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Silhouettes Spa Socials Marketing and Business Development Presentation


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This slideshow outlines the development of an innovative business concept and its marketing strategy based on a 12-month timeline

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Silhouettes Spa Socials Marketing and Business Development Presentation

  1. 1. Silhouettes Spa Socials “We bring the spa to you” 1
  2. 2.  We provide a mobile spa experience for any onsite location of the client’s choice, such as the home, reception/banquet hall, ect. We will create the experience of “spa socials”, which are parties fit for any occasion, and are perfect for bridal events, spa lunches, birthday parties, get-togethers, and even a romantic date night Our spa event coordinators customize each social with the treatments of the client’s choice, along with flowers and décor, food and beverages We fully set up the client’s space with our spa equipment in no time, to ensure a relaxing and worthwhile experience 2
  3. 3.  "Our mission at Silhouettes Spa Socials is to promote relaxation while you unwind and pamper yourself, surrounding and enjoying the company of others in the site of your choosing. Our goal is to create the spa experience at any location, while using products of the highest quality and always ensuring a caring touch. We strive to perform enriching services while developing relationships with our clients and our community." 3
  4. 4.  Sales target of $30,000 in the first 12 months of operation Achieved through execution of approximately 128 spa events performed annually 10-11 spa events performed monthly for total goal completion 4
  5. 5.  First, the client calls our office to set up and plan her event via selecting ala carte treatments or selecting from our packages (add- ons such as flowers or ordering from our Wellness-Snacks food menu are available to enhance the spa experience) We set up the location the day of the event with our equipment and décor Client enjoys her spa social based on her needs (choice of 1 hour, 2 hour or 3 hour packages) 5
  6. 6.  Our goals are to gain market share by increasing clientele and revenue, em phasize value positioning, and efficiently document client information for future use in sales promotions and marketing 6
  7. 7.  Brooklyn is an incredibly diverse location with the highest population of all the boroughs in New York City (more people than Manhattan island!) Most spas are located in Manhattan, with few in Brooklyn; (the majority of Brooklyn spas are very mediocre) 7
  8. 8.  Brooklyn female resident Median female age, 34 years old Target age group: 25-54 years old Females in the labor force: 56.5% Full-time female workers make an average annual salary of $48,704 8
  9. 9.  1,071,340 individuals commute to work in Brooklyn 60.7% take public transportation Mean travel time to work: 40.9 minutes Ideal target for the mobile spa concept We will literally, “bring the spa” to clients 9
  10. 10.  There are absolutely no mobile spa companies in Brooklyn, New York Hundreds of nail salons provide few spa treatments; low quality Our competition are the established spas in Brooklyn; roughly 15 spa businesses Top 3 Brooklyn spas are located in affluent neighborhoods of: Greenpoint, Williamsburg and Park Slope 10
  11. 11.  Printed media shown in New York City Brooklyn-bound subway trains and subway stations Thousands of people will be reached Straphanger and female Brooklyn residents (target) reached The printed advertisements will be illuminated with light behind the poster on the topmost portion of the train 11
  12. 12.  Distributed to wealthy neighborhoods that contain top competing spas Sales promotion for one free spa treatment (coupon) issued in mailer This will help the company monitor how many clients received the mailings and coupon 12
  13. 13. Silhouettes Spa Socials “We bring the spa to you” Cost plus mark-up pricing strategy Costs of products used for each treatment minus the fixed and variable costs involved with the business operations will ensure a profit while still remaining competitive 13
  14. 14. Pricing Specifics Silhouettes Spa Socials: Menu of Services*Step 1: Decide on Hour Package Step 3: Choose Add-ons (additional fee)•1 Hour …$50 •Options from Wellness-Snacks Menu (see price)•2 Hours …$100 •Fresh floral arrangements …$50+•3 Hours …$185 •2 additional treatment add-ons …$25Step 2: Pick 3 Treatments Wellness-Snacks Menu•Organic Oil Massage Beverages•Deep Tissue Massage •Citrus Water …$4.50•Swiss Massage •Cucumber Water …$4.50•Stone Massage •Herbal Tea (our special blend) …$3•Manicure •Green Tea …$3•Pedicure•Facial Treatment Snacks•Waxing •Mixed Sushi Platter …$50•Makeup Application •Mixed Fruit Platter …$30*hourly rates are per person 14 14
  15. 15.  Spa products not sold as of yet Channel of distribution present in purchasing and using spa product line, Clarins We are the intermediary between the consumer and Clarins products Clarins is a luxury French spa/skincare, body and makeup line World renowned line that uses plant extracts; highest quality ingredients 15
  16. 16.  Channel of distribution present when client orders from Wellness-Snacks menu To fulfill the order of food and beverages, we will purchase fresh, local and organic ingredients and prepare the food order, package it and transport the day of the event Prices are derived from a 33% mark-up of food purchased from the market to ensure a profit Organic food purchased ensures health and instills spa values 16
  17. 17. CRM strategy based on… Knowing our customers better than the competition Actively managing the relationship with existing customers i.e. loyalty programs Taking actions to generate revenue, such as selling “add-ons” and additional treatments Strong database of client profiles for future marketing usage 17
  18. 18. Silhouettes Spa Socials “We bring the spa to you” Alisha Holland President and CEO 5400 Avenue U Brooklyn, NY 11234 Tel. (718) 253-3100 Fax (718) 253-3517 18