The document discusses the development of a new wine brand called AutoMoto targeted at consumers aged 21-35. It aims to have engaging and premium branding and packaging. The wine variety lineup includes 2005 Merlot, 2007 Riesling, and 2006 Chardonnay. The $10-11.49 price segment is growing, as are the adventure segment brands. The document outlines the branding, winemaking, varietals, pricing, and distribution strategies.

1. The Journey Develop brand names and package designs that are engaging, premium, & unique to consumers 21- 35 AutoMoto – the name: Intriguing & expansive with consumers AutoMoto – the package: “ One of the coolest and most unique designs I’ve ever seen”

2. The AutoMoto Family 2005 Merlot 2007 Riesling 2006 Chardonnay 2005 Cabernet

3. The Consumer 21 – 35 premium 750ml wine consumer (70M vs. Baby Boomers 77M) Open to experimentation with new brands Package Design Detail accounts for over 50% of in-store purchase criteria* Nielsen Millennial Study, August 2007

4. The Opportunity Americans Love Their Cars & Memories Nostalgia & Retro trends will build for many years Consumers (21 – 35) experiment with new brands New & Different Is APPEALING! $10 - $11.49 750ml price segment is HOT!* Up 22% $ Sales Up 20% Volume Sales The Adventure Segment is RACING! * IRI Total US Food, 26 weeks ending 8/12/07

5. The Race Circuit a.k.a The Adventure Segment Acceleration Up 20% $ Sales Up 22% Volume Sales Engine Displacement – Over 6.5M Cases Horsepower – $549M IRI Total US Food, 52 weeks ending 8/12/07. Adventure Segment Brands: Yellow Tail, Barefoot, Smoking Loon, Ravenswood, Coppola, The Little Penguin, Mirassou, Toasted Head, Fish Eye, Dancing Bull, Rex Goliath, Red Bicyclette, Fat Bastard, 3 Blind Moose, Monkey Bay, Red Truck, Toad Hollow, Leaping Horse, Little Boomey, Rancho Zabaco, Cycles Gladiator, Four Emus.

6. Off Premise Pricing Strategy $12.99 Everyday (False Front Line) $11.99 Feature – 15% Volume $10.99 Deep Feature – 40% Volume $9.99 Discounter Deep Feature – 45% Volume

7. Off Premise Distribution Strategy Late 2007 & Early 2008 National Chain presentations – Safeway, Kroger, Lucky, Publix, Food Lion, Albertsons Regional Premium Specialty Chains – Whole Foods, Harris Teeter, Bloom, Farm Fresh, Shaws, Cost Plus World Market Premium Local Chains & Independents – Oliver’s, Bev Mo, Molly Stones

8. On Premise Pricing Strategy $28 - $32 BTB (National Average) $7 - $8 BTG (National Average)

9. On Premise Distribution Strategy Majestic Fine Wines – National Accounts Team Casual Dining Race venues & Car Themed restaurants NASCAR Sports Grille & Cafe “ Cool” concept accounts – Hard Rock, Planet Hollywood, ESPN Zone

10. AutoMoto Wines Winemaking: State-of-the-art technology Old-world artisan winemaking techniques Established & experienced winemaker (Melissa Bates – 20+ years) Cool climate vineyard sourcing: North Coast (Sonoma, Napa, Mendocino & Lake) Central Coast (Monterey, San Luis Obispo, Santa Barbara, San Benito & Contra Costa Lodi & Delta True & Distinctive Varietal Character Fully Integrated & Complementary Oak Boldly flavored, smoothly textured, expressive and complex wines

11. Chardonnay The largest selling varietal wine in the U.S.* Domestic Chardonnay 750ml Growth*: Up 8% in $ Sales Up 7% in Volume Sales Above $10 Chardonnay Segment**: Up 9% in $ Sales Up 5% in Volume Sales * IRI Total US Food & Drug, 52 weeks ending 8/12/07 ** IRI Total US Food, 26 weeks ending 8/12/07

12. Cabernet Sauvignon A HUGE segment*: Over $723.3M in $ Sales Over 8.3M in Volume Sales Domestic Cabernet 750ml*: Up 19% in $ Sales Up 18% in Volume Sales Above $10 Cabernet Segment**: Up 22% in $ Sales* Up 21% in Volume Sales* * IRI Total US Food & Drug, 52 weeks ending 8/12/07 ** IRI Total US Food, 26 weeks ending 8/12/07

13. Merlot Merlot is BACK !* 750ml Domestic Merlot: Up 8% $ Sales Up 8% Volume Sales Above $10 Merlot Segment**: Up 14% $ Sales Up 15% Volume Sales * IRI Total US Food & Drug, 52 weeks ending 8/12/07 ** IRI Total US Food, 26 weeks ending 8/12/07

14. Riesling Riesling is on FIRE & Consumers Love It! Over 1.2M Cases Sold Annually* Domestic Riesling 750ml is SIZZLING *: Up 16% $ Sales Up 13% Volume Sales California Plantings Are Exploding Due To Demand * IRI US Food & Drug, 52 weeks ending 8/12/07 – Total Riesling Table ** IRI Total US Food & Drug, 12 weeks ending 8/12/07

15. Why AutoMoto? Americans Love Cars, Journeys & Reminiscing! A truly unique package design B&W – The New Color The Adventure Segment is BIG & GROWING strong The $10+ Segment is GROWING strong Compelling POS Great Quality Wines – Melissa Bates

16. 2006 Chardonnay Appellation: California Alcohol: 13.5% Case Pack: 12 x 750ml Bottle: Burgundy Pallet Pattern: 56 cases (14x4) Bottle Size 11.657 x 3.168 Case Weight 33.0 lbs UPC: 7 68035 20400 7 SCC: 10 768035 204004

17. 2005 Cabernet Sauvignon Appellation: California Alcohol: 13.5% Case Pack: 12 x 750ml Bottle: Claret Pallet Pattern: 56 cases (14x4) Bottle Size 11.875 x 2.92 Case Weight 33.0 lbs UPC: 7 68035 20401 4 SCC: 10 768035 204011

18. 2005 Merlot Appellation: California Alcohol: 13.5% Case Pack: 12 x 750ml Bottle: Claret Pallet Pattern: 56 cases (14x4) Bottle Size 11.875 x 2.92 Case Weight 33.0 lbs UPC: 7 68035 20402 1 SCC: 10 768035 204028

19. 2007 Riesling Appellation: California Alcohol: 12.5% Case Pack: 12 x 750ml Bottle: Hoch Pallet Pattern: 56 cases (14x4) Bottle Size 13.109 x 3.00 Case Weight 36.1 lbs UPC: 7 68035 20403 8 SCC: 10 768035 204035