Egypt's Top 10 CEOs Shaping the Business Landscape 3 (1) (1).pdf

Leadership is not about
titles, positions, or
owcharts. It is about one
life inuencing another.
J O H N C . M A X W E L L
www.insightssucccess.com

Many people look at being the chief
executive officer of a company as just
another career path - a high-powered job
that comes with an impressive title, a fancy corner
office, and a huge paycheck. But the truth is, to really
succeed as a CEO, it requires much more than just
treating it as employment. It has to be a calling.
A calling is something you feel drawn to, almost
inexplicably, as if guided by a force outside yourself.
It consumes your mind and fires up your passion.
When you have a calling, the work doesn't feel like
labor. Yes, it requires tremendous effort and devotion,
but you have an intrinsic drive to pour yourself into it
completely.
That's what it takes to be an effective CEO.
The job is all-encompassing. The weight
of being the visionary leader making the
big strategic decisions that shape a
company's future rests squarely on
your shoulders. You are ultimately
responsible for your employees'
livelihoods and your investors'
profits.
A CEO can't just punch in and
punch out. The role demands
that you live and breathe the
company's mission and
challenges 24/7. Your heart and
mind have to be invested. You have
to love waking up every day to
tackle new obstacles. Ambition and
adherence have to consume you.
Many are capable of doing the job of CEO
competently. But the great CEOs are those
who have answered a calling and who approach it
with full emotional and intellectual force. It's that
energy and drive that allow them to persevere and lead
their company to new heights.
At Insights Success, we honor CEOs from all over
the world who have helped their firms stand out in a
competitive business environment. In this edition,
entitled "Egypt's Top 10 CEOs Shaping the Business
Landscape," we highlight executives who have
embraced the calling of CEO with passion and
excellence. These CEOs exhibit the attributes required
for effective corporate leadership: inventiveness,
versatility, and a commitment to greatness. They serve
as sources of inspiration for both aspiring and
experienced leaders.
Have a good read ahead!
To Be
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March, 2024
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Descrip on
Featuring
Compact Solu ons
www.compact-solu ons.com
NextEra BD
www.nexterabd.com
Etegah
www.etegah.com
Aller Aqua
www.aller-aqua.com
Hoppec
www.hoppec.net
Basata Holdings
www.binvestmentsegypt.com
AMG Hospitality
Hotel Asset
Management Group
www.amg-hospitality.com
Egyp an Food Bank
www.e .eg
GXEGY
www.gxegy.com
Abdallah Mahgoub
Execu ve Chariman, CEO
Evia Rudolf
CEO
Hassan Mohamed
CEO
Hesham Watany
CEO
Hussien Mansour
CEO
Ihab Elsaka
Founder and CEO
Karim Shehata
CEO
Mohamed Kamal
CEO
Mohsen Sarhan
CEO
Dr. Walid Hosni
Founder and CEO
Abdallah leads Solar Installer EPC, se ng new standards in
solar energy solu ons. With a focus on excellence and
sustainability, his visionary leadership drives progress for a
brighter future.
Evia, at the helm of Compact Solu ons, drives innova on in an
ever-evolving landscape. She leads the charge towards
efficiency and excellence in their domain.
Hassan has honed his skills through years of naviga ng
intricate supply chain networks.
Hesham leads Etegah, a pioneer in digital video content
produc on. His strategic vision and commitment to
innova on propel the company forward, se ng new
standards in storytelling and client sa sfac on.
Hussien transforms local success into interna onal
prominence. With a focus on high-quality feed and harmony
with nature, Aller Aqua achieves customer sa sfac on while
expanding its reach.
Elsaka's journey epitomizes resilience and innova on in
Egypt's market. As CEO of HOPPEC, he fosters a culture of
excellence and collabora on, se ng industry standards with
transforma ve leadership.
Karim, a seasoned execu ve, spearheads Basata Holdings'
convergence of telecom and fintech. His integrity-driven
leadership fosters growth, shaping Egypt's e-payments sector
with innova on and vision.
With a passion for hospitality since 1989, Kamal brings
extensive experience to AMG Hospitality. His leadership drives
excellence, drawing from a rich background in top- er hotel
management.
Mohsen embodies simplicity, authen city, and accountability
in leadership. His exper se in social mobility drives impac ul
ini a ves, influencing global food banking.
Dr. Walid, a visionary leader and serial entrepreneur, brings
over 28 years of opera onal op miza on experience to GXEGY.
His strategic prowess and innova ve mindset drive business
success in diverse industries.
Solar Installer EPC
www.solar-installer.co
Company

Hussien
Mansour
Pioneering Sustainability in Aquaculture
08.
C O V E R
S T O R Y

60.
30.
48.
18.
Abdallah Mahgoub
Trailblazing Solar Innovations
52.
Mohamed Kamal
Fortifying Industry Resilience
44.
Karim Shehata
Navigating Expertise in
Financial Technology
56.
Mohsen Sarhan
Navigating Challenges with
Resilience
38.
Ihab Elsaka
Cultivating Collaboration and
Innovation with Transformative
Leadership
34.
Hesham Watany
Navigating Emerging Markets
and Growth Paths
26.
Hassan Mohamed
Forging Expertise in Digital
Supply Chain
22.
Dr. Walid Hosni
Navigating the Fintech
Leadership Landscape
P R O F I L E S
A R T I C L E S
Is Artiﬁcial
Intelligence an
Opportunity or a
Threat to Humans
in Life and the
Labor Market?
5 Questions Every
Employee Should
Ask Their CEO
The CEO Paradox:
Prioritization and
Execution in a
Demanding Role
C X O

Egypt's Top 10 CEOs Shaping the Business Landscape

Aller Aqua’s global
presence, with factories
in multiple countries,
reﬂects our dedication
to delivering top-quality
ﬁsh feed worldwide.
,,
,
,

Success is not how
high you have
climbed, but how you
make a positive
difference to the world.
- Roy T. Bennett
www.insightssuccess.com

The solar energy industry stands as a beacon of
innovation, dedicated to fostering environmental
healing and reducing the global carbon footprint. It
serves as a vital frontier for pioneering advancements in
renewable energy technologies, shaping a sustainable future
for generations to come.
Leading this charge is Abdallah Mahgoub, an
accomplished executive recognized for his profound
contributions to the solar sector. With the designation of
Executive Chairman and CEO, Mahgoub brings a wealth
of experience and a visionary approach to driving progress
within the industry, setting new standards for excellence
and sustainability.
Under Mahgoub's leadership, Solar Installer EPC has
emerged as a trailblazer in Engineering, Procurement, and
Construction (EPC) services for solar projects. With a
commitment to ethical business practices and a focus on
societal well-being, Solar Installer EPC stands at the
forefront of delivering innovative solutions that harness the
power of solar energy to create a brighter and more
sustainable tomorrow.
Let’s delve deeper to learn more:
Pioneering Solar Energy Innovation
Abdallah Mahgoub embarked on his career journey with a
tenure of five years in various roles, swiftly ascending
through different layers of seniority. With a professional
trajectory that commenced in 2012, his focus was set on
contributing to sectors dedicated to environmental healing
and reducing the human carbon footprint. Recognizing the
limited opportunities to engage in this realm as an
employee in Egypt during that period, Abdallah took the
initiative to establish his own company, specializing in solar
energy, particularly PV technology.
Elevating EPC Standards
During the lenders' audit, particularly by the IFC in Benban
Solar Park in Egypt from 2018 to 2019, Solar Installer EPC
successfully executed 200 MW within an accelerated time
schedule. Following a comprehensive evaluation, the IFC
concluded that Solar Installer EPC stood out as the best
subcontractor across 32 plots. The evaluation encompassed
various criteria, including the duration of execution
(completed in 7 months), local community development
and qualification (providing training for 290 engineers from
the local community), HR employment (with 90% local and
44% female representation), environmental health and
safety, and quality assurance/quality control. This
recognition propelled Solar Installer EPC toward its goal of
becoming a world-class EPC.
Subsequently, Solar Installer EPC expanded its aspirations
to attain world-class status, resulting in the development of
a unique operational model. This model proved to be
particularly effective in addressing the needs of clients,
particularly for complex projects involving top-tier
companies from around the globe. Solar Installer EPC's
innovative approach added significant value to renowned
companies from Germany, Japan, China, and other regions,
solidifying its reputation as a preferred partner in the
industry.
Prioritizing Ethics and Sustainability
Abdallah Mahgoub, as Executive Chairman and CEO of
Solar Installer EPC, upholds a commitment to prioritize
human resources within the organization. Transparency and
an unwavering dedication to anti-corruption form the
foundation of the company's code of conduct.
Demonstrating a spirit of cooperation and goodwill, the
organization extends assistance to any entity in need,
irrespective of competition.
Profit maximization is not the primary objective for
Abdallah Mahgoub and Solar Installer EPC; instead, they
prioritize sustainable and ethical business practices.
Actively participating in public non-profit activities
underscores their commitment to societal well-being
beyond financial gain. Recognizing the interconnectedness
of humanity and the environment, the organization
advocates for environmental sustainability and promotes
gender equality within its ranks. Moreover, Solar Installer
EPC remains steadfast in its mission to spread and promote
renewable energy initiatives to the fullest extent possible.
Navigating a Challenging Tender Landscape
In an ongoing tender evaluation process facilitated by
NREA and funded by JICA, Solar Installer EPC, under the
leadership of Abdallah Mahgoub, decided to participate
after acquiring the tender documents. Despite facing
competition from 12 bidders, including major industry
players, the tender's exceptional requirements, blending
Japanese and Egyptian standards with innovative elements,
posed a significant challenge.
March, 2024 www.insightssuccess.com
19

