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December
Issue : 05
2022
Industry Insider
Understanding the
Landscape of Mining Industry
Inclusive Aspects
Leveraging Advanced
Automa on for Transforming
Mining Opera ons
Mining asteroids
will ul mately
benefit humanity on
and off the Earth in
a mul tude of ways.
-Peter Diamandis
Editor’s
Note
The Advancements and
Astonishing Integrations
anada’s mining industry has long been at the
forefront of global mineral exploration and
extraction. With abundant natural resources and a
strong commitment to technological innovation, the
country has continuously pushed the boundaries of mining
advancements. In the edition of Canada’s 10 Best Mining
Companies to Watch, we delve into Canada’s best mining
advancements and explore the future prospects of this vital
industry.
From the vast landscapes of northern Canada to the coastal
regions of the Atlantic and Pacific, Canadian mines have
contributed significantly to the country’s economic growth
and resource development. The industry has continuously
evolved, embracing cutting-edge technologies and
sustainable practices to maximize efficiency and minimize
environmental impact.
Canada’s mining industry has made significant strides in
sustainable mining practices. With a growing focus on
environmental stewardship, Canadian mining companies
have implemented innovative approaches to reduce their
carbon footprint and minimize ecosystem disruption. From
incorporating renewable energy sources to implementing
efficient water management systems and reclamation
efforts, sustainability is at the forefront of the industry’s
priorities.
The industry is also embracing digital transformation and
data-driven decision-making. The integration of advanced
analytics, machine learning, and artificial intelligence
enables mining companies to optimize their operations,
streamline processes, and make informed decisions based
on real-time data. This digital revolution has the potential to
unlock new efficiencies and drive further advancements in
the industry.
Looking ahead, the future of Canada’s mining industry is
promising. With ongoing technological advancements, there
are opportunities for improved exploration techniques,
increased mineral recovery rates, and enhanced
environmental sustainability. Additionally, the demand for
critical minerals, such as lithium, cobalt, and rare earth
elements, is expected to rise with the growth of renewable
energy, electric vehicles, and advanced technologies,
positioning Canada as a key global supplier.
-PrashikD.Bombarde
C
T
N
E
T
N
O C08
Unearthing the Energy Alterna ves
Appia Rare Earths
& Uranium Corp.
16
24
32
Foran
Working Towards Building a
Decarbonized Society
Maple
Gold Mines
Enriching Canada’s
Golden Heritage
A r t i c l e s
Industry Insider
Understanding the
Landscape of Mining Industry
Inclusive Aspects
Leveraging Advanced
Automa on for Transforming
Mining Opera ons
20 28
Achieving Success Through
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December, 2022
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Editor-in-Chief Merry D'Souza
Managing Editor Prashik Bombarde
Executive Editor Adiba Tarade
INSIGHTSSUCCESS
CREDITS
Frederick Kozak
President
Appia Rare Earths
& Uranium Corp.
appiaenergy.ca
Appia is a Canadian
publicly-traded company
in the uranium and rare
earth element sectors.
Dan Myerson
Execu ve Chairman
and CEO
Foran Mining
foranmining.com
Foran Mining
Corpora on is a
diversified explora on
and development
company with projects in
central Canada's Flin Flon
mining belt.
Chris Taylor
President & CEO
Great Bear Resources
greatbearresources.ca
Great Bear’s focus is on
projects that have
unique combina ons of
geological merit,
infrastructure
advantages, and the
capability to be rapidly
advanced through
resource defini on and
beyond.
Company
Featuring
Brief
Company
Featuring
Brief
Company
Featuring
Brief
Jim Engdahl
CEO
MAS GOLD CORP
masgoldcorp.com
MAS Gold Corp. - TXSV-
MAS - is focused on
explora on projects in
Saskatchewan along the
La Ronge Greenstone Belt.
Brad Rourke
CEO
Sco e Resources Corp.
sco eresources.com
Sco e Resources Corp.
(#TSX.V: SCOT) is an
explora on stage company
engaged in the acquisi on,
explora on and evalua on
of gold and silver proper es
located in the “Golden
Triangle” area of Bri sh
Columbia, Canada.
Daniel Racine
CEO
Yamana Gold
yamana.com
YAMANA GOLD is a
Canadian-based precious
metals producer with a high
quality, diversified por olio,
including significant gold
and silver produc on; long-
life produc on assets.
Glen Alston
President & CEO
CMX GOLD & SILVER CORP.
cmxgoldandsilver.com
CMX is ramping up ac vity
on its 100%-owned Clayton
Silver Property in Idaho. The
property is a strategic asset
that provides an a rac ve
risk-reward opportunity to
confirm silver-lead-zinc
reserves.
Ma hew Hornor
President & CEO
Maple Gold Mines
maplegoldmines.com
Maple Gold Mines is a
Canadian advanced
explora on company in a
50/50 JV with Agnico Eagle
Mines to advance the
district-scale Douay and
Joutel gold projects located
in Quebec's prolific Abi bi
Greenstone Gold Belt.
Amanda Mallough
Corporate Communica ons
Marathon Gold
marathon-gold.com
Marathon Gold is a Toronto-
based gold company
advancing its 100%-owned
Valen ne Gold Project
located in the Central Region
of Newfoundland and
Labrador, one of the top
mining jurisdic ons in the
world.
Nick Campbell
Corporate Development
CEO
Cerrado Gold
cerradogold.com
Cerrado is a Toronto
based gold produc on,
development and
explora on company
focused on gold projects
in the Americas.
Unearthing the Energy Alternatives
Appia is a Canadian mineral
exploration company focussed on critical
materials, namely rare earths, gallium,
and uranium.
Frederick Kozak
President
S
ince the early days of civilization, humans have used
mining techniques to access minerals from the earth's
crust. Communities began to replace the nomadic
lifestyle as Homo Sapiens evolved and the population
expanded. Food, water, and shelter were all readily
available to early tribes who settled near them. Human
habitation began to be influenced by the location of other
natural resources soon after.
Mined resources were most likely among the first
commodities to be traded. Gradually, mining became one of
the most important industries in the globe as the
Mediterranean civilization developed. The best example of
this is the wealth of Athens due to the extraction from silver
mines.
The journey that started from unearthing copper and silver
has reached the mining of rare earth elements today. This
journey led to the inception of many successful companies
in the mining field. One of the eminent names in that list is
Appia Rare Earths & Uranium Corp. Appia is a mining
company that focuses on the exploration of rare earth
elements and uranium deposits.
Brief About the Company
Appia Rare Earths and Uranium Corp. is a Canadian
mineral exploration company focussed on critical materials,
namely rare earths, gallium, and uranium. Appia is
exploring high-grade critical rare earth elements and
uranium in the Athabasca Basin area of northern
Saskatchewan, as well as developing Appia's uranium and
rare earths project in the historic Elliot Lake uranium
mining camp in Ontario.
Since 2017, Appia's focus has been on a drilling and
exploration program on the flagship Alces Lake rare earths
property in northern Saskatchewan. This rare earths
discovery is hosted entirely in monazite, a mineral that has
a much higher percentage (approximately 50% or more) of
critical rare earths as compared to bastnaesite. The Alces
Lake property has been called one of the world's best rare
earths prospects, and typically, only the world's best
deposits have been developed into mines.
Along with the rare earths, there is also associated gallium
in the monazite, another very valuable critical mineral. On
the uranium side, the company is continuing an exploration
program in the prolific eastern Athabasca Basin area. Appia
holds four claim blocks and is targeting at or near-surface,
high-grade uranium, and its associated mineral system.
These properties are near existing infrastructure, which
makes them particularly attractive for potential
development.
Canada's 10 Best Mining Companies to watch
The company also has a 100% interest in certain claims in
the historic Elliot Lake uranium camp area. This area
contains previously worked uranium mines plus Canada's
only historic rare earths production. Appia has conducted
exploration on the claims in Elliot Lake and has produced a
NI 43-101 resource report that highlights the known
potential for uranium and rare earths on the property.
Additional exploration is being considered.
The Elliot Lake camp has produced over 300 million
pounds of U3O8 and is the only mining camp in Canada
with significant historical commercial rare earth element
production (yttrium). Appia's Elliot Lake project has a NI
43-101 report that reports U3O8 of 8.0 million pounds
indicated and 20.1 million pounds inferred, plus total rare
earth elements of 47.7 million pounds indicated and 133.2
million pounds inferred.
A Foreman in Charge
Frederick Kozak, the President of Appia, is a 40-year
veteran of the resource extraction industry and the global
capital markets. He has worked in producing and
exploration companies in positions of senior management
and has extensive experience and expertise in the world of
equities markets and finance. He joined the company in
March 2021 Replace with "and is working closely with the
CEO and the Appia team as they resumed operations at
Alces Lake in March 2022 for an extensive exploration and
drilling program."
Nuclear Power – A Long Term Power Solution
The company has excellent and extensive uranium assets in
the historic Elliot Lake mining camp as well as three highly
prospective uranium claims blocks in Saskatchewan.
If the world is going to meet Net-Zero by mid-century,
there must be a movement towards other sources of energy
other than solar and wind, which have their obvious
limitations, as well as hydroelectric power, which as has
been demonstrated this year relies on rainfall and is subject
to shortfalls.
Nuclear power is currently the only viable long-term power
solution that is green and clean, other than the future
disposal of spent fuel. Uranium is a logical choice to assist
in the move to a 22nd-century economy.
Blast Hole of the Pandemic
The ongoing pandemic has created a number of
supply-chain problems which have hit all sectors - the
mining sector is also affected. With consideration to these
disruptions, Appia has mostly been able to conduct
exploration relatively unimpeded. However, there has been
a large impact on manpower and how the company
conducts exploration. Appia has followed the relevant
health authority guidelines and has sought to operate with
industry-leading policies and procedures. There have been
no COVID-19 outbreaks in Appia's exploration camps as a
result.
Beyond the Horizon
The mining space is a definite beneficiary of the world's
move to 'net zero' and a green economy. Replacing internal
combustion engines with electric vehicles requires an
unfathomable amount of new mineral deposits for battery
materials as well as electric motors (rare earth
metals/magnets). The future of the mining industry is very
bright but must be driven by the move to improve ESG and
run more environmental-friendly exploration and
development programs where feasible.
