes partnerships with brands like Yogurtland, Lancome, and Something Boudoir to create co-branded food items, cosmetics, and apparel. Several high profile in-store and mall events are also summarized, like a Candy Crush themed afternoon tea and pop-up shops in Hong Kong airports and shopping centers featuring character appearances and limited edition merchandise. The document provides an overview of the Candy Crush brand's expansion into retail spaces, collaborations, and experiential marketing events over this period.
Flowers, Cakes and Gifts Delivery in Laxmi NagarKartClue
Searching what to gift to your loved ones? Your search ends here! KartClue is a one stop destination for all your gifting needs. Avail from us an amazing range of trendy gifting items which will add cheer and sparkle to any special event. More Ideas - Flowers, Cakes and Gifts Delivery in Laxmi Nagar.
GAME ON: Engaging Consumers with Online Play - Main Deckbrand-e
brand-e presents 'GAME ON: Engaging Consumers with Online Play', October 16 2013 at the London Transport Museum Cubic Theatre.
One in four of the world’s population regularly accesses games on the Internet, with analysts estimating that the global online and mobile gaming market will grow from last year’s $29 billion to $46 billion by 2016. And casual gaming can no longer be associated just with teenagers hunched over consoles in their bedrooms. Titles like Angry Birds and Candy Crush, plus the rapid growth of tablets and smartphones, have ensured that games are played everywhere and by everyone.
This provides a huge opportunity to brands, and is in line with the massive shift of ad budgets to online, and in particular to online video. Gaming offers mass-market appeal and the chance to stake out elusive premium advertising real estate. Plus, gaming sites deliver better ROI for online advertisers - video ads associated with gaming destinations generate an average CTR of 3%, which is roughly 30 times higher than that for standard online advertising campaigns.
brand-e presents Game On: Engaging Consumers With Online Play, an event which will bring together a raft of practitioners to examine gaming opportunities for brands…
Spil Games will demonstrate the growing power of games, while LBi’S MRY will deliver the ad agency take on gaming and Proelios will demonstrate how to engage consumers through mobile games. Rebellion/TIGA will talk about what makes a great gaming experience, and Generation Media will discuss the marketing of real-world items within the digital gaming realm.
Flowers, Cakes and Gifts Delivery in Laxmi NagarKartClue
Searching what to gift to your loved ones? Your search ends here! KartClue is a one stop destination for all your gifting needs. Avail from us an amazing range of trendy gifting items which will add cheer and sparkle to any special event. More Ideas - Flowers, Cakes and Gifts Delivery in Laxmi Nagar.
GAME ON: Engaging Consumers with Online Play - Main Deckbrand-e
brand-e presents 'GAME ON: Engaging Consumers with Online Play', October 16 2013 at the London Transport Museum Cubic Theatre.
One in four of the world’s population regularly accesses games on the Internet, with analysts estimating that the global online and mobile gaming market will grow from last year’s $29 billion to $46 billion by 2016. And casual gaming can no longer be associated just with teenagers hunched over consoles in their bedrooms. Titles like Angry Birds and Candy Crush, plus the rapid growth of tablets and smartphones, have ensured that games are played everywhere and by everyone.
This provides a huge opportunity to brands, and is in line with the massive shift of ad budgets to online, and in particular to online video. Gaming offers mass-market appeal and the chance to stake out elusive premium advertising real estate. Plus, gaming sites deliver better ROI for online advertisers - video ads associated with gaming destinations generate an average CTR of 3%, which is roughly 30 times higher than that for standard online advertising campaigns.
brand-e presents Game On: Engaging Consumers With Online Play, an event which will bring together a raft of practitioners to examine gaming opportunities for brands…
Spil Games will demonstrate the growing power of games, while LBi’S MRY will deliver the ad agency take on gaming and Proelios will demonstrate how to engage consumers through mobile games. Rebellion/TIGA will talk about what makes a great gaming experience, and Generation Media will discuss the marketing of real-world items within the digital gaming realm.
if you want to download this file please send me a request to shahans25@gmail.com ,this is a presentation slide of cadbury india ltd... all the pictures and details have been taken out from cadbury website..
Cold Stone Creamery - submittal by Trix Corp. for Retail City Awards 2010, DubaiTrix Corp.
From unique ice cream creations to smoothies, cakes and shakes – nobody serves up the ultimate indulgence like Cold Stone.
Our creative team came up with this submittal for the Retail City Awards 2010 in Dubai... and guess what? Cold Stone walked away with glittering "Franchise Operator of the Year 2010" for Middle East!
Who says hard work (packaged in a little bit of Trix ingenuity) does not bring success?