Against advice from both internal and external stakeholders
to abstain from bidding, Abdallah Mahgoub made the
strategic decision to personally oversee the tender
submission process. Overcoming obstacles and leveraging
the collective efforts of the team and partners, Solar
Installer EPC navigated the stringent evaluation criteria.
As a result of their perseverance and strategic approach,
Solar Installer EPC emerged as the sole bidder among the
13 contenders, successfully passing the technical
qualification stage. Currently, the company is engaged in
financial negotiations, poised to commence the project in
the near future pending successful negotiations.
Fostering a Unified Culture
Abdallah instills a culture where team members are
regarded as a cohesive family, recognizing their collective
impact on organizational growth. Emphasizing the value of
individual personalities, the company places importance on
nurturing and developing skills among its workforce.
With a steadfast commitment to excellence, Solar Installer
EPC remains resolute in its pursuit of achieving top-tier
status within its industry. The company upholds principles
of profit-sharing and company ownership, ensuring that
employees are vested in the organization's success and
rewarded accordingly.
Staying Ahead in Market Analysis
The marketing department and business development team
at Solar Installer EPC meticulously track both regional and
international markets. They delve into intricate details
through scientific publications, newsletters from relevant
entities, reports from top-ranked manufacturers,
announcements from lenders, and updates from various
countries.
Abdallah Mahgoub sets a stringent criterion for failure:
Encountering new information in the PV sector for the first
time from an external source. This approach underscores
the company's commitment to staying ahead of industry
trends and remaining informed about developments within
the solar energy sector.
Driving Solar Industry Advancements
Abdallah Mahgoub reflects on Solar Installer EPC's
achievements, including being the sole bidder among 13
competitors in a recent tender. Additionally, the company
aspires to emerge as a victor in the smart green economy
competition and contribute to the localization of PV
component manufacturing in Egypt.
Furthermore, Abdallah Mahgoub aims to play a role in
amending laws and regulations related to investment and
manufacturing, with a focus on fostering sustainability and
renewable energy. Solar Installer EPC takes pride in its
legacy of developing over 400 expert professionals
dedicated to serving the PV sector in the region.
Pioneering Collaboration and Innovation
Abdallah the importance of staying informed and involved
in new technologies within the solar industry. He advocates
for exploring innovative approaches to accessing funds and
stresses the significance of maintaining ethical standards,
even in solitary pursuits.
Furthermore, Abdallah Mahgoub encourages collaboration
and partnership, recognizing the impossibility of sustaining
endeavors alone. He underscores the value of joining forces
with others and participating in consortia or groups of
companies to achieve collective success and longevity in
the industry.
Navigating Solar Industry Guidelines
The importance of maintaining awareness of the legal
aspects and regulations governing the solar industry is vital.
He advocates for staying updated on regulatory changes and
amendments to ensure compliance and adherence to
industry standards.
Moreover, Abdallah Mahgoub encourages initiatives to
enhance local content, particularly in manufacturing,
thereby contributing to the growth and development of the
domestic solar industry. He emphasizes the significance of
maintaining a positive mindset and adopting a proactive
approach to addressing challenges and seizing
opportunities.
Additionally, Abdallah Mahgoub underscores the
importance of considering environmental factors in all
business decisions and operations. He highlights the
necessity to consider the environment in all your steps.
20

As Egypt embraces economic reforms
and encourages investment, the
landscape for business growth is
becoming increasingly fertile.

Walid
Hosni
Navigating the Fintech Leadership
Landscape
n modern business, effective leadership is pivotal for
Inavigating the complexities and challenges inherent in
various industries. One such sector that demands astute
leadership is the fintech industry, characterized by rapid
technological advancements and evolving consumer
preferences. Leaders in this field must possess a unique
blend of strategic foresight, innovation, and integrity to
drive sustainable growth and maintain competitiveness
amidst constant change.
At the helm of leadership in the fintech sector stands Dr.
Walid Hosni, whose journey to leadership excellence has
been marked by a relentless pursuit of personal and
professional growth. Dr. Hosni’s leadership style is shaped
by his experiences, insights, and unwavering commitment
to fostering a culture of excellence and empowerment
within organizations. As a visionary leader, he embodies
qualities such as resilience, adaptability, and empathy,
which are essential for steering companies toward success
in today’s fast-paced environment.
Founded on principles of openness, innovation, and ethical
conduct, GXEGY emerges as a leading player in the fintech
landscape under Dr. Hosni’s stewardship. As the Founder
and CEO of GXEGY, Dr. Hosni leverages his expertise and
visionary mindset to propel the company to new heights of
innovation and market leadership. His strategic initiatives
and commitment to fostering growth through strategic
alliances underscore GXEGY’s position as a pioneering
force in the fintech industry, driving positive change and
shaping the future of financial services.
Let’s delve in to learn more:
Navigating the Path to Leadership
Dr. Walid Hosni’s journey to company leadership has been
driven by a combination of ambition, aptitude, and a deep-
seated aspiration for excellence. From a young age, Dr.
Hosni was captivated by the intricate interplay of strategy
and innovation within the business realm, drawing
inspiration from visionary leaders who demonstrated the
transformative potential of effective leadership.
His path to leadership resembled a labyrinth, marked by
diverse experiences and an unyielding commitment to
personal growth and improvement. Armed with a thirst for
knowledge, Dr. Hosni pursued academic excellence and
gained practical experience across various business
domains. Each endeavor, whether navigating market
complexities or forging strategic alliances, served as a
stepping stone in honing his leadership skills.
Through fostering open
communication and teamwork,
the team overcame obstacles and
achieved remarkable success.
22

Guided by a compass of resilience and adaptability, Dr.
Hosni approached challenges as opportunities for growth,
leveraging obstacles as catalysts for innovation. Through
each ascent, he deepened his understanding of
organizational dynamics and cultivated a profound insight
into the nuances of effective leadership. Remaining
steadfast in his commitment to fostering a culture of
excellence and empowerment, Dr. Hosni’s leadership ethos,
characterized by empathy and strategic foresight, resonated
with stakeholders and catalyzed organizational
transformation.
Today, as the Founder and CEO of GXEGY, Dr. Walid
Hosni draws upon the rich tapestry of experiences and
lessons accumulated throughout his journey. Empowered by
a visionary mindset and an unwavering drive to effect
positive change, he humbly embraces the responsibility of
leadership and is poised to lead GXEGY to new heights of
success and innovation.
Navigating Leadership Challenges
Reflecting on one defining experience in Dr. Walid Hosni’s
career that had a significant impact on his leadership style
and approach, he recalls a time when he was working on a
challenging project with a diverse team. This event not only
tested his abilities but also shaped his perspective on
leadership.
The project required collaboration with individuals from
various backgrounds, experiences, and work styles.
Initially, Dr. Hosni approached leadership from a traditional
top-down perspective, believing that his role as a leader was
to command and control all aspects of the project. However,
as the project progressed, it became evident that this
approach was counterproductive.
The defining moment came when Dr. Hosni recognized the
importance of embracing diversity within the team and
leveraging each member’s unique abilities and perspectives.
Instead of imposing his own views, he sought to create an
inclusive environment where everyone felt valued and
encouraged to contribute freely. This shift in mindset not
only boosted team morale but also led to more innovative
ideas and increased creativity. Through fostering open
communication and teamwork, the team overcame
obstacles and achieved remarkable success.
Fostering Integrity and Innovation
As the CEO of a fintech startup, Dr. Walid Hosni
emphasizes the importance of openness, innovation, and
ethical conduct. Transparency serves as a foundation for
fostering trust and accountability through open
communication with stakeholders. Innovation remains a
driving force, compelling the continual development of
goods and services to maintain competitiveness in a rapidly
evolving sector. Ethical principles guide all actions,
prioritizing customer well-being and regulatory compliance
above all else. These principles serve as guiding pillars for
decision-making, ensuring alignment with the
organization’s values. In challenging situations, decisions
are evaluated based on their consistency with these ideals.
Transparency necessitates honest communication, even
when acknowledging mistakes, fostering an environment of
trust and accountability. Innovation fosters creative
problem-solving, adaptation, and progress, which are
essential in navigating a dynamic landscape.
Dr. Walid Hosni
Founder and CEO
GXEGY
23