"In 2022, Appia will conduct the largest ever drilling
program on the Alces Lake rare earths property. Talking
about the ongoing plans, Frederick said, "We drilled
approximately 8,075 meters of diamond drill core in 2021
and will drill even more in 2022. We are now back on the
ground at Alces Lake (March 2022) and plan to drill
12,000+ metres of diamond drill core. We are continuing to
delineate known discoveries and drill new exploration
targets. Last year we identified an area of 27 square
kilometres of high grade mineralization. This includes the
previously discovered WRCB zone as well as the new
discoveries in the Western Anomaly area. This is a very
exciting exploration program for the company."
The way of business solutions
Global
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Excellence,
Choose
Foran
Working Towards Building a
Decarbonized Society
It is a fact that almost everything humans depend on is
either made from minerals or relies on minerals in one
or other ways. To meet the needs of the growing
population worldwide, industries need to ramp up their
production. To produce more, manufacturers need more
materials. And to procure these materials, mining is a must.
Moreover, many industries are relying on the mining
industry to acquire materials that are renewable or
recyclable to increase the reusability of their products.
However, the preservation of environmental resources is of
the utmost importance throughout the mining process. For
this to happen, the mining industry needs innovations that
embrace the environmental, social, and governance (ESG)
criteria set by the authorities.
With the aim of exploring and developing sustainable
mining practices and, at the same time, providing recyclable
metals to various industries, Foran Mining was
established.
Foran Mining Corporation is a diversified exploration and
development company with projects in central Canada’s
Flin Flon mining belt. The company’s flagship McIlvenna
Bay Project is located in east-central Saskatchewan, 65
kilometers west of Flin Flon, Manitoba, and is destined to
be the world’s first carbon-neutral copper mine.
Foran is led by the seasoned leader, Dan Myerson. He is
the Executive Chairman and the CEO of the company.
Using his vast experience, Dan aims to bring positive
revolutionary changes to the mining industry.
Let’s explore more about Foran Mining’s journey and its
plans to achieve a carbon-free society.
In a Pursuit of Championing the ESG Revolution
Foran is a mining development company with its flagship
copper-zinc-gold-silver McIlvenna Bay deposit in eastern
Saskatchewan. Its long-term strategy is to become a leading
mining company that will champion the ESG revolution
toward building a decarbonized society for future
generations.
The company envisions McIlvenna Bay serving as the
center of a new green mining camp along the prolific Flin
Flon Greenstone Belt district, which has hosted mine
operations for over 100 years. McIlvenna Bay sits on the
western edge of this 225km mineralized belt that contains
29 present and past-producing mines.
Carbon-Neutral Copper Exploration and Development
Foran Mining is the world’s first carbon-neutral copper
exploration and development company. “Our goal is to
build McIlvenna Bay to achieve our carbon-neutral
initiatives and create a sustainable mining environment and
circular economy that will benefit all stakeholders,” tells
the CEO, Dan Myerson.
OUR LONG-TERM STRATEGY IS TO
BECOME A LEADING MINING COM
PANY THAT WILL CHAMPION THE
ESG REVOLUTION TOWARDS BUILD
ING A DECARBONIZED SOCIETY FOR
FUTURE GENERATIONS.
,,
,,
www.insightssuccess.com
December | 2022 16
Dan Myerson
Execu ve Chairman,
and CEO
Foran Mining
“The dominant metal at our deposit is copper, and we
believe the global copper market is unprepared for the
growing demand to reach the 2050 global net-zero emission
goals,” he adds.
By 2030, the world would need ten million tons of new
copper to meet future targets (a growth of close to 50% of
the current supply). This is 2x the size of the gap that
triggered the early 2000s bull market. It takes decades to
deliver a mine from discovery to the first production. “To
fill near-term needs of ten million tons, we would need the
equivalent of ten Escondidas (the largest mine in the world)
and over $100 billion of investment,” Dan predicts.
Advocating Eco-Friendly Mining
Foran is constantly researching to invent new ways and
methods with which it can help protect the environment as
well as save costs. The company recently published its
feasibility study, which outlined a pre-tax NPV of 7% of
C$1.5B. “As part of our feasibility study, we’ve included the
use of underground electric equipment, which reduces the
ventilation requirements, saving costs and helping the
environment,” Dan reveals.
Additionally, power to the site will eventually be provided
using hydropower, a renewable energy source. In addition,
Foran’s team is investigating alternative energy sources to
potentially return power to the grid from the site
(solar/biomass/other).
Creating Opportunities for Local Communities
Foran aims to create work opportunities for the people in
local communities. The company aspires to have a
significant portion of its workforce be from local
communities.
It intends to provide safe and well-paying work
opportunities for local people and is creating a
technological solution that allows workers to remotely
operate the machines. The company plans to build a
Remote Operations Centre to be used to operate equipment
at the mine.
“This center would provide well-paying jobs without the
need to travel to the site; create a favorable work-life
balance (making it easier for women and people with young
children to apply), and equip locals with a highly
transferable skill set,” Dan hints.
Safeguarding the Workforce
Safety is one of the top requirements for mining companies
to fulfill. Additionally, during times like the COVID-19
pandemic, it has become the obligation of every company
to prioritize the well-being of its workforce.
When asked how Foran ensures the safety of its workforce,
the CEO said, “We follow industry best practices with
regard to safety. This includes heightened protocols during
the COVID-19 pandemic, ensuring a safe and illness-free
work environment on-site and in our offices.”
Overcoming Obstacles
The mining industry is the focus of the attention of
numerous environmental supervisory bodies, as everyone
wishes for it to be more ecologically conscious. This has
created several challenges within the industry. In addition,
mining companies have to follow strict regulations set by
the government to conduct their operations these days.
When we asked Dan about the challenges the mining
industry is going through, he responded by saying, “We
believe there is a lack of quality projects in quality
jurisdictions.”
Mr. Myerson joined Foran from Glencore,
where he was the head of Glencore’s
Canadian zinc business. Given his vast
global experience in the metals and
mining sectors, including refined metal
and concentrates trading, mining, and
smel ng opera ons, Mr. Myerson has a
strong understanding of an industry in
need of transforma on. His views on the
environment are nothing new, but his
passion and tenacity to deliver a carbon-
neutral project in a top global jurisdic on
are key drivers to the company’s success.
THE
VISIONARY
LEADER
www.insightssuccess.com
December | 2022 18
Canada's 10 Best Mining Companies to watch
Furthermore, he says, “As the world hunts for new copper
projects to satiate the urgent necessity to decarbonize our
planet, geopolitical risks globally are impacting direct
investment in regions where government regimes and
taxation remain constant uncertainties.”
“Operating in a global leading mining jurisdiction that is
Saskatchewan further proves the amazing advantage Foran
is fortunate and grateful to have,” Dan adds.
“Companies in lower-risk jurisdictions should be rewarded
with access to lower costs of capital, as well as lower
discount rates applied to their valuation,” Dan suggests.
According to Dan, there are also several ESG-related
challenges within the mining industry:
a) Access to a Lower Cost of Capital:
While implementing robust ESG practices is beginning to
become a profitable scenario, companies embarking on
these initiatives are not being compensated for the reduced
future environmental risk.
“Accessing a lower cost of capital will help make project
development a less onerous reality, and it would also be a
beacon for developers showing it is in their best interest to
follow top ESG standards,” he points out.
b) Premium Metal Pricing for ESG Producers:
To promote and inspire mining companies to follow ESG
practices, Dan thinks it is important to first make ESG-
friendly regulations. Talking about this, he says, “Another
incentive that would benefit future push on ESG would be
premium prices for producers that employ a robust ESG
framework.”
“This would value ESG-focused mines at higher levels than
environmentally damaging operations and would again
signal other companies to employ robust ESG practices.”
Imparting the Keys to Excellence
Dan has extensive global experience in the metals and
mining sectors, including refined metals and concentrates
trading, mining and smelting operations, and capital
markets. When asked what advice he would give to aspiring
entrepreneurs based on his experience in the industry, he
proposed the following words of guidance.
“Keep pushing the envelope and never take ‘No’for an
answer. In an industry that is set in its ways for the better
part of a century, it takes determination and persistence to
break the mold and find a better way.”
“Pushing for change will benefit all stakeholders in the
future as we all strive towards a decarbonizing solution,”
he added.
Envisioning a Bright Future
The Foran team is currently conducting an advanced
exploration program at McIlvenna Bay, which includes
underground development of an exploration decline and a
planned bulk sample.
Following the receipt of all permit approvals and project
financing, the company will begin construction of
McIlvenna Bay based on its Feasibility Study parameters,
with the first production expected in one and a half years
once construction begins.
“McIlvenna Bay is expected to be the centralized mill that
could be expanded in phases as we continue to explore,
define, and potentially develop near-mine deposits and
more within a 50km radius,” Dan reveals to us.
Speaking more about Foran’s grand future, he says, “Our
land package is over 1,450 km², providing us with the
canvas to explore in a systematic way. The neighboring Flin
Flon district has been operating for close to a century, and
it is our vision to transform the Hanson Lake District into
the next multi-decade mining camp.”
www.insightssuccess.com
December | 2022 19
Inclusive Aspects!
Leveraging
Advanced
for Transforming
MINING
O p e r a t i o n s
Automation
www.insightssuccess.com
December | 2022 20
hrough the potency of progressive automation,
Tthe mining industry is going through a significant
transition. The way mining operations operate is
changing significantly, from the use of robotics to the
application of artificial intelligence and machine
learning. By bolstering safety protocols, stimulating
efficiency and profitability, facilitating predictive
maintenance, permitting remote monitoring and control,
trimming environmental impact, and promoting worker
development, this wave of innovation is revolutionizing
the sector.
In this article, we will explore how advanced automation
is transforming mining operations and the benefits it
brings!
Enhanced Safety Measures
The safety of the workers is one of the foremost
concerns in mining operations. Traditional mining
techniques frequently include dangerous surroundings,
exposing miners to dangers including cave-ins, toxic
fumes, and heavy machinery mishaps. Advanced
automation is altering the game, though, by reducing the
need for humans to do risky tasks. Robots with sensors
and cameras can now be used to complete procedures in
dangerous locations without the need for human
personnel to be there. This greatly lowers the possibility
of accidents and raises overall safety standards.
