CACI's ACORN System profiles the demographic group "Rising Prosperity types" which includes two segments: "City Sophisticates" such as young, single educated professionals living in cities without children who are materialistic and financially aware; and "Career Climbers" such as young urban couples with children and educations who live in expensive flats, work white-collar jobs, research purchases online, and have savings despite student debt and mortgages.

1. CACI’s ACORN System
Demographic: Rising Prosperity types

2. CACI’s ACORN System
Demographic: Rising Prosperity types

3. CACI’s ACORN System
Demographic: Rising Prosperity types

4. CACI’s ACORN System
Demographic: Rising Prosperity types

5. City Sophisticates.
• Yuppies
• City boys
• Monied
• Educated
• Privileged
• Young
• Single/Unmarried Couples
• No childs
• Materialistic
• Financially aware

6. Career Climbers.
• Young couples
• Children
• Urban
• Expensive flats
• Educated
• White-collar occupation
• More than likely have savings
• Research purchases
• Not necessarily disposable income
(due to student debt/mortgages)
• Frequent internet users ;)