The document outlines recommendations for increasing awareness of Made by Mavis jams among millennial shoppers. It recommends conducting product sampling events at a local beer store frequented by millennials and presenting the jams in a way that highlights unique flavor pairings. Research findings show millennials are most likely to try the jams when paired with beers and promoted for uses beyond typical toast or crackers.
Napa Technology Seminar: Increasing Profits With Wines By The GlassAngelsmith, Inc.
For any restaurant or retailer who sells wines by the glass, squeezing out profit on each wine bottle is critical to success. This presentation is great for food and beverage managers who are responsible for profit and loss. This slide presentation on increasing wine profit provides tips and how tos to achieve maximum value out of each bottle.
2017 Oregon Wine Symposium | Christian Miller- State of the IndustryOregon Wine Board
Get an insider’s look at consumer trends to help you make educated decisions for your business. This valuable session will provide data on the current wine industry financial climate, purchase habit data, distribution prospects and pricing trends to help you create a prosperous business plan for the coming year.
Matt Haley received several prestigious humanitarian awards in 2014, including James Beard Foundation's Humanitarian of the Year. He also received the National Restaurant Association's 2014 Cornerstone Humanitarian Award and the International Association of Culinary Professionals' National Humanitarian Award. Haley founded the Global Delaware Fund nonprofit and aided those in need through humanitarian projects in Nepal, Nicaragua, and Delaware. He passed away in August 2014 following a motorcycle accident in India.
The document is a newsletter from American Lifestyle magazine thanking Andrea and Jon for their support and referrals, and providing them with a complimentary issue of the magazine. The magazine celebrates American culture through articles on travel, design, food and more, and includes gorgeous photography. Recipients are invited to an upcoming event and can share the magazine with friends to help promote the publication.
The Weldon Gazette April, May, June 2015WeldonParts
The sales meeting hosted by Weldon Parts concluded after two and a half days. Eighteen manufacturers attended and gave presentations on their products to Weldon Parts' sales team, demonstrating features and benefits. Sales reps evaluated each presentation on preparedness, information provided, and how well they covered selling points. Going forward, manufacturers will coordinate field work with each sales rep and manager. This was the first year the meeting was video recorded for viewing by other employees.
2017 Oregon Wine Symposium | Measuring and Maximizing Your Wine Club and EventsOregon Wine Board
You already have an entrenched fan base in your wine club and mailing list. But how can you make sure you are maximizing opportunities to increase loyalty – and grow sales – among this group? Building upon last year’s popular tasting room session with Lesley Berglund from WISE Academy, this session will take a closer look at what metrics to measure to stimulate growth through events and wine club membership. WISE Academy team members will share effective strategies to maximize these sales channels.
The document is a student magazine from Johnson & Wales University that provides information to students about events happening on campus, popular local businesses and careers in South Florida, as well as tips on the area's unique foods, fashion inspiration from high-end stores, and affordable day trips nearby. It includes event calendars, profiles of alumni-owned businesses like a dessert food truck, guides to popular Floribbean dishes and beaches near campus, and advice from students on their favorite places to visit in South Florida. The magazine aims to help new and returning students better understand and experience all that South Florida has to offer both inside and outside the classroom.
Bullseye! Developing Your Brand Identity and Targeted Distribution Strategy Oregon Wine Board
This document summarizes a marketing seminar for the Oregon wine industry. It discusses developing a clear brand identity and targeted distribution strategy. The seminar covers identifying your brand's key terms, elevator pitch, strengths/weaknesses, niche, and voice to connect with your target demographic. Attendees do exercises to define these brand elements in short summaries. The goal is crafting a consistent brand message communicated through all marketing channels to achieve leadership in your product category.
Napa Technology Seminar: Increasing Profits With Wines By The GlassAngelsmith, Inc.
For any restaurant or retailer who sells wines by the glass, squeezing out profit on each wine bottle is critical to success. This presentation is great for food and beverage managers who are responsible for profit and loss. This slide presentation on increasing wine profit provides tips and how tos to achieve maximum value out of each bottle.
2017 Oregon Wine Symposium | Christian Miller- State of the IndustryOregon Wine Board
Get an insider’s look at consumer trends to help you make educated decisions for your business. This valuable session will provide data on the current wine industry financial climate, purchase habit data, distribution prospects and pricing trends to help you create a prosperous business plan for the coming year.
Matt Haley received several prestigious humanitarian awards in 2014, including James Beard Foundation's Humanitarian of the Year. He also received the National Restaurant Association's 2014 Cornerstone Humanitarian Award and the International Association of Culinary Professionals' National Humanitarian Award. Haley founded the Global Delaware Fund nonprofit and aided those in need through humanitarian projects in Nepal, Nicaragua, and Delaware. He passed away in August 2014 following a motorcycle accident in India.
The document is a newsletter from American Lifestyle magazine thanking Andrea and Jon for their support and referrals, and providing them with a complimentary issue of the magazine. The magazine celebrates American culture through articles on travel, design, food and more, and includes gorgeous photography. Recipients are invited to an upcoming event and can share the magazine with friends to help promote the publication.
The Weldon Gazette April, May, June 2015WeldonParts
The sales meeting hosted by Weldon Parts concluded after two and a half days. Eighteen manufacturers attended and gave presentations on their products to Weldon Parts' sales team, demonstrating features and benefits. Sales reps evaluated each presentation on preparedness, information provided, and how well they covered selling points. Going forward, manufacturers will coordinate field work with each sales rep and manager. This was the first year the meeting was video recorded for viewing by other employees.
2017 Oregon Wine Symposium | Measuring and Maximizing Your Wine Club and EventsOregon Wine Board
You already have an entrenched fan base in your wine club and mailing list. But how can you make sure you are maximizing opportunities to increase loyalty – and grow sales – among this group? Building upon last year’s popular tasting room session with Lesley Berglund from WISE Academy, this session will take a closer look at what metrics to measure to stimulate growth through events and wine club membership. WISE Academy team members will share effective strategies to maximize these sales channels.
The document is a student magazine from Johnson & Wales University that provides information to students about events happening on campus, popular local businesses and careers in South Florida, as well as tips on the area's unique foods, fashion inspiration from high-end stores, and affordable day trips nearby. It includes event calendars, profiles of alumni-owned businesses like a dessert food truck, guides to popular Floribbean dishes and beaches near campus, and advice from students on their favorite places to visit in South Florida. The magazine aims to help new and returning students better understand and experience all that South Florida has to offer both inside and outside the classroom.
Bullseye! Developing Your Brand Identity and Targeted Distribution Strategy Oregon Wine Board
This document summarizes a marketing seminar for the Oregon wine industry. It discusses developing a clear brand identity and targeted distribution strategy. The seminar covers identifying your brand's key terms, elevator pitch, strengths/weaknesses, niche, and voice to connect with your target demographic. Attendees do exercises to define these brand elements in short summaries. The goal is crafting a consistent brand message communicated through all marketing channels to achieve leadership in your product category.
1) Garrett Peck's new book "Walt Whitman in Washington, D.C.: The Civil War of America's Great Poet" chronicles Walt Whitman's 10 years living and working in Washington D.C. during and after the Civil War.
2) The book details Whitman's experiences volunteering in hospitals and caring for wounded soldiers, as well as his time working as a federal clerk in Washington.
3) Peck will debut the book at One More Page Books and also leads tours of sites important to Whitman around Washington D.C.