Increased Efficiency and Productivity
Automation has the potential to greatly enhance the
efficiency and productivity of mining operations. With
advanced robotics and AI, tasks that were once time-
consuming and labor-intensive can now be completed
faster and with greater accuracy. For example,
autonomous drilling systems can operate continuously
without the need for breaks, resulting in higher drilling
rates and increased ore extraction. Similarly, automated
haulage systems can optimize routes, reducing idle time
and maximizing the transportation of materials. These
advancements lead to improved operational efficiency
and higher productivity levels.
www.insightssuccess.com
December | 2022 21
Predictive Maintenance
Maintenance is a crucial aspect of mining operations, as
breakdowns and equipment failures can result in costly
delays. However, traditional maintenance practices often
rely on scheduled inspections or reactive repairs, which can
be inefficient and time-consuming. Advanced automation
allows for the implementation of predictive maintenance
strategies, where sensors and data analytics are used to
monitor equipment performance in real time. By analyzing
patterns and detecting anomalies, potential issues can be
identified before they lead to major failures. This proactive
approach to maintenance minimizes downtime, extends
equipment lifespan, and reduces maintenance costs.
Remote Monitoring and Control
Another significant benefit of advanced automation in
mining operations is the ability to remotely monitor and
control operations. With the integration of IoT (Internet of
Things) devices and real-time data analytics, mining
companies can gain comprehensive visibility into their
operations, even from a remote location. This allows for
continuous monitoring of key parameters such as
production rates, energy consumption, and equipment
performance. In case of any deviations or issues, immediate
actions can be taken to rectify the situation. Remote
monitoring and control enable efficient decision-making,
timely interventions, and optimized resource allocation.
Environmental Impact Reduction
The mining industry has often faced criticism for its
environmental impact, including deforestation, soil erosion,
and pollution. Advanced automation technologies offer
opportunities to mitigate these concerns. For instance,
autonomous vehicles and drones can be used for precise
and efficient surveying and mapping, minimizing the need
for ground disturbances. Furthermore, advanced AI
algorithms can optimize resource utilization, reducing
waste and energy consumption. By adopting these
technologies, mining companies can minimize their
ecological footprint and contribute to sustainable practices.
Workforce Development and Transformation
As mining operations become increasingly automated, the
nature of the workforce required in the industry is also
changing. While some traditional jobs may be replaced by
machines, new roles are emerging that require skills in
robotics, AI, and data analysis. Mining companies are now
investing in training programs to upskill their employees
and equip them with the necessary knowledge to work
alongside advanced automation technologies. This shift
presents an opportunity for workforce development and
transformation, leading to a more skilled and
technologically adept workforce.
Conclusion
Mining operations have altered as a result of advanced
automation, which has improved safety protocols, increased
production and efficiency, implemented predictive
maintenance techniques, allowed for remote monitoring and
control, reduced environmental effects, and promoted
workforce development. By utilizing disruptive solutions to
streamline processes, lower worker dangers, and boost
overall output. Incorporating cutting-edge automation
technologies benefits the bottom line while also promoting
environmentally friendly mining methods. Future mining
operations can be anticipated to be safer, more effective,
and more ecologically friendly as long as the sector
continues to adopt these advancements.
-Adiba Taranum Tarade
www.insightssuccess.com
December | 2022 22
G
old has always fascinated humanity. A solid yet
soft metal, with its astonishing electrical
conductivity and resistance to corrosion, gold
molds to the fancies of human wish and will.
Gold never loses its shine nor its worth. Apart from being a
major investment commodity used in ornaments and
jewelry, it is also a major component in electrical and
technology applications. Today, each of our phones carries
0.034 grams of gold in it.
Extracting gold resources from earthen ores, called mining,
is supposed by historians to be at least 7000 years old.
Though nobody knows the exact era or the date of it, the
entire Bronze Age was full of gold objects, and mining was
all the rage then.
Starting as a manual separation process, today, gold mining
has expanded into more complex extraction methods like
cyanidation and carbon adsorption/desorption.
Gold is Canada's most valuable mined commodity.
Currently mined in nine Canadian provinces and territories,
Ontario and Quebec together form 71% share of the total
mined gold production. Mining companies are advancing
gold production to meet future demands.
Maple Gold Mines Ltd. is one of the fastest emerging gold
exploration companies in Canada (the world's fifth-largest
gold producer). With its recent partnership with Agnico
Eagle Mines Limited (the world's third-largest gold mining
company by output), Maple Gold Mines has entered the big
league.
Led by Matthew Hornor, President & CEO, Maple Gold
is carrying out exploration and drill programs to grow
resources, make new discoveries, and establish an exciting
new gold district in the heart of Quebec's prolific Abitibi
Greenstone Belt. Mr. Hornor came out of the Ivanhoe
world, where he learned from and worked closely with
mining hall-of-famer Robert Friedland and is himself a
disciplined entrepreneur and dealmaker.
Under his leadership, Maple Gold de-risked its flagship
Douay gold project through focused exploration. It further
entered into a transformative strategic and JV partnership
with Canada's largest gold producer, Agnico, who has
invested significant capital at both the project and corporate
levels.
2
The company has consolidated 400 km of highly
prospective ground with a current 2.8 Moz gold resource at
Douay that remains open for expansion laterally and at
depth, as well as Agnico's under-explored, historic Joutel
mining complex, which produced over 1.1 Moz of gold
between 1974-1993. It is an exceptionally strong foundation
for future value creation.
Rediscovering Canadian Gold
Maple Gold is actively exploring the multi-million-ounce
Douay and past-producing, high-grade Joutel gold projects
in a 50/50 Joint Venture with Agnico. It also holds an
exclusive option to acquire 100% of the Eagle Mine
Property. The company is well-capitalized with $24M in
treasury and $14M in remaining JV funding from Agnico.
www.insightssuccess.com
December | 2022 24
Canada's 10 Best Mining Companies to watch
Ma hew Hornor
President & CEO
In addition to controlling one of the largest undeveloped
gold projects in one of the world's largest mineral-rich
greenstone belts, Maple Gold has also assembled a
technically strong and financially savvy management team
and a Board of Directors comprised of mining industry
veterans with significant Abitibi expertise.”
According to Mr. Hornor, people are one of the company's
most valuable resources. When you add the technical
horsepower that Agnico brings based on its successful track
record of profitable and responsible mining in Quebec and a
strong balance sheet with additional strategic funding
available, Maple Gold maintains several critical advantages
over its peers.
Conquering the Pandemic Hurdle
Speaking about the pandemic, Mr. Hornor says that the
health and safety of his people and their communities
remain the company's highest priority. The pandemic has
led to adverse impacts on the Canadian and global
economies, disruptions of financial markets, and created
uncertainty regarding potential impacts to Maple Gold's
supply chain and operations. Yet despite these negative
effects, Maple Gold has achieved excellent operational
performance by implementing strict health and safety
protocols for its personnel/contractors and fostering a
supportive and team-oriented culture that can adapt to
rapidly changing working conditions.
Treasuring the Future
Mr. Hornor feels that artificial intelligence that is being
used to develop new exploration concepts from historical
data and the continued automation of mining operations are
among several technological advancements that will propel
mining into the future.
Offering advice to the budding entrepreneurs who wish to
enter into the mining space, he says that it is an incredibly
rewarding career path that is not for the faint of heart. One
really has to love this business in order to absorb the
inevitable ups and downs of the commodity cycle. As the
saying goes, if it were easy, everyone would be doing it!
As for Maple Gold's future plans, they have already
announced that the Fall 2021 and Winter 2022 drill
programs at Douay and a Phase I drill program at Eagle will
be completed by the end of Q1 2022, with additional
success-based follow-up drilling planned for later this year.
Finally, Mr. Hornor concludes on a strategic note, "With the
gold industry's declining reserves and a dearth of higher-
quality multi-million-ounce projects, our strategy is to
continue to grow our gold resources and make new
discoveries to establish an exciting new gold district in the
heart of the Abitibi."
www.insightssuccess.com
December | 2022 26
Industry Insider
Understanding
Landscape
the
Mining
Industry
ofthe
www.insightssuccess.com
December | 2022 28
ooking back at the changing ways
Lof building infrastructure and
instruments of daily use, obtain
amounts of energy with the supply of
agriculture and its fertilizers that produce
almost all the food we produce and
consume. Mining holds a major share of
all the industries combined. From
diamonds to gold to iron ores and oil
mines, they have been beneficial for
embracing technological innovations to
help the industry continue playing a vital
role in the country’s economy.
Mining goes back to prehistoric times
when people first mined flint, which was
ideal for tools and weapons in breaking
into shards with sharp edges. All these
profitable substances that are mined from
the earth are called minerals, whilst the
process is most popular as mining.
An industry like mining provides various
raw materials for equipment used daily,
from aluminum cans to electronic chips
of cell phones and computers. It isn’t
surprising to say mining is one of the
human activities with the strongest and
the widest environmental and social
impact.
Thus, understanding the way of changing
the landscape of the mining industry
highlights the effects of the current
challenges too.
Let’s dig in and learn more about it!
Role of Local People and Experts
Different perspectives of local people’s
preferences should be held as a priority in
the decision-making process, with some
qualitative responses. Experts in the
mining industry have come up with
various responses pointing to skepticism.
The skepticism is common practice in
www.insightssuccess.com
December | 2022 29
communities of mining is pre-planned; these often feel
mining isn’t beneficial to them personally. The areas where
is perceived to be a disruption to place attachment.
The widely recognized meaningful public participation is
essential as it is key to ensuring the support of the
community while securing a social license to operate. The
experience of residents of consultation activities could be
negative and would contribute to the mistrust of experts.
Mistrust of mine operators from local communities
concerning rehabilitation sites is a common chore.
Industry Prioritizes Support of the Local Economy
Residents were supportive of mineral extraction in general,
accompanied by the reworking of mine wastes. The
reworking mines would create jobs and bring new people
for the benefit of the local areas. Residents recognized the
positive impact of mineral extraction with its role in local
economic development.
Although, qualitative responses suggest that their support is
the least in part due to the economic decline experienced
since the loss of industry as opposed to necessarily being
pre-mining. Industry supporters recognized mine waste as
an important part of the heritage of culture and community
pride. However, they are not necessarily in favor of being
used to prevent e exploitation of waste. With contrasting to
other perspectives, thereby residents placed little value on
the potential for nature conservation associated with mine
wastes.
Areas of Divergent Perspectives
Despite some consensus, mining heritage is equally
important, while residents differ on how it should be
prioritized against other considerations. The lack of
vegetation on mined sites evokes negative impressions on
the landscape quality with added degradation of landscape
as viewed by the significant deleterious impact on the
mineral extraction.
Nature enthusiasts expressed a tendency towards restoring
the landscape to its pre-mining conditions, more natural
landscapes being preferred to those that might seem to be
managed with an approach in restoration projects. The
projects where restoration for nature is often supported.
