call for chapters

1. 1
CALL FOR CHAPTERS:
Overtourism and Education: A Strategy for
Sustainable Tourism Futures
Since summer 2017, ‘overtourism’ has become the buzzword for destinations suffering the
strain of tourism (Richardson, 2017), as a result of the number of tourists being higher than
the number of locals (Singh, 2018). In 2018, ‘overtourism’ even made it to the Collins
Dictionary (Singh, 2018). Existing published academic research in the field of overtourism is
investigating the phenomena from a tourism industry perspective (Dodds & Butler, 2019;
Milano, Cheer & Novelli, 2019; Panayiotopoulos & Pisano, 2019; Seraphin, Zaman, Olver,
Bourliataux & Dosquet, 2019; Seraphin, Gowreesunkar, Zaman & Bourliataux-Lajoinie,
2019; Seraphin, Sheeran and Pilato, 2018). This book is taking a different stand and is
investigating Overtourism from an (tourism) education point of view.
Tourism, as well as being an industry, is also a subject or field of study (Seraphin, 2012), and a
science for some (Seraphin, 2012). Indeed, for Sanchez and Adams (2008) the Janus-faced
character of the tourism industry exists because for every benefit of the industry there is a
negative impact in return. This book argues that the Janus-faced character of tourism occurs
not just because of its positive and negative impacts, but also because tourism is
simultaneously an industry and a field of study/subject.
For this reason, the objective of this book is twofold. First, to provide evidence that the
concept of ‘overtourism’ needs to be theorised and examined through tourism education
lenses. The second objective is to illustrate that tourism education can be used as a tool in
cultivating a responsible consumer mindset in order to confront overtourism and other issues
related to sustainability in the tourism industry. Accordingly, the book advances the argument
that the issue of sustainability faced by the tourism industry could find its solution in tourism
education, and potential avenues for creating awareness and responsibility will be addressed in
the book. This point of view is based on the following theoretical frameworks and arguments:

2. 2
 Children have an important role to play in the long-term sustainability of the industry
(Poria & Timothy, 2014; Thornton et al., 1997), and are keen to learn while on holidays
(Ozel, 2015; Radic, 2019).
 Business schools are training future leaders and “are the product and the extension of the
personal characteristics of their leaders’ (Don Keough, cited in Favre, 2017: 558). The
United Nations Principles for Responsible Management Education (PRME) have the
potential to develop sustainable values within these leaders, hence a long-term strategy for
the tourism industry in terms of reaching sustainability would be to incorporate PRME
within tourism programmes and/or courses taught.
 Principles for Responsible Management Education (PRME) can be implemented in
business or professional environments to raise awareness of Sustainable Development
Goals (SDGs) (Annan-Diab & Molinari, 2017; Parkes, Buono, & Howaidy, 2017) by
adopting a holistic interdisciplinary approach of education (Annan-Diab & Molinari, 2017;
Haertle, Parkes, Murray, & Hayes, 2017).
 PRME was created and launched in 2007 at the UN Global Compact Leaders Summit in
Switzerland, with the purpose to “develop the capabilities of students to be generators of
sustainable value for a more inclusive global economy” (Parkes, Buono & Howaidy, 2017:
61). PRME has also been identified as a tool to achieve SDGs by the 2015 Global Forum
for Responsible Management Education (Parkes et al, 2017), with the long-term objective
of achieving a more sustainable world (Annan-Diab & Molinari, 2017).
This proposed book is also bridging a gap in literature, as it is the only one so far proposing to
discuss overtourism by bridging the gap between tourism education and tourism industry.
The book offers an education perspective of Overtourism. By doing so, the book is filling a
gap in literature that has so far focused solely on the industry perspective. Indeed, research on
destination management only focuses on industry tools and strategies, and overlooks tourism
education as a tool, and yet, tourism education has some potential that has so far been
untapped and unexplored. This book is therefore going to empower tourism education as a
destination management tool and unveil the potential of this aspect of tourism both
conceptually and empirically. By considering the dual aspects of tourism (i.e. industry and
education), this book is adopting an ambidextrous management approach of tourism (i.e.
exploiting current capabilities within the industry and exploring new avenues for increased