El documento lista varios servicios de alojamiento de archivos y compara sus límites de tamaño de archivo, descargas y tiempo de vida del archivo. La mayoría tienen límites de tamaño de archivo de 500MB o menos, permiten descargas ilimitadas y eliminan los archivos si no hay actividad durante un período de 14 a 60 días.
The document discusses CollisionONE RECRUIT attending the Collision conference in Las Vegas to meet influencers in the tech community. It provides an overview of the various sections in the magazine issue, including strategies for working from home, using resume objectives strategically, and developing staff using the 70:20:10 principle. The credits section identifies the founder, directors, and contributors for the magazine.
1, 1.5, 2 BHK HOMES PISSOLI - Urban RiseExpressionS
VTP Group is a real estate developer in Maharashtra that is constructing the Urban Rise housing project in Pisoli, Pune. The project will consist of 1, 1.5, and 2 BHK homes. Pisoli is a residential area located northwest of Pune that is well-connected to major roads and highways while also maintaining a quiet, natural environment protected by government regulations. The homes will have modern amenities and finishes and be located near many business hubs, IT parks, and other urban amenities.
Este documento presenta las políticas de recursos humanos en salud del Ministerio de Salud. Establece lineamientos generales como la integración de la gestión de recursos humanos considerando la planificación, el mérito y la calidad. Define valores como la vocación de servicio público y principios como la eficiencia. Finalmente, describe políticas específicas en áreas como la planificación, incorporación, desarrollo y retención del personal de salud.
The document is a short greeting from someone named Stephanie Appelton that includes her initials and what appears to be a course code or identifier. It does not contain much substantive information beyond identifying the sender and including an alphanumeric code that may relate to the sender or context.
The document provides an overview of theming capabilities in Mura CMS. Key points include:
- Mura themes can extend core functionality, contain custom logic, retrieve information from Mura, and be flexible.
- Tools for themes include templates & overrides, Mura scope, extended attributes, content iterator, styling/images, and mobile rendering.
- Theme structure involves frameworks, CSS/LESS, overrides, images, JavaScript, and templates/includes.
- Templates and overrides allow custom page templates, theme overrides, and content rendering control.
- Event handlers can override Mura events and create custom actions.
- Mura scope accesses content attributes and inserts Mura objects
Here are some key points from your research plan:
- Conducting a questionnaire will help you understand your target audience's wants and needs to ensure your branding and POS unit will appeal to them and drive sales.
- An environmental snapshot of where the unit will be placed will help determine if your initial design ideas and materials will be suitable for that environment.
- Analyzing existing POS units using ACCESS FM will help identify strengths/weaknesses to differentiate your design.
- Market research on current best-selling products can highlight trends to consider incorporating.
- Examining competitive products' successes and opportunities for improvement will inform features to include.
- A mood board incorporating Lynx's branding themes of bold colors and
Este documento proporciona información sobre recursos para que los jóvenes españoles puedan trabajar o estudiar en Europa, incluyendo fuentes de información como EURES, SEPE, Europass y Juventud en Movimiento. Estas fuentes ofrecen ofertas de empleo, información sobre los requisitos para trabajar en cada país, y becas para estudiar o realizar prácticas. El documento también cubre temas como cómo redactar un currículum vitae para cada país y los documentos necesarios para viajar y establecerse temporalmente en
Sue German, a safety process manager at a Walgreens distribution center in Windsor, Wisconsin, has limited peripheral vision due to retinitis pigmentosa. While German was initially able to manage her job duties, she felt she needed to share her impairment with coworkers when taking on new safety-related responsibilities. German was fearful of her coworkers' reactions but found only support. With accommodations like having others help with tasks she cannot see, German and her coworkers work together safely.
The document discusses three waves of innovation:
1) The Industrial Revolution which increased productivity through mechanization.
2) The Internet Revolution which further increased productivity through computing and communication technologies.
3) The emerging Third Wave called the Industrial Internet, which connects intelligent machines via sensors and analytics, combining the advances of the prior two revolutions. This convergence holds potential for significant productivity gains across industries through improved efficiency.
Este documento habla sobre pájaros. Proporciona información sobre Luzia Gabriele, quien produjo el documento y usó imágenes de Internet y la canción "La Paloma Blanca" de Julio Iglesias. El documento fue creado el 16 de octubre de 2011.
This document provides development notes for adapting a novel into a television series. It suggests strengthening the characters and adding more emotional meaning to the central conflict. While the fantasy world described in the novel could be very expensive to depict, alternatives are proposed to reduce costs, such as portraying the world as idealized or through the characters' state of mind. Overall, the summary emphasizes that no amount of special effects will compensate for a lack of believable characters and grounded personal dilemmas.
El teléfono celular ha evolucionado mucho desde su creación en 1973, pasando de ser un dispositivo caro y grande a convertirse en una herramienta versátil y asequible para la mayoría de personas. Un celular moderno puede hacer llamadas, enviar mensajes, tomar fotos, grabar video, acceder a Internet, reproducir música y más. Aunque los celulares traen muchas ventajas para la comunicación y entretenimiento, también pueden generar adicción y distracciones si no se usan de forma moderada.
Este documento resume los conceptos fundamentales de la axiología, la filosofía que estudia los valores. Explica que los valores son aquello que hace que un hombre se desarrolle como tal y que existen diferentes clases de valores como los valores instrumentales, terminales, biológicos, estéticos e intelectuales. También describe las cuatro virtudes cardinales de la prudencia, la justicia, la fortaleza y la templanza.
Made by Mavis is a locally based jam and jelly company in Kentucky. To increase awareness and sales of its Jam of the Month Club, the document recommends partnering with a local brewery, Rhinegeist. It suggests targeting millennial craft beer drinkers and holding tasting events to introduce flavors and encourage signups for a Beer and Jam of the Month Club. The club would provide educational pairings of jams, jellies and beers at the brewery each month to build loyalty and repeat customers. The document outlines objectives, strategies and metrics to measure the success of the partnership and club.
NSAC 2018 Team 352 Final Plans Book: Ocean SprayLauren A Nash
The yearly National Student Advertising Competition (NSAC) collaborated with Ocean Spray this past year.
The collegiate national competition provides a platform for students to pitch their strategic advertising/marketing/media campaign to the corporate client. There are three progressive levels of competition; the district, semi-final, and national levels.
Minglewood Brewery is a craft brewery and pizzeria located in Cape Girardeau, Missouri that opened in 2015. It aims to educate customers about craft beers and increase younger clientele through various promotional strategies. The marketing plan proposes advertising through billboards, giveaways at local sporting events, brochures, contests with email registration, and hosting events like painting and puppies nights. The $1000 budget will cover a billboard, newspaper ads in the Southeast Missourian, and a slogan redesign to "Home of Your Favorite Pint & A Pie" to promote the full menu. The goal is to increase visibility, market presence, and drive food and beer sales in Southeast Missouri through an integrated media
Tai Pei: Fortunately Different, National Student Advertising Competition 2017Amanda Cermak
I am happy to be able to share this wonderful piece of work that my team members and I diligently worked on for the past 8 months. Last Sunday, April 23rd, my fellow speakers and I presented our "Fortunately Different" advertising campaign in New York City, where we received 3rd place in our district. A special thanks to our wonderful designers, who helped us earn amazing scores on the book component of our presentation. I am overjoyed to have had such a positive experience with this hard working group of people. You all made my job as Consumer Research Chair easy and enjoyable!
1) Garrett Peck's new book "Walt Whitman in Washington, D.C.: The Civil War of America's Great Poet" chronicles Walt Whitman's 10 years living and working in Washington D.C. during and after the Civil War.