Environmentalists before the revegetation of mines, yet
more time about the role mining has in shaping landscape
while recognizing the current ecological value of
abandoned mines. It suggests a certain pragmatism of the
role of industry in the economic development of the area, as
of it is appropriate mitigation is in place to protect the
environment.
Future of Mining
As of today, any future society would have similar and even
huge needs for water, food, and energy; hence, the
availability of resources is to be ensured for future
generations. Current economic growth is blindly exhausting
available resources or missing to develop alternative means
to provide them with future generations at the edge of
starvation and extinction.
Basic ethics of inter-generational solidarity would further
compromise development on sustainable development with
a concept in an enlightening way.
Mining is a vast field of human activity that will go to
respond to societal needs like fixing and improving the
technosphere. Today, with additional responsibility comes
the knowledge to make responsible management of
resources and keep healthy ecosystems capable of
supporting human society with quality life, now and in the
future as well.
Current and emerging mining projects need to coordinate
with all the stakeholders and have a firm hold on achieving
legit legal and social approvals to be successful. Local
communities, in particular, in deprived and poor regions,
would share the wealth of mining and obtain from mining a
positive effect in their lives.
To conclude,
Many residents view mining with heritage positively for its
contribution to place, culture, and nature conservation. The
research addressed the gap in long-term management while
considering residents’ perspectives on relatively global
interests while extracting metal from mine wasters.
The above-mentioned ways of understanding the changing
landscape of the mining industry would seek a long-term
strategy to acknowledge and balance competing needs
while prioritizing water quality with sustainable restoration.
www.insightssuccess.com
December | 2022 30
-Adiba Taranum Tarade
www.insightssuccess.com
December | 2022 32
he meaning of success varies from person to
Tperson. Some may associate it with a prestigious job
title or a substantial income, while others may relate
it to accomplishing their personal objectives or
experiencing gratification in their daily routines.
Nevertheless, despite the varied definitions of success, there
is a person who contends that clear communication is a
critical factor in attaining it.
Meet Vineet Trakroo, CEO of Evolution Strategy
Advisors LLP, a renowned entrepreneur and business
transformation specialist who believes in the power of clear
communication and a collaborative work environment.
With over eight years of experience in consulting for
operational strategy and business transformation, he has
become an expert in re-engineering and scaling up B2C
organizations. He provides consulting to midsize and large
organizations on business transformation, marketing and
sales strategy, and creating new businesses to deliver
results.
For Vineet, the key to success lies in effective
communication. He firmly believes that if people are given
clear explanations of what is expected of them and why it
matters, they can deliver exceptional results. By creating an
environment that challenges them to work together and
come up with innovative solutions, he empowers his team
to achieve their full potential. He understands that every
success builds momentum, driving three more projects and
ultimately creating a culture of success.
But he knows that failure is a natural part of the business
journey. As an entrepreneur, he has learned to look at what
went wrong and how to correct it rather than giving up. He
understands that turning failure into success is an essential
part of the growth process and that success ultimately
becomes an attitude. With his unique approach to leadership
and business transformation, Vineet Trakroo is changing the
game, one project at a time.
In this story, we delve deep into Vineet's journey as an
entrepreneur and consultant, exploring the insights and
strategies that have driven his success!
Describe who you are as a person, inside and outside of
the workplace.
Born to an engineer and doctor parent, I obviously had only
two choices for a career. The choice I made was
engineering over medical. That's where the journey started.
But it soon moved away from marketing, a subject that was
very dear to me. Mostly marketing has been associated with
advertising, at least until early 2015, but my preference was
always product management, strategy, and data analytics.
This led to me managing over 50+ brands in 23 years for
some of the leading corporations, including Usha
International, CavinKare, Pidilite, Beiersdorf, Voltas, and
ABB. Marketing electrical power projects to edible oil,
soaps, condoms, shampoos, first aid dressings, hair dye,
deo's, perfumes, adhesives, toasters, blenders, and more as
CMO, VP, and Head Sales & Marketing. Managing the
Indian subcontinent and a few international markets
As the width of products increased along with increasing
geography, it became a constant endeavor to learn about
new businesses and products quickly. I always looked for
patterns of similarity between different businesses to learn
quicker. Analytical thinking and breaking tough tasks into
manageable elements have been my style of working. No
challenge is big enough to solve; yes, it can be tough and
take more time, but it cannot be impossible.
Achieving SuccessThrough Communication
Vineet
How Vineet Trakroo's Approach to Leadership Transforms Organizations!
www.insightssuccess.com
December | 2022 33
What has made you successful? What do you value?
The one quality that has given me success is clear
communication of what is desired and why. We believe the
average person can deliver exceptional results if we can
explain to him why and how it will help him or her. Most
people want to grow and learn. Creating an environment
that challenges them and gets them to team up with
colleagues to come up with solutions is what drives success.
One success is enough to drive three more projects, and
that's how success becomes an attitude. Of course, failure
does happen too, but like an entrepreneur, one should look
at what to correct to turn the failure into a success rather
than throwing the baby away with the bathwater.
Which are the major services of the company, and how
do they help the company to get ahead in the
competition? What value-added services does the
company provide?
Evolution Strategy Advisors LLP is primarily a growth
consulting service and has offerings that are categorized
into four verticals:
● Business Transformation: Restructuring and
transforming organizations to grow. Here, we work with
organizations to offer exponential growth and restructuring
of operations. The functions impacted include strategy,
marketing, sales, HR, organization structure, supply chain,
and digitization and analytics. We enable the client's team
to deliver through our constant support and mentoring
during the execution phase.
● Business Diagnostics: Identifying issues that are holding
back the growth of a business or a division organizations
face bottlenecks to growth despite having the right product
and setup. Here we go deeper into each product category to
unlock growth and drive the same with the client. Here, we
also introduce new products.
● Executional Excellence: In sales, marketing, brand
management, and analytics. We cater to organizations that
are looking at new approaches to marketing or sales
operations and GTM to grow. We rework brands and their
positioning, identify new markets or growth areas, and
design a sharper route to markets with improved delivery
and efficiency.
● Licensing and alliances bring international brands to
India for JVs and licensing with Indian companies.
As a person, I would consider myself an introvert who is
not fond of large gatherings and prefers not to be in the
limelight. I am focused on what I do and seldom multitask.
One wouldn't find me anywhere but at home on the
weekend. As the role was high-pressure, one needed to
unwind on the weekend in solace. I like to travel, enjoy
good food, practice yoga, watch movies to relax, and take
long walks.
Describe your background and what did you do before
you started/joined the company.
For 23 years, Vineet has worked in the consumer industry at
different organizations as head of sales or marketing and
finally exited corporate in 2013 as CMO and head of the
strategy. He has worked with Cavinkare, Pidilite, and Usha
International as Head of Marketing and at Beiersdorf and
Postman Oils as Head of Sales and Marketing. Earlier years
were spent in the electrical engineering industry with Voltas
and ABB in EPC project management. Marketing, sales,
joint ventures, creating innovative products, and either
entering new businesses or revitalizing ones have been my
forays in the corporate world prior to this startup.
In 2013, I started this company with a desire to cross-
pollinate growth ideas across industries and businesses.
Tell us about the inception of the company. How did it
all start?
During my work life, I led many brands to large growth in a
short time of less than a year. This led me to believe that
growth is locked within the organization. It's not the
competitors who limit a brand's or a product's growth; it's
internal factors, which could be our assumptions, blind
spots, and ability to think outside the box.
Post-2010, we have seen companies move from quarter-to-
quarter results with less time for long-term planning. The
startup and VC cultures also desired quick results while the
products were getting commoditized. There had to be a new
way to grow and identify the internal blocks. Over the
years, we have created and perfected a new way to unlock
growth. The growth is driven by better ideas and execution,
and the business is run on data and insights with strong
monitoring. With the increased availability of data, it has
become easier to drive and course correct the business
today than it was 10 years ago. The question is: are
corporations aware of how to unlock this?
www.insightssuccess.com
December | 2022 34
We have been associated with many international brands
like Coty, Honeywell, Westinghouse, etc., and have ties
with leaders in the field of licensing.
What are the most important aspects of a company's
culture? What principles do you believe in, and how do
you build this culture?
We have a very senior team who have spent over 25–35
years in the industry, and each has been a CXO or CEO
with personal experience in turning around companies or
growing them. They are self-motivated, and what drives
them most is a new challenge. As we work across
industries, it can be challenging at times to cross-pollinate
ideas from one industry to another. The task of
implementation is tough as companies have different
cultures, and this requires maturity from the consultant.
They have seen many ups and downs in their years of
experience, so even recessionary or COVID challenges
don't affect them.
Our values are quick results, practical, sincere, and factual;
domain experience.
We offer quick turnaround times for growth to our clients,
as our advice is practical and based on the experience of our
team, which has domain experience in the client industry.
Our advice is based on data and not gut feelings, and we do
not over-promise as we partner with execution. We believe
in having open and sincere relations with our clients, as
that's what builds trust and a healthy execution.
What is the significance of innovative ideas in the
company?
Innovation leads to success and sometimes disruption if it
starts happening regularly. There has to be some part of the
business innovating and some part excelling in delivery.
Product innovation or logistical or supply chain innovation,
once decided, needs a system for implementation and
achieving quicker success. Innovation doesn't happen
everywhere and is rare. Good processes and systems can
also help you deliver a better customer experience. They are
both two parts of the same coin.
Give us your opinion on; do organizations rely heavily
on individual heroics or team processes.
Heroics may give direction and a vision, but you need
people to execute them. It's not difficult to dream vs. the
ability to execute. Processes are required eventually when
you have mastered the key to getting results. However, no
process is permanent, as all products and services have a
finite life. As consumers demand more, one needs to
evolve; that can't happen in the same process unless we
build innovation into our processes and delivery. We
believe success comes through systems, practice, and
continuous improvement.
What are your responsibilities as the Founder/CEO of
the company? What is the happiest part of your daily
routine?
As the founder and CEO, I am responsible for all the
functions and the smooth running of the company. But the
most important role that I play is in business development
and managing client relationships. The most enjoyable part
of the day is working on clients' business challenges that
seem difficult to solve and interacting with clients in
solving them.
What advice would you give someone going into a
leadership position for the first time?
When one enters the role of a leader, it's a responsibility as
you are responsible for the success of your team. Thus it's
important that one builds bridges with all team members
and understands their strengths and capabilities so they can
deliver and prosper. A leader is only as strong as his team.
