This document provides tips for building a successful mobile app. It discusses the importance of solving user problems, keeping designs simple, gathering user data from prototypes, designing with real content to make a great first impression, releasing updates early and often, using open source code, and considering React Native for development. The document is aimed at providing "hacks" or bits of wisdom to help with app ideation, strategy, design, development, and iteration.

1. HACKS FOR BUILDING
A SUCCESSFUL APP
+

2. WHO IS THIS GUY?

3. VP of Technology @ Hathway
Previously:
Server Development
App Development
Scrum Master
MIKE MAXWELL

6. Source: Flurry Analytics

7. CUSTOMER
EXPERIENCE

11. WHAT WE’LL COVER
IDEATION
STRATEGY
DESIGN
DEVELOPMENT
ITERATION

12. HACKS

14. HACKS
Small bits of wisdom that pay
unexpectedly high return on time
invested.

15. INCEPTION,
STRATEGY, &
ITERATION

16. 1.
You should be aiming to solve a
problem in your user’s life.

17. 2.
K.I.S.S.

18. 3.
If you need help, find it.

19. 4.
Always be gathering data &
reviewing analytics

23. Jan 16, 2017 - Feb 14, 2017Devices and Network Overview
Key Metric:
Top Device Models
OS Versions
iOS 10.2
iOS 10.2.1
iOS 10.1.1
iOS 10.0.2
iOS 9.3.5
iOS 10.0.1
Other
474,194
Sessions
42.6%
5%
8.1%
35.8%
Top Network Operators
(not set)
at&t mobility llc
sprint burbank pop
time warner cable internet llc
frontier communications corporation
sprint anaheim pop
Apple
iPhone
472,725 Sessions
99.69%
Apple
iPad
1,119 Sessions
0.24%
Apple
iPod Touch
350 Sessions
0.07%
Screen Resolution Sessions
750x1334 274,947
1080x1920 148,088
640x1136 48,231
640x960 2,661
320x480 167
Mobile Input Selector Sessions
touchscreen 474,194
Mobile Device Branding Sessions
Apple 474,194
© 2017 Google
All Users
100.00% New Users
All Mobile App Data GO TO REPORT

24. 5.
“Release” early & often

25. DESIGN

26. USER EXPERIENCE
VS.
USER INTERFACE

30. 6.
You can get meaningful user data
from design prototyping.

32. 7.
Design with real content.

35. 8.
Aim to make an unforgettable &
intuitive first impression on your
users.

36. WITHIN 24 HOURS, APPS HAVE
A 21% RETENTION RATE
BY DAY 90, IT DROPS TO
1.89%.

38. DEVELOPMENT

39. 9.
Don’t be intimidated to start
learning & practicing.

41. https://github.com/vsouza/awesome-ios
Android:
https://github.com/JStumpp/awesome-android

42. 10.
Use open source heavily and give
back when you can.

44. 11.
React Native is looking extremely
promising.

46. QUESTIONS?

47. INTERESTED IN
JOINING US?

48. Test Automation & QA Intern
Associate Software Engineer
Interested?
@themisterwell or MustangJobs

49. Proprietary and Confidential. Not to be distributed or reproduced without permission.
805.265.6863 wearehathway.com 81 Higuera Street, Suite 220 San Luis Obispo, CA 93401
Thank You