2) The book details Whitman's experiences volunteering in hospitals and caring for wounded soldiers, as well as his time working as a federal clerk in Washington.
3) Peck will debut the book at One More Page Books and also leads tours of sites important to Whitman around Washington D.C.
El documento lista varios servicios de alojamiento de archivos y compara sus límites de tamaño de archivo, descargas y tiempo de vida del archivo. La mayoría tienen límites de tamaño de archivo de 500MB o menos, permiten descargas ilimitadas y eliminan los archivos si no hay actividad durante un período de 14 a 60 días.
The document discusses CollisionONE RECRUIT attending the Collision conference in Las Vegas to meet influencers in the tech community. It provides an overview of the various sections in the magazine issue, including strategies for working from home, using resume objectives strategically, and developing staff using the 70:20:10 principle. The credits section identifies the founder, directors, and contributors for the magazine.
1, 1.5, 2 BHK HOMES PISSOLI - Urban RiseExpressionS
VTP Group is a real estate developer in Maharashtra that is constructing the Urban Rise housing project in Pisoli, Pune. The project will consist of 1, 1.5, and 2 BHK homes. Pisoli is a residential area located northwest of Pune that is well-connected to major roads and highways while also maintaining a quiet, natural environment protected by government regulations. The homes will have modern amenities and finishes and be located near many business hubs, IT parks, and other urban amenities.
Este documento presenta las políticas de recursos humanos en salud del Ministerio de Salud. Establece lineamientos generales como la integración de la gestión de recursos humanos considerando la planificación, el mérito y la calidad. Define valores como la vocación de servicio público y principios como la eficiencia. Finalmente, describe políticas específicas en áreas como la planificación, incorporación, desarrollo y retención del personal de salud.
The document is a short greeting from someone named Stephanie Appelton that includes her initials and what appears to be a course code or identifier. It does not contain much substantive information beyond identifying the sender and including an alphanumeric code that may relate to the sender or context.
The document provides an overview of theming capabilities in Mura CMS. Key points include:
- Mura themes can extend core functionality, contain custom logic, retrieve information from Mura, and be flexible.
- Tools for themes include templates & overrides, Mura scope, extended attributes, content iterator, styling/images, and mobile rendering.
- Theme structure involves frameworks, CSS/LESS, overrides, images, JavaScript, and templates/includes.
- Templates and overrides allow custom page templates, theme overrides, and content rendering control.
- Event handlers can override Mura events and create custom actions.
- Mura scope accesses content attributes and inserts Mura objects
Here are some key points from your research plan:
- Conducting a questionnaire will help you understand your target audience's wants and needs to ensure your branding and POS unit will appeal to them and drive sales.
- An environmental snapshot of where the unit will be placed will help determine if your initial design ideas and materials will be suitable for that environment.
- Analyzing existing POS units using ACCESS FM will help identify strengths/weaknesses to differentiate your design.
- Market research on current best-selling products can highlight trends to consider incorporating.
- Examining competitive products' successes and opportunities for improvement will inform features to include.
- A mood board incorporating Lynx's branding themes of bold colors and
Este documento proporciona información sobre recursos para que los jóvenes españoles puedan trabajar o estudiar en Europa, incluyendo fuentes de información como EURES, SEPE, Europass y Juventud en Movimiento. Estas fuentes ofrecen ofertas de empleo, información sobre los requisitos para trabajar en cada país, y becas para estudiar o realizar prácticas. El documento también cubre temas como cómo redactar un currículum vitae para cada país y los documentos necesarios para viajar y establecerse temporalmente en
Sue German, a safety process manager at a Walgreens distribution center in Windsor, Wisconsin, has limited peripheral vision due to retinitis pigmentosa. While German was initially able to manage her job duties, she felt she needed to share her impairment with coworkers when taking on new safety-related responsibilities. German was fearful of her coworkers' reactions but found only support. With accommodations like having others help with tasks she cannot see, German and her coworkers work together safely.
The document discusses three waves of innovation:
1) The Industrial Revolution which increased productivity through mechanization.
2) The Internet Revolution which further increased productivity through computing and communication technologies.
3) The emerging Third Wave called the Industrial Internet, which connects intelligent machines via sensors and analytics, combining the advances of the prior two revolutions. This convergence holds potential for significant productivity gains across industries through improved efficiency.
Este documento habla sobre pájaros. Proporciona información sobre Luzia Gabriele, quien produjo el documento y usó imágenes de Internet y la canción "La Paloma Blanca" de Julio Iglesias. El documento fue creado el 16 de octubre de 2011.
This document provides development notes for adapting a novel into a television series. It suggests strengthening the characters and adding more emotional meaning to the central conflict. While the fantasy world described in the novel could be very expensive to depict, alternatives are proposed to reduce costs, such as portraying the world as idealized or through the characters' state of mind. Overall, the summary emphasizes that no amount of special effects will compensate for a lack of believable characters and grounded personal dilemmas.
El teléfono celular ha evolucionado mucho desde su creación en 1973, pasando de ser un dispositivo caro y grande a convertirse en una herramienta versátil y asequible para la mayoría de personas. Un celular moderno puede hacer llamadas, enviar mensajes, tomar fotos, grabar video, acceder a Internet, reproducir música y más. Aunque los celulares traen muchas ventajas para la comunicación y entretenimiento, también pueden generar adicción y distracciones si no se usan de forma moderada.
Este documento resume los conceptos fundamentales de la axiología, la filosofía que estudia los valores. Explica que los valores son aquello que hace que un hombre se desarrolle como tal y que existen diferentes clases de valores como los valores instrumentales, terminales, biológicos, estéticos e intelectuales. También describe las cuatro virtudes cardinales de la prudencia, la justicia, la fortaleza y la templanza.
Made by Mavis is a locally based jam and jelly company in Kentucky. To increase awareness and sales of its Jam of the Month Club, the document recommends partnering with a local brewery, Rhinegeist. It suggests targeting millennial craft beer drinkers and holding tasting events to introduce flavors and encourage signups for a Beer and Jam of the Month Club. The club would provide educational pairings of jams, jellies and beers at the brewery each month to build loyalty and repeat customers. The document outlines objectives, strategies and metrics to measure the success of the partnership and club.
NSAC 2018 Team 352 Final Plans Book: Ocean SprayLauren A Nash
The yearly National Student Advertising Competition (NSAC) collaborated with Ocean Spray this past year.
The collegiate national competition provides a platform for students to pitch their strategic advertising/marketing/media campaign to the corporate client. There are three progressive levels of competition; the district, semi-final, and national levels.
Minglewood Brewery is a craft brewery and pizzeria located in Cape Girardeau, Missouri that opened in 2015. It aims to educate customers about craft beers and increase younger clientele through various promotional strategies. The marketing plan proposes advertising through billboards, giveaways at local sporting events, brochures, contests with email registration, and hosting events like painting and puppies nights. The $1000 budget will cover a billboard, newspaper ads in the Southeast Missourian, and a slogan redesign to "Home of Your Favorite Pint & A Pie" to promote the full menu. The goal is to increase visibility, market presence, and drive food and beer sales in Southeast Missouri through an integrated media
Tai Pei: Fortunately Different, National Student Advertising Competition 2017Amanda Cermak
I am happy to be able to share this wonderful piece of work that my team members and I diligently worked on for the past 8 months. Last Sunday, April 23rd, my fellow speakers and I presented our "Fortunately Different" advertising campaign in New York City, where we received 3rd place in our district. A special thanks to our wonderful designers, who helped us earn amazing scores on the book component of our presentation. I am overjoyed to have had such a positive experience with this hard working group of people. You all made my job as Consumer Research Chair easy and enjoyable!