An open culture that is open to critique helps identify issues
and solutions, but once decisions are taken, there has to be
clear responsibility for delivery. There is no better support
for decision-making than data.
One success is enough to drive three
more projects, and that's how success
becomes an attitude. Of course, failure
does happen, but like an entrepreneur,
one should look at what to correct to
turn the failure into a success rather
than throw the baby out with the
bathwater.
www.insightssuccess.com
December | 2022 35
The way of business solutions
Insights Success Media Tech LLC
555 Metro Place North, Suite 100,
Dublin, OH 43017, United States
Phone - (614)-859-2600
Email: info@insightssuccess.com
For Subscrip on: www.insightssuccess.com
We are also available on:
Follow us on:
www.facebook.com/insightssuccess/ www.twi er.com/insightssuccess

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Canada's 10 Best Mining Companies to watch 2.pdf

  • 1. December Issue : 05 2022 Industry Insider Understanding the Landscape of Mining Industry Inclusive Aspects Leveraging Advanced Automa on for Transforming Mining Opera ons
  • 2. Mining asteroids will ul mately benefit humanity on and off the Earth in a mul tude of ways. -Peter Diamandis
  • 3.
  • 5. The Advancements and Astonishing Integrations anada’s mining industry has long been at the forefront of global mineral exploration and extraction. With abundant natural resources and a strong commitment to technological innovation, the country has continuously pushed the boundaries of mining advancements. In the edition of Canada’s 10 Best Mining Companies to Watch, we delve into Canada’s best mining advancements and explore the future prospects of this vital industry. From the vast landscapes of northern Canada to the coastal regions of the Atlantic and Pacific, Canadian mines have contributed significantly to the country’s economic growth and resource development. The industry has continuously evolved, embracing cutting-edge technologies and sustainable practices to maximize efficiency and minimize environmental impact. Canada’s mining industry has made significant strides in sustainable mining practices. With a growing focus on environmental stewardship, Canadian mining companies have implemented innovative approaches to reduce their carbon footprint and minimize ecosystem disruption. From incorporating renewable energy sources to implementing efficient water management systems and reclamation efforts, sustainability is at the forefront of the industry’s priorities. The industry is also embracing digital transformation and data-driven decision-making. The integration of advanced analytics, machine learning, and artificial intelligence enables mining companies to optimize their operations, streamline processes, and make informed decisions based on real-time data. This digital revolution has the potential to unlock new efficiencies and drive further advancements in the industry. Looking ahead, the future of Canada’s mining industry is promising. With ongoing technological advancements, there are opportunities for improved exploration techniques, increased mineral recovery rates, and enhanced environmental sustainability. Additionally, the demand for critical minerals, such as lithium, cobalt, and rare earth elements, is expected to rise with the growth of renewable energy, electric vehicles, and advanced technologies, positioning Canada as a key global supplier. -PrashikD.Bombarde C
  • 6. T N E T N O C08 Unearthing the Energy Alterna ves Appia Rare Earths & Uranium Corp.
  • 7. 16 24 32 Foran Working Towards Building a Decarbonized Society Maple Gold Mines Enriching Canada’s Golden Heritage A r t i c l e s Industry Insider Understanding the Landscape of Mining Industry Inclusive Aspects Leveraging Advanced Automa on for Transforming Mining Opera ons 20 28 Achieving Success Through Communica on Vineet
  • 8. sales@insightssuccess.com December, 2022 Circulation Manager Finn Wilson Research Analyst Helena Smith Chelsea Wilson, Edwin Copper Business Development Executives Sherin Rodricks Business Development Manager Art & Design Head Art & Design Assistant Visualiser Michael Warner Co-designer Sonia Raizada Lauren Smith Marketing Manager Jenny jordan Technical Consultants Logan Harper, Julie Davis Technical Head Chris Darcy Assistant Technical Head SME-SMO Executive Eric Gilbert Digital Marketing Manager Sheldon Miller Assistant Digital Marketing Manager Sagar Lahigade Copyright © 2022 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success. Reprint rights remain solely with Insights Success. Corporate Ofce Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-859-2600 Email: info@insightssuccess.com For Subscription: www.insightssuccess.com We are also available on : RNI No.: MAHENG/2018/75953 Sales Executives Alice Fernandes, Carl Rogers Prachi Mokashi Allen Darcy The way of business solutions Follow us on : www.facebook.com/insightssuccess/ www.twitter.com/insightssuccess Editor-in-Chief Merry D'Souza Managing Editor Prashik Bombarde Executive Editor Adiba Tarade INSIGHTSSUCCESS CREDITS
  • 9. Frederick Kozak President Appia Rare Earths & Uranium Corp. appiaenergy.ca Appia is a Canadian publicly-traded company in the uranium and rare earth element sectors. Dan Myerson Execu ve Chairman and CEO Foran Mining foranmining.com Foran Mining Corpora on is a diversified explora on and development company with projects in central Canada's Flin Flon mining belt. Chris Taylor President & CEO Great Bear Resources greatbearresources.ca Great Bear’s focus is on projects that have unique combina ons of geological merit, infrastructure advantages, and the capability to be rapidly advanced through resource defini on and beyond. Company Featuring Brief Company Featuring Brief Company Featuring Brief Jim Engdahl CEO MAS GOLD CORP masgoldcorp.com MAS Gold Corp. - TXSV- MAS - is focused on explora on projects in Saskatchewan along the La Ronge Greenstone Belt. Brad Rourke CEO Sco e Resources Corp. sco eresources.com Sco e Resources Corp. (#TSX.V: SCOT) is an explora on stage company engaged in the acquisi on, explora on and evalua on of gold and silver proper es located in the “Golden Triangle” area of Bri sh Columbia, Canada. Daniel Racine CEO Yamana Gold yamana.com YAMANA GOLD is a Canadian-based precious metals producer with a high quality, diversified por olio, including significant gold and silver produc on; long- life produc on assets. Glen Alston President & CEO CMX GOLD & SILVER CORP. cmxgoldandsilver.com CMX is ramping up ac vity on its 100%-owned Clayton Silver Property in Idaho. The property is a strategic asset that provides an a rac ve risk-reward opportunity to confirm silver-lead-zinc reserves. Ma hew Hornor President & CEO Maple Gold Mines maplegoldmines.com Maple Gold Mines is a Canadian advanced explora on company in a 50/50 JV with Agnico Eagle Mines to advance the district-scale Douay and Joutel gold projects located in Quebec's prolific Abi bi Greenstone Gold Belt. Amanda Mallough Corporate Communica ons Marathon Gold marathon-gold.com Marathon Gold is a Toronto- based gold company advancing its 100%-owned Valen ne Gold Project located in the Central Region of Newfoundland and Labrador, one of the top mining jurisdic ons in the world. Nick Campbell Corporate Development CEO Cerrado Gold cerradogold.com Cerrado is a Toronto based gold produc on, development and explora on company focused on gold projects in the Americas.
  • 10. Unearthing the Energy Alternatives Appia is a Canadian mineral exploration company focussed on critical materials, namely rare earths, gallium, and uranium.
  • 12. S ince the early days of civilization, humans have used mining techniques to access minerals from the earth's crust. Communities began to replace the nomadic lifestyle as Homo Sapiens evolved and the population expanded. Food, water, and shelter were all readily available to early tribes who settled near them. Human habitation began to be influenced by the location of other natural resources soon after. Mined resources were most likely among the first commodities to be traded. Gradually, mining became one of the most important industries in the globe as the Mediterranean civilization developed. The best example of this is the wealth of Athens due to the extraction from silver mines. The journey that started from unearthing copper and silver has reached the mining of rare earth elements today. This journey led to the inception of many successful companies in the mining field. One of the eminent names in that list is Appia Rare Earths & Uranium Corp. Appia is a mining company that focuses on the exploration of rare earth elements and uranium deposits. Brief About the Company Appia Rare Earths and Uranium Corp. is a Canadian mineral exploration company focussed on critical materials, namely rare earths, gallium, and uranium. Appia is exploring high-grade critical rare earth elements and uranium in the Athabasca Basin area of northern Saskatchewan, as well as developing Appia's uranium and rare earths project in the historic Elliot Lake uranium mining camp in Ontario. Since 2017, Appia's focus has been on a drilling and exploration program on the flagship Alces Lake rare earths property in northern Saskatchewan. This rare earths discovery is hosted entirely in monazite, a mineral that has a much higher percentage (approximately 50% or more) of critical rare earths as compared to bastnaesite. The Alces Lake property has been called one of the world's best rare earths prospects, and typically, only the world's best deposits have been developed into mines. Along with the rare earths, there is also associated gallium in the monazite, another very valuable critical mineral. On the uranium side, the company is continuing an exploration program in the prolific eastern Athabasca Basin area. Appia holds four claim blocks and is targeting at or near-surface, high-grade uranium, and its associated mineral system. These properties are near existing infrastructure, which makes them particularly attractive for potential development. Canada's 10 Best Mining Companies to watch
  • 13. The company also has a 100% interest in certain claims in the historic Elliot Lake uranium camp area. This area contains previously worked uranium mines plus Canada's only historic rare earths production. Appia has conducted exploration on the claims in Elliot Lake and has produced a NI 43-101 resource report that highlights the known potential for uranium and rare earths on the property. Additional exploration is being considered. The Elliot Lake camp has produced over 300 million pounds of U3O8 and is the only mining camp in Canada with significant historical commercial rare earth element production (yttrium). Appia's Elliot Lake project has a NI 43-101 report that reports U3O8 of 8.0 million pounds indicated and 20.1 million pounds inferred, plus total rare earth elements of 47.7 million pounds indicated and 133.2 million pounds inferred. A Foreman in Charge Frederick Kozak, the President of Appia, is a 40-year veteran of the resource extraction industry and the global capital markets. He has worked in producing and exploration companies in positions of senior management and has extensive experience and expertise in the world of equities markets and finance. He joined the company in March 2021 Replace with "and is working closely with the CEO and the Appia team as they resumed operations at Alces Lake in March 2022 for an extensive exploration and drilling program." Nuclear Power – A Long Term Power Solution The company has excellent and extensive uranium assets in the historic Elliot Lake mining camp as well as three highly prospective uranium claims blocks in Saskatchewan.