Ethical behavior demands a comprehensive examination of
the impact of actions on all stakeholders, prioritizing long-
term benefits over short-term gains. Upholding these
principles cultivates a culture of honesty and accountability
within the organization, driving sustained success and
positively influencing the financial ecosystem.
Balancing Leadership and Life
Maintaining work-life balance while leading a prominent
British firm necessitates Dr. Walid Hosni, founder and CEO
of GXEGY, to employ strategies for smart delegation,
effective time management, and prioritization. He begins by
delegating tasks to capable team members to alleviate
workload and foster a culture of trust and empowerment
within GXEGY. Leveraging technology, Dr. Hosni
enhances communication channels and facilitates remote
work options, thereby affording greater flexibility in
managing personal commitments.
To uphold equilibrium, Dr. Hosni implements stringent time
management practices, including setting clear boundaries,
scheduling dedicated family time, and incorporating regular
breaks during work hours. Additionally, he prioritizes
projects based on their significance and deadlines, focusing
on high-impact activities aligned with GXEGY’s
objectives. Cultivating a supportive work environment that
prioritizes open communication and respects employees’
personal time is paramount.
Dr. Hosni actively advocates for a work-life balance
culture, leading by example and emphasizing the
importance of self-care and relaxation. Finally, he
continuously evaluates and adjusts strategies to
accommodate evolving personal and professional
responsibilities, ensuring sustained equilibrium amidst the
dynamic commercial landscapes of the UK and Egypt.
Navigating Fintech Crisis
As CEO of a fintech firm, Dr. Walid Hosni encountered a
dilemma when the primary payment processor faced a
significant outage, posing a threat to transaction processing
capabilities. Recognizing the potential impact on revenue
streams and client satisfaction, Dr. Hosni swiftly devised a
comprehensive strategy. Firstly, he activated the backup
payment processing system to mitigate immediate
disruptions. Secondly, he maintained transparent
communication with both employees and clients, providing
real-time updates and assurances. Thirdly, leveraging the
firm’s network, he established temporary partnerships with
alternative processors, ensuring minimal service
interruption.
Concurrently, Dr. Hosni assembled a cross-functional team
to investigate the root cause of the outage and formulate a
long-term strategy to diversify the payment processing
infrastructure, thereby reducing future risks. Ultimately, this
proactive response not only safeguarded ongoing operations
but also bolstered the firm’s resilience and reliability in the
eyes of stakeholders. This experience underscored the
importance of robust contingency planning and agile
decision-making in navigating unforeseen challenges within
the fintech sector.
Fostering Growth
Understanding individual motivations and fostering a
conducive environment for growth are pivotal aspects of
effective leadership. Dr. Walid Hosni employs a
multidimensional strategy tailored to the abilities and
aspirations of each team member. First and foremost, he
cultivates a culture of trust and open communication, where
ideas are valued and feedback is constructive. Secondly,
clear and achievable goals are established, providing a
roadmap for success while allowing room for creative
expression. Thirdly, Dr. Hosni leads by example,
demonstrating dedication, resilience, and a willingness to
embrace new experiences.
Moreover, he actively facilitates ongoing growth
opportunities such as training courses and mentorship
programs to enhance the skills and expertise of team
members. Additionally, he acknowledges and celebrates
successes, fostering a sense of pride and inspiration among
the team. Finally, Dr. Hosni empowers individuals by
Guided by a compass of
resilience and adaptability, Dr.
Hosni approached challenges
as opportunities for growth,
leveraging obstacles as
catalysts for innovation.
24

promoting autonomy and granting decision-making
authority, thereby instilling a sense of accountability and
ownership over projects. Through the implementation of
these strategies, he motivates his staff to strive for
excellence and realize their full potential, ultimately leading
to both individual and collective achievements.
Innovative Strategies for Market Leadership
To maintain its competitive edge and foster innovation, Dr.
Walid Hosni and his team at GXEGY employ a diverse
approach to staying abreast of market trends. This includes
active participation in professional networks, attendance at
conferences, and subscription to reputable periodicals.
Additionally, they utilize robust analytics technologies to
monitor market developments in real time. Their
commitment to continuous learning ensures swift
adaptation to new technologies and evolving consumer
preferences.
Internally, they cultivate an innovative culture by forging
strategic alliances and promoting cross-disciplinary
collaboration. By integrating diverse perspectives and
leveraging cutting-edge insights, they consistently position
themselves at the forefront of industry change, driving
sustained growth and relevance in an ever-evolving
environment.
Driving Growth Through Strategic Alliances
During Dr. Walid Hosni’s tenure as CEO of the fintech firm,
a notable success story unfolded when the company forged
a strategic agreement with a prominent financial institution.
This partnership enabled them to expand their market reach
and offer their innovative financial solutions to a broader
customer base. The collaboration not only validated the
strength of their technology and business strategy but also
presented new avenues for organizational development. It
showcased the dedication, vision, and adeptness of Dr.
Hosni’s team in establishing meaningful alliances within
the competitive fintech industry.
Essential Traits of Modern Leadership
In today’s evolving corporate landscape, flexibility,
strategic foresight, and empathy stand as indispensable
qualities for effective leadership. Leaders must demonstrate
adaptability to navigate rapid changes and uncertainty while
maintaining a clear strategic vision to steer their teams
toward enduring success. Empathy is crucial for fostering
understanding and collaboration among colleagues,
cultivating a positive work environment, and promoting
teamwork.
Effective communication skills, the ability to inspire and
motivate others, and a commitment to continuous learning
and innovation are all essential attributes for leaders
striving to excel in today’s competitive market. Leaders
who embody these qualities have the potential to inspire
trust, drive innovation, and propel their organizations
toward sustained growth and success.
Guidance for Emerging Leaders in Egypt’s Business
Landscape
Dr. Walid Hosni’s advice to young executives aspiring to
make a significant impact on Egypt’s commercial landscape
is to prioritize the development of robust relationships both
within and outside the business sphere. Networking with
industry peers, mentors, and potential collaborators can
yield valuable insights, opportunities, and support.
To remain competitive in a rapidly evolving market, he
suggests embracing a mindset of continuous learning and
adaptability. Investing in leadership qualities such as
effective communication, strategic acumen, and emotional
intelligence is also paramount. Moreover, leveraging
technology and innovation can facilitate growth and
differentiate oneself in the competitive arena.
Dr. Hosni emphasizes the importance of maintaining a
strong ethical foundation, prioritizing sustainability, and
actively contributing to the community. By embodying
these principles, aspiring executives can establish
themselves as responsible and impactful leaders within
Egypt’s thriving business sector.
25

Hassan
Mohamed
Forging Expertise in Digital Supply Chain
In the modern business landscape of supply chain
management, professionals navigate a complex
network of logistical operations to ensure the seamless
flow of goods and services. This industry requires adept
individuals who can effectively manage procurement,
production, and distribution processes, often amidst
fluctuating market demands and evolving technologies.
At the forefront of this domain stands Hassan Mohamed, a
seasoned leader and CEO with a wealth of experience in
supply chain management. With a background rooted in
logistics and operations, Hassan has honed his skills
through years of navigating intricate supply chain networks.
His dedication to optimizing processes and fostering
innovation has earned him recognition as a respected figure
in the industry.
Under Hassan Mohamed's leadership, NextEra BD has
emerged as a prominent player in the field of supply chain
management. Through a commitment to excellence and a
client-centric approach, NextEra BD has carved a niche for
itself in the competitive market landscape. Leveraging
advanced technologies and strategic partnerships, the
company continues to deliver value-added solutions to
clients worldwide.
Navigating Entrepreneurial Terrain
In considering his journey, Hassan Mohamed acknowledges
the significant influence of his family's entrepreneurial
legacy. Having been immersed in the business environment
from a young age, his upbringing alongside his grandfather
instilled in him a profound appreciation for the dynamics of
commerce. Embracing the ethos that "business is a game –
enjoy it," Hassan Mohamed champions a collaborative
spirit within his team, fostering an environment conducive
to innovation and growth.
Forging Supply Chain Expertise
After completing college, Hassan Mohamed ventured into
the field of Supply Chain, finding its dynamism and appeal
irresistible. He embarked on his journey in the Logistics
Department of Sinai Marble Company, a prominent player
in the Marble industry. Managing an average of 1000
containers monthly, alongside bulk shipments, and
overseeing more than 60 external production lines, Hassan
encountered invaluable experiences. Under the guidance of
the esteemed manager, Eng. Sameh Afifi, laid the
foundation of his expertise, shaping his professional
trajectory.
Fostering Trusted Partnerships
The main core value embraced by Hassan Mohamed and
his team at NextEra BD revolves around serving as trusted
partners for their clients, particularly small and medium-
sized enterprises (SMEs). Recognizing the myriad
challenges faced by SMEs, especially in the realm of
digitalization, they endeavor to establish enduring
relationships that foster mutual growth and success between
the company and its clients.
Embracing Technology with Spousal Support
Hassan Mohamed relies heavily on technology, particularly
26

Hassan Mohamed
CEO
NextEra BD
27

Individuals with an
ownership attitude,
honesty, and a
genuine desire for
change can thrive in
the right environment.
,
,
,
,
28

in decision-making processes and day-to-day operations.
This strategic dependence on technology has proven
beneficial in maintaining a delicate balance, with invaluable
support from his spouse, who possesses a keen
understanding of the challenges inherent in running their
company.
Navigating Challenges with Agile Leadership
Securing the first client was akin to a dream for Hassan
Mohamed, especially amidst economic challenges and
demand fluctuations. Through this experience, he gleaned
the importance of agile management and the necessity of
recruiting individuals who exhibit an owner's mindset rather
than that of mere employees. Understanding that dedication
often transcends traditional working hours, Hassan
emphasizes the significance of having team members
willing to invest extensive time and effort until issues are
resolved satisfactorily.
Empowering Innovation Through Ownership
Hassan Mohamed admires Steve Jobs' strategies,
particularly his approach to organizing work into projects
with dedicated teams. He believes that when a project
succeeds, everyone involved shares in the success, and thus,
he delegates ownership accordingly. Additionally, Hassan
emphasizes a policy of being open to hiring individuals,
irrespective of their technical background. He invests in
these candidates, recognizing that individuals with an
ownership attitude, honesty, and a genuine desire for
change can thrive in the right environment. Given the
necessary space and support, Hassan believes such
individuals have the potential to innovate significantly.
Commitment to Continuous Learning
Hassan Mohamed emphasizes the importance of continuous
research. Whether walking down the street or engaging in
daily activities, he diligently records any word or phrase
related to the business. Devoting two hours each day to
exploring keywords, links, software, and technologies,
Hassan remains committed to staying informed.
Additionally, he ensures regular attendance at events,
exhibitions, and online webinars, never missing an
opportunity to broaden his knowledge and network within
the industry.
Navigating Challenges, Securing Success
The company was founded in February 2020, just one week
before the onset of the COVID-19 pandemic. Introducing a
novel business model of remote work during a challenging
time, and acquiring clients proved to be a formidable task.
However, Hassan Mohamed successfully persuaded his
previous company, ATI, to become the inaugural client.
Additionally, the company secured contracts with 42
prominent entities in the fields of Supply Chain, Logistics,
and Freight Forwarding. Notably, the company's
achievements were recognized when it was selected for
participation in MITEF KSA in February 2022.
Embracing Strategic Leadership
Taking a helicopter view provides leaders with a broad
perspective, steering clear of micro-management
tendencies. Hassan Mohamed advocates for avoiding
micromanagement and encourages leaders to foster
innovation within their teams. Delegation stands out as a
primary strength for effective management, coupled with a
keen awareness of emerging technologies.
Foundations of Effective Leadership
Before stepping into a leadership role, Hassan Mohamed
emphasizes the importance of learning to follow. He
advises thorough study of one's product and close
monitoring of competitors. Building trust with clients and
nurturing long-term relationships are paramount.
Additionally, he advocates for a continuous learning
mindset, cautioning against becoming overly attached to
one's product.
Nurturing Talent and Leadership
Khaled Mohamed, was initially encountered during his
pursuit of an internship opportunity while studying at the
college level. Known for his proactive nature and
remarkable enthusiasm for learning, he left a lasting
impression.
Upon joining the team, Khaled exhibited unwavering
dedication, choosing to focus solely on his responsibilities
within the organization. Following the completion of his
college education, he transitioned seamlessly into a full-
time role within the Logistics Department.
Continuing to advance professionally, Khaled took on the
position of a business analyst specializing in ERP systems.
Additionally, he provided invaluable assistance in various
freelance projects undertaken by the speaker.
When the speaker established their own company, Khaled
was invited to join, with the speaker investing in his
professional development, particularly in the realm of
digital Supply Chain management. As a result of his
exceptional contributions, Khaled ascended to the role of
Co-Founder and Tech-Lead within the company.
29