The document discusses innovations in wine marketing, focusing on online marketing initiatives by Wines of Chile. It describes two online wine tastings conducted with influential US wine bloggers via live video. Over 75 bloggers from across the US participated in each event. The tastings were very successful in generating buzz and positive blogger coverage, demonstrating how social media can be leveraged for marketing wine internationally.
Newman's Own is a food company founded in 1982 by actor Paul Newman and author A.E. Hotchner to produce salad dressings. Today, Newman's Own produces nearly 100 food products across 8 categories and donates all after-tax profits to charity. The company analyzes its product line of salad dressings, which includes popular varieties like ranch and Caesar as well as unique flavors. Newman's Own promotes its philanthropic mission and use of all-natural ingredients. The document provides a breakdown of ingredients in regular, lite, creamy, and organic dressing options to highlight nutritional differences. It also discusses FDA regulations regarding labels like "organic" and "all-natural." Previously, Newman's Own used product labels to
This document provides a summary of research conducted to develop a new marketing strategy for Lakeridge Winery aimed at attracting Millennial customers. Research findings include that Millennials are heavy social media users and place importance on local and environmentally-friendly businesses. The proposed strategy shifts marketing funds toward digital media, especially social media, and emphasizes Lakeridge's local roots to appeal to Millennials. Key tactics include social media advertising, search engine marketing, and programmatic digital ads targeted toward young wine-drinking audiences.
This document provides a feasibility analysis for a snack bar venture called FIX bar. It describes the founders and their responsibilities, the product which are organic snack bars designed to meet nutritional needs and facilitate daily activities, and the target market of young adults aged 18-24 in Miami. It finds that the market for nutritional bars has been growing significantly in recent years as consumers seek healthier snack options. The analysis concludes FIX bar has potential for success given the untapped market opportunity and growth trends in the industry.
For 2009, Pavone creating a food trends presentation based on research we conducted with our contacts throughout the industry. This is that specific presentation. If you are interested in seeing our 2010 Food Trends presentation, please contact us.
This media relations plan aims to increase brand awareness and sales for Club W, a personalized wine club. It has three main goals: 1) Educate reporters on Club W's process of selecting wines tailored to each customer's palate; 2) Increase exposure to "wine moms" through holiday campaigns; 3) Intertwine Club W with celebrity chefs who will collaborate on wines and promote pairings. Tactics include pitching stories on experiences with the palate quiz, securing celebrity chef partnerships, and positioning Club W employees as food and wine experts. The plan provides timelines and identifies spokespeople like Anne Burrell, Marcus Samuelsson, and David Chang to collaborate.
Snapple faces challenges from health trends and competition but can overcome this with a campaign celebrating "sweet" moments in life. The campaign uses traditional, digital and experiential tactics across TV, social media, Spotify and events to build awareness and sales among three target markets. Tactics include billboards, TV ads, Hulu placements, social media, Buzzfeed content, and partnerships for concerts and delivery that encourage consumers to seize sweet moments and share them. The goal is to increase brand relevance, consideration, and overall volume in the US.
Kettle Brand Potato Chips aims to position itself as a healthier chip alternative made from all-natural ingredients. The campaign will emphasize that Kettle Chips taste great without being greasy or containing artificial ingredients. It will show how Kettle Chips can bring families together for enjoyable occasions. The goal is to increase awareness of Kettle Chips, especially on the East Coast, and to change perceptions so people see it as a delicious, natural chip option. Television, internet, magazines and billboards will be used to reach women ages 18-54 and increase sales by 8% and awareness by 80% over the course of the campaign.
This webinar discusses how to better market wines by the glass to women customers. It notes that women are increasingly important to the wine industry but that many restaurants have not created specific programs to attract female wine drinkers. The webinar provides recommendations for how restaurants can better understand what women want, such as by offering a variety of wines, providing education, and focusing on community and shared experiences.
The proposed marketing campaign aims to increase Snapple's market share both inside and outside its "heartland" region. The campaign's objectives are to grow brand relevance with existing customers, drive trial among new consumers, and increase purchase frequency overall. The integrated marketing strategy features television, radio, outdoor, digital and social media placements. Creative content will emphasize Snapple's quirky personality and encourage consumers to embrace their individual tastes.
This document outlines an IMC plan for Sweet Life Patisserie bakery to target consumers with alternative diet needs. The plan proposes holding a sponsored cooking class event called "Dessert is No Longer Exclusive" to promote Sweet Life's gluten-free and vegan products. The event aims to increase awareness of these alternative products and sales by 10% by the end of 2016. The plan analyzes Sweet Life's current marketing environment and IMC tools, and recommends adding new tools like flyers, coupons and sampling to promote the event. A detailed budget and measurements are provided to track the success of the campaign.
This presentation proposes strategies for introducing the Stift Klosterneuburg wine brand to the US market. It recommends telling the brand's story through marketing, apps, and social media to connect with consumers. Developing loyalty programs and rewards would provide cultural access and benefits. Targeting millennials and partnering with top restaurants known for wine selections could help establish the brand.
This document provides background information on Jennifer Curry and Emily Marguerite's senior project creating the Big Red Buyer's Club at Denison University. It begins with acknowledgements and thanks to those who supported the project. It then outlines the objectives, methods used including surveys, marketing, and economic analysis. It reviews literature on benefits of local buying and similar programs. It describes the vendors, products, and methods used to launch the buyer's club including a tasting event. It discusses results of surveys, participation, revenue and pricing. It reflects on the project outcomes and sustainability. In under 3 sentences, this document outlines the creation and launch of the Big Red Buyer's Club senior project at Denison University to connect local vendors and the campus
1. WHAT’S YOUR JAM?
How do you make Millennial shoppers aware of
Made by Mavis jams and make them try one?
By: Andrea Niemeyer
December 11, 2015
2. TABLE OF CONTENTS
Background………………………………………… 3
Methodology……………………………..….……... 4
Recommendations:
Overview…………………………………..…. 5
Prime Prospects………………………...…… 6
Brand Positioning…………………………... 7
Driving Trial……………………………….... 8
About the Author………………………………….. 9
Appendix…………………………………………… 10
2
How do you make Millennial shoppers aware of Made by Mavis jams and make them try one?
3. BACKGROUND
3
Mavis Linnemann-Clark
Executive Chef/Owner, Made By Mavis/The Delish Dish
Mavis Linnemann-Clark is an educated and
talented Chef who brings out her passions in jams, jellies, and
sauces. She runs a locally owned and operated business, Made
by Mavis. They have created eighteen unique, different, and
exotic flavored jams/jellies/sauces that pair up nicely with a
craft, domestic, and/or cider beers of your choice.
Mavis has such a amazing passion for her products
but they have little awareness and limited availability in
stores such as Kroger, Whole Foods, Jungle Jims, etc. Her
jams, jellies, and sauces are not your everyday food item and
can be paired with unique combinations that you would never
expect from a jam company. They are up against a large
competition base that is stronger, more well known, and less
expensive. Mavis’ passion for her products and millennials
need for variety is going to tie in perfectly with the unique
food pairings to accompany your favorite craft, domestic, or
cider beer. Millennials interest in artisan, handcrafted,
unique, and local products is going to be the drive that will
make Made by Mavis a huge sensation.
How do you make Millennial shoppers aware of Made by Mavis jams and make them try one?
