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SWOT Analysis 2011  Café 1021 Trexlertown
Cafe 1021 - Trexlertown
Facts
SWOT Analysis
Sales
Sales
Strengths Comp Sales Transaction Growth
Weaknesses Lunch transaction growth
Opportunities Increase weekend catering sales through other venues
Threats Multiple competitors in the area with offers at a lower or similar price point
Sales POA
PEGS
PEGS
Strengths Managers and associates tenure Managers Average Tenure 6.5 years Associate Tenure 43% over two years
Strengths Promoter Score
Weaknesses Greeting Friendliness
Weaknesses Bakery Percentage below Panera average
Opportunities Recruiting skill people from other concepts Outside seating
Threats Concepts offer drive thru and/or outside seating
PEGS POA
Cost Balancing
Cost Balancing
Strengths AWS above 40k
Weaknesses Meal upgrade percentage R&M issues
Opportunities Market penetration to increase brand recognition
Threats Competitive Intrusion
Cost Balancing POA
Summary
Summary
Q&A

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