Camerjam mobile for the cultural sector addictive

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This document discusses how commercial organizations and cultural institutions can work together to generate mobile revenues. It explores branding opportunities through sports, music and culture events by associating brands with these institutions. However, it notes that advertising should not steal from culture. Instead, brands need to provide value through being useful, relevant and entertaining. The document proposes curating brand experiences rather than just funding them. It provides three new product development ideas: facilitating art through postcards, a London movie map, and exploring art through mobile wallpapers. It concludes by encouraging experimentation in this area.

HOW CAN COMMERCIAL
ORGANISATIONS AND
CULTURAL INSTITUTIONS
WORK TOGETHER TO
GENERATE MOBILE
REVENUES?

BRANDS NEED TO BE
USEFUL
RELEVANT
ENTERTAINING

SIMON@ADDICTIVEMOBILE.COM
@ADDICTIVEMOBILE

Camerjam mobile for the cultural sector addictive

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