4. METHODOLOGY
4
• Gathered secondary research data to create a SWOT analysis using Made by
Mavis’ owned social media and using secondary data acquired from a previous
project for Chipotle Mexican Grill.
• Conducted observations of 20 target customers at Party Source in Bellevue, KY
and gathered information on which types of beers male and female millennials
were purchasing.
• Conducted experience surveys with the client, Mavis Linnemann-Clark, and
three target customers to grasp the product and fully understand what appeals to
our target market.
• Conducted competitive analysis on previous project from Chipotle Mexican
Grill and their competitors using secondary data from Motley Fool, Fast
Company, and Advertising Age.
• Conducted a computer-assisted sample survey of a representative sample of
447 Millennials living in the Greater Cincinnati area. Participants were asked a
series of questions measuring multiple variables and placed in Excel, T-tests to
determine which percentage of consumers rated a 4 or higher on a scale of 1-7.
• Conducted secondary research data to collect generation analysis on all
generations and to see what influenced them.
How do you make Millennial shoppers aware of Made by Mavis jams and make them try one?
Methodology: Conducted a computer assisted sample survey of a representative sample of 447 Millennials living in the
Greater Cincinnati and Tri-State area between November 24 and December 2, 2015. Respondents were recruited by
referral sampling. Participants were asked a series of questions measuring demographic, psychographic, and behavioral
variables. The data was then analyzed and summarized into an Excel document, using T-tests. This question was on a
scale of 1-7 and T-tests were to determine the percentage of consumers who rated a 4 or higher.
5. RECOMMENDATIONS OVERVIEW
5
1. Have sample tastings at Party Source in
Bellevue, KY in the beer section
2. Present jams/jellies in a way to promote
the different unique pairings that no one
would expect
How do you make Millennial shoppers aware of
Made by Mavis jams and make them try one?
6. RECOMMENDATION: PRIME PROSPECTS
6
Have sample tastings at Party Source in
Bellevue, KY in the beer section
How do you make Millennial shoppers aware of Made by Mavis jams and make them try one?
100% of shoppers in
the beer section were
Millennials!
(see appendix d,e)
19% of females and 17%
of males would try Made
by Mavis jams paired
with their domestic beer
(see appendix G, figure 2)
17% of females and 19% of
males would pair Made by
Mavis jams with their
craft beer
(see appendix H, figure 2)
+
15% of females and 18% of
males would pair Made by
Mavis jams with their
imported beer
(see appendix H, figure 2)
7. 7
RECOMMENDATION: BRAND POSITIONING
How do you make Millennial shoppers aware of Made by Mavis jams and make them try one?
UNIQUE
COMBINATIONSARTISAN, HAND
CRAFTED
Combining Made by Mavis’ unique food
pairings and appealing to Millennial
shoppers inside one of party sources
most popular sections, the beer isles.
8. 8
RECOMMENDATION: DRIVING TRIAL
How do you make Millennial shoppers aware of Made by Mavis jams and make them try one?
Present jams/jellies in a way to promote the
different unique pairings that no one would
expect
67% of males bought
domestic beer
(see appendix d,e)
50% of males prefer a
spicy characteristic to
their food
(see appendix H, figure 3)
35% of females and
24% of males prefer a
unique combination to
their food
(see appendix H, figure 3)
35% of females would try
a jam as a glaze for their
chicken
(see appendix G, figure 2)
43% of females and 27%
of males would try jam
on their bagel
(see appendix G, figure 2)
9. ABOUT THE AUTHOR
9
Andrea Niemeyer
• Assistant Manager at Guardian Savings Bank,
FSB/Full Time Student at Haile/US Bank College of
Business, Northern Kentucky University
• Marketing Major with Business Administration Minor
(expected graduation May 2016)
I niemeyera1@nku.edu I https://www.linkedin.com/pub/andrea-niemeyer/96/381/883 I
“ I am an outgoing, independent person who loves
everything to do with a challenge. I am proud to be
born and raised in Kentucky and it shows through
my insane passion for Kentucky Basketball. I love
anything that has to do with being outdoors, being
with my family, my beautiful dog, and just enjoying
everything life has to offer!”
How do you make Millennial shoppers aware of Made by Mavis jams and make them try one?
10. APPENDIX
10
A - Table 1 - Experience Survey of Mavis Linnenmann-Clark……..………....11
B - Table 2 - Competitive Analysis…………………………………………….…..........12
C - Table 3 - Generation Analysis……………………………………………….….………14
D - Table 4 - Experience Surveys of Target Customers...……....................16
E - Table 5 - Observations (Raw data) ………………………............................17
F - Figure 1 - Observations (Findings)………..…….....................................18
G - Figure 2 - Sample Survey (Findings)………………………………….….….….….19
H - Figure 3 - Sample Survey (Findings)………………………………....…..……....20
I - Table 6 - SWOT Analysis Summary……………………………………..….……..…21
J - Reference List.......................................................................................23
How do you make Millennial shoppers aware of Made by Mavis jams and make them try one?
11. APPENDIX A: TABLE 1
11
Experience Survey of Mavis Linnemann-Clark
Marketing research objective: Conducted an experience survey with Mavis Linnemann-Clark, Founder and Owner of Made by Mavis
and The Delish Dish, to inquire about how she comes up with her exotic/different flavors and their names, how she recommends pairing
her jams with, what she wants her customers to remember, and how she gets her ingredients.
Question Mavis Linnemann-Clark (Founder and Owner of Made by Mavis and The Delish
Dish)
Q1: Where do you get the
inspiration for your flavors?
Q2: Where do you get the
inspiration for your
names?
Q3: Where do you source
the ingredients for your
jams?
Q4: How do you
recommend using your
products?
Q5: What do you want
your customers to
remember about your
jams?
Bottom Line: Mavis is an educated chef, who has a passion for cooking and concocting unique jams/jellies for
people to use on anything but your everyday cracker or toast. Her desire for cooking is incorporated with her
traveling experiences and it makes for exclusive pairing options you can only get from Made by Mavis.
Methodology: Conducted a 30 minute experience survey of Mavis Linnemann-Clark, Owner, Founder and Chef of
Made by Mavis and The Delish Dish on October 15, 2015.
Flavors come from experiences from traveling and from inspiration when “jamming.” She traveled to 5
different continents and even took cooking classes in Italy. They are flavors she loved and wanted to
share with others. She wants her jams to be fun.
Names also come from experiences from traveling and from inspiration when “jamming.” The name
“Tropical Thunder” was made on a rainy day when a little sunshine was needed. She, again, wants
her jams to be fun.
There are pairing options on the side of the different jars and also on their website there is
recommended foods to consume each jam or jelly with. Pairing them with sandwiches, breakfast
items, chicken, or when nibbling on snacks and enjoying a cocktail of your choice.
They are all bold, unique flavors. They are not your typical jam and she does not want them to be
paired with your everyday food items like toast and crackers. She has different views like using
on chickens and ice cream. All are made from the finest ingredients and are hand prepared in
small batches of 30 in old fashioned French copper jam pots.
Local produce and local spices.
How do you make Millennial shoppers aware of Made by Mavis jams and make them try one?
12. 12
APPENDIX B: TABLE 2How do you make Millennial shoppers aware of Made by Mavis jams and make them try one?
