1. Exclusive media-only access into the region’s most comprehensive
Cancer Institute, providing all cancer services under one roof.
Friday, October 1, 10:30 am
224 Memorial Medical Parkway, Daytona Beach, FL 32117
Cancer Fighting Center
revealed
Interview Opportunities
Christopher Windham, MD, FACS
Medical Director of the new Cancer Institute and
the area’s only board-certified surgical oncologist
Cancer Patient
Other physicians are also available who have
joined our team in the battle against cancer.
B-roll/Photo Opportunities
11 – 11:30 am The Body Fix System: Experience the most
accurate and comprehensive patient immobilization and
positioning available. Reporters and journalists have the
opportunity to be molded into a custom shaped shell that
keeps them in a fixed, rigid position. Cancer patients undergo
the same positioning technique in preparation for Novalis
Tx treatments — a state-of-the-art technology that delivers
radiation in laser beam precision, cutting down on treatment
time by weeks.
State-of-the-art cancer fighting technology: Novalis Tx™
is a revolutionary cancer treatment that uses the latest in
radiation technology specialized to treat the central nervous
system. Novalis Tx works by rotating a powerful linear
accelerator – a machine that produces radiation, around the
patient. Images of the tumors are taken to pinpoint its exact
position, location and size before treatment begins. There are
less than 100 of this technology in the entire world, and the
new Florida Hospital Memorial Medical Center is proud to
provide the community with this new treatment option.
Media Contact:
Stephanie Meyers (904) 687-3863
A Christian mission of hope, health and healing.
Florida Hospital Memorial
Medical Center Cancer
Institute Facts
• 1-story building, 31,652 sq ft, at
cost of approximately $15 million
for the first phase
• On-site services include radiation
oncology, medical oncology,
medical imaging, cancer research,
education, appearance center
and American Cancer Society
resource center
• The FHMMC Cancer Institute
is the only hospital in Central
Florida to offer Hyperthermic
Intraperitoneal Chemotherapy
(HIPEC) – that combines surgery
and heated chemotherapy to treat
patients with abdominal cancers.
HIPEC has been proven to
prevent the recurrence of cancers
by killing cancer cells, leaving
normal, healthy cells untouched.
• Eco friendly — High efficiency
lighting options as well as
Heating, Ventilating and Air
Conditioning (HVAC) equipment
is used throughout the building,
helping lower energy consumption
and reduce maintenance costs.
Recycled finish materials were
used wherever possible.
Local Cancer Statistics
• Approximately 280 Floridians
will be diagnosed with cancer
every day in 2010.
• Approximately 41,000 Floridians
died from colon and rectum,
breast, pancreas and prostate
cancers along with other select
cancers last year.
• An estimated 1,617 Florida
residents from Volusia and Flagler
counties died from cancer in 2005.
• In Florida, an estimated 102,210
new cancer cases were reported
in 2009.
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