The document discusses a monthly meetup between social media staff from Bay Area museums where they discuss issues, ideas, challenges and collaboration opportunities. It lists questions from the "BAM SUPERFRIENDS" group about how to set goals for social media programs, measure ROI, integrate collections online while controlling fears and guidance, and balancing marketing and curatorial voices. It also notes metrics for evaluating social media, distinguishing institutional voices from personal ones.

1. Adam Rozan
Oakland Museum of California

3. • A monthly meetup with social media staff from
Bay Area museums
• Issues, ideas, challenges, and collaboration
Questions from BAM SUPERFRIENDS:
• How do you set goals/objectives for social
media programs?
• How do you measure ROI?

4. • How do you integrate collections online, +
control, fear, and guidance?
• Balance between marketing and curatorial?
• Social media policies for museum staff
• Metrics for evaluating social media
• Institutional voice vs. personal
• Cont…
- BAM SUPERFRIENDS

5. • Research leads to practice
• Opening Celebration Weekend – 31 hours
• Start of our LATE NIGHT programming
• 1 of 3 California Futures Conversations
(Technology, Radical Creativity, & Food Justice)
• GOAL-audience participation, real + meaningful
dialogue, maximizing social media

6. • Internal Conversation/Buy In
• BAM SUPERFRIENDS
• Twitter, Flickr, & Library of Congress
• Library of Congress
• Key bloggers + Twitterers

15. Thank You