  • 14. If the world is going to meet Net-Zero by mid-century, there must be a movement towards other sources of energy other than solar and wind, which have their obvious limitations, as well as hydroelectric power, which as has been demonstrated this year relies on rainfall and is subject to shortfalls. Nuclear power is currently the only viable long-term power solution that is green and clean, other than the future disposal of spent fuel. Uranium is a logical choice to assist in the move to a 22nd-century economy. Blast Hole of the Pandemic The ongoing pandemic has created a number of supply-chain problems which have hit all sectors - the mining sector is also affected. With consideration to these disruptions, Appia has mostly been able to conduct exploration relatively unimpeded. However, there has been a large impact on manpower and how the company conducts exploration. Appia has followed the relevant health authority guidelines and has sought to operate with industry-leading policies and procedures. There have been no COVID-19 outbreaks in Appia's exploration camps as a result. Beyond the Horizon The mining space is a definite beneficiary of the world's move to 'net zero' and a green economy. Replacing internal combustion engines with electric vehicles requires an unfathomable amount of new mineral deposits for battery materials as well as electric motors (rare earth metals/magnets). The future of the mining industry is very bright but must be driven by the move to improve ESG and run more environmental-friendly exploration and development programs where feasible.
  • 15. "In 2022, Appia will conduct the largest ever drilling program on the Alces Lake rare earths property. Talking about the ongoing plans, Frederick said, "We drilled approximately 8,075 meters of diamond drill core in 2021 and will drill even more in 2022. We are now back on the ground at Alces Lake (March 2022) and plan to drill 12,000+ metres of diamond drill core. We are continuing to delineate known discoveries and drill new exploration targets. Last year we identified an area of 27 square kilometres of high grade mineralization. This includes the previously discovered WRCB zone as well as the new discoveries in the Western Anomaly area. This is a very exciting exploration program for the company."
  • 16.
  • 17. The way of business solutions Global Subscrip on Choose Excellence, Choose
  • 18. Foran Working Towards Building a Decarbonized Society It is a fact that almost everything humans depend on is either made from minerals or relies on minerals in one or other ways. To meet the needs of the growing population worldwide, industries need to ramp up their production. To produce more, manufacturers need more materials. And to procure these materials, mining is a must. Moreover, many industries are relying on the mining industry to acquire materials that are renewable or recyclable to increase the reusability of their products. However, the preservation of environmental resources is of the utmost importance throughout the mining process. For this to happen, the mining industry needs innovations that embrace the environmental, social, and governance (ESG) criteria set by the authorities. With the aim of exploring and developing sustainable mining practices and, at the same time, providing recyclable metals to various industries, Foran Mining was established. Foran Mining Corporation is a diversified exploration and development company with projects in central Canada’s Flin Flon mining belt. The company’s flagship McIlvenna Bay Project is located in east-central Saskatchewan, 65 kilometers west of Flin Flon, Manitoba, and is destined to be the world’s first carbon-neutral copper mine. Foran is led by the seasoned leader, Dan Myerson. He is the Executive Chairman and the CEO of the company. Using his vast experience, Dan aims to bring positive revolutionary changes to the mining industry. Let’s explore more about Foran Mining’s journey and its plans to achieve a carbon-free society. In a Pursuit of Championing the ESG Revolution Foran is a mining development company with its flagship copper-zinc-gold-silver McIlvenna Bay deposit in eastern Saskatchewan. Its long-term strategy is to become a leading mining company that will champion the ESG revolution toward building a decarbonized society for future generations. The company envisions McIlvenna Bay serving as the center of a new green mining camp along the prolific Flin Flon Greenstone Belt district, which has hosted mine operations for over 100 years. McIlvenna Bay sits on the western edge of this 225km mineralized belt that contains 29 present and past-producing mines. Carbon-Neutral Copper Exploration and Development Foran Mining is the world’s first carbon-neutral copper exploration and development company. “Our goal is to build McIlvenna Bay to achieve our carbon-neutral initiatives and create a sustainable mining environment and circular economy that will benefit all stakeholders,” tells the CEO, Dan Myerson. OUR LONG-TERM STRATEGY IS TO BECOME A LEADING MINING COM PANY THAT WILL CHAMPION THE ESG REVOLUTION TOWARDS BUILD ING A DECARBONIZED SOCIETY FOR FUTURE GENERATIONS. ,, ,, www.insightssuccess.com December | 2022 16
  • 19. Dan Myerson Execu ve Chairman, and CEO Foran Mining
  • 20. “The dominant metal at our deposit is copper, and we believe the global copper market is unprepared for the growing demand to reach the 2050 global net-zero emission goals,” he adds. By 2030, the world would need ten million tons of new copper to meet future targets (a growth of close to 50% of the current supply). This is 2x the size of the gap that triggered the early 2000s bull market. It takes decades to deliver a mine from discovery to the first production. “To fill near-term needs of ten million tons, we would need the equivalent of ten Escondidas (the largest mine in the world) and over $100 billion of investment,” Dan predicts. Advocating Eco-Friendly Mining Foran is constantly researching to invent new ways and methods with which it can help protect the environment as well as save costs. The company recently published its feasibility study, which outlined a pre-tax NPV of 7% of C$1.5B. “As part of our feasibility study, we’ve included the use of underground electric equipment, which reduces the ventilation requirements, saving costs and helping the environment,” Dan reveals. Additionally, power to the site will eventually be provided using hydropower, a renewable energy source. In addition, Foran’s team is investigating alternative energy sources to potentially return power to the grid from the site (solar/biomass/other). Creating Opportunities for Local Communities Foran aims to create work opportunities for the people in local communities. The company aspires to have a significant portion of its workforce be from local communities. It intends to provide safe and well-paying work opportunities for local people and is creating a technological solution that allows workers to remotely operate the machines. The company plans to build a Remote Operations Centre to be used to operate equipment at the mine. “This center would provide well-paying jobs without the need to travel to the site; create a favorable work-life balance (making it easier for women and people with young children to apply), and equip locals with a highly transferable skill set,” Dan hints. Safeguarding the Workforce Safety is one of the top requirements for mining companies to fulfill. Additionally, during times like the COVID-19 pandemic, it has become the obligation of every company to prioritize the well-being of its workforce. When asked how Foran ensures the safety of its workforce, the CEO said, “We follow industry best practices with regard to safety. This includes heightened protocols during the COVID-19 pandemic, ensuring a safe and illness-free work environment on-site and in our offices.” Overcoming Obstacles The mining industry is the focus of the attention of numerous environmental supervisory bodies, as everyone wishes for it to be more ecologically conscious. This has created several challenges within the industry. In addition, mining companies have to follow strict regulations set by the government to conduct their operations these days. When we asked Dan about the challenges the mining industry is going through, he responded by saying, “We believe there is a lack of quality projects in quality jurisdictions.” Mr. Myerson joined Foran from Glencore, where he was the head of Glencore’s Canadian zinc business. Given his vast global experience in the metals and mining sectors, including refined metal and concentrates trading, mining, and smel ng opera ons, Mr. Myerson has a strong understanding of an industry in need of transforma on. His views on the environment are nothing new, but his passion and tenacity to deliver a carbon- neutral project in a top global jurisdic on are key drivers to the company’s success. THE VISIONARY LEADER www.insightssuccess.com December | 2022 18 Canada's 10 Best Mining Companies to watch
  • 21. Furthermore, he says, “As the world hunts for new copper projects to satiate the urgent necessity to decarbonize our planet, geopolitical risks globally are impacting direct investment in regions where government regimes and taxation remain constant uncertainties.” “Operating in a global leading mining jurisdiction that is Saskatchewan further proves the amazing advantage Foran is fortunate and grateful to have,” Dan adds. “Companies in lower-risk jurisdictions should be rewarded with access to lower costs of capital, as well as lower discount rates applied to their valuation,” Dan suggests. According to Dan, there are also several ESG-related challenges within the mining industry: a) Access to a Lower Cost of Capital: While implementing robust ESG practices is beginning to become a profitable scenario, companies embarking on these initiatives are not being compensated for the reduced future environmental risk. “Accessing a lower cost of capital will help make project development a less onerous reality, and it would also be a beacon for developers showing it is in their best interest to follow top ESG standards,” he points out. b) Premium Metal Pricing for ESG Producers: To promote and inspire mining companies to follow ESG practices, Dan thinks it is important to first make ESG- friendly regulations. Talking about this, he says, “Another incentive that would benefit future push on ESG would be premium prices for producers that employ a robust ESG framework.” “This would value ESG-focused mines at higher levels than environmentally damaging operations and would again signal other companies to employ robust ESG practices.” Imparting the Keys to Excellence Dan has extensive global experience in the metals and mining sectors, including refined metals and concentrates trading, mining and smelting operations, and capital markets. When asked what advice he would give to aspiring entrepreneurs based on his experience in the industry, he proposed the following words of guidance. “Keep pushing the envelope and never take ‘No’for an answer. In an industry that is set in its ways for the better part of a century, it takes determination and persistence to break the mold and find a better way.” “Pushing for change will benefit all stakeholders in the future as we all strive towards a decarbonizing solution,” he added. Envisioning a Bright Future The Foran team is currently conducting an advanced exploration program at McIlvenna Bay, which includes underground development of an exploration decline and a planned bulk sample. Following the receipt of all permit approvals and project financing, the company will begin construction of McIlvenna Bay based on its Feasibility Study parameters, with the first production expected in one and a half years once construction begins. “McIlvenna Bay is expected to be the centralized mill that could be expanded in phases as we continue to explore, define, and potentially develop near-mine deposits and more within a 50km radius,” Dan reveals to us. Speaking more about Foran’s grand future, he says, “Our land package is over 1,450 km², providing us with the canvas to explore in a systematic way. The neighboring Flin Flon district has been operating for close to a century, and it is our vision to transform the Hanson Lake District into the next multi-decade mining camp.” www.insightssuccess.com December | 2022 19
  • 22. Inclusive Aspects! Leveraging Advanced for Transforming MINING O p e r a t i o n s Automation www.insightssuccess.com December | 2022 20
  • 23. hrough the potency of progressive automation, Tthe mining industry is going through a significant transition. The way mining operations operate is changing significantly, from the use of robotics to the application of artificial intelligence and machine learning. By bolstering safety protocols, stimulating efficiency and profitability, facilitating predictive maintenance, permitting remote monitoring and control, trimming environmental impact, and promoting worker development, this wave of innovation is revolutionizing the sector. In this article, we will explore how advanced automation is transforming mining operations and the benefits it brings! Enhanced Safety Measures The safety of the workers is one of the foremost concerns in mining operations. Traditional mining techniques frequently include dangerous surroundings, exposing miners to dangers including cave-ins, toxic fumes, and heavy machinery mishaps. Advanced automation is altering the game, though, by reducing the need for humans to do risky tasks. Robots with sensors and cameras can now be used to complete procedures in dangerous locations without the need for human personnel to be there. This greatly lowers the possibility of accidents and raises overall safety standards. Increased Efficiency and Productivity Automation has the potential to greatly enhance the efficiency and productivity of mining operations. With advanced robotics and AI, tasks that were once time- consuming and labor-intensive can now be completed faster and with greater accuracy. For example, autonomous drilling systems can operate continuously without the need for breaks, resulting in higher drilling rates and increased ore extraction. Similarly, automated haulage systems can optimize routes, reducing idle time and maximizing the transportation of materials. These advancements lead to improved operational efficiency and higher productivity levels. www.insightssuccess.com December | 2022 21
