The author took a risk by starting an investment blog and creating a model portfolio worth 5 million rupees to showcase their investment decisions and knowledge. They selected companies across sectors like cement, pharma, engineering, etc. based on an analysis of economic moats, financial strength, and management strength. The portfolio was created with a moderately aggressive risk profile and an emphasis on long-term investments rather than trading. The outcome was that the author earned some clients for their new advisory business and the portfolio outperformed the market by generating a 10% alpha.