3. 3
sustainability through tourism education). To achieve its objectives, the book is structured
around four main sections: Section 1 (Nature of tourism), is a reminder that tourism is not just
an industry but also a field of study and so an understanding of both dimensions of tourism is
important. Section 2 (Tourism Education in an overtourism industry context) is promoting
tourism education as a potential strategic tool to tackle overtourism sustainably. Section 3
(Principles of Responsible Management Education and tourism) is a continuation of the
previous section but provides a more focussed perspective by arguing that PRME could be a
good framework to implement tourism education as a tool to tackle overtourism and other
tourism issues. Finally, section 4 (Strategy and performance) is addressing the role that
tourism education can have on the strategic performance and sustainability of the tourism
industry, by debating and assessing approaches to educating for sustainable development of
tourist destinations through strategic and transformative tourism education. This section is of
importance because “In the future, the most successful nations will be those which develop
high quality, skilled and motivated workforces and those which make the most of the talents
of all their people.” (The National Advisory Council for Education and Training Targets,
1994).

4. 4
Edited book structure:
Acknowledgements
Introduction Hugues Seraphin
&
Anca Yallop
PART I Nature of Tourism
Chapter 1 Managing tourism as an industry
and field of study
- The Janus-faced character of
tourism: A field of study and an
industry
- Tourism education: Beyond the
boundaries of education
Chapter 2 Overtourism and undertourism
education: Fact or fad?
- Overtourism education destination
- Undertourism education destination
PART II Tourism Education in an overtourism (industry) Context
Chapter 3 Discussing tourism education in an
overtourism context
- Tackling overtourism using tourism
education as a strategic tool: A long
term strategy
- Tourism education and tourism
industry approaches: Toward an
ambidextrous strategy to tackle
overtourism
Chapter 4 Empowering tourism education as a
destination management tool
- Successful use of tourism education
as a destination management tool
- Stakeholder views (tourism
management students, educators,
industry) on overtourism and role of
tourism education in addressing the
issue
Part III Principles of Responsible Management Education (PRME) and tourism
Chapter 5 The PRME framework in tourism
education
- PRME: Education of future tourists
and managers of the tourism industry
as a long-term strategy for the tourism
industry sustainability
- Investigating PRME as a tool to
tackle overtourism

5. 5
Chapter 6 PRME: Successes and failures.
Analysis and discussions
- Investigating the application of
PRME to tourism research and
practices
- Case approaches to application of
PRME to the tourism industry
(effective and ineffective case
examples)
Part IV Strategy and Performance
Chapter 7 Strategic and Transformative
Approaches to Tourism Education
- Strategic and transformative tourism
education as a valuable approach to
educating for sustainable development
Chapter 8 Towards a best practice framework
of strategic and transformative
education
- Designing strategic and
transformative tourism education
programs and education strategies
- Case studies: Best practice examples
of transformative tourism education
Chapter 9 Defining destination performance
with regards to tourism education
and industry
- Evaluating destination performance
(with regards to the impacts of
education on the industry
performance): A conceptual approach
- Destination performance (with
regards to the impacts of education on
the industry performance): The top
and worst performers
Chapter 10 Overtourism education, industry
and the Tourism Area Life Cycle
- Empirical research evaluating
destination performance (education /
industry)
Conclusion
Author biographies
List of figures
List of tables
Index

6. 6
Authors are invited to submit a chapter of 7000 - 7,500 words (maximum).
Writing Schedule:
o Full chapter (first draft): 29.02.20
o Guest editors to email feedback to authors: 31.03.20
o Authors to resubmit chapter (draft 2): 15.05.20
o Guest editors to email feedback to authors to finalise chapters: 15.06.20
o Author to resubmit chapter (final version): 15.07.20
o Guest editors to submit final manuscript to Taylor & Francis: 08.08.20
The edited book is scheduled to be published with Taylor & Francis Group.
Guest Editors:
Dr Hugues Seraphin, Senior Lecturer Tourism and Events Management Studies
Email: hugues.seraphin@winchester.ac.uk
University profile: https://www.winchester.ac.uk/about-us/leadership-and-governance/staff-
directory/staff-profiles/seraphin.php
Dr Anca C. Yallop, Senior Lecturer in Strategy
Email: anca.yallop@aut.ac.nz
University profile: https://www.aut.ac.nz/profiles?id=em8716&asset=263647

