Is It CRAP? Using a Memorable Acronym to Teach Critical Website Evaluation Sk...Lisa Mucci
PowerPoint presentation from our session at the Wisconsin Association of Academic Librarians 2011 Annual Conference: Renew, Energize, Sustain, April 26-29, in Stevens Point, WI.
Is It CRAP? Using a Memorable Acronym to Teach Critical Website Evaluation Sk...Lisa Mucci
PowerPoint presentation from our session at the Wisconsin Association of Academic Librarians 2011 Annual Conference: Renew, Energize, Sustain, April 26-29, in Stevens Point, WI.
Expert tips for content authority, visibility, and SEO success.
Presentation at Digital Summit Detroit to explain better internal links, scaling internal links and best practices, using a variety of SEO tools including InLinks an entity SEO tool that simplifies, SamaAs schema, and Internal linking.
In this deck I discuss the placement, positioning, value, anchor text, link target, and formatting of internal links in both a single page and the website as a whole.
This is my keynote presentation delivered at the ReMIX conference in Vienna, Austria on Oct 1st 2009. The goal of the presentation is to explore the software development lifecycle through the eyes of a designer, developer, and architect.
How Write & Design Landing Pages That Increase Conversion Rates, Orders and S...Pinpointe On-Demand
Want to double or triple conversion rates, leads, and online sales?
One of the most common mistakes companies make in their online lead generation strategy is NOT using landing pages. Landing pages are critical for the success of any lead generation strategy; yet, a large percentage of companies still do not use them or are not using them successfully.
This slide deck covers includes the slides used by expert online marketing strategist, Bob Bly, to create a well-designed landing page that can double or triple conversion rates, leads, and sales.
Bob breaks down the crucial elements of a successful landing page – from content to content placement – and covers other significant factors you must consider when creating and promoting your landing pages.
A Glimpse of What You Will See:
- How to create instant credibility
- Landing page “hot spots” where testing different elements will maximize conversion rates
- What content increases landing page readership and response
- How to capture email addresses of visitors who don’t register on your page.
- And more
Majestic Workshop on Backlinks and Link BuildingSante J. Achille
My Workshop as Majestic Brand Ambassador at SMXL Milan 2019 on links and link building strategies: "Redefining Backlinks and Link Building Strategies".
From Chance to Choice - Tactical Link Building for International SEOSzymon Słowik
During my presentation at the SEO Mastery Summit 2024 in Saigon, I advocated for a pragmatic and data-driven approach to link building. This method primarily involves reverse engineering as the foundation for link building tactics.
Of course, not everything can be planned or calculated, and not everything should be copied directly. I'll explain that as well.
This presentation is an overview of general web design principles for journalists, including best practices in layout, typography, color selection, and more.
A quick information guide on UI/UX DesignKiran Poudel
Welcome to "A Quick Information Guide on UI/UX Design"! In this presentation, we provide a comprehensive overview of UI/UX design principles, techniques, and best practices for creating engaging and user-friendly digital experiences.
Whether you're a seasoned designer looking to refresh your knowledge or someone new to the field seeking to learn the fundamentals, this guide has something for you. We cover topics such as:
Understanding the difference between UI and UX.
Designing intuitive user interfaces that enhance usability.
Conducting user research and usability testing to inform design decisions.
Creating wireframes, and mockups to visualize design concepts.
Planning Your Web Build - The Blueprint for Digital PerformanceGareth Cartman
By building a planning stage into your web design project, you can integrate keyword research, information architecture, wireframes and a proper, nailed-down brief. It's an investment, but one that provides tangible returns and improved digital performance post-build.
How helping clients invest more in planning web builds has transformed results and enhanced digital performance. Agencies shouldn’t be afraid of asking for a greater percentage of a web project in research and planning – the results speak for themselves. This webinar acts as a guide to developing keyword research, user personas, wireframes and information architecture that clients understand, as well as how to prevent scope creep.
Why an investment in planning phases makes financial sense
Keyword Research – how to design & present actionable keyword research
Information Architecture – how to create meaningful user journeys
User Personas – how to understand your client’s customers
Wireframes – building on your architecture
Scope of Work – how to stop scope creep & provide a fixed price for design & development.
Gareth Cartman
Gareth is Director of Digital Marketing at CLD, a digital performance agency based in Berkshire, in the UK. He has over 12 years’ experience in online marketing, with a background in HR, technology and publishing.
Steven Boyce
Steve is the MD of CLD, the company he founded in 2006. With a background in graphic design, Steve is very much hands-on in all areas of the business, from design & development through to digital marketing.
