This document contains a SWOT analysis for Cafe 1021 Trexlertown. It analyzes the cafe's strengths as having comp sales growth and transaction growth. Weaknesses include needing more lunch transaction growth. Opportunities exist to increase weekend catering sales at other venues. Threats are multiple lower-priced competitors in the area. Additional sections analyze the cafe's strengths as having experienced managers and associates, opportunities to recruit from other concepts and add outside seating, and threats from competitors offering drive-thrus and outside seating.

1. SWOT Analysis2011 Café 1021 Trexlertown

2. Cafe 1021 - Trexlertown

3. Facts

4. SWOT Analysis

5. Sales

6. Sales

7. StrengthsComp SalesTransaction Growth

8. WeaknessesLunch transaction growth

9. OpportunitiesIncrease weekend catering sales through other venues

10. ThreatsMultiple competitors in the area with offers at a lower or similar price point

11. Sales POA

12. PEGS

13. PEGS

14. StrengthsManagers and associates tenureManagers Average Tenure6.5 yearsAssociate Tenure43% over two years

15. StrengthsPromoter Score

16. WeaknessesGreetingFriendliness

17. WeaknessesBakery Percentage below Panera average

18. OpportunitiesRecruiting skill people from other conceptsOutside seating

19. ThreatsConcepts offer drive thru and/or outside seating

20. PEGS POA

21. Cost Balancing

22. Cost Balancing

23. StrengthsAWS above 40k

24. WeaknessesMeal upgrade percentageR&M issues

25. OpportunitiesMarket penetration to increase brand recognition

26. ThreatsCompetitive Intrusion

27. Cost Balancing POA

28. Summary

29. Summary

30. Q&A