  • 24. Predictive Maintenance Maintenance is a crucial aspect of mining operations, as breakdowns and equipment failures can result in costly delays. However, traditional maintenance practices often rely on scheduled inspections or reactive repairs, which can be inefficient and time-consuming. Advanced automation allows for the implementation of predictive maintenance strategies, where sensors and data analytics are used to monitor equipment performance in real time. By analyzing patterns and detecting anomalies, potential issues can be identified before they lead to major failures. This proactive approach to maintenance minimizes downtime, extends equipment lifespan, and reduces maintenance costs. Remote Monitoring and Control Another significant benefit of advanced automation in mining operations is the ability to remotely monitor and control operations. With the integration of IoT (Internet of Things) devices and real-time data analytics, mining companies can gain comprehensive visibility into their operations, even from a remote location. This allows for continuous monitoring of key parameters such as production rates, energy consumption, and equipment performance. In case of any deviations or issues, immediate actions can be taken to rectify the situation. Remote monitoring and control enable efficient decision-making, timely interventions, and optimized resource allocation. Environmental Impact Reduction The mining industry has often faced criticism for its environmental impact, including deforestation, soil erosion, and pollution. Advanced automation technologies offer opportunities to mitigate these concerns. For instance, autonomous vehicles and drones can be used for precise and efficient surveying and mapping, minimizing the need for ground disturbances. Furthermore, advanced AI algorithms can optimize resource utilization, reducing waste and energy consumption. By adopting these technologies, mining companies can minimize their ecological footprint and contribute to sustainable practices. Workforce Development and Transformation As mining operations become increasingly automated, the nature of the workforce required in the industry is also changing. While some traditional jobs may be replaced by machines, new roles are emerging that require skills in robotics, AI, and data analysis. Mining companies are now investing in training programs to upskill their employees and equip them with the necessary knowledge to work alongside advanced automation technologies. This shift presents an opportunity for workforce development and transformation, leading to a more skilled and technologically adept workforce. Conclusion Mining operations have altered as a result of advanced automation, which has improved safety protocols, increased production and efficiency, implemented predictive maintenance techniques, allowed for remote monitoring and control, reduced environmental effects, and promoted workforce development. By utilizing disruptive solutions to streamline processes, lower worker dangers, and boost overall output. Incorporating cutting-edge automation technologies benefits the bottom line while also promoting environmentally friendly mining methods. Future mining operations can be anticipated to be safer, more effective, and more ecologically friendly as long as the sector continues to adopt these advancements. -Adiba Taranum Tarade www.insightssuccess.com December | 2022 22
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  • 26. G old has always fascinated humanity. A solid yet soft metal, with its astonishing electrical conductivity and resistance to corrosion, gold molds to the fancies of human wish and will. Gold never loses its shine nor its worth. Apart from being a major investment commodity used in ornaments and jewelry, it is also a major component in electrical and technology applications. Today, each of our phones carries 0.034 grams of gold in it. Extracting gold resources from earthen ores, called mining, is supposed by historians to be at least 7000 years old. Though nobody knows the exact era or the date of it, the entire Bronze Age was full of gold objects, and mining was all the rage then. Starting as a manual separation process, today, gold mining has expanded into more complex extraction methods like cyanidation and carbon adsorption/desorption. Gold is Canada's most valuable mined commodity. Currently mined in nine Canadian provinces and territories, Ontario and Quebec together form 71% share of the total mined gold production. Mining companies are advancing gold production to meet future demands. Maple Gold Mines Ltd. is one of the fastest emerging gold exploration companies in Canada (the world's fifth-largest gold producer). With its recent partnership with Agnico Eagle Mines Limited (the world's third-largest gold mining company by output), Maple Gold Mines has entered the big league. Led by Matthew Hornor, President & CEO, Maple Gold is carrying out exploration and drill programs to grow resources, make new discoveries, and establish an exciting new gold district in the heart of Quebec's prolific Abitibi Greenstone Belt. Mr. Hornor came out of the Ivanhoe world, where he learned from and worked closely with mining hall-of-famer Robert Friedland and is himself a disciplined entrepreneur and dealmaker. Under his leadership, Maple Gold de-risked its flagship Douay gold project through focused exploration. It further entered into a transformative strategic and JV partnership with Canada's largest gold producer, Agnico, who has invested significant capital at both the project and corporate levels. 2 The company has consolidated 400 km of highly prospective ground with a current 2.8 Moz gold resource at Douay that remains open for expansion laterally and at depth, as well as Agnico's under-explored, historic Joutel mining complex, which produced over 1.1 Moz of gold between 1974-1993. It is an exceptionally strong foundation for future value creation. Rediscovering Canadian Gold Maple Gold is actively exploring the multi-million-ounce Douay and past-producing, high-grade Joutel gold projects in a 50/50 Joint Venture with Agnico. It also holds an exclusive option to acquire 100% of the Eagle Mine Property. The company is well-capitalized with $24M in treasury and $14M in remaining JV funding from Agnico. www.insightssuccess.com December | 2022 24 Canada's 10 Best Mining Companies to watch
  • 28. In addition to controlling one of the largest undeveloped gold projects in one of the world's largest mineral-rich greenstone belts, Maple Gold has also assembled a technically strong and financially savvy management team and a Board of Directors comprised of mining industry veterans with significant Abitibi expertise.” According to Mr. Hornor, people are one of the company's most valuable resources. When you add the technical horsepower that Agnico brings based on its successful track record of profitable and responsible mining in Quebec and a strong balance sheet with additional strategic funding available, Maple Gold maintains several critical advantages over its peers. Conquering the Pandemic Hurdle Speaking about the pandemic, Mr. Hornor says that the health and safety of his people and their communities remain the company's highest priority. The pandemic has led to adverse impacts on the Canadian and global economies, disruptions of financial markets, and created uncertainty regarding potential impacts to Maple Gold's supply chain and operations. Yet despite these negative effects, Maple Gold has achieved excellent operational performance by implementing strict health and safety protocols for its personnel/contractors and fostering a supportive and team-oriented culture that can adapt to rapidly changing working conditions. Treasuring the Future Mr. Hornor feels that artificial intelligence that is being used to develop new exploration concepts from historical data and the continued automation of mining operations are among several technological advancements that will propel mining into the future. Offering advice to the budding entrepreneurs who wish to enter into the mining space, he says that it is an incredibly rewarding career path that is not for the faint of heart. One really has to love this business in order to absorb the inevitable ups and downs of the commodity cycle. As the saying goes, if it were easy, everyone would be doing it! As for Maple Gold's future plans, they have already announced that the Fall 2021 and Winter 2022 drill programs at Douay and a Phase I drill program at Eagle will be completed by the end of Q1 2022, with additional success-based follow-up drilling planned for later this year. Finally, Mr. Hornor concludes on a strategic note, "With the gold industry's declining reserves and a dearth of higher- quality multi-million-ounce projects, our strategy is to continue to grow our gold resources and make new discoveries to establish an exciting new gold district in the heart of the Abitibi." www.insightssuccess.com December | 2022 26
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  • 31. ooking back at the changing ways Lof building infrastructure and instruments of daily use, obtain amounts of energy with the supply of agriculture and its fertilizers that produce almost all the food we produce and consume. Mining holds a major share of all the industries combined. From diamonds to gold to iron ores and oil mines, they have been beneficial for embracing technological innovations to help the industry continue playing a vital role in the country’s economy. Mining goes back to prehistoric times when people first mined flint, which was ideal for tools and weapons in breaking into shards with sharp edges. All these profitable substances that are mined from the earth are called minerals, whilst the process is most popular as mining. An industry like mining provides various raw materials for equipment used daily, from aluminum cans to electronic chips of cell phones and computers. It isn’t surprising to say mining is one of the human activities with the strongest and the widest environmental and social impact. Thus, understanding the way of changing the landscape of the mining industry highlights the effects of the current challenges too. Let’s dig in and learn more about it! Role of Local People and Experts Different perspectives of local people’s preferences should be held as a priority in the decision-making process, with some qualitative responses. Experts in the mining industry have come up with various responses pointing to skepticism. The skepticism is common practice in www.insightssuccess.com December | 2022 29
  • 32. communities of mining is pre-planned; these often feel mining isn’t beneficial to them personally. The areas where is perceived to be a disruption to place attachment. The widely recognized meaningful public participation is essential as it is key to ensuring the support of the community while securing a social license to operate. The experience of residents of consultation activities could be negative and would contribute to the mistrust of experts. Mistrust of mine operators from local communities concerning rehabilitation sites is a common chore. Industry Prioritizes Support of the Local Economy Residents were supportive of mineral extraction in general, accompanied by the reworking of mine wastes. The reworking mines would create jobs and bring new people for the benefit of the local areas. Residents recognized the positive impact of mineral extraction with its role in local economic development. Although, qualitative responses suggest that their support is the least in part due to the economic decline experienced since the loss of industry as opposed to necessarily being pre-mining. Industry supporters recognized mine waste as an important part of the heritage of culture and community pride. However, they are not necessarily in favor of being used to prevent e exploitation of waste. With contrasting to other perspectives, thereby residents placed little value on the potential for nature conservation associated with mine wastes. Areas of Divergent Perspectives Despite some consensus, mining heritage is equally important, while residents differ on how it should be prioritized against other considerations. The lack of vegetation on mined sites evokes negative impressions on the landscape quality with added degradation of landscape as viewed by the significant deleterious impact on the mineral extraction. Nature enthusiasts expressed a tendency towards restoring the landscape to its pre-mining conditions, more natural landscapes being preferred to those that might seem to be managed with an approach in restoration projects. The projects where restoration for nature is often supported. Environmentalists before the revegetation of mines, yet more time about the role mining has in shaping landscape while recognizing the current ecological value of abandoned mines. It suggests a certain pragmatism of the role of industry in the economic development of the area, as of it is appropriate mitigation is in place to protect the environment. Future of Mining As of today, any future society would have similar and even huge needs for water, food, and energy; hence, the availability of resources is to be ensured for future generations. Current economic growth is blindly exhausting available resources or missing to develop alternative means to provide them with future generations at the edge of starvation and extinction. Basic ethics of inter-generational solidarity would further compromise development on sustainable development with a concept in an enlightening way. Mining is a vast field of human activity that will go to respond to societal needs like fixing and improving the technosphere. Today, with additional responsibility comes the knowledge to make responsible management of resources and keep healthy ecosystems capable of supporting human society with quality life, now and in the future as well. Current and emerging mining projects need to coordinate with all the stakeholders and have a firm hold on achieving legit legal and social approvals to be successful. Local communities, in particular, in deprived and poor regions, would share the wealth of mining and obtain from mining a positive effect in their lives. To conclude, Many residents view mining with heritage positively for its contribution to place, culture, and nature conservation. The research addressed the gap in long-term management while considering residents’ perspectives on relatively global interests while extracting metal from mine wasters. The above-mentioned ways of understanding the changing landscape of the mining industry would seek a long-term strategy to acknowledge and balance competing needs while prioritizing water quality with sustainable restoration. www.insightssuccess.com December | 2022 30 -Adiba Taranum Tarade
