A presentation discussing various data and analysis tools and how they can be applied to address the broad range of issues facing communies in this challenging economy. We discuss how to define and evaluate various green projects, how to turn layoffs into opportunities for regional innovation, and how cluster analysis and business intelligence can be combined to create a powerful tool for identifying and supporting areas of entrepreneurial growth.

1. Data-Driven
Responses to a
Rapidly Changing
Economy
Using Labor Market
Information to understand
green jobs, evaluate projects,
and support entrepreneurial
growth

2. About
EMSI

3. About Clients in Economic Development, Workforce
Development, and Education
EMSI

4. About Clients in Economic Development, Workforce
Development, and Education
EMSI Through a comprehensive Labor Market data set,
we help people better understand their regions and
make sound decisions

5. Reaffirming
The Importance
of Data

6. Reaffirming Data is all around us
The Importance
of Data

7. Reaffirming Data is all around us
The Importance Data helps us make informed decisions
of Data

8. Reaffirming Data is all around us
The Importance Data helps us make informed decisions
Even though times are changing, sound
of Data economic analysis and strategic
planning practices have not

9. Reaffirming Data is all around us
The Importance Data helps us make informed decisions
Even though times are changing, sound
of Data economic analysis and strategic
planning practices have not
Because decisions must be made
quickly, the inclusion of data is
necessary for correct allocation of
resources

10. Outline

11. Outline 1. Defining Green Jobs

12. Outline 1. Defining Green Jobs
2. Evaluating Projects and Investments

13. Outline 1. Defining Green Jobs
2. Evaluating Projects and Investments
3. Identifying and Measuring Entrepreneurs

14. Going Green

15. Going Green The ARRA includes $87 billion in explicit
Green Investments

16. Going Green The ARRA includes $87 billion in explicit
Green Investments
The Obama Administration’s goal is to
create 2.5 million green jobs over 2 years

17. Going Green The ARRA includes $87 billion in explicit
Green Investments
The Obama Administration’s goal is to
create 2.5 million green jobs over 2 years
Green Tech companies received
$8.4 billion in venture capital in 2008,
up 38% from 2007

18. Going Green The ARRA includes $87 billion in explicit
Green Investments
The Obama Administration’s goal is to
create 2.5 million green jobs over 2 years
Green Tech companies received
$8.4 billion in venture capital in 2008,
up 38% from 2007
Many states are beginning their own
aggressive green initiatives

20. But what is a green job?

21. But what is a green job?
“Green” turns not on the specific task associated
with an occupation, but rather on the specific
outcome of an occupational effort.

22. Two Problems

23. Two Problems Linking Green Jobs to existing data is
difficult because SOC classifications are
generally broad, with each SOC
representing several occupations

24. Two Problems Linking Green Jobs to existing data is
difficult because SOC classifications are
generally broad, with each SOC
representing several occupations
Neither SOC codes or NAICS codes
differentiate between various “outcomes,”
except in a very few cases

25. Occupations vs.
Job Titles
Job
Title
Occupation

26. Occupations vs.
Job Titles Industries
)
a tterns
e sta ffing p
Job (via invers
Title
(via O*NET)
Occupation Similar
Occupations

27. Green
Investments

28. Green Building Retrofitting
Investments

29. Green Building Retrofitting
Mass Transit
Investments

30. Green Building Retrofitting
Mass Transit
Investments Smart Grid

31. Green Building Retrofitting
Mass Transit
Investments Smart Grid
Wind Power

32. Green Building Retrofitting
Mass Transit
Investments Smart Grid
Wind Power
Solar Power

33. Green Building Retrofitting
Mass Transit
Investments Smart Grid
Wind Power
Solar Power
Advanced Biofuels

34. Starting with
Investments patter
ns)
Industries
ffing
verse sta
(via in
Job
Title (via O*NET)
Similar
Occupation Occupations

35. Starting with
Investments patter
ns)
Industries
ffing
verse sta
(via in
Job
Title (via O*NET)
Green Similar
Occupation Occupations
Investment

36. Some
Occupation
Clusters

37. Wind Farm
Manufacture,
Installation &
Text goes here
Maintenance
Cluster

38. Top Industries, National Trends

39. Fastest Changing, National Trends

40. Outline 1. Defining Green Jobs
2. Evaluating Projects and Investments
3. Identifying and Measuring Entrepreneurs

41. Evaluating
Green
Projects

42. Evaluating You are working with a region that has just
lost a major manufacturer
Green
Projects

43. Evaluating You are working with a region that has just
lost a major manufacturer
Green
You have three major investment
Projects opportunities, all of them very different

44. Evaluating You are working with a region that has just
lost a major manufacturer
Green
You have three major investment
Projects opportunities, all of them very different
We will look at 3 different criteria for
evaluation: ROI, long-term impact, and
regional compatibility

