This worksheet accompanies Chapter 38 of "Webify Your Business" (2009) by Patrick Schwerdtfeger. This worksheet is about categorizing your knowledge - your expertise - into beginner, intermediate and advanced content. Doing so will allow you to build a sales funnel and monetize your value proposition.

1. Categorize Content
© 2009, Patrick Schwerdtfeger
Organize Your Expertise
□ Write an outline of your knowledge, similar to an outline for a book.
□ Spend an hour a day for one week to flesh out the details of your expertise.
□ Organize your knowledge as either beginner, intermediate or advanced.
Notes
Beginner Content = Trust
□ Give it away for free. Use it to construct a Massive Online Identity.
□ The purpose of your beginner content is to build trust with your audience.
□ Leverage your beginner content by repurposing it on different platforms.
Notes
Intermediate Content = List
□ Give it away for free, but only in exchange for their email address.
□ The purpose of your intermediate content is to build your list.
□ Over deliver. Your email list is the most valuable asset in your business.
Notes
Advanced Content = Revenue
□ This is where you make some money! Sell your advanced content for a profit.
□ Package your advanced content into clearly identifiable business solutions.
□ Price your advanced content according to the value delivered, not your time.
Notes
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