McDonald's: A Journey Through Time (PPT)DEVARAJV16
Discover the journey of McDonald's in this comprehensive presentation that covers the iconic fast-food giant's history, founder, and evolution over the years. Learn about the fascinating story behind the brand's origin, including its milestones and key moments in its expansion. Explore McDonald's impact on global culture through its famous menu items and notable campaigns that have propelled its popularity worldwide. Dive into the details of how McDonald's has established a strong presence, from its early beginnings to its influence on international markets like Moscow. This presentation is a must-watch for anyone interested in the story and success of McDonald's.
McDonald's: A Journey Through Time
Welcome to an in-depth exploration of McDonald's, one of the most recognizable and influential fast-food chains in the world. This SlideShare presentation takes you on a journey through the history and evolution of the iconic brand, highlighting its impact on global culture and cuisine. Through these slides, you'll discover the story behind the golden arches and the innovative spirit that has driven McDonald's success for decades.
if you want to download this file please send me a request to shahans25@gmail.com ,this is a presentation slide of cadbury india ltd... all the pictures and details have been taken out from cadbury website..
Cold Stone Creamery - submittal by Trix Corp. for Retail City Awards 2010, DubaiTrix Corp.
From unique ice cream creations to smoothies, cakes and shakes – nobody serves up the ultimate indulgence like Cold Stone.
Our creative team came up with this submittal for the Retail City Awards 2010 in Dubai... and guess what? Cold Stone walked away with glittering "Franchise Operator of the Year 2010" for Middle East!
Who says hard work (packaged in a little bit of Trix ingenuity) does not bring success?
McDonald's: A Journey Through Time (PPT)DEVARAJV16
Discover the journey of McDonald's in this comprehensive presentation that covers the iconic fast-food giant's history, founder, and evolution over the years. Learn about the fascinating story behind the brand's origin, including its milestones and key moments in its expansion. Explore McDonald's impact on global culture through its famous menu items and notable campaigns that have propelled its popularity worldwide. Dive into the details of how McDonald's has established a strong presence, from its early beginnings to its influence on international markets like Moscow. This presentation is a must-watch for anyone interested in the story and success of McDonald's.
McDonald's: A Journey Through Time
Welcome to an in-depth exploration of McDonald's, one of the most recognizable and influential fast-food chains in the world. This SlideShare presentation takes you on a journey through the history and evolution of the iconic brand, highlighting its impact on global culture and cuisine. Through these slides, you'll discover the story behind the golden arches and the innovative spirit that has driven McDonald's success for decades.
46. The brain-freeze inducing makers of
delicious frozen treats, Yogurtland,
launched a range of Candy Crush
inspired flavours in over 290 stores
in the US.
Recently, Little Mix vocalist, Perrie
Edwards, was spotted with a cup
of the world’s finest Candy Crush
flavoured frozen yogurt. We knew
she had a great voice, now we know
she has excellent taste.
Collaborations
32
47. Candylicious is the biggest candy
store in Dubai’s biggest mall, so
what better place to open our first
Candy Crush store! Launching
in November 2015 the store will
include candy, apparel, home wear,
electronics and much more.
Collaborations
33
50. Candy Crush partnered up with luxury
beauty brand Lancome in Mexico to
bring fans a limited edition co-branded
cosmetic bag.
Fans were invited to play the game
in store, create their own make-up
look and win prizes during a 10 week
promotion in leading department stores.
Collaborations
36
51. Candy Crush has
joined up with the ultra
fashionable clothing
label, Something
Boudoir to create a
range of apparel and
accessories.
The launch event
featured a stunningly
designed pop-up shop
with some outstanding
great visual
merchandising.
Collaborations
37
52. Candy Crush
welcomed visitors
to Hong Kong SODA
STYLE over the new
year period in 2015
by taking over the
airport.
Passengers received
a sweet surprise
when their favourite
characters popped
out of the luggage
conveyor belt, and
lucky guests received
a limited edition
luggage tag attached
to their suitcases.
Events
38
53. The Royal Plaza
hotel in Hong Kong
treated guests
to the sweetest
afternoon tea in
May 2015.
Tasty treats
were created in
the shapes of the
famous candies,
alongside delicious
cream filled
milkshakes. The
event was hugely
popular and had
a waiting list of 6
weeks!
Events
39
54. It was hard to
miss the Candy
Crush take over
in Megabox, the
largest shopping
centre in East
Kowloon, Hong
Kong, when our
famous Candy
Crush Dragon took
up residency for 2
months over the
summer.
The event included
candy furniture,
competitions,
giveaways and
huge awareness
support from
escalator take
overs, metro
advertising and
elevator wrapping
to name a few.
Events
40