1. LinkedIn http://www.linkedin.com/pub/timothy-conrad/49/702/60a
Service Agreement Customers are more likely to buy their next system from you, so potentially you could double the lifetime value
Average Repairs a
System Will Need
in its Lifecycle
Companys
Average Service
Ticket
Companys Service
Agreement per
System
(Average Closed
Jobs * Average
Install Ticket) +
(Average Service
Calls *Average
Service
Ticket*Average
Jobs Closed) +
(Average Service
Agreement * 15*
Average Jobs
Closed)
(Area
Population /
3.14) /
Competitors =
Market
Opportunities
US Census
Buerau claims
the average
family is 3.14
mebers
Expected
response from
Marketing
Programs ie:
Referrals,
Employee Lead
Generation,
Direct Mail
etc….
Market
Opportunities
* % Rate of
Response
Companys
Average Close
Ratio
Lead
Opportunities
* Average
Close Ratio
Companys
Average Install
Ticket
Average
Closed Jobs
Average Install
Ticket
Average Service
Calls During 15 Yr.
life of System
Average Service
Ticket
Average Service
Agreement
Potential Lifetime
Value
Area
Population
Competitors
Market
Opportunities
% Rate of
Response
Lead
Opportunities
Average Cloase
Ratio