Competitive Analysis - Strengths
Chipotle Panera Bread Starbucks Five Guys McDonalds Subway
Moe’s
Southwester
n Grill
Stay true to values by
using high quality
ingredients8
Healthiest menu
choices at all times
of the day8
Laid back,
lounge-like
atmosphere8
Well rounded
menu108
Low prices8 Fresh ingredients
and healthy
dining8
Never use
microwaves8
Interactive
environment9
Welcoming
environment8
“Starbucks
Evenings”
serving
beer/wine8
Free extra
toppings10
Served very fast8 Franchising
model8
Marketing aimed
at college students
and millennials8
Cooking in front of
customers9
Free Wi-Fi8 Free Wi-Fi8 Good pay/bonus
opportunities
for employees10
Going to reinvent
themselves8
Worldwide
presence8
Reference popular
movie characters
in menu8
All food is freshly
prepared9
Having a presence
for breakfast,
lunch, and dinner10
Large presence
in grocery stores
with packaged
goods8
Family owned
and operated 8
Starting all day
breakfast8
Loyalty cards8 Gave discounts to
flood victims10
Very popular with
millennials8
“No No List” of
ingredients they
will no longer use
to become
healthier10
High volume of
stores opening up
around the globe8
Large growth
and expansion
out of the US8
Variety in the
menu8
Large advertising
and promotion
based; use
professional
athletes 10
Large off premises
catering presence8
Bottom Line:
A very popular spot with
millennials where they
cook in front of you
while staying true to
core values.
A welcoming
environment who
has the healthiest
menu at all times
during their
working day which
appeals to
millennials.
Has a large
presence in
grocery stores
with their
packaged goods
Family owned
and operated
business gives
the personal
feel that Made
by Mavis is
expressing as
well.
Serves very fasts
and has a large
variety in their
menu which really
appeals to the
millennial
generation.
They use fresh
ingredients and
use loyalty cards
to keep the
customer happy
and bringing back
business.
A company whose
target market is
in line with Made
by Mavis and is
targeting
millennials.
Methodology: Conducted competitive analysis of Chipotle Mexican Grill to determine brand attributes and compared
it to competitive brands using secondary data from Motley Fool, Fast Company, and Advertising Age in October 2015.
13. 13
APPENDIX B: TABLE 2How do you make Millennial shoppers aware of Made by Mavis jams and make them try one?
Competitive Analysis - Weaknesses
Methodology: Conducted competitive analysis of Chipotle Mexican Grill to determine brand attributes and compared
it to competitive brands using secondary data from Motley Fool, Fast Company, and Advertising Age in October 2015.
Chipotle Panera Bread Starbucks Five Guys McDonalds Subway
Moe’s
Southwester
n Grill
Cannot locate enough
sustainably-raised meat9
Rising expenses
continue to weigh
on profitability8
Uneven
international
growth 8
No advertising
10
Brand fatigue 8 Not good-tasting
subs/sandwiches 8
Was sued by
dozens of
franchisees 8
Not open late hours9 Consumers
searching out
alternatives for
dinner10
Prices of coffee
continues to rise8
Decline many
interview
requests10
Food health and
safety concerns 8
Spokesman Jared
Fogle scandal 10
Bad name to the
franchising
modeling way of
business 8
Not expanding their
menu8
Not a large
advertising
presence10
Getting too
involved in
technology10
Not interested
in expanding
their menu8
Multiple store
closures
worldwide8
Declining sales 10 Privately owned 8
Upper scale fast food9 Other companies
becoming more
health continuous10
High prices for
many customers8
No public stock
option8
Image problems 8 Losing "face to face
" contact by using
Smartphone Apps 9
Only 550 locations
nationwide 8
Higher prices because of
food standards9
High expenses for
media advertising10
Losing "face to
face" value10
Constantly
resist change8
Falling sales
worldwide due to
competition 8
Losing Executive
Tony Pace 10
Same semi-fancy
décor as
competition 8
Bottom Line:
Higher prices because
of food standards and
them sticking to using
sustainably-raised
meat.
Rising expenses
that are
continuing to
weigh heavy on
their profitability
levels.
High prices for
many
customers
which can turn
them away.
Not interested
in expanding
their menu
and allowing
the variety
that
millennials
love hit its
potential.
Falling sales
worldwide due to
competition
being so similar
to the products
and having
extreme image
issues with the
brand.
Not good-tasting
subs/sandwiches
can play in the
role of declining
sales.
Smaller
company with
not as many
locations.
14. 14
APPENDIX C: TABLE 3How do you make Millennial shoppers aware of Made by Mavis jams and make them try one?
Generation Analysis
Methodology: Conducted generation analysis to determine what makes each generation unique and different from
one another and how each generation could appeal to the brand using secondary research (Nielson, Gallup, Pew
Research)
GENERATION Z MILLENNIALS
Born in 1995-Present
12
Born in 1977-1995
12
Make up 24% of the US population
12
Make up 24% of the US population
12
1% in the workforce
12
19% Hispanic, 14% African American, 5% Asian
12
Still forming their identities
11
21% married & 20% same sex couples
12
Too young to tell what will form them
12
36% of women have children
12
Deep connection with technology
13
High education levels
13
Rumored to be called the 'Selfie Generation' in regards
to their use of technology already
13
53.5 million in the workforce
12
Income: $25K for younger ones (18-27) and $45K for older
ones (28-36)
12
Younger (18-27) still live at home
11
Older ones (28-36) have careers and families
11
Prefer to live in dense, diverse urban villages
13
Health conscious
12
20% fully engaged in the hospitality industry
11
Chipotle is very popular with Millennials
12
Care about family, friends, and philanthropic causes
13
Value internet access
11
Value authenticity and creativity
12
Online guest reviews have a strong influence
12
Value self-expression and artistic pursuits
11
Value feeling like they have a personal direct interaction
with a brand
12
Over 60% will pay more for a product if it is good for the
environment
12
70% say a company's commitment to the community would
influence them to work there
12
Technology dependent
12
Buy local goods made by members of their community
12
Prefer walking as a means of travel
11
Sleep with cell phones
13
Use social media as their main form of interaction
13
Bottom Line: Generation Z is a
young generation but what is most
appealing about them is they are
still forming their identities. They
can be influenced by their elders
into trying and liking a certain
product which is perfect for newer
companies like Made by Mavis.
Bottom Line: Millennials are
highly influenced by buying goods
locally. They value self expressions
and like to have a personal
interaction with brands. Made by
Mavis follows in the very foot steps
that Millennials choose to spend
their day to day values on.
15. 15
APPENDIX C: TABLE 3How do you make Millennial shoppers aware of Made by Mavis jams and make them try one?
Generation Analysis continued…
Methodology: Conducted generation analysis to determine what makes each generation unique and different from
one another and how each generation could appeal to the brand using secondary research (Nielson, Gallup, Pew
Research)
GENERATION X BABY BOOMERS
Born in 1965-1976
12
Born in 1946-1964
12
52.7 million in the workforce
12
44.6 million in the workforce
12
Make up 16% of the US population
12
Make up 24% of the US population
12
Second largest group in the
workforce
12
42% married
12
22% fully engaged in the hospitality
industry
11
6% unemployment rate
12
Value services to be reliable
13
Retiring
12
Recommendations by friends/family is
a strong influence
12
Top markets on east coast
13
Spend more money with low brand
attachment
12
25% fully engaged in the hospitality
industry
11
Value their problems to be solved
quickly
11
Recommendations by friends/family is a
strong influence
11
62% appreciate the influence of culture
12
55% its their responsibility to take care
of an elderly parent
13
Use cars to travel
13
SILENT GENERATION
Born in 1925-1945
12
3.7 million in the workforce
12
Make up 12% of the US
population
12
83% of the 65+ say that have
grandchildren
12
2% in the workforce
12
Highest wealth
12
26% fully engaged in the
hospitality industry
11
Value their problems to be solved
quickly
11
Watch twice as much TV as
millennials
13
Spend a lot of time with family
13
Bottom Line: Generation X makes
up a larger portion of our US
population and they like to spend
money. They get their
recommendations for their family
and friends and value their services
to be reliable!
