The document summarizes misleading advertising tactics used by the tobacco industry. It notes how the industry portrayed smoking as glamorous and appealing to beauty while omitting the health risks, including lung cancer, skin damage from loss of vitamins, and destruction of taste buds and sense of smell over time. Between the lines, the advertising suggested an impossible balance between health, beauty, and the promoted pleasures of smoking.

1. Big Tobacco, Big Lies. Stock up now before this special offer ends or you die of lung cancer. Portrayal of smoking as glamorous. She’ll be an old hag long before her time. Smoking destroys skin by leaching skin-nourishing Vitamin E causing early toughening and wrinkling. Impossible Balancing Act. But no more impossible than balancing health, beauty and smoking. Delicious Flavors. But what they won’t tell you is smoking destroys your taste buds along with your sense of smell, critical factors in the enjoyment of food. Finally, truth in advertising. But who reads the fine print? This raving beauty doesn’t know what she’s in for. “ Pleasure to burn.” Good thing she can’t smell her lungs burning. Maybe not.