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  • 35. he meaning of success varies from person to Tperson. Some may associate it with a prestigious job title or a substantial income, while others may relate it to accomplishing their personal objectives or experiencing gratification in their daily routines. Nevertheless, despite the varied definitions of success, there is a person who contends that clear communication is a critical factor in attaining it. Meet Vineet Trakroo, CEO of Evolution Strategy Advisors LLP, a renowned entrepreneur and business transformation specialist who believes in the power of clear communication and a collaborative work environment. With over eight years of experience in consulting for operational strategy and business transformation, he has become an expert in re-engineering and scaling up B2C organizations. He provides consulting to midsize and large organizations on business transformation, marketing and sales strategy, and creating new businesses to deliver results. For Vineet, the key to success lies in effective communication. He firmly believes that if people are given clear explanations of what is expected of them and why it matters, they can deliver exceptional results. By creating an environment that challenges them to work together and come up with innovative solutions, he empowers his team to achieve their full potential. He understands that every success builds momentum, driving three more projects and ultimately creating a culture of success. But he knows that failure is a natural part of the business journey. As an entrepreneur, he has learned to look at what went wrong and how to correct it rather than giving up. He understands that turning failure into success is an essential part of the growth process and that success ultimately becomes an attitude. With his unique approach to leadership and business transformation, Vineet Trakroo is changing the game, one project at a time. In this story, we delve deep into Vineet's journey as an entrepreneur and consultant, exploring the insights and strategies that have driven his success! Describe who you are as a person, inside and outside of the workplace. Born to an engineer and doctor parent, I obviously had only two choices for a career. The choice I made was engineering over medical. That's where the journey started. But it soon moved away from marketing, a subject that was very dear to me. Mostly marketing has been associated with advertising, at least until early 2015, but my preference was always product management, strategy, and data analytics. This led to me managing over 50+ brands in 23 years for some of the leading corporations, including Usha International, CavinKare, Pidilite, Beiersdorf, Voltas, and ABB. Marketing electrical power projects to edible oil, soaps, condoms, shampoos, first aid dressings, hair dye, deo's, perfumes, adhesives, toasters, blenders, and more as CMO, VP, and Head Sales & Marketing. Managing the Indian subcontinent and a few international markets As the width of products increased along with increasing geography, it became a constant endeavor to learn about new businesses and products quickly. I always looked for patterns of similarity between different businesses to learn quicker. Analytical thinking and breaking tough tasks into manageable elements have been my style of working. No challenge is big enough to solve; yes, it can be tough and take more time, but it cannot be impossible. Achieving SuccessThrough Communication Vineet How Vineet Trakroo's Approach to Leadership Transforms Organizations! www.insightssuccess.com December | 2022 33
  • 36. What has made you successful? What do you value? The one quality that has given me success is clear communication of what is desired and why. We believe the average person can deliver exceptional results if we can explain to him why and how it will help him or her. Most people want to grow and learn. Creating an environment that challenges them and gets them to team up with colleagues to come up with solutions is what drives success. One success is enough to drive three more projects, and that's how success becomes an attitude. Of course, failure does happen too, but like an entrepreneur, one should look at what to correct to turn the failure into a success rather than throwing the baby away with the bathwater. Which are the major services of the company, and how do they help the company to get ahead in the competition? What value-added services does the company provide? Evolution Strategy Advisors LLP is primarily a growth consulting service and has offerings that are categorized into four verticals: ● Business Transformation: Restructuring and transforming organizations to grow. Here, we work with organizations to offer exponential growth and restructuring of operations. The functions impacted include strategy, marketing, sales, HR, organization structure, supply chain, and digitization and analytics. We enable the client's team to deliver through our constant support and mentoring during the execution phase. ● Business Diagnostics: Identifying issues that are holding back the growth of a business or a division organizations face bottlenecks to growth despite having the right product and setup. Here we go deeper into each product category to unlock growth and drive the same with the client. Here, we also introduce new products. ● Executional Excellence: In sales, marketing, brand management, and analytics. We cater to organizations that are looking at new approaches to marketing or sales operations and GTM to grow. We rework brands and their positioning, identify new markets or growth areas, and design a sharper route to markets with improved delivery and efficiency. ● Licensing and alliances bring international brands to India for JVs and licensing with Indian companies. As a person, I would consider myself an introvert who is not fond of large gatherings and prefers not to be in the limelight. I am focused on what I do and seldom multitask. One wouldn't find me anywhere but at home on the weekend. As the role was high-pressure, one needed to unwind on the weekend in solace. I like to travel, enjoy good food, practice yoga, watch movies to relax, and take long walks. Describe your background and what did you do before you started/joined the company. For 23 years, Vineet has worked in the consumer industry at different organizations as head of sales or marketing and finally exited corporate in 2013 as CMO and head of the strategy. He has worked with Cavinkare, Pidilite, and Usha International as Head of Marketing and at Beiersdorf and Postman Oils as Head of Sales and Marketing. Earlier years were spent in the electrical engineering industry with Voltas and ABB in EPC project management. Marketing, sales, joint ventures, creating innovative products, and either entering new businesses or revitalizing ones have been my forays in the corporate world prior to this startup. In 2013, I started this company with a desire to cross- pollinate growth ideas across industries and businesses. Tell us about the inception of the company. How did it all start? During my work life, I led many brands to large growth in a short time of less than a year. This led me to believe that growth is locked within the organization. It's not the competitors who limit a brand's or a product's growth; it's internal factors, which could be our assumptions, blind spots, and ability to think outside the box. Post-2010, we have seen companies move from quarter-to- quarter results with less time for long-term planning. The startup and VC cultures also desired quick results while the products were getting commoditized. There had to be a new way to grow and identify the internal blocks. Over the years, we have created and perfected a new way to unlock growth. The growth is driven by better ideas and execution, and the business is run on data and insights with strong monitoring. With the increased availability of data, it has become easier to drive and course correct the business today than it was 10 years ago. The question is: are corporations aware of how to unlock this? www.insightssuccess.com December | 2022 34
  • 37. We have been associated with many international brands like Coty, Honeywell, Westinghouse, etc., and have ties with leaders in the field of licensing. What are the most important aspects of a company's culture? What principles do you believe in, and how do you build this culture? We have a very senior team who have spent over 25–35 years in the industry, and each has been a CXO or CEO with personal experience in turning around companies or growing them. They are self-motivated, and what drives them most is a new challenge. As we work across industries, it can be challenging at times to cross-pollinate ideas from one industry to another. The task of implementation is tough as companies have different cultures, and this requires maturity from the consultant. They have seen many ups and downs in their years of experience, so even recessionary or COVID challenges don't affect them. Our values are quick results, practical, sincere, and factual; domain experience. We offer quick turnaround times for growth to our clients, as our advice is practical and based on the experience of our team, which has domain experience in the client industry. Our advice is based on data and not gut feelings, and we do not over-promise as we partner with execution. We believe in having open and sincere relations with our clients, as that's what builds trust and a healthy execution. What is the significance of innovative ideas in the company? Innovation leads to success and sometimes disruption if it starts happening regularly. There has to be some part of the business innovating and some part excelling in delivery. Product innovation or logistical or supply chain innovation, once decided, needs a system for implementation and achieving quicker success. Innovation doesn't happen everywhere and is rare. Good processes and systems can also help you deliver a better customer experience. They are both two parts of the same coin. Give us your opinion on; do organizations rely heavily on individual heroics or team processes. Heroics may give direction and a vision, but you need people to execute them. It's not difficult to dream vs. the ability to execute. Processes are required eventually when you have mastered the key to getting results. However, no process is permanent, as all products and services have a finite life. As consumers demand more, one needs to evolve; that can't happen in the same process unless we build innovation into our processes and delivery. We believe success comes through systems, practice, and continuous improvement. What are your responsibilities as the Founder/CEO of the company? What is the happiest part of your daily routine? As the founder and CEO, I am responsible for all the functions and the smooth running of the company. But the most important role that I play is in business development and managing client relationships. The most enjoyable part of the day is working on clients' business challenges that seem difficult to solve and interacting with clients in solving them. What advice would you give someone going into a leadership position for the first time? When one enters the role of a leader, it's a responsibility as you are responsible for the success of your team. Thus it's important that one builds bridges with all team members and understands their strengths and capabilities so they can deliver and prosper. A leader is only as strong as his team. An open culture that is open to critique helps identify issues and solutions, but once decisions are taken, there has to be clear responsibility for delivery. There is no better support for decision-making than data. One success is enough to drive three more projects, and that's how success becomes an attitude. Of course, failure does happen, but like an entrepreneur, one should look at what to correct to turn the failure into a success rather than throw the baby out with the bathwater. www.insightssuccess.com December | 2022 35
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  • 40. The way of business solutions Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-859-2600 Email: info@insightssuccess.com For Subscrip on: www.insightssuccess.com We are also available on: Follow us on: www.facebook.com/insightssuccess/ www.twi er.com/insightssuccess