n the hierarchy of a company, the
ICEO can often feel like a distant
figure. They're the ones making
the big decisions, and charting the
course of the organization, while
employees on the ground level focus
on their day-to-day tasks. But a healthy
company culture thrives on open
communication, and that includes a
two-way street between leadership and
staff.
Engaging with your CEO, even if it's
just for a brief conversation, can be
incredibly valuable. It demonstrates
your interest in the company's future
and allows you to gain insights you
wouldn't otherwise get. Here are five
key questions every employee should
consider asking their CEO, along with
the reasoning behind them:
1. What is the company's long-term
vision? What does success look like in
5 or 10 years?
Understanding the company's long-
term goals helps you see how your role
fits into the bigger picture. Does the
CEO envision the company expanding
into new markets? Developing
innovative products? Aligning your
work with these goals boosts your
sense of purpose and can inspire you to
go the extra mile.
This question also reveals the CEO's
priorities. Are they focused solely on
short-term profits, or do they have a
more sustainable, long-term vision?
Knowing this allows you to assess if
your values align with the company's
direction.
2. What are the biggest challenges
facing the company, and how can
employees contribute to overcoming
them?
Every company faces hurdles. By
understanding these challenges, you
can become a more proactive and
valuable employee. Perhaps the
company is struggling to keep up with
technological advancements or facing
increased competition.
30

31

When you're aware of these obstacles,
you can start brainstorming solutions
and ways to adapt your work to
address them.
This question also demonstrates your
initiative and willingness to go beyond
your assigned tasks. It shows the CEO
you're invested in the company's
success and not just focused on
punching the clock.
3. How does the company plan to
develop and support its employees in
the coming years?
In today's job market, employee
development is crucial. Employees
who feel stagnant and unseen are more
likely to seek opportunities elsewhere.
Asking about professional
development opportunities shows the
CEO you're interested in growing
within the company.
The CEO's answer can reveal the
company's commitment to its
workforce. Do they offer training
programs, mentorship opportunities, or
tuition reimbursement? Knowing these
details allows you to assess your career
path within the organization and decide
if it aligns with your aspirations.
4. How does the company measure
success, and how do individual
employee contributions factor into that
success?
Understanding how success is
measured gives you valuable context
for your work. Are individual metrics
heavily emphasized, or is there a focus
on teamwork and collaboration?
Knowing these factors allows you to
tailor your approach and ensure your
efforts contribute demonstrably to the
company's overall goals.
This question also opens a dialogue
about employee recognition. Does the
company have a system for
acknowledging and rewarding
outstanding work? A CEO who
emphasizes the importance of
individual contributions is likely to
foster a culture of ownership and
accountability, which can be very
motivating for employees.
5. What are your thoughts on the
current company culture, and how can
we improve it to foster a more engaged
and productive work environment?
Company culture directly impacts
employee morale, productivity, and
overall well-being. By asking about the
CEO's perspective on the culture, you
open a conversation about its strengths
and weaknesses.
Perhaps the CEO identifies areas where
communication can be improved or
acknowledges a desire to create a more
collaborative environment. This is your
chance to share your observations
about the culture and suggest ways to
make it better for everyone.
Pro Tips for Asking Your CEO
Questions
While these are great questions to
consider, there are a few things to keep
in mind when approaching your CEO:
• Context is key. Look for
opportunities to ask your questions
during town halls, all-hands
meetings, or other company events
where CEO interaction is
encouraged.
• Be respectful of their time. Keep
your questions concise and to the
point.
• Do your research beforehand.
Show that you're engaged with the
company by demonstrating a basic
understanding of its current
challenges and goals.
• Focus on solutions, not just
problems. If you identify a
challenge, come prepared with a
suggestion for how to address it.
By following these tips and asking
thoughtful questions, you can turn a
brief interaction with your CEO into a
valuable learning experience that
benefits both you and the company.
Remember, open communication is a
two-way street. Taking the initiative to
engage with your CEO demonstrates
your commitment and helps build a
stronger, more transparent company
culture.
- Alaya Brown
32

From the bustling streets
of to the historic
cities along the Nile, Egyptian
entrepreneurs are building
the future, one business at a time.
Cairo
,
,

34

In the modern landscape of business, the industry of
digital video content production continues to witness
rapid growth and evolution. As businesses increasingly
prioritize digital engagement and storytelling, the demand
for high-quality video content remains paramount. Within
this competitive arena, leaders play a pivotal role in shaping
the trajectory of companies and driving innovation forward.
Leading the charge in this industry is Hesham Watany,
who assumes the role of CEO at a prominent digital video
content production company. With a wealth of experience
and a commitment to excellence, Watany embodies the
essence of effective leadership in today's digital age. His
vision and strategic acumen have propelled the company to
new heights, navigating challenges and capitalizing on
emerging opportunities.
At the forefront of this thriving enterprise stands Etegah, a
trailblazer in digital video content production. With a focus
on creativity, innovation, and client satisfaction, Etegah has
established itself as a trusted partner for businesses seeking
to harness the power of video storytelling. Under the
leadership of Hesham Watany, Etegah continues to push
boundaries, setting new standards of excellence in the
industry while remaining at the forefront of technological
advancements and market trends.
Fostering Collaborative Leadership for Organizational
Growth
Hesham was inspired to pursue business leadership by a
desire to make a positive impact on the world and improve
people's lives through entrepreneurship. Prior to assuming
the role of CEO, he garnered experience through various
entrepreneurial ventures, which provided him with
invaluable lessons.
Watany believes that effective leadership transcends mere
hierarchy and places emphasis on collaboration and
teamwork. He is wary of the risks associated with relying
solely on individual leadership and prioritizes the
cultivation of a robust, resilient team culture.
Assuming the position of CEO was a decision fueled by
Watany's dedication to driving improvements within the
company. Nevertheless, he remains open to stepping aside
if it serves the best interests of the organization. To Watany,
leadership entails knowing when to lead and when to
delegate.
Continuous learning and personal growth form the
cornerstone of Watany's leadership approach. He recognizes
that leadership is an ongoing journey of improvement and is
committed to seizing opportunities for both personal and
organizational development.
In essence, Watany's leadership is driven by a passion for
creating value, a collaborative mindset, and a commitment
to continuous growth, all aimed at empowering everyone
within the organization to thrive.
Navigating Leadership Dynamics with Flexibility
Hesham's leadership style has been molded by a spectrum
of experiences working under various management styles.
He has gleaned valuable insights from leaders who are kind,
challenging, innovative, and those who prefer to work
independently.
Recognizing that there is no one-size-fits-all approach to
leadership, Watany acknowledges the distinct advantages
and disadvantages of each style, which can affect the
company, employees, and clients differently.
In light of the intricate nature of leadership, Watany has
embraced a flexible and adaptable approach. This approach
takes into account factors such as individual personalities,
team dynamics, organizational dynamics, and market
conditions.
By adopting this tailored approach, Watany can navigate
challenges with agility and purpose, ensuring that his
leadership style evolves harmoniously with the constantly
shifting business landscape.
Guiding Principles for Effective Leadership
In his capacity as CEO, Hesham Watany's decision-making
process is governed by a set of core values and principles.
As CEO, Watany's decisions are driven by the following
key principles:
Team Support
He prioritizes his team, fostering an environment of trust
and empowerment. Watany believes in offering support and
intervention when necessary, cultivating a workforce that is
dedicated and effective.
35