Navigating Excellence Seattle's Top 10 Web Design Services Spotlighting Tatia...Tatiana Designs
In the vibrant tech hub of Seattle, where innovation and creativity converge, a multitude of web design services strive to transform digital landscapes. Among the top-tier players in this dynamic arena, Tatiana Design stands out with its unique blend of artistic flair, technical expertise, and client-centric approach. Here's a closer look at Seattle's finest web design services, with a special spotlight on the exceptional work of Tatiana Design.
Expert tips for content authority, visibility, and SEO success.
Presentation at Digital Summit Detroit to explain better internal links, scaling internal links and best practices, using a variety of SEO tools including InLinks an entity SEO tool that simplifies, SamaAs schema, and Internal linking.
In this deck I discuss the placement, positioning, value, anchor text, link target, and formatting of internal links in both a single page and the website as a whole.
This is my keynote presentation delivered at the ReMIX conference in Vienna, Austria on Oct 1st 2009. The goal of the presentation is to explore the software development lifecycle through the eyes of a designer, developer, and architect.
How Write & Design Landing Pages That Increase Conversion Rates, Orders and S...Pinpointe On-Demand
Want to double or triple conversion rates, leads, and online sales?
One of the most common mistakes companies make in their online lead generation strategy is NOT using landing pages. Landing pages are critical for the success of any lead generation strategy; yet, a large percentage of companies still do not use them or are not using them successfully.
This slide deck covers includes the slides used by expert online marketing strategist, Bob Bly, to create a well-designed landing page that can double or triple conversion rates, leads, and sales.
Bob breaks down the crucial elements of a successful landing page – from content to content placement – and covers other significant factors you must consider when creating and promoting your landing pages.
A Glimpse of What You Will See:
- How to create instant credibility
- Landing page “hot spots” where testing different elements will maximize conversion rates
- What content increases landing page readership and response
- How to capture email addresses of visitors who don’t register on your page.
- And more
Majestic Workshop on Backlinks and Link BuildingSante J. Achille
My Workshop as Majestic Brand Ambassador at SMXL Milan 2019 on links and link building strategies: "Redefining Backlinks and Link Building Strategies".
From Chance to Choice - Tactical Link Building for International SEOSzymon Słowik
During my presentation at the SEO Mastery Summit 2024 in Saigon, I advocated for a pragmatic and data-driven approach to link building. This method primarily involves reverse engineering as the foundation for link building tactics.
Of course, not everything can be planned or calculated, and not everything should be copied directly. I'll explain that as well.
This presentation is an overview of general web design principles for journalists, including best practices in layout, typography, color selection, and more.
A quick information guide on UI/UX DesignKiran Poudel
Welcome to "A Quick Information Guide on UI/UX Design"! In this presentation, we provide a comprehensive overview of UI/UX design principles, techniques, and best practices for creating engaging and user-friendly digital experiences.
Whether you're a seasoned designer looking to refresh your knowledge or someone new to the field seeking to learn the fundamentals, this guide has something for you. We cover topics such as:
Understanding the difference between UI and UX.
Designing intuitive user interfaces that enhance usability.
Conducting user research and usability testing to inform design decisions.
Creating wireframes, and mockups to visualize design concepts.
Planning Your Web Build - The Blueprint for Digital PerformanceGareth Cartman
By building a planning stage into your web design project, you can integrate keyword research, information architecture, wireframes and a proper, nailed-down brief. It's an investment, but one that provides tangible returns and improved digital performance post-build.
How helping clients invest more in planning web builds has transformed results and enhanced digital performance. Agencies shouldn’t be afraid of asking for a greater percentage of a web project in research and planning – the results speak for themselves. This webinar acts as a guide to developing keyword research, user personas, wireframes and information architecture that clients understand, as well as how to prevent scope creep.
Why an investment in planning phases makes financial sense
Keyword Research – how to design & present actionable keyword research
Information Architecture – how to create meaningful user journeys
User Personas – how to understand your client’s customers
Wireframes – building on your architecture
Scope of Work – how to stop scope creep & provide a fixed price for design & development.
Gareth Cartman
Gareth is Director of Digital Marketing at CLD, a digital performance agency based in Berkshire, in the UK. He has over 12 years’ experience in online marketing, with a background in HR, technology and publishing.
Steven Boyce
Steve is the MD of CLD, the company he founded in 2006. With a background in graphic design, Steve is very much hands-on in all areas of the business, from design & development through to digital marketing.
Navigating Excellence Seattle's Top 10 Web Design Services Spotlighting Tatia...Tatiana Designs
In the vibrant tech hub of Seattle, where innovation and creativity converge, a multitude of web design services strive to transform digital landscapes. Among the top-tier players in this dynamic arena, Tatiana Design stands out with its unique blend of artistic flair, technical expertise, and client-centric approach. Here's a closer look at Seattle's finest web design services, with a special spotlight on the exceptional work of Tatiana Design.