7. 7
References:
Annan-Diab, F., & Molinari, C. (2017). Interdisciplinarity: Practical approach to advancing
education for sustainability and for the Sustainable Development Goals. The International
Journal of Management Education, 15(2), 73‑83.
Dodds, R., & Butler, R.W. (2019). Overtourism. Issues, realities and solutions, Berlin: De
Gruyter.
Favre, C. (2017). The Small2Mighty tourism academy: Growing business to grow women as a
transformative strategy for emerging destinations. Worldwide Hospitality and Tourism
Themes, 9(5), 555-563.
Gonzalez, V.M., Coromina, L., & Gali, N. (2018). Overtourism: residents’ perceptions of
tourism impact as an indicator of resident social carrying capacity: Case study of Spanish
heritage town, Tourism Review, 73(3), 277-296
Haertle, J., Parkes, C., Murray, A., & Hayes, R. (2017). PRME: Building a global movement
on responsible management education. The International Journal of Management Education,
15(2), 66‑72
Milano, C., Novelli, M., & Cheer, J.M. (2019). Overtourism and degrowth: a social
movements perspective, Journal of Sustainable Tourism,
doi.org/10.1080/09669582.2019.1650054
National Advisory Council for the Education and Training Targets (1994) Review of the
National Targets for Education and Training; proposals for consultation. London: NACETT.
Ozel, C. H. (2015). Marketing to children in tourism industry: Descriptive analysis of kid-
friendly hotels’ practices in Turkey. In A. Correira, J. Gnoth, M. Kozak, & A. Fyall (Eds.),
Marketing places and spaces (p. 193‑208). UK: Emerald Group Publishing Limited.
Panayiotopoulos, A., & Pisano, C. (2019). Overtourism dystopias and socialist utopias:
Towards an urban armature for Dubrovnik. Tourism Planning & Development, 16(4), 393
410
Parkes, C., Buono, A. F., & Howaidy, G. (2017). The Principles for Responsible Management
Education (PRME): The first decade – What has been achieved? The next decade –
Responsible Management Education’s challenge for the Sustainable Development Goals
(SDGs). The International Journal of Management Education, 15(2), 61‑65.
Poria, Y., & Timothy, D. J. (2014). Where are the children in tourism research? Annals of
Tourism Research, 47, 93‑95.
Richardson, D. (2017). Suffering the strain of tourism, TTG@wtm
Sanchez, P.M., & Adams, K.M. (2008). The Janus-faced character of tourism in Cuba, Annals
of Tourism Research, 35(1), 27-46

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Seraphin, H., Gowreesunkar, V., Zaman, M., Bourliataux-Lajoinie, S. (2019a). Community
Based Festivals as a tool to tackle tourismphobia and antitourism movements. Journal of
Hospitality and Tourism Management, doi.org/10.1016/j.jhtm.2018.12.001
Séraphin, H., Zaman, M., Olver, S., M., Bourliataux-Lajoinie, S. & Dosquet, F. (2019b).
Destination Branding and Overtourism. Journal of Hospitality and Tourism Management, 38,
1-4. doi.org/10.1016/j.jhtm.2018.12.001
Seraphin H., Sheeran P., Pilato M. (2018). Over-tourism and the fall of Venice as a
destination. Journal of Destination Marketing & Management, 9, 374-376
Séraphin, H. (2012) L’enseignement du tourisme en France et au Royaume-Uni. Paris:
Publibook
Singh, T. (2018). Is over-tourism the downside of mass tourism? Tourism Recreation
Research, 43(4), 415–416.
Thornton, P. R., Shaw, G., & Williams, A. M. (1997). Tourist group holiday decision-making
and behaviour: The influence of children. Tourism Management, 18(5), 287‑297