Key takeaways: How can you improve your logistics processes using SimpleHW devices? What are the differences, benefits, and disadvantages of these localization services? Sigfox Atlas Sigfox Atlas WiFi Default WiFi Precision WiFi And their comparison to GPS. Audience: Sales, technical pre-sales, support, Sigfox Operators and integrators, IoT platforms. Technical level: intermediate Format: 30 mins presentation + 15 mins Questions & Answers session Speaker: Pavel Sodomka, Founder & CEO at SimpleHW

2. About this webinar
Who is this webinar insight for?
Sales, technical pre-sales, support, SOs,
integrators, IoT platforms.
Technical level:
intermediate
Format:
40 mins presentation + 15 mins Q&A session
Speaker:
Pavel Sodomka, CEO at Simple Hardware

6. Few important documents
General Discovery and PoC Checklist
Logistics Discovery and PoC Checklist
Comparison of localisation possibilities
Tracking modes of Simple Hardware devices

7. WHY
What do you track ?
GOODS
ASSETS
PEOPLE
OTHER

8. WHY - GOODS
Cold chain monitoring, recording, reporting
Continuous temperature monitoring | Alerts on temperature thresholds
Opening of package monitoring
Light sensor
Tilt monitoring (yoghurts etc.)
Continuous tilt monitoring via accelerometer
Goods impact or freefall
Continuous monitoring via accelerometer

9. WHY - ASSETS
Machinery, forklifts impact monitoring
Continuous monitoring via accelerometer
Machinery usage / engine hours monitoring
Continuous monitoring and recording of vibrations and sending for up to one
Second resolution of machine usage
Ordering button, panic button
Button with or without LED and beep
Theft prevention
Assets tracking with location
Opening of doors etc.
Door mode using magnetometer and accelerometer or reed sensor

10. WHY - BUSINESS CASE
❏ Revenue increase
❏ Cost cutting
❏ PR and marketing
❏ Competition differentiation
❏ Customer acquisition
❏ Customer retention
❏ Customer satisfaction
❏ Energy saving
❏ Environment protection
❏ Labour safety
❏ Personal safety
❏ Property safety
❏ Goods safety
❏ Maintenance compliance
❏ Forgery prevention
❏ Misuse
❏ Better equity/resources usage
❏ Damage prevention
❏ Redundancy/backup to primary
system
❏ Behaviour patterns
❏ Customer lock in/ brand placement
❏ Public funds usage/ political points
❏ Gadgetry/gamification
❏ Other

11. DATA - What Data you need and why ?
Location, movement, temperature, tilt, impact, reed switch, orientation, vibration, light ?
What is the required precision ?
What is the required timing ?
What is the required reliability ?
What will you do with the DATA ?
Integrate ?
Visualize ?
Change process ? Trigger events ?

12. TCO
Project management costs (10 percent)
PoC costs (5 percent)
SW Integration costs (10 percent)
HW installation costs (20 percent)
Devices (15 percent)
Connectivity (15-25 percent)
Platform costs (10 percent)
Costs of maintenance (5 percent)

13. Comparison
GPS
Advantages:
Precision - works
everywhere, from 1 m onwards
Disadvantages:
Needs open sky
Battery consumption
WIFI
Advantages:
Cheap
Low battery consumption
No open sky needed
Disadvantages:
Not working outside urban areas
Precision around 100 m
Sigfox Atlas
Advantages:
No additional HW needed
No battery consumption
Disadvantages:
Sigfox coverage needed
Precision around 1 km

14. ● The smartest and one of the most versatile Sigfox device
integrators can build their IoT solutions upon
● Completely waterproof through ultrasonic welding and no
openings
● Ultra-long-lasting for 10 years or 30.000 messages
● Boosted with sensorics
○ Accelerometer
○ Light sensor
○ Precise temperature
○ WiFi sniffer
○ Magnetometer
○ Reed sensor
○ Buzzer
● Geolocation capability with tens of meters precision
14
SimplePack 3.0 Plus “the bestseller evolved“
20–34€

15. Tracking with Simple Hardware
Sigfox Atlas
Does not send any data through payload and is using the signal strength received by a basestation to calculate the position.
Advantages:
1. Zero energy consumption
2. Works everywhere where there is Sigfox
3. No WiFi module needed
4. Precise enough for most logistics use cases
5. No additional costs for MAC address resolution
Disadvantages:
1. Precision depends on density of Sigfox coverage (by how many base stations the message was seen)
2. Location can be skewed by a large margin if the object is on a mountainside
3. Costs an additional fee on the Sigfox tariff

16. Tracking with Simple Hardware
Sigfox Atlas WiFi
Uses 2 MAC addresses that they send to HERE Global B.V. for resolution and you get coordinates right from the Sigfox callback
Advantages:
1. Easy to implement
2. Able to process the location if only one MAC address is available even they blur the position in order not precisely position the
one MAC address for privacy reasons
3. Automatic fallback to Sigfox Atlas
4. In Stupid mode 1 only one message is needed to send the location
Disadvantages:
1. You pay for Sigfox WiFi Atlas for all the messages, not only for those where you need to have high resolution
2. If one MAC address is not relevant or in the database, the position is rather inaccurate
3. Lower quality database of MAC addresses vs. Google
4. No ability to send any additional information in the same message
5. No ability to tag the message as the one containing 2 MAC addresses.