Efficient Operations
Watany advocates for streamlined processes and
governance to maximize efficiency within the organization.
He emphasizes the importance of automation to minimize
errors, allowing managers to focus on continuous
improvement.
Data-Informed Choices
Recognizing the significance of data in decision-making,
Watany relies on data-driven insights whenever possible. In
instances where data is lacking, he seeks advice from
experienced individuals to ensure a comprehensive
understanding of the situation and to mitigate risks
effectively.
Humility and Collaboration
Watany approaches CEO decisions with humility,
acknowledging the weight of his role, and values
collaboration with others. He believes that embracing
diverse perspectives leads to better outcomes for the
organization.
These values serve as the guiding principles for every
decision Watany makes, ensuring that Etegah remains
focused, efficient, and collaborative in its pursuit of goals.
Balancing Business and Passion
Navigating Egypt's competitive business landscape as a
CEO presents challenges in maintaining work-life balance.
Despite these demands, Hesham Watany has been engaging
in music production since 2005, finding solace in crafting
melodies and beats during his free time. While committed
to professional growth, Watany acknowledges the
significance of prioritizing self-care and enhancing time
management skills in the future. Balancing the demands of
entrepreneurship with his passion for music enables him to
find harmony amidst the challenges of leadership.
Forging Paths in Emerging Markets
As the CEO of a digital video content production company
in Arab countries, Hesham Watany encountered challenges
in a market with few competitors. Pioneering in this
industry meant not only shaping its trajectory but also
overcoming considerable hurdles during the growth phase.
One significant challenge was the absence of established
benchmarks or competitors to glean insights from. Watany
and his team had to meticulously analyze similar-sized
competitors in a nascent market to avoid pitfalls and make
informed decisions.
To navigate these challenges, the company prioritized
understanding emerging trends and forging robust
partnerships. Their strategic initiatives not only propelled
the company's growth but also played a pivotal role in
shaping the future of the industry itself.
Despite the obstacles encountered, the company's early
initiatives have left a lasting impact on the industry,
underscoring the importance of strategic foresight and
decision-making in uncharted territories.
Empowering Teams Through Trust and Growth
Hesham empowers his team by granting them trust and
authority to explore new initiatives. He fosters a safe
environment where making mistakes is viewed as an
opportunity for learning and growth. Watany ensures that
his team members have ample opportunities for both
professional development and personal growth.
Additionally, he actively listens to their ideas and feedback,
valuing their input and perspectives.
Staying Ahead
Hesham maintains vigilance over both established
companies and emerging players within the industry, both
on a global and local scale. He diligently monitors
influential figures within the field to remain abreast of the
latest trends and advancements in technology.
Expanding Horizons
One of the most notable successes during his tenure as CEO
was the company's expansion into the Saudi Arabian
market, identified as a pivotal growth opportunity at the end
of 2023 following extensive research by the co-founders.
Through the concerted efforts of the team, they secured
clients, fostered relationships, and demonstrated their
capabilities, ultimately establishing a formidable presence
in Saudi Arabia. This accomplishment was made possible in
large part due to Mahmoud Moustafa, a co-founder who led
growth initiatives in both the Egyptian and Saudi Arabian
markets. His leadership, combined with the efforts of a
skilled team, drove the establishment of the company's
influencer marketing service, crafting campaigns that
36

garnered national attention. Mahmoud Moustafa presently
serves as the General Manager overseeing the company's
presence and growth in Saudi Arabia, guiding its ongoing
success in this critical market.
Another memorable success story from his time involves
the empowerment of content production led by Ahmed El
Nagdy, the Head of Content and Co-founder.
After surpassing half a billion views, Etegah prioritized
enhancing the monetization of its content through the
implementation of strategic initiatives. Hesham Watany, the
CEO, delegated full authority to Ahmed El Nagdy and his
team, affording them a secure environment for conducting
experiments. [Accompanying the statement is a photo
depicting the platform AWE participating in live
performances at Insomnia, Egypt's largest gaming event
hosted by BME.]
As a result, Etegah secured sponsorships from leading
entities and companies in Egypt, drawing in larger clients
and campaigns within just two quarters. This success
underscores the potency of trust, empowerment, and
strategic decision-making within the organization.
These achievements underscore the dedication and talent of
the team at Etegah. Hesham Watany expresses gratitude for
their efforts and remains optimistic about the company's
exponential growth in 2024.
Keys to Success in Business
In today's business environment, Hesham Watany
emphasizes that resilience and consistency are crucial for
success. Within Egypt's challenging business landscape, he
advises acknowledging that where there are problems, there
are also opportunities. Persistence, dedication to
improvement, and diligent effort are essential for achieving
goals.
Embracing Digital Video Marketing Trends
Hesham Watany advocates for the potency of digital video
content production and user-generated content. He notes the
rising influence of creative short vertical videos in
marketing services. Moreover, he underscores the
significance of empowering inbound marketing and product
placement within digital shows as vital strategies for brand
success. Anticipating the increasing affordability of cutting-
edge technology products within the next 6-7 years, Watany
predicts that digital video content will prominently shape
marketing trends.
Mahmoud Moustafa, Saudi Arabia GM
Ahmed El Nagdy, Head of Content
37

38

n the modern Egyptian market, innovation stands as a
Ibeacon guiding businesses towards growth and
sustainability. It's a journey marked by visionaries who
see beyond the conventional, driven by a passion for
making a tangible impact. Such is the ethos that fuels the
industry, where leaders like the featuring executive have
carved paths of transformative change.
As the narrative of innovation unfolds, one name emerges
prominently: Ihab Elsaka. His journey epitomizes
resilience, fueled not by the desire for titles but by a
genuine commitment to innovation and impact. From
humble beginnings to the helm of leadership, Elsaka's story
resonates with the essence of pioneering vision in the
Egyptian market.
In this intricate tapestry of industry dynamics, one company
stands at the forefront of innovation: Hoppec. Founded
and led by Ihab Elsaka as CEO, it embodies a culture of
excellence, resilience, and collaboration. With a
commitment to surpassing industry standards and fostering
a work environment where every individual's contribution
is valued, Hoppec sets a precedent for transformative
leadership in Egypt's business landscape.
Let’s delve deeper to learn more:
Pioneering Vision
From the early stages of his career, Ihab Elsaka has been
deeply motivated by the prospect of creating something
unique and filling a void in the market. His inspiration to
pursue business leadership was not born out of a desire for
titles or accolades, but from a genuine passion for
innovation and making a tangible impact. He saw an
opportunity to bring something different to the table,
something truly groundbreaking in the Egyptian market that
needed more local products with high quality and
competitive prices, and to be less dependent on imports.
This vision became the cornerstone of his journey.
His path to becoming a CEO was paved with relentless
determination and a steadfast refusal to accept failure. This
characteristic encouraged him to learn from mistakes and
view each setback as a lesson and an opportunity to refine
his strategy and deepen his understanding of the business
landscape. His resolve to reach the pinnacle of business
leadership was fueled by a belief in his vision and the
impact it could have on people's lives.
In the early stages, he encountered numerous challenges,
from securing funding to navigating market uncertainties.
However, these hurdles only served to strengthen his
resolve. He was committed to building a company culture
rooted in innovation, resilience, and a collective pursuit of
excellence. This ethos attracted like-minded
individuals—talented professionals who shared his vision
and were eager to contribute to something larger than
themselves.
As he reflects on his journey to his current position as CEO,
Ihab is filled with gratitude for the experiences that shaped
him and the people who supported him along the way.
Leadership, to him, is not about wielding power but about
empowering others and fostering an environment where
creativity and innovation can flourish. It's about setting a
vision that inspires and mobilizes the team to achieve
collective goals.
What truly inspired him to pursue a career in business
leadership was the opportunity to make a difference, to
create something that could positively impact the world and
Egypt’s economy. As he looks to the future, his focus
remains on driving innovation, embracing change, and
leading by example. His journey to this point has been
incredibly rewarding, and he is excited about the
possibilities that lie ahead.
Transformative Leadership
A pivotal moment in their leadership journey occurred ten
years ago during a workers' protest for higher salaries and
benefits, which led to a profound transformation in their
approach to leadership. This event shifted their perspective
from seeing employees merely as labor to recognizing them
39

as partners and integral contributors to the company's
success. It spurred them to adopt a more inclusive and
participatory leadership style, prioritizing open
communication and encouraging all team members to
contribute ideas and feedback. This approach fostered a
culture of innovation and collaboration, aligning individual
goals with the company's objectives and creating a sense of
shared ownership. It taught them the importance of valuing
each team member's contribution, leading to enhanced
productivity, innovation, and a more fulfilling work
environment. This experience fundamentally changed how
they view and engage with their team, emphasizing
empathy, respect, and the power of working together
towards common goals.
Guiding Principles of Leadership
As the CEO, Ihab Elsaka's leadership is deeply rooted in
values that directly influence Hoppec's company culture and
decision-making process.
Excellence serves as the cornerstone, driving the company
to surpass industry standards and elevate every facet of its
work. This value motivates decisions that push for
innovation and exceptional performance across all
operations.
Continuous education and learning are paramount, with a
commitment to investing in the team's growth and ensuring
access to development opportunities. This dedication to
advancement shapes decisions, fostering a forward-looking
and equitable environment where every team member can
thrive. This approach is reflected in the company's ability to
stay up-to-date and adapt to change, growth, and continuous
development.
Ethical standards and teamwork are fundamental, with a
priority on integrity, respect, and collaborative decision-
making. Actions are guided by a moral compass, leveraging
collective insights for optimal outcomes.
These principles—excellence, continuous learning, ethical
conduct, and teamwork—not only guide decisions but also
define the company's identity and mission. They are
essential to leading with purpose, fostering positive change,
and building a lasting legacy beyond financial success.
Achieving Balance: A CEO's Approach to Well-being
Maintaining work-life balance as the CEO of Hoppec in
Egypt's dynamic business landscape is contingent upon
strategic time management and empowering a proficient
leadership cadre. Ihab prioritizes tasks meticulously to
ensure optimal efficiency while allocating sufficient time for
personal well-being. Recognizing that success should not
overshadow health or personal/family time, he underscores
the significance of striking a harmonious balance.
Delegating authority to capable directors enables the
company to flourish autonomously, freeing Elsaka to
disconnect and rejuvenate as needed. Cultivating a
corporate ethos that esteems balance holds equal
importance. By setting a precedent through his actions and
endorsing flexible work arrangements, Elsaka fosters
productivity,
innovation, and job contentment within the team. This
approach to balance remains dynamic, necessitating
periodic introspection and adjustment to adeptly meet
professional and personal exigencies.
Elsaka's strategy for harmonizing the demands of leadership
with personal life revolves around meticulous planning,
effective delegation, and advocating for a well-rounded
lifestyle within the organization. This not only enhances his
own quality of life but also serves as a beacon for the entire
team, highlighting the significance of holistic success.
Navigating Challenges
Confronted with the challenge of economic fluctuations in
Egypt, hindering the importation of raw materials, proved
to be a defining moment in Ihab Elsaka's tenure as CEO of
Hoppec. Rather than succumbing to this obstacle, it became
a transformative opportunity, reshaping the company's
strategy and fortifying its resilience.
In response to the importation barriers, the company shifted
its focus toward self-sufficiency by establishing production
facilities for essential raw materials within Egypt. This
strategic pivot not only marked the inception of a new
production line but also signaled a commitment to
innovation and local resource utilization.
Despite encountering significant obstacles such as a lack of
specialized expertise and essential equipment, the team
embraced adaptability, making use of local resources and
equipment. This approach not only addressed immediate
challenges but also fostered a culture of ingenuity and
problem-solving within the organization.
This experience underscored the importance of flexibility
and the value of internal solutions. By turning a critical
40