Bottom Line: Baby boomers are
now in the retiring stages of their
lives and they are very influenced
by recommendations of products by
their family and friends. They
really appreciate the value of
culture which runs along perfectly
which Made by Mavis’ flavors being
influenced by traveling
experiences.
Bottom Line: Silent generation
are an elderly generation but they
are extremely wealthy. Most of
them have grandchildren who
could fit into the ranks of the
Millennial category. Their
grandchildren could introduce
them to newer things like Made by
Mavis.
16. APPENDIX D: TABLE 4
16
Experience Surveys of Target
CustomersMarketing research objective: Conducted an experience survey with three millennial consumers inquiring their thoughts on locally
operated products, how they feel about pairing jams with beer/alcohol, the types of food they associate with jams, how often they consume
jams/jellies and if they have ever heard of Made by Mavis.
Question Consumer 1 Consumer 2 Consumer 3
Q1: What are your thoughts
on pairing jams with
different beers/alcohols?
Q2: When you think of jams,
what types of food do you
think of eating along with it?
Q3: Does it interest you any
if a food is locally
operated/owned?
Q4: How often do you eat
jams and jellies?
Q5: Have you ever heard of
Made by Mavis? If not, what
type of product would you
think they would produce?
I think it would give it a
bitter taste or wouldn’t taste
very good!
Toast and biscuits. I think
that’s all that sounds
good.
No, not in the least.
Maybe 3 times a year
when I go to Cracker
Barrel.
No and I would think they
made dog treats.
I think its fine. My first
thoughts are wine and
cheese with a jam.
Crackers, peanut butter,
cream cheese, biscuits, and
pies.
Yes, very much so.
Two or three times a
week. I love peanut
butter and jelly
sandwiches.
I want to say I have but I am
not sure. I would think they
would make children’s stuff.
I will eat and drink anything
at least one time if I see
someone else trying it.
Toast or bread, sandwiches.
Yes, very much so. More than
any other, I would buy locally
90% of the time before any
other choice.
Not very, once a month at the
most. A jar of jam lasts a long
time so I do not need to
purchase it often.
It rings a bell but I am not
sure. It sounds like something
to do with an auto-body shop.
Methodology: Conducted an experience survey with three different Millennial consumers on November 2, 2015.
Bottom line: Consumers are not familiar with the brand and do not associate the name with jams or
jellies. Many millennials think the only choices of pairing jams are with bland items which gives us the
choice to show them more variety.
How do you make Millennial shoppers aware of Made by Mavis jams and make them try one?
17. APPENDIX E: TABLE 5
17
Observations (Raw Data)
Consumers Gender Time Spent
Domestic
Beer Cider Beer Craft Beer
Other products
in hand Age Presence
1 1 1 2 2 1 2 1 1
2 2 1 2 1 2 2 1 2
3 1 2 1 1 2 1 1 2
4 1 1 1 2 2 2 1 2
5 1 1 2 1 2 1 1 1
6 1 1 1 2 2 2 1 1
7 2 1 1 2 2 2 1 2
8 2 1 2 1 2 2 1 2
9 2 1 2 2 1 2 1 2
10 1 2 1 2 2 1 1 1
11 1 1 1 1 2 1 1 1
12 1 2 2 2 1 1 1 2
13 2 2 2 2 1 1 1 2
14 1 1 1 2 2 1 1 1
15 2 1 1 2 2 2 1 1
16 2 1 1 2 2 1 1 2
17 1 2 2 2 1 2 1 1
18 2 1 2 1 2 1 1 2
19 1 2 1 2 1 2 1 1
20 1 1 1 2 2 2 1 1
Male: 1 Fast (-5 min): 1 Yes: 1 Yes: 1 Yes: 1 Yes: 1 Millennial: 1 Alone: 1
Female: 2 Slow (+5min):2 No:2 No: 2 No:2 No: 2 Non-millennial: 2 Group: 2
Total Male: 12 7 8 3 4 6 12 9
Total Female: 8 7 3 3 2 3 8 1
Total: 20 20 20 20 20 20 20 20
Percent Male: 60.00% 58.33% 66.67% 25.00% 33.33% 50.00% 100.00% 75.00%
Percent Female: 40.00% 87.50% 37.50% 37.50% 25.00% 37.50% 100.00% 12.50%
Methodology: Conducted a disguised, human observation of 20 consumers at Party Source in Bellevue, KY between
6:30-7:30 pm on Friday, October 30. Noting and gathering information on which different types of beers male and
female millennials were purchasing.
How do you make Millennial shoppers aware of Made by Mavis jams and make them try one?
18. APPENDIX F: FIGURE 1
18
Observations (Findings)
60%
58%
67%
25%
33%
50%
100%
75%
40%
88%
38%
38%
25%
38%
100%
13%
0% 20% 40% 60% 80% 100%
Is there a difference between Males and Females when it comes to
shopping for beer?
Percent Male: Percent Female:
Alone
Millennial
Other
products
Craft
Cider
Domestic
Fast
Gender
Methodology: Conducted a disguised, human observation of 20 consumers at Party Source in Bellevue, KY between
6:30-7:30 pm on Friday, October 30. Noting and gathering information on which different types of beers male and
female millennials were purchasing.
.
Bottom line: All shoppers
were in the millennial age
range. Many males are making
quicker decisions, alone. They
preferred purchasing domestic
beers over cider and craft beers.
Half of males had other
products in their hands or cart
to go along with their beer
selection. Females lean more
towards the ciders and domestic
beers and were typically in
groups. Generally, millennials
might already know what they
want to purchase before they
even enter the store because of
how fast their decision making
process was.
How do you make Millennial shoppers aware of Made by Mavis jams and make them try one?
19. 19
APPENDIX G: FIGURE 2How do you make Millennial shoppers aware of Made by Mavis jams and make them try one?
Sample Survey (Findings)
19%
20%
22%
20%
26%
27%
25%
26%
14%
18%
16%
14%
16%
16%
17%
19%
38%
33%
35%
28%
41%
43%
37%
38%
19%
15%
23%
24%
22%
26%
19%
17%
Is there a difference between genders when it comes to
pairing jams with different food and drink combinations?
Bottom Line: Female
consumers are a lot more
likely to try different food and
drink combinations of Made by
Mavis jams than males are.
Both genders are more prone
to try a jam with a common
combination (crackers, bagels,
cheeses) than branching out
and trying an out of the
ordinary one. There is also an
indicator that millennials are
more willing to try food/jam
combinations before a
drink/jam combination. I think
this is a really good sign. This
gives the opportunity to show
that these more odd
combinations can be done and
they are full of flavor.
Methodology: Conducted a computer assisted sample survey of a representative sample of 447 Millennials living in the
Greater Cincinnati and Tri-State area between November 24 and December 2, 2015. Respondents were recruited by
referral sampling. Participants were asked a series of questions measuring demographic, psychographic, and behavioral
variables. The data was then analyzed and summarized into an Excel document, using T-tests. This question was on a
scale of 1-7 and T-tests were to determine the percentage of consumers who rated a 4 or higher.