48. Which to
Choose?

49. Which to Major considerations:
• Regional makeup
Choose? • Impact per dollar spent
• Long-term vs. short-term impact

50. Which to Major considerations:
• Regional makeup
Choose? • Impact per dollar spent
• Long-term vs. short-term impact
The Verdict: Scenario #3, which has the
lowest cost-per-job, creates long-term
employment, has the greatest fiscal impact,
and directly addresses a major local layoff

51. Evaluating
Investments

52. Evaluating A rural area has the opportunity to invest in
one of three infrastructure improvements
Investments

53. Evaluating A rural area has the opportunity to invest in
one of three infrastructure improvements
Investments We’ll examine building a 5-mile bypass
highway, improving rail access, and
investing in broadband communications
infrastructure

54. Evaluating A rural area has the opportunity to invest in
one of three infrastructure improvements
Investments We’ll examine building a 5-mile bypass
highway, improving rail access, and
investing in broadband communications
infrastructure
Evaluation criteria remain the same

55. Project Detail

56. Project Detail, Continued

57. Impact
Summary

58. Depending on the desired outcome, any of
Impact these projects could be a sound investment
Summary

59. Depending on the desired outcome, any of
Impact these projects could be a sound investment
Summary This very basic analysis serves as a basis for
planning, facilitates collaboration, and mitigates
the temptation to plan based on anecdote or
inertia

60. Depending on the desired outcome, any of
Impact these projects could be a sound investment
Summary This very basic analysis serves as a basis for
planning, facilitates collaboration, and mitigates
the temptation to plan based on anecdote or
inertia
Once you understand regional resources and
potential impacts, project selection (and grant
application) can be approached with
confidence

61. Outline 1. Defining Green Jobs
2. Evaluating Projects and Investments
3. Identifying and Measuring Entrepreneurs

62. The Importance of
Entrepreneurs

63. The Importance of Many ARRA investments are short-term
Entrepreneurs fixes that fail to address long-term
regional innovation needs

64. The Importance of Many ARRA investments are short-term
Entrepreneurs fixes that fail to address long-term
regional innovation needs
Business attraction is becoming more
difficult, and movements such as
Economic Gardening are gaining
exposure

65. The Importance of Many ARRA investments are short-term
Entrepreneurs fixes that fail to address long-term
regional innovation needs
Business attraction is becoming more
difficult, and movements such as
Economic Gardening are gaining
exposure
Identifying and supporting entrepreneurs
is an essential part of a well-rounded
development strategy

66. In Pursuit of
Self-Proprietors

67. In Pursuit of What is generally regarded as the most
reliable Labor Market Data set, QCEW,
Self-Proprietors does not include self-proprietors

68. In Pursuit of What is generally regarded as the most
reliable Labor Market Data set, QCEW,
Self-Proprietors does not include self-proprietors
EMSI uses BEA’s REIS, based off of
tax returns, to isolate those proprietors
and add them back into our data

69. In Pursuit of What is generally regarded as the most
reliable Labor Market Data set, QCEW,
Self-Proprietors does not include self-proprietors
EMSI uses BEA’s REIS, based off of
tax returns, to isolate those proprietors
and add them back into our data
EMSI then uses PUMS, an ACS
project, to develop staffing patterns and
other data for self-proprietors

70. National Trends - Information Technology Cluster
Description Complete Covered Proprietors
Software publishers 292,011 257,194 34,817
Wired telecommunications carriers 502,615 434,730 67,885
Paging 17,515 14,804 2,711
Cellular and other wireless carriers 215,445 187,086 28,359
Telecommunications resellers 133,633 113,860 19,773
Satellite telecommunications 15,254 12,857 2,397
Other telecommunications 8,368 7,386 982
Internet service providers 93,640 85,315 8,325
Web search portals 41,820 34,449 7,371
Data processing and related services 307,448 257,438 50,010
Custom computer programming services 863,217 634,019 229,198
Computer systems design services 877,826 659,980 217,846
Computer facilities management services 73,541 53,673 19,868
Other computer related services 141,568 104,101 37,467
Other management consulting services 156,238 89,652 66,586
Physical, engineering and biological research 602,513 553,736 48,777
Social science and humanities research 66,640 61,945 4,695
4,409,290 3,562,225 847,067

71. The Elusive
7th Digit

72. The Elusive Finding self-proprietors is only the beginning.
What about small businesses?
7th Digit

73. The Elusive Finding self-proprietors is only the beginning.
What about small businesses?
7th Digit
Business-level data, sorted by NAICS, can
connect traditional cluster analysis to real
companies

74. The Elusive Finding self-proprietors is only the beginning.
What about small businesses?
7th Digit
Business-level data, sorted by NAICS, can
connect traditional cluster analysis to real
companies
Business-level data can help you identify,
isolate, and engage small businesses affected
by economic policy

75. Small Business - Information and Telecommunications Cluster

76. Thanks for Questions or comments?
coming!

77. Thanks for Questions or comments?
coming! Chris Aberle
Business Development Specialist
EMSI
208.892.5598
caberle@economicmodeling.com