17. Tracking with Simple Hardware
Default WiFi mode
Uses 3 MAC addresses in 2 messages with the ability to attach type of event
Advantages:
1. Using 3 MAC addresses is more precise then 2
2. If one MAC address is not relevant/not in the DB you can still resolve the remaining 2
3. You pay for resolution only of needed messages
4. You can preprocess and whitelist MAC addresses you know and pay only for the unknown
5. You can use higher quality MAC database
6. Messages are tagged so parser knows what they contain plus type of event is reported
Disadvantages:
1. Customer application or IoT platform need to parse the message and call external API (e.g. Google) for position resolution
2. Always 2 messages are needed.
3. If 2 MAC addresses are not relevant/in the database, Google cannot resolve one MAC address for privacy reasons

18. Tracking with Simple Hardware
Precision WiFi
Very special mode recording into the device the seen MAC addresses and instead of sending the whole address for external resolution
it is sending 6 pointers to MAC addresses plus RSSI, enabling super high precision of around 2 metres in controlled environments like
warehouses
Advantages:
1. Ability to send 5 MAC addresses plus RSSI in one message
2. Recording internally newly seen MAC addresses and sending them in uplinks to the IoT platform
3. Ability to erase stored MAC via downlink
4. No need to know the location of WiFi beacons, as the localisation uses fingerprinting
5. WiFI beacons don't need be connected to the Internet and can be a combination of public WiFI and private beacons
6. Can be used even outside warehouse if the circulation of object is limited to a few places
Disadvantages:
1. Needs application processing or IoT platform support (IoFrog platform support planned)
2. Needs training/pressing the button at a few locations in the warehouse to train the fingerprinting algorithm
3. Not usable for long term cross country tracking (it would see and record too many MAC addresses)

19. Tracking Mode precision Battery life Event type
reporting
WiFi module
required ?
IOFrog support Special Sigfox
tariff required
Sigfox Atlas km 30 000
localisations
yes no yes Atlas
Default WiFi 100 m 10 000
localisations
yes yes yes no
Sigfox WiFi Atlas 100 m 10 000
localisations
yes yes yes WiFi Atlas
Wifi precision 2m 20 000
localistions in
limited areas
yes yes no no
Stupid mode 1 100 m 20 000
localisations
no yes yes WiFI Atlas
Stupid mode 2 km 30 000
localisations
no no yes Atlas

20. IoT platform
All the data is available at APIs and callbacks of Sigfox backend
Payloads and device management and settings is described in detail at ask.simplehw.eu
For fast onboarding you can use www.ifrog.com platform 3 months free of charge.
Works with any type of connectivity
Supports all the functions of Simple Hardware devices
If you need help in setting up the device and fine-tune the settings for your concrete business case
please fill in the form

22. IoT is a pilot heaven & hell
22
...41% of firms are in limbo in the pilot stage, and 30%
are still discussing how to start, adding up to 71% of
industrial firms still stuck in Pilot Purgatory.
And these are all firms interviewed by McKinsey, so assume large firms with big budgets...

23. Discovery
● 80/20 rule
● Spend 80 percent of time in planning, analysis and 20 percent in execution.
● Don't concentrate on technology, concentrate on the business case.
Calculate ROI, TCO
● Describe integrations, resources, installation, logistics etc.
● Do not rush for Pilot/Solution validation until you have budgeted and approved
the final service.
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24. Call to action
1. Choose ONE problem
2. Calculate ROI, TCO
3. Prepare proper DISCOVERY (3-10 hours)
4. Prepare proper SOLUTION VALIDATION / PoC / PoV (4 hours)
5. Get budget approval
6. Prepare final contract
7. Run SOLUTION VALIDATION / PILOT
8. Deploy
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25. Now it is time for your questions!

26. Register for more:
Webinar #2: Sigfox devices travelling between continents - is Monarch technology usable ?
16 October, Wednesday, 2PM, UTC+2
Webinar #3: Sigfox coverage. What you always wanted to know (and were afraid to ask)
23 October, Wednesday, 2PM, UTC+2
Webinar #4: IOFrog - probably the best IoT platform for Sigfox
30 October, Wednesday, 2PM, UTC+2
Webinar #5: Ingredients of successful IoT project delivery - from Pilot to Final project
13 November, Wednesday, 2PM, UTC+2
Webinar #6: Is your cheese at correct temperature? Advantages of Sigfox based cold chain monitoring.
27 November, Wednesday, 2PM, UTC+2
REGISTER FOR ALL WEBINARS HERE

27. Thank you for your time!
Want to try our SimplePack WiFi Tracker?
Buy it here