challenge into an opportunity, the company ensured its
sustainability, contributed to local industry development,
and reduced reliance on external sources. This success story,
born out of resilience and innovation, continues to shape
Hoppec's actions and decisions, guiding its pursuit of
excellence.
Fostering Excellence
In his role, Ihab prioritizes the empowerment and inspiration
of his team by implementing a robust system of Key
Performance Indicators (KPIs). These KPIs serve as a
comprehensive tool for monitoring and evaluating
performance, going beyond mere metric tracking to establish
clear expectations, celebrate achievements, and identify
areas for enhancement.
Complementing this framework is a dynamic motivation
system designed to acknowledge and reward exceptional
performances, thereby cultivating a culture of excellence
and ambition within the organization. Additionally, for team
members facing challenges, constructive feedback and
support are readily provided, with each obstacle viewed as
an opportunity for personal and professional growth.
This inclusive approach ensures that every individual within
the team feels valued and understands their role in the
collective success of the company, fostering an environment
where everyone is motivated to excel.
Navigating Industry Dynamics
Remaining at the forefront of industry trends and
developments is imperative for maintaining a competitive
edge and driving innovation at Hoppec.
This objective is pursued through a multifaceted strategy
that includes ongoing investment in the Research and
Development department, dedicated to innovating and
enhancing products.
Monitoring competitors closely enables the company to
assess performance against industry benchmarks and
identify avenues for diﬀerentiation. Moreover, soliciting
feedback from clients and consumers is highly valued, as it
oﬀers direct insights into market demands and preferences.
This comprehensive approach ensures proactive adaptation
to industry changes, empowering Hoppec to thrive in an
ever-evolving marketplace while continuously engaging
with clients and consumers for feedback.
41

A Journey of Transformation
One of the most notable achievements during his tenure as
CEO is the transformation of the company from a
struggling local brand into a market leader, capturing a 70%
share. Initially faced with significant challenges, including
tough competition from imported products dominating the
market in quality and price, it was perceived not as an
insurmountable barrier, but rather as a catalyst for action.
Embarking on a comprehensive journey of self-
improvement, the company scrutinized every facet of its
operations—from product development and quality control
to cost management and marketing strategies. The objective
was clear: to exceed the quality of imported products while
maintaining competitive pricing. This endeavor demanded a
deep commitment to innovation, a readiness to take
calculated risks, and an unshakable belief in the team's
potential and the brand.
The journey was arduous, testing their determination at
every juncture. Yet, through unwavering dedication and a
collective spirit of perseverance, they prevailed. The
metamorphosis into a market leader stands as a testament to
the power of vision, teamwork, and resilience. It represents
a significant milestone in the company's history, inspiring
the team and serving as proof of what can be achieved with
audacious dreams and diligent effort. Beyond mere market
share statistics, this achievement symbolizes the journey
from underdog to leader, reaffirming their commitment to
excellence, innovation, and unwavering pursuit of success.
Steering Leadership
In today's business landscape, effective leadership is
characterized by a diverse set of qualities and skills that
empower leaders to navigate complexity with finesse. A
clear and inspiring vision serves as a guiding light for the
organization, propelling it toward its objectives. Embracing
diverse perspectives fosters an inclusive culture of
innovation, where unique viewpoints contribute to
breakthrough solutions.
Resilience and preparedness for challenges form the
foundation of leadership, allowing leaders not only to
weather adversities but also to transform them into
opportunities for growth. Additionally, effective leaders
strike a balance between listening to various viewpoints and
making decisive, firm decisions. This approach ensures a
democratic yet efficient decision-making process, essential
for prompt and confident action in today's dynamic business
environment.
Essential Values
For emerging leaders aiming to carve their niche in Egypt's
vibrant business sphere, Ihab Elsaka emphasizes three
fundamental principles. Firstly, meticulous preparation is
paramount. Thoroughly understanding the market,
competitors, and one's own value proposition establishes a
solid foundation for achievement. Secondly, embracing
risk-taking is essential. Innovation and leadership demand
venturing into uncharted territory, albeit with the
acknowledgment of uncertainties. Lastly, prudent risk
assessment is crucial. While it's important to take risks, it's
equally vital to gauge potential challenges and pitfalls along
the way. Understanding the terrain before diving in is
imperative; aspiring leaders should not plunge into
situations where failure is inevitable. Rather, they should
approach risks with a calculated mindset, ensuring they're
stepping into manageable scenarios. By adhering to these
guiding principles, emerging leaders can confidently
navigate Egypt's business landscape, fostering creativity
and positioning themselves for sustainable success.
42

The only limit to our
realization of tomorrow will
be our doubts of today.
,
- Franklin D. Roosevelt

44

he telecommunications and financial technology
Tsectors stand as pillars of innovation and growth in
today’s dynamic business landscape. With
advancements in technology and evolving consumer
demands, professionals within these industries navigate
complex challenges to drive progress and transformation.
Leading the charge in this realm is Karim Shehata, a
seasoned executive with over 25 years of experience
spanning marketing, sales, operations, and business
development. His journey reflects a commitment to
excellence and innovation, notably within
telecommunications and fintech, where he has held
prominent leadership positions.
Under the stewardship of Karim Shehata, Basata Holding
emerges as a cornerstone in the convergence of
telecommunications and financial technology. As CEO,
Shehata’s strategic vision and commitment to integrity and
innovation propel the company forward, fostering growth
and making a tangible impact on the e-payments sector in
Egypt.
Journey in Driving Innovation and Growth
Karim’s path to assuming the role of CEO at Basata
Holding originates from a robust background spanning over
25 years in marketing strategies, sales, operations, and
business development, notably within the
telecommunications and payment/fintech sectors. Holding
prominent executive positions at Vodafone Egypt and
Visa International, Karim has leveraged his extensive
experience to navigate and excel in the dynamic landscape
of telecommunications and financial technology. His
leadership roles have afforded him the opportunity to
integrate his expertise with his fervor for innovation,
particularly within the fintech domain, where he has
overseen major e-payment enterprises across the MENA
region. Karim’s dedication exemplifies a steadfast
commitment to fostering growth, driving innovation, and
instigating positive transformations through strategic
business leadership.
Career Evolution in the Fintech Sector
At every juncture of Karim’s career, the evolving landscape
of the fintech industry has left a significant imprint. During
his tenure as the executive lead for Corporations at
Vodafone Egypt, Karim’s role centered on developing
dynamic strategies encompassing marketing, sales,
operations, and technical resources tailored to the corporate
sector.
45

His efforts were particularly directed toward enhancing
sales strategies through appropriate channels.
Transitioning to the role of leading the Business
Development sector at Visa International, Karim’s focus
shifted to fostering the growth of retail banking services in
Egypt, thereby contributing to the realization of financial
inclusion objectives.
Previously, as the Marketing Manager at the National Bank
of Egypt, Karim was tasked with integrating systems and
establishing effective communication channels to facilitate
product delivery to individuals. Each phase of his career
demanded a unique set of skills, collectively shaping Karim
into the seasoned professional he is today.
CEO’s Vision for Business Growth and Impact
As the CEO of Basata Holding, Karim places a strong
emphasis on integrity, respect for his team, empathy,
innovation, sustainability, and continuous learning to guide
his decision-making process. He is dedicated to
implementing corporate governance principles within
Basata to foster continued business growth, and he is
committed to making a tangible impact on the e-payments
sector in Egypt.
Approach to Work-Life Balance
Maintaining a healthy work-life balance while overseeing
one of Egypt’s prominent companies is essential to Karim
Shehata. He approaches his work with dedication and
efficiency, ensuring effective time management while also
prioritizing personal well-being. Karim achieves this
balance through flexibility, adaptability, task prioritization,
and efficient delegation. He fosters a supportive work
environment at Basata, where both personal and
professional fulfillment flourish within the company.
Navigating Challenges Amidst COVID-19
During the COVID-19 lockdown, Karim Shehata faced the
challenge of managing a large workforce amidst numerous
uncertainties. His primary concern was striking a balance
between ensuring the well-being and morale of his
employees while simultaneously striving to achieve the
company’s business objectives.
Fostering Team Empowerment and Growth
Karim Shehata motivates and empowers his team members
through various strategies. He fosters clear communication,
sets expectations, and provides support and resources to
ensure their success. Karim believes in offering recognition
and feedback to acknowledge their contributions and help
them grow professionally. He encourages collaboration and
empowers team members to make decisions, promoting a
culture of autonomy and accountability. Karim also
prioritizes his own growth and development, striving to be
the best version of himself and continuously improving his
skills. He actively transfers his experience to those around
him, fostering a culture of learning and mutual support
within the team.
Staying Ahead in Fintech Leadership
For any leader, staying consistently informed about rapidly
evolving developments across all levels and sectors is
paramount. In the competitive landscape of the fintech
industry, it is essential to continuously strive to stay abreast
of the latest technologies and management methodologies.
Karim Shehata emphasizes the importance of integrating
these advancements into the financial sector to drive
practical applications aimed at building a robust entity with
effective governance within Basata Holding.
Memorable Milestones in Market Entry
The launch of Basata Holding in the Egyptian market was a
significant milestone, characterized by the consolidation of
two highly successful E-payment companies and driven by
the vision of growth alongside its employees and the
expertise of a seasoned team. These moments were truly
unforgettable.
46