20. 20
APPENDIX H: FIGURE 3How do you make Millennial shoppers aware of Made by Mavis jams and make them try one?
Sample Survey (Findings)
Methodology: Conducted a computer assisted sample survey of a representative sample of 447 Millennials living in the
Greater Cincinnati and Tri-State area between November 24 and December 2, 2015. Respondents were recruited by
referral sampling. Participants were asked a series of questions measuring demographic, psychographic, and behavioral
variables. The data was then analyzed and summarized into an Excel document, using T-tests. This question was on a
scale of 1-7 and T-tests were to determine the percentage of consumers who rated a 4 or higher.
24%
0%
0%
50%
37%
28%
13%
57%
35%
0%
3%
11%
33%
13%
21%
1%
Is there a gender difference when it comes to the
characteristics of food?
Bottom Line: Millennials do
not prefer bold flavors at all.
None of them rated above a
four on this category. Males
prefer to eat spicier foods
while females prefer
chunkiness to their foods.
Both genders seemed to like
unique combinations which is
perfect because we want all
Millennials to eat our jams
with less than ordinary
combinations of food.
21. APPENDIX I: TABLE 6
21
SWOT Analysis Summary
STRENGTHS
1. Strong local presence, including catering local events and
appearing on local news (FOX 19)6
2. Martha Stewart 2015 American Made Nominee6
3. Locally owned, operated, and hand-crafted products6
4. 18 unique, different, exotic flavors that pair nicely with
alcohols6,1
5. Made with organic spices and local produce/spices6,1
6. Jam Club offering a quarterly Jam Box, and “Jam with Us”
classes to teach canning6
7. 100% increase in sales from the past 4 years6
8. Makes all jams in house6
9. Website gives you insight on which jams pair with different
foods6
10. Can be given as a great gift6,1
11. Millennials are more likely to buy something it is from someone
in the community
WEAKNESSES
1. Difficult to locate in retail stores, small shelf spaces6
2. Limited availability (some Kroger stores, Whole Foods,
Jungle Jim’s) 6
3. High prices compared to rival jams and limited flavors
available in stores6
4. Low product awareness with no advertising to help6
5. Small social media presence (273 likes on Facebook, 43 in
Instagram, 918 followers) 6
6. Little interaction with customers on owned media, only two
customer reviews6
7. Social media’s “about us” switches between 3rd and 1st person
which is very confusing to customers6
8. Outdated website with broken links and it is not very
personable6
9. Millennials are making fast purchasing decisions
10. Limited production capacity6
11. People do not associate the brand name with jams
Methodology: Conducted a SWOT analysis of Made by Mavis using their owned social media’s such as (1) Made by
Mavis personal website, (2) The Delish Dish personal website, (3) personal earned media (Facebook, Twitter, YouTube,
Instagram), (4) information acquired while doing observations in Party Source in Bellevue, KY, (5) secondary data
obtained from a previous project for Chipotle, and (6) experience survey of Mavis Linnemann-Clark (owner/founder of
Made by Mavis) and of three Millennial consumers.
Marketing research objective: Conducted secondary research to identify Made by Mavis’ major internal strengths and weaknesses.
Bottom line: Locally owned and operated business that has 18
unique, different and exotic flavors that pair up nicely with
craft, domestic, or a cider beer of your choice.
Bottom line: Little to no awareness of the product with
limited availability in retail stores such as Kroger and
Whole Foods.
How do you make Millennial shoppers aware of Made by Mavis jams and make them try one?
22. APPENDIX I: TABLE 6
22
SWOT Analysis Summary continued…
Methodology: Conducted a SWOT analysis of Made by Mavis using their owned social media’s such as (1) Made by
Mavis personal website, (2) The Delish Dish personal website, (3) personal earned media (Facebook, Twitter, YouTube,
Instagram), (4) information acquired while doing observations in Party Source, (5) secondary data obtained from a
previous project for Chipotle, and (6) experience survey of Mavis Linnemann-Clark (owner/founder of Made by Mavis)
and of three Millennial consumers.
OPPORTUNITIES
1. Millennials interest in unique, local products as well as hand-
crafted, artisan products6
2. Large growing demand for organic made products6
3. Buy 5 get one free coupon, gift personalization, unique gift
ideas6
4. Showing how jams and jellies can be paired with any kind of
food6
5. Millennials need for variety; making a larger line6
6. Word of mouth marketing/advertising 6
7. Popularity of local festivals and the “eat local” movements6
8. Popularity of Amazon, Kroger and its Natural Market selection6
9. Millennials loyalty to quality, local brands6
10. Local farmers to raise quality products6
11. Millennials high interest in purchasing varieties of domestic,
cider, and craft beers
12. Millennials not introduced to unique food combinations
THREATS
1. Limited availability of local produce and spices that make up
seasonal jams and dependence on local produce6
2. Pricing is high and can be scary to consumers who can buy alike
products for a lot cheaper6
3. Strong competition in Kroger, Whole Foods and other retail
stores6
4. Kroger identifies it on a small self with other locally produced
products and those products are less expensive6
5. Jams/jellies are not an everyday product6
6. People trend towards fresh ingredients versus packaged6
7. Millennials prefer shopping in Target and other larger
merchandisers6
8. Millennials are health conscious avoiding high sugar products6
9. Retailers are dropping the product6
10. Kroger employees are not aware they carry Made by Mavis’
products6
11. Jar of jam lasts for a long time, no need to buy frequently
Marketing research objective: Conducted secondary research to identify Made by Mavis’ major external opportunities and threats.
Bottom line: Using millennials interest in unique, local, artisan,
hand-crafted products. Also, incorporating millennials high
interest in purchasing various beers and creating their need for
variety by pairing it with unique combinations.
Bottom line: Made by Mavis is not your everyday food with
competition being stronger and less expensive. The pricing is higher
and because a single jar of jam takes awhile to consume, the need to
buy it often is not there,
How do you make Millennial shoppers aware of Made by Mavis jams and make them try one?
23. APPENDIX J
23
Reference List
1. Made by Mavis. (2015). Company website. Made by Mavis. Retrieved from http://made-
bymavis.myshopify.com.
2. The Delish Dish. (2015). Company website. The Delish Dish. Retrieved from
http://delishdishcincy.com.
3. Pinterest. (2015). Mavis Linnemann-Clark. Pinterest. Retrieved from
https://pinterest.com/delishdishcincy/.
4. Facebook. (2015). Mavis Linnemann-Clark. Facebook. Retrieved from
https://www.facebook.com/madebymavis.
5. Twitter. (2015). The Delish Dish. Twitter. Retrieved from https://twitter.com/delishdishcincy.
6. Instagram. (2015). Made by Mavis. Instagram. Retrieved from
https://instagram.com/madebymavis/.
7. Kozlowski, S. (2015). Chipotle secondary data research project. LinkedIn. Retrieved from
https://www.linkedin.com/pub/stefanie-kozlowski/104/917/701.
8. The Motley Fool (2015). The Motley Fool. Retrieved from http://www.fool.com.
9. Fast Company (2014). Fast Company. Retrieved from http://www.fastcompany.com.
10.Advertising Age (2009). Advertising Age. Retrieved from http://adage.com.
11.Gallup (2014). Gallup . Retrieved from http://www.gallup.com.
12. Nielsen (2014).Nielsen . Retrieved from http://www.nielsen.com.
13.Pew Research (2014). Pew Research Center . Retrieved from http://www.pewresearch.com.
How do you make Millennial shoppers aware of Made by Mavis jams and make them try one of them?