Campagne digitale : Melbourne Remote Control Tourist (FR)

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Analyse d'une campagne digitale : Melbourne Remote Control Tourist (Agence Clemenger BBDO) - http://remotecontroltourist.com/ - (Support de formation).

Marketing Technology

MELBOURNE

REMOTE CONTROL TOURIST

CAMPAGNE DIGITALE
#MelbourneRCT

PRESENTATION : NICOLAS DEBIN / OCTOBRE 2013

REMOTE CONTROL TOURIST LE CONCEPT

“ WITH MELBOURNE REMOTE CONTROL TOURIST,
TRAVELERS HAVE THE OPPORTUNITY TO TRY BEFORE
THEY BUY ! “

LEIGH HARRY, TOURISM VICTORIA’S CEO

SOURCE : TNOOZ.COM

REMOTE CONTROL TOURIST PRESENCE DIGITALE

FACEBOOK

INSTAGRAM

DISPOSITIF LIVE

SITE DEDIE

TWITTER

REMOTE CONTROL TOURIST LES RESULTATS

160 PAYS

321

CHECKPOINTS

3900 VILLES

96%

D’AVIS POSITIFS

80H
8700
1

DE LIVE YOUTUBE
SUR 5 JOURS DE DIFFUSION

REQUETES
A DESTINATION DES TOURISTES

ET LIEUX VISITES PAR LES TOURISTES

SUR LES RESEAUX SOCIAUX

+ 103.000

HITS

+ 150.000

VIDEOS VUES

SUR LE SITE WEB DEDIE

SUR YOUTUBE

COUVERTURE INTERNATIONALE SUR LE DIGITAL (NOMBREUX ARTICLES SUR DES SITES INFLUENTS)
MELBOURNE Y EST IDENTIFIEE COMME ETANT UNE VILLE NOVATRICE ET DYNAMIQUE

SOURCES : PREMIER OF VICTORIA / TNOOZ / BANDT

REMOTE CONTROL TOURIST EN VIDEO

YOUTUBE.COM/USER/VISITVICTORIA

YELLOW SUB GASTROPUB: This is a mock digital media marketing collaborative group project. this is Part 1 of 2 of this project: Digital Media Campaign- Yellow Sub Gastro Pub. The base idea is that a new restaurant is starting up and we are creating a campaign focused on all digital media elements and platforms. This paper clearly outlines suggestions and strategic plans to best represent the restaurant on digital platforms and social medias. Part 2 is the Presentation/PowerPoint which focuses on showing what the paper is explaining, such as digital examples and social media content. Again, credit to my project partners (team), excellent group to work with: Trever Panter, Eli Jones, and Jesse Baxter.

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Campagne digitale : Melbourne Remote Control Tourist (FR)

1. MELBOURNE REMOTE CONTROL TOURIST CAMPAGNE DIGITALE #MelbourneRCT PRESENTATION : NICOLAS DEBIN / OCTOBRE 2013

2. REMOTE CONTROL TOURIST LE CONCEPT “ FIVE DAYS. FOUR REMOTE CONTROL TOURISTS. ONE CITY. “ BRAND CIBLE OBJECTIF CHALLENGE BUDGET DATE OFFICE DE TOURISME DE MELBOURNE MARCHE AUSTRALIEN ET NEO-ZELANDAIS PROMOUVOIR LA VILLE AU TRAVERS D’UN DISPOSITIF DIGITAL INTERACTIF PENDANT 5 JOURS, 4 TOURISTES SONT PILOTES PAR LES INTERNAUTES 3,6 M. $ 9 AU 13 OCTOBRE 2013

3. REMOTE CONTROL TOURIST LE CONCEPT “ WITH MELBOURNE REMOTE CONTROL TOURIST, TRAVELERS HAVE THE OPPORTUNITY TO TRY BEFORE THEY BUY ! “ LEIGH HARRY, TOURISM VICTORIA’S CEO SOURCE : TNOOZ.COM

4. REMOTE CONTROL TOURIST PRESENCE DIGITALE FACEBOOK INSTAGRAM DISPOSITIF LIVE SITE DEDIE TWITTER

5. REMOTE CONTROL TOURIST LES RESULTATS 160 PAYS 321 CHECKPOINTS 3900 VILLES 96% D’AVIS POSITIFS 80H 8700 1 DE LIVE YOUTUBE SUR 5 JOURS DE DIFFUSION REQUETES A DESTINATION DES TOURISTES ET LIEUX VISITES PAR LES TOURISTES SUR LES RESEAUX SOCIAUX + 103.000 HITS + 150.000 VIDEOS VUES SUR LE SITE WEB DEDIE SUR YOUTUBE COUVERTURE INTERNATIONALE SUR LE DIGITAL (NOMBREUX ARTICLES SUR DES SITES INFLUENTS) MELBOURNE Y EST IDENTIFIEE COMME ETANT UNE VILLE NOVATRICE ET DYNAMIQUE SOURCES : PREMIER OF VICTORIA / TNOOZ / BANDT

6. REMOTE CONTROL TOURIST EN VIDEO YOUTUBE.COM/USER/VISITVICTORIA

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