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It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
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Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
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Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
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1. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
CRAP on the Web
The Good, the Bad, and the Ugly
Bruce Clary, McPherson College, McPherson, Kansas
2. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
“‘Design look’ is mentioned as a sign of Web
credibility almost twice as often as the next
category. Visual design is every bit as important
as usability, findability, and accessibility in
swaying the perception of today’s Web-savvy site
visitors.”
—Dirk Knemeyer
3. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
“Good web design is about the character of the
content rather than the character of the designer.”
—Jeffrey Zeldman
4. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
“Good art sends a different message to everyone.
Good design sends the same message to
everyone. Good art is interpreted. Good design is
understood.”
—John O’Nolan
5. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Principles of design
6. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Principles of design
•
•
•
Unity
Dominance/emphasis
Scale & proportion
•
•
•
Harmony
Balance
Rhythm
14. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Contrast, Repetition, Alignment, Proximity
15. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Contrast, Repetition, Alignment, Proximity
•
Distinguishes different content
16. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Contrast, Repetition, Alignment, Proximity
•
•
Distinguishes different content
Brings out dominant elements and establishes focal
points
17. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Contrast, Repetition, Alignment, Proximity
•
•
Distinguishes different content
•
Creates interest &
energy
Brings out dominant elements and establishes focal
points
18. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Contrast, Repetition, Alignment, Proximity
•
•
Distinguishes different content
•
Creates interest &
energy
Brings out dominant elements and establishes focal
points
1
19. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Contrast, Repetition, Alignment, Proximity
•
•
Distinguishes different content
•
Creates interest &
energy
Brings out dominant elements and establishes focal
points
1
2
20. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Contrast, Repetition, Alignment, Proximity
•
•
Distinguishes different content
•
Creates interest &
energy
Brings out dominant elements and establishes focal
points
1
2
3
21. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Contrast, Repetition, Alignment, Proximity
•
•
Distinguishes different content
•
Creates interest &
energy
Brings out dominant elements and establishes focal
points
1
2
3
4
22. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Contrast, Repetition, Alignment, Proximity
•
•
Distinguishes different content
•
Creates interest &
energy
Brings out dominant elements and establishes focal
points
1
2
3
4
5
25. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Contrast, Repetition, Alignment, Proximity
26. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Contrast, Repetition, Alignment, Proximity
•
Connects related or equivalent content
27. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Contrast, Repetition, Alignment, Proximity
•
•
Connects related or equivalent content
Provides consistency
28. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Contrast, Repetition, Alignment, Proximity
•
•
•
Connects related or equivalent content
Provides consistency
Creates unity
29. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Contrast, Repetition, Alignment, Proximity
•
•
•
Connects related or equivalent content
Provides consistency
Creates unity
1
30. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Contrast, Repetition, Alignment, Proximity
•
•
•
Connects related or equivalent content
Provides consistency
Creates unity
1
2
31. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Contrast, Repetition, Alignment, Proximity
•
•
•
Connects related or equivalent content
Provides consistency
Creates unity
1
3
2
32. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Contrast, Repetition, Alignment, Proximity
•
•
•
Connects related or equivalent content
Provides consistency
Creates unity
1
3
2
4
36. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Contrast, Repetition, Alignment, Proximity
37. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Contrast, Repetition, Alignment, Proximity
•
Creates a visual flow
38. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Contrast, Repetition, Alignment, Proximity
•
•
Creates a visual flow
Connects elements
39. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Contrast, Repetition, Alignment, Proximity
•
•
•
Creates a visual flow
Connects elements
Imposes order &
control
40. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Contrast, Repetition, Alignment, Proximity
•
•
•
Creates a visual flow
Connects elements
Imposes order &
control
1
41. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Contrast, Repetition, Alignment, Proximity
•
•
•
Creates a visual flow
Connects elements
1
Imposes order &
control
2
42. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Contrast, Repetition, Alignment, Proximity
•
•
•
Creates a visual flow
Connects elements
1
Imposes order &
control
2
3
43. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Contrast, Repetition, Alignment, Proximity
•
•
•
Creates a visual flow
Connects elements
1
Imposes order &
control
2
3
4
44. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
Contrast, Repetition, Alignment, Proximity
•
•
•
Creates a visual flow
Connects elements
1
Imposes order &
control
2
3
4
5
63. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
OK, so here goes…
CRAP is a simplified approach to design introduced by Robin Williams in the first edition of The
Non-Designers Design Book, Peachpit Press, 1994.
64. CM350 WEB DESIGN FOR EFFECTIVE COMMUNICATION
OK, so here goes…
What kind of CRAP can you recognize
in the following web page designs?
CRAP is a simplified approach to design introduced by Robin Williams in the first edition of The
Non-Designers Design Book, Peachpit Press, 1994.
