1. By Amith D K

2.  Word of mouth If any pamp hordin
others hlets gs
 Hoardings/banners 2% 0% /bann
ers
 Pamphlets 25%
 If any others
word
of
mouth
73%

3.  Ice Cream cone/cup 35
 Sundae 30
25
 Milkshake/cappuccino 20
blast/fruit blast 15
 Take home quarts 10
5
 Ice-cream cake/pies 0

4. 100%
90%
 Give you a friendly 80%
70%
greeting Yes or No 60%
50%
 Offer you a taste 40%
30%
spoon Yes or 20%
10% No
No 0% yes
get your order…
Give you a…
offer you to taste
 Get your order correct
Yes or No

5.  Storing of Ice-creams
35
30
25
 Employees appearing
20
neat & well-groomed Excellent
15
10 Good
Average
5
 Variety of ice cream Poor
flavours available 0

6. Variety of flavours
available
 Yes No
 No 9%
Yes
91%

7.  Very Likely
 Likely
 Unlikely 35
30
 Don’t No 25
20
 Very Unlikely
15
10
5
0

8. once per month
2-3 times per month
 Once per week More than once week
 More than once week Once per week
 2-3 times per month
 once per month 20%
36%
32%
12%

9.  Quality of ice cream
Quality of
 Varity of flavor Ice-cream
selection Varity of
flavor
 Convenience of Convenience
of Location
location Restaurant
 Restaurant atmosphere
Beause of
atmosphere Coupon
 Because of Coupon 0 20 40

10.  Extremely Satisfied
 Satisfied Extre Extre Neithe
mely mely r
 Neither DisSati
Dissati
Satisfi
Satisfi sfied
satisfied/dissatisfied ed sfied
4%
ed/dis
34% 0% satisfie
 Dissatisfied d
 Extremely 8%
dissatisfied Satisfi
ed
54%

11.  Extremely Satisfied
 Satisfied Extremely
 Neither Satisfied
satisfied/dissatisfied Satisfied
 Dissatisfied Neither
satisfied/dissa…
 Extremely
dissatisfied Dissatisfied
ExtremelyDissati
sfied
0 10 20 30 40

12. 30
25
 Under 18 20
 18- 30 15
 30-40 10
 40 and above
5
0
40 and 30-40 18-30 Under 18
above