Essential Traits of Modern Leadership
In today’s business environment, effective
leadership necessitates a blend of qualities.
Karim recognizes the importance of vision,
strong communication, adaptability,
empathy, and a robust decision-making
process. He emphasizes the significance of
resilience, strategic delegation, ethical
conduct, fostering innovation, and
promoting teamwork and collaboration as
essential components of effective
leadership.
Embracing Flexibility in Business
Strategies
Karim Shehata emphasizes the importance
of embracing flexibility as a key piece of
advice. He suggests that adaptability in
adjusting work strategies and business
models in response to evolving market
dynamics is crucial for overcoming
challenges effectively. Additionally, Karim
underscores the significance of collaborating
with individuals who possess the skills and
expertise to formulate policies and
construction plans aimed at advancing
business operations.
47

The CEO Paradox:
and Execution in a
The CEO's job description might
seem straightforward: lead the
company to success. But
beneath that simple statement lies a
complex web of responsibilities. CEOs
are expected to be strategic visionaries,
inspiring leaders, and decisive
problem-solvers, all while managing a
demanding schedule and a constant
barrage of information.
The million-dollar question is: how do
the best CEOs navigate this paradox
and get the truly important work done?
Here, we explore the key strategies
they employ.
Focus on the Few, Critical Activities
Great CEOs understand they
can't—and shouldn't—do everything
themselves. Their time is a precious
resource, best spent on activities with a
high impact on the company's direction
and long-term goals. This often means
applying the 80/20 rule (Pareto
Principle), where 80% of the results
come from 20% of the effort.
Mastering prioritization is crucial.
Many CEOs use a 60/40 rule,
dedicating 60% of their time to
essential but less strategic tasks like
board meetings and investor relations.
The remaining 40% is then focused on
their core responsibility: driving
strategic execution. This might involve
spearheading key initiatives, fostering
innovation, or building strong
relationships with critical partners.
Effective CEOs also delegate
ruthlessly. They surround themselves
with talented individuals and empower
them to make decisions within their
areas of expertise. This frees up the
CEO's time for the big-picture issues.
Communication: The Cornerstone of
Success
The best CEOs recognize that clear and
consistent communication is the
cornerstone of successful execution.
Their vision and priorities need to
cascade down through the entire
organization, ensuring everyone
understands their role in achieving the
company's goals.
This communication takes many
forms. Regular town halls, clear and
concise messaging in internal
communications, and readily available
leadership all play a part. Highly
effective CEOs don't just
communicate; they actively listen,
gathering feedback and ensuring a two-
way flow of information.
48

49

Here's a crucial point: communication
is not a one-time event. The best CEOs
understand the need for constant
reinforcement. They repeat key
messages tirelessly, ensuring everyone
stays focused on the most important
work.
Resource Allocation: Putting Money
Where Your Mouth is
Strategy is crucial, but without proper
resource allocation, it remains just an
idea. The best CEOs ensure their vision
is backed by concrete actions. This
means they have a firm grasp on the
company's financial resources and
ensure they are directed towards high-
impact initiatives.
This might involve investing in new
technologies that support the strategic
direction, hiring talented individuals to
fill critical roles, or allocating
marketing budgets to support new
product launches. By aligning
resources with priorities, CEOs ensure
their vision translates from theory to
reality.
Building a Culture of Execution
Great CEOs understand that a
successful company culture fuels
strategic execution. They foster an
environment that values accountability,
initiative, and results.
This might involve implementing
performance management systems that
track progress toward clearly defined
goals. It could also mean creating a
culture of open communication where
employees feel comfortable sharing
ideas and concerns. Additionally,
celebrating successes, big and small,
reinforces positive behaviors and keeps
teams motivated.
Ultimately, the CEO sets the tone for
the entire organization. By
demonstrating a relentless focus on
execution, a passion for results, and a
willingness to take calculated risks,
they inspire others to follow suit.
Time Management: Mastering the
Art of "No"
CEOs are bombarded with requests for
their time. Meetings, phone calls,
emails—the demands are endless. The
ability to say "no" effectively is a
critical skill for successful CEOs.
This doesn't mean they will become
inaccessible. It simply means they
carefully guard their time, ensuring it's
spent on activities aligned with their
priorities. They delegate effectively,
schedule time for focused work, and
leverage technology to manage their
inboxes.
Embrace Continuous Learning
The business landscape is constantly
evolving. The best CEOs are lifelong
learners, always seeking new
information and perspectives. They
read voraciously, attend industry
conferences, and actively seek out
mentors or advisors. By staying ahead
of the curve, they are better equipped
to make informed decisions and lead
their companies into the future.
The Human Touch
Great CEOs are not just strategic
masterminds; they are also emotionally
intelligent leaders. They understand the
importance of empathy and building
strong relationships. They take the time
to connect with employees at all levels,
fostering a sense of trust and
belonging.
This human touch is crucial for
building a motivated and engaged
workforce. When employees feel
valued and respected, they are more
likely to go the extra mile, contributing
to the company's overall success.
Beyond the Numbers
While financial performance is a key
metric for CEOs, they best understand
the importance of leading with
purpose. They articulate a clear vision
for the company's impact beyond the
bottom line. This purpose could be
about environmental sustainability,
social responsibility, or creating a
positive impact on a specific
community.
By aligning the company's goals with a
larger purpose, CEOs create a sense of
meaning and motivation for their
employees. People are more likely to
be engaged and productive when they
feel their work contributes to
something bigger than themselves.
The Final Word:
Being a CEO is a marathon, not a
sprint. The challenges are constant, and
the road to success is rarely smooth.
However, the best CEOs approach their
role from a long-term perspective.
They understand that success is a
journey, not just a destination.
They are adaptable, willing to learn
from their mistakes, and constantly
striving to improve. They focus on
building a sustainable and resilient
organization that can thrive in the face
of change.
In conclusion, navigating the complex
world of a CEO requires a unique
blend of skills and strategies. By
mastering prioritization,
communication, and resource
allocation, CEOs can ensure their
vision translates into reality. Building a
culture of execution, managing time
effectively, and prioritizing well-being
are also crucial elements of success.
Ultimately, the best CEOs are not just
leaders; they are architects, shaping the
future of their organizations and
leaving a lasting impact on the world
around them.
- Alaya Brown
50

Leadership is not
about being in
charge, Its about
taking care of those
in your charge.
- Simon Sinek

The hospitality industry stands as a cornerstone of
global tourism, offering travelers a spectrum of
experiences ranging from luxury accommodations
to memorable dining experiences. Over the years, this
sector has evolved, adapting to changing consumer
preferences, technological advancements, and geopolitical
shifts.
Mohamed Kamal, a CEO specializing in Hotels & Resorts
Asset Management & Business Development, has emerged
as a pivotal figure in navigating the intricate terrain of
hospitality with finesse and expertise. With a career
spanning over three decades, Mohamed has honed his skills
across various facets of hospitality management, from
marketing and sales to business development.
AMG Hospitality – Hotel Asset Management Group, a
leading player in the hospitality consultancy sector, is
committed to delivering unparalleled services to corporate
clients. Through a meticulous selection process, AMG
Hospitality assembles a team of experts with extensive
industry experience and a proven track record in managing,
operating, and developing hotels and resorts.
Navigating a Distinguished Career in Hospitality
Mohamed Kamal embarked on his professional journey in
1988 at Sheraton Hotels & Resorts, where he completed a
rigorous three-year management training program. His
tenure at Sheraton encompassed roles in Marketing, Sales,
and business development, culminating in his appointment
as a hotel General Manager. Throughout his career,
Mohamed has augmented his practical experience with
specialized studies in Hospitality Management, Sales, and
Marketing from esteemed institutions such as the American
Hotel Association, Cornell, and the American University in
Cairo (AUC).
Driving Tourism Resilience
Over the past three decades, tourism in Egypt has faced
numerous obstacles hindering its progress. During times of
difficulty, Mohamed has consistently led the team to
navigate through challenges, ensuring a safe fallback and
facilitating a quick restart.
Values in Business Relationships
In all business relationships, whether with clients, partners,
or associates, Mohamed Kamal prioritizes perfection,
conducts serious consultations, and upholds honesty as a
fundamental value.
Navigating the Intersections of Professional and
Personal Life
In the professional sphere, Mohamed acknowledges the
intertwining of work and personal life, where connections
often transition from acquaintances to friends and
colleagues. Nonetheless, he recognizes the importance of
respecting individual time allocations.
Optimizing Operational Excellence
Over the past three years, the company has prioritized
organizational efficiency and precision in all offerings and
commitments, aiming to avoid unforeseen challenges.
Consequently, no such situations have arisen, and the
company aims to maintain this track record to dedicate full
attention to serving clients impeccably.
Fostering Accountability and Decision-Making
Inculcating Accountability: Upholding responsibility for
individual business decisions, fostering personal ownership
of success, and conducting regular decision audits through
collaborative sessions.
52

