The document summarizes iCab Media's in-taxi digital advertising solutions. iCab Digital displays video and slide advertisements on LCD screens inside taxis. iCab Promo Pouch distributes promotional materials to passengers. The solutions provide targeted exposure to over 75,000 passengers monthly across 100 taxis in major Malaysian cities. Rates are RM0.02-0.04 per ad exposure. iCab Media argues this "captive" in-taxi audience will increase ad viewing over other out-of-home media.

1. Empowering Your Journey TM

2. Assume you are a passenger of a Taxi 1. What do you commonly do when you get in? 2. You are caught in a traffic jam, would you prefer if there was some form of entertainment to make your journey less stressful? 3. Would you say no to discount vouchers and coupons? CONCLUSION : If your answer is mostly “yes” then iCab Media is indeed the best advertising solution for you. Imagine this?

3. iCab Products iCab Digital iCab Digital is the LCD-screen media which runs video and slide advertisements. The ads will be voice-enabled full-flash multimedia. TM iCab Promo Pouch Seat advertisements can be produced to deliver your message in greater detail. They can complement the iCab Digital and also your exterior advertising campaign as integrated media. This is a very powerful advertising tool as before any passenger climbs out from the taxi, they will not leave empty handed but with the client’s promotional pamphlets or samples.

4. Viewership Summary 100 City Taxi’s Network Coverage:- Bukit Bintang, KL City Center, Puchong,Cheras, Ampang, Selayang, Bangi, Wangsa Maju, Titiwangsa, Bangsar, Damansara, Hartamas,Subang, Kelana Jaya, Shah Alam, Klang, Putrajaya, Cyberjaya, Kajang, Jalan Kelang Lama, Brickfields, Setiawangsa,Gombak, Kepong . This viewer ship numbers are based on per passenger per taxi Note: Average 30 passenger p’taxi / p’day 30 x 25 days = 750 passenger p’taxi / p’mth Total monthly viewer ship = 75,000+ (base on minimum of 100 taxis) TM

5. 1 unit of 7’’ LCD screen on each Taxi. System includes high-quality speakers throughout the vehicle. The screen comes live only when there is a passenger on the Taxi due to motion sensor. How it works? TM 60% Advertisement Entertainment Sports Documentary Health Info-tainment 40% Content

6. Assume you walk-in to any eateries / retail outlets that has Digital Signage or when you’re watching TV & perhaps reading a newspaper at home? Will you stop whatever you are doing and pay attention to the advertisements while watching TV? CONCLUSION : iCab Media is the right media to ensure advertisement not only aired but viewed captively. At least it increase the changes for the passenger to view the ads. Imagine this? 2. How often do you look at advertisements while reading newspapers?

7. Advertising Frequency 10 minutes cycle basis Average taxi operation per day is 9 hours 30 spots per day (if presume 5 hrs productive) - 1 hr = 6 ads x 5 hrs = 30 ads p/day - 30 ads p/day x 25 days operation = 750 exposure per taxi/p mth 750 x 100 taxi = 75,000 exposure per month In average each ads cost only RM 0.02 ONLY TM Average Journey 10 minutes

8. Passenger Profile TM

9. Statistic on effectiveness TM

10. Rate Card & Material Requirements 15 Sec 30 Sec RM 1,500 Per month RM 3,000 Per month 100 Taxi’s TVC DURATIONS Min TVC duration is 15 sec Each ad cost only RM 0.04 per exposure for 30 sec ads and RM0.02 for 15 sec ads Note: TM Typical advertising material or TVC lengths are 15 & 30 seconds Video format specifications: AVI & MPEG Panel : 7 inch TFT LCD Video Reso : 480 X 234 Pixels Screen Ratio : 16:9 or 4:3 Audio : mp3 We can help client to produce a TVC based on the budget & requirements.

11. http://www.icab.com.my Future Look Sdn Bhd Suite 8-1-15, Menara Mutiara Bangsar Jalan Liku, Off Jalan Riong 59100, Kuala Lumpur Tel : + 603-2282 2988 Fax : + 603-2282 6988 Email : sales@icab.com.my TM