Caller identification remains a key issue in the wireless industry as robocallers and spammers increasingly target subscribers by hiding behind a veil of anonymity, leading to the industry and FCC taking action and protecting mobile users by establishing a Robocall Strike Force. Cequint, a Transaction Network Services company, conducted a survey* among adult Android and iOS mobile phone users in the US to document how significant this issue is and identify areas of focus for the Strike Force.

1. Caller identification remains a key issue in the wireless industry as robocallers and spammers
increasingly target subscribers by hiding behind a veil of anonymity, leading to the industry and
FCC taking action and protecting mobile users by establishing a Robocall Strike Force. Cequint, a
Transaction Network Services company, conducted a survey* among adult Android and iOS
mobile phone users in the US to document how significant this issue is and identify areas of focus
for the Strike Force.
Caller Anonymity Frustrates Subscribers
Thedesiretoidentifycallersisstrong
Who do you want to identify?
Text messages also affected
If you could share information with your mobile operator
to help improve identification of spammers and prevent
others from getting unwanted or fraudulent calls,
what would you be willing to share?
Subscribers want to take action
Subscribers want to ensure privacy
Unknown
callers
Spammers and
fraudsters
unknown senders
of text messages
34% want to be
able to report
unwanted callers or
texters to the
authorities
61%want to block
unwanted callers or
texters
*Cequint commissioned TNS Global to perform a US Ncompass International Omnibus survey in July 2016
which covered 778 US adult android and iOS phone users
said knowing who is
calling their telephone or
cell phone is essential
believe the ability to see who
is calling can help identify
potential spam or fraudulent calls
tend not to
answer calls from
unknown numbers
of respondents
advised that they have
not yet experienced a
caller identification
or call protection service
feel the number of spam
callers has increased
over the past year
93%88%
50%
86%
77%
51%62% 56%
1 in 3 receive
between 1 and
5 unknown texts
every week
feel the number of
spam texters has
increased over the
past year
61%
Jane Doe
John Smith
Jane Smith
Jane Doe
John Smith
Jane Smith
Call/text history Contact list
38% 32%
94%believe that personal data on their device
should not be shared with anyone
BUT WHILE
For information on robocall protection please visit http://www.tnsi.com/products-services/telecom/protecting/tns-call-guardian/