Monitoring Industry Trends
With a keen focus on global development news, particularly
within the business sphere, Mohamed Kamal stays updated
on emerging hotel and resort brands, styles, and client
preferences.
Rescuing a Resort
The consulting firm was approached by a resort owner
facing financial challenges hindering the completion of
their project. With expertise in economic and financial
analysis, they recommended transforming the resort into a
condo-style property, allowing small investors to purchase
units for vacation and investment purposes. Through
strategic modifications and management, the project was
successfully redeveloped, with the hotel now operational
and the owner repurchasing sold units from investors.
Unlocking Excellence
Mohamed Demonstrates qualities such as patience,
vigilance, effective time management, and the ability to
provide quick and effective answers.
Mastering Essential Qualities
In his role, he shows the importance of having qualities of
patience, attentiveness, productivity, precision, and honesty.
These attributes underscore his dedication to excellence in
his profession.
53
Mohamed Kamal
CEO
Hotels & Resorts Asset Management & Business
Development AMG HOSPITALITY Hotel Asset
Management Group

54

In , where
history and innovation
converge, businesses
are carving out their
place in the global
economy, driven by
ambition, creativity,
and resilience.
Egypt
,
,

Mohsen
Sarhan
Navigating Challenges with Resilience
The food banking industry stands as a beacon of
hope, providing essential sustenance to those in
need. In this sector, leaders play a pivotal role in
steering organizations through tumultuous times and
ensuring the effective delivery of aid to vulnerable
communities. Their dedication and strategic vision are
instrumental in addressing the pressing challenges facing
society, particularly in times of crisis.
Mohsen Sarhan, an esteemed figure in the food banking
sector, assumed leadership as the CEO of an esteemed
organization just as the world grappled with the onset of the
COVID-19 pandemic. His tenure marked a critical period
of transition and adaptation, as he led the organization
through the unprecedented challenges brought about by the
global crisis. Sarhan's leadership during this transformative
journey showcased his resilience, agility, and unwavering
commitment to serving those in need.
Under Sarhan's guidance, the Egyptian Food Bank
mobilized swiftly to provide immediate relief to affected
individuals, demonstrating a remarkable level of alignment
and cohesion within the team. This collective effort not only
bolstered Sarhan's credibility among his colleagues but also
strengthened their trust and confidence in his leadership. As
the organization navigated the complexities of the
pandemic, Sarhan's principles of effective
leadership—speed, adaptability, and team care—served as
guiding beacons, ensuring a steadfast commitment to the
organization's mission of alleviating hunger and food
insecurity.
Navigating Passion and Purpose
Mohsen attributes his leadership journey to a series of
opportunities presented through divine providence. Despite
initially not aiming for a leadership role, Sarhan
acknowledges the alignment of his personal and
professional interests, ensuring that his pursuits always
contributed to his genuine passions. He emphasizes the
importance of maintaining a focused approach, only
engaging in endeavors that truly resonate with him, thus
integrating his personal and professional endeavors
seamlessly. Sarhan underscores that his guiding principle
has always been his passion, prioritizing intrinsic
motivation over mere pragmatic considerations in his
decision-making process.
Embracing Mentorship and Continuous Growth
Throughout his career journey, Mohsen reflects on the
profound impact of his mentors in shaping his professional
development. With gratitude, Sarhan acknowledges the
invaluable guidance received from exceptional leaders since
the outset of his career. He notes that approximately 90% of
his mentors served as sources of inspiration, setting
examples for him to emulate in his own leadership journey.
Conversely, the remaining 10% provided valuable lessons
on behaviors and practices to avoid in his future endeavors.
Sarhan emphasizes his steadfast commitment to continuous
learning, recognizing each day as an opportunity to glean
insights from those around him. He remains open to
absorbing both positive and negative experiences, viewing
them as valuable lessons that contribute to his ongoing
growth and development.
56

Mohsen Sarhan
CEO
Egyp an Food Bank

Honoring Trust and Integrity
In Mohsen Sarhan's ethical framework, honesty reigns as a
paramount value, unwavering and steadfast. He adheres
strictly to truthfulness, eschewing any temptation to distort
facts or manipulate information to suit specific
circumstances. Moreover, Sarhan extends genuine familial
regard to all individuals within his sphere of influence,
recognizing the profound interconnectedness that binds
them together. He acknowledges that each member of his
team represents someone's father, daughter, or
sister—individuals whose families have entrusted him with
their care and entrusted him to provide them with
opportunities for personal growth and professional
advancement.
In addition to his commitment to honesty and familial care,
Sarhan remains acutely aware of the solemn responsibility
entrusted to him with regard to zakat funds. He recognizes
that these contributions come with implicit trust—a trust in
his ability and integrity to allocate these resources where
they are most needed and to do so with the utmost
efficiency and transparency. Sarhan upholds this trust with
utmost diligence, ensuring that zakat funds are directed to
areas of greatest impact, fulfilling the donors' intentions and
benefiting those most in need.
Balancing Purpose and Partnership
Mohsen emphasizes the seamless integration of his personal
and professional realms, emphasizing their inherent
interconnectedness. He regards his work as a fundamental
aspect of his purpose in life, deeply intertwined with his
identity and existence. Sarhan considers himself fortunate
to have his wife as a colleague within the food bank, which
further reinforces their shared understanding of the nature
of his work and its profound impact on both their personal
and professional lives. This mutual comprehension
facilitates a supportive and cohesive dynamic between
them, enabling them to navigate the challenges and fulfill
the responsibilities associated with their roles within the
organization.
Navigating Challenges with Serenity
In his role in relief efforts, Mohsen Sarhan consistently
confronts a myriad of challenges. He approaches these
obstacles with a composed demeanor, recognizing the
importance of maintaining a sense of calm amidst potential
turmoil. Sarhan understands the detrimental impact of
projecting worry or anxiety onto his team, which could
result in chaos and impede effective decision-making.
Instead, he draws solace from the knowledge that their
work is aligned with a cause held dear by their creator and
immensely valuable to the individuals they serve. This
understanding instills in Sarhan a sense of reassurance that,
ultimately, circumstances will find equilibrium. Regardless
of the outcome, Sarhan remains steadfast in his
commitment to giving his best effort, trusting in a higher
power to guide the final outcomes.
Fostering Collaboration and Trust
Mohsen adopts a collaborative approach with his team,
viewing them as a cohesive unit united by a common goal.
Within this familial dynamic, he prioritizes open
communication, freely expressing his thoughts and
rationale behind decisions. Sarhan ensures transparency by
articulating the reasoning behind directives, fostering a
culture of understanding and shared purpose. Moreover, he
remains receptive to input from team members, readily
acknowledging superior ideas and being unhesitant to alter
his decisions accordingly. Over time, this collaborative
ethos cultivates a sense of mutual trust and cohesion,
making concerted action towards shared objectives a
natural and ingrained practice.
Embracing Knowledge in the Digital Age
Mohsen Sarhan is an avid reader, finding solace and
enrichment in the pursuit of knowledge. Amidst his
responsibilities, reading remains one of his few cherished
pastimes.
58

Additionally, he dedicates significant attention to scientific
journals within his field, recognizing the invaluable insights
they offer. Sarhan acknowledges the fortuitousness of living
and working in an era characterized by unparalleled
connectivity and accessibility to information. He marvels at
the transformative impact of artificial intelligence on
information synthesis, highlighting its profound
implications for humanity. Reflecting on his own past,
Sarhan recalls the days spent immersing himself in libraries
for hours to gather information—a stark contrast to the ease
of access afforded by modern technology.
Navigating Crisis
Mohsen assumed the role just a month before the onset of
the COVID-19 pandemic, succeeding the organization's
founding CEO who had recruited and trained all current
staff members. Leading the organization through the
unprecedented challenges brought about by the pandemic
became a transformative experience for Sarhan. Mobilizing
the team to provide immediate relief to those affected by the
crisis proved to be a defining moment in his tenure. This
collaborative effort not only strengthened Sarhan's
credibility among the EFB team but also fostered trust and
confidence in their abilities to work together effectively. In
the span of just a few weeks of intensive collaboration, the
team achieved a level of alignment and cohesion that would
typically take months to develop.
Pandemic Leadership Transition
Mohsen Sarhan assumed the position of CEO at the
Egyptian Food Bank a month prior to the onset of the
COVID-19 pandemic, becoming the second CEO in the
organization's 15-year history. He succeeded the founding
CEO, who had recruited and trained all existing staff
members.
The collective mobilization of the team to confront the
challenges posed by the pandemic and provide immediate
assistance to affected individuals has been a transformative
experience for Sarhan. This concerted effort not only
enhanced Sarhan's credibility among the EFB staff but also
bolstered their confidence in his leadership. In a matter of
weeks of intensive collaboration, the team achieved a level
of alignment and cohesion that would typically take months
to cultivate.
Principles of Effective Leadership
Mohsen Sarhan emphasizes three key principles in his
approach to leadership:
Speed: Sarhan prioritizes agility and swift decision-making
in navigating challenges and seizing opportunities. He
understands the importance of adapting quickly to changing
circumstances to stay ahead in a dynamic environment.
Adaptability: Sarhan advocates for the willingness to let
go of preconceived notions and embrace new perspectives
and realities. He recognizes the fluidity of situations and the
necessity of being open-minded to effectively address
evolving circumstances.
Team Care: Sarhan believes in the significance of
nurturing and supporting the people he works with. He
understands that the collective success of an organization
hinges on the dedication and well-being of its team
members. Therefore, he emphasizes the importance of
taking good care of them and fostering a supportive and
collaborative work environment.
59

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