The document outlines the Active Healthy Kids Canada organization and its annual Report Card on Physical Activity for Children and Youth. The Report Card is a communications and advocacy tool that provides a "state of the nation" assessment each year on Canada's performance in providing physical activity opportunities for children and youth. It evaluates indicators across sectors like schools, communities, government policies, and assigns letter grades. The Report Card has significant reach and influence, helping to increase awareness, guide investments and partnerships, and influence policies to improve physical activity among Canadian youth.
Get ready for the Affordable Care Act. The light you see is the oncoming train!
Lot's of things happening, not too many answers and it will take a few years to flesh it all out.
The document discusses a comparison of childhood physical activity levels across 15 countries based on report cards produced by Active Healthy Kids Canada. Common indicators assessed across countries included overall physical activity, organized sport participation, active play, active transportation, sedentary behaviors, and factors related to family/peers, school, community environment, and government policies. Grades for each indicator in each country ranged from F to A-, showing substantial international variation. This global matrix provides an opportunity to share ideas between countries and identify strategies to improve physical activity levels among children and youth worldwide.
This document summarizes the new dangers that have emerged in our increasingly mobile world. It discusses how social apps like Foursquare can act as 24/7 surveillance and promote narcissism. It also addresses privacy issues like law enforcement accessing phones without consent, and companies tracking user locations without permission. A final problem is the effect on common sense, like the rise in texting while driving accidents despite known dangers. The document questions if these problems will improve or worsen as our world becomes more connected through mobile devices.
The document summarizes federal and state agency actions and guidance from 2012 regarding employment laws and HR practices, as well as anticipated changes for 2013. In 2012, the EEOC provided guidance expanding protections for victims of domestic violence and limiting the use of criminal background checks. The NLRB continued reviewing social media policies and limiting restrictions on discussions related to investigations. For 2013, experts predict increased regulation around the Affordable Care Act, expanded NLRB protections for unions and employees, and heightened OSHA and EEOC enforcement activities. New York may repeal its annual wage notice law and pass new laws around paid family leave and gender identity protections.
An up-to-date review of the Affordable Care Act, sometimes called ObamaCare. I will be presenting this tomorrow at the Crowne Plaza in White Plains, NY.
The document provides information about a team called WatchKeepers who are designing a barcode scanner and taggant reader device for BrandWatch Technologies. It includes contact information for team members and BrandWatch, a disclaimer, table of contents, and sections on project management, objectives, background research, design concepts, and prototype development plans.
This document summarizes the new dangers that have emerged in our increasingly mobile world. It discusses how social apps like Foursquare can act as 24/7 surveillance and promote narcissism. It also addresses privacy issues like police searching phones without consent, apps tracking users' locations, and companies retaining WiFi data. A final problem is the effect on common sense, like the rise in texting while driving tickets. The document questions if these problems will improve or worsen as our world becomes more plugged in.
The document outlines the Active Healthy Kids Canada organization and its annual Report Card on Physical Activity for Children and Youth. The Report Card is a communications and advocacy tool that provides a "state of the nation" assessment each year on Canada's performance in providing physical activity opportunities for children and youth. It evaluates indicators across sectors like schools, communities, government policies, and assigns letter grades. The Report Card has significant reach and influence, helping to increase awareness, guide investments and partnerships, and influence policies to improve physical activity among Canadian youth.
Get ready for the Affordable Care Act. The light you see is the oncoming train!
Lot's of things happening, not too many answers and it will take a few years to flesh it all out.
The document discusses a comparison of childhood physical activity levels across 15 countries based on report cards produced by Active Healthy Kids Canada. Common indicators assessed across countries included overall physical activity, organized sport participation, active play, active transportation, sedentary behaviors, and factors related to family/peers, school, community environment, and government policies. Grades for each indicator in each country ranged from F to A-, showing substantial international variation. This global matrix provides an opportunity to share ideas between countries and identify strategies to improve physical activity levels among children and youth worldwide.
This document summarizes the new dangers that have emerged in our increasingly mobile world. It discusses how social apps like Foursquare can act as 24/7 surveillance and promote narcissism. It also addresses privacy issues like law enforcement accessing phones without consent, and companies tracking user locations without permission. A final problem is the effect on common sense, like the rise in texting while driving accidents despite known dangers. The document questions if these problems will improve or worsen as our world becomes more connected through mobile devices.
The document summarizes federal and state agency actions and guidance from 2012 regarding employment laws and HR practices, as well as anticipated changes for 2013. In 2012, the EEOC provided guidance expanding protections for victims of domestic violence and limiting the use of criminal background checks. The NLRB continued reviewing social media policies and limiting restrictions on discussions related to investigations. For 2013, experts predict increased regulation around the Affordable Care Act, expanded NLRB protections for unions and employees, and heightened OSHA and EEOC enforcement activities. New York may repeal its annual wage notice law and pass new laws around paid family leave and gender identity protections.
An up-to-date review of the Affordable Care Act, sometimes called ObamaCare. I will be presenting this tomorrow at the Crowne Plaza in White Plains, NY.
The document provides information about a team called WatchKeepers who are designing a barcode scanner and taggant reader device for BrandWatch Technologies. It includes contact information for team members and BrandWatch, a disclaimer, table of contents, and sections on project management, objectives, background research, design concepts, and prototype development plans.
This document summarizes the new dangers that have emerged in our increasingly mobile world. It discusses how social apps like Foursquare can act as 24/7 surveillance and promote narcissism. It also addresses privacy issues like police searching phones without consent, apps tracking users' locations, and companies retaining WiFi data. A final problem is the effect on common sense, like the rise in texting while driving tickets. The document questions if these problems will improve or worsen as our world becomes more plugged in.
How To Crash The Party North 1231226907563744 1gueste76bac7
This document discusses how brands can participate in the consumer-controlled economy without being thrown out. It outlines how consumers now control media and brand consumption through user-generated content. Brands must find ways to empower consumers as creators by providing tools for self-expression. Examples include allowing consumers to design products and share brand communications. The rise of social media has given consumers more control over their experiences. Brands must learn to participate in conversations and communities instead of just pushing messages.
Trendwatching.com is an independent consumer trends firm that relies on a global network of spotters to deliver business inspiration and insights. It publishes free monthly trend briefings on its website that highlight innovations from around the world in order to inspire businesses to innovate and develop new goods, services, and experiences for customers. The document provides examples of 50+ recent innovations organized by trends and industries.
Trendwatching.com is an independent consumer trends firm that relies on a global network of spotters to deliver business inspiration and insights. It publishes free monthly trend briefings on its website, www.trendwatching.com, including discussions of recent innovations from around the world in response to changing consumer demands and economic conditions. The briefing provided discusses over 50 examples of recent innovations across various industries.
Why Create Makeup Sample Kits for Businesses?Charles Andrew
For small cosmetic businesses, finding ways to stand out from competitors can be a challenge. One effective way to boost brand awareness and attract new customers is by offering makeup sample kits. These curated sets not only allow customers to test your products before committing but also showcase the diversity of your cosmetic line. By encouraging trial and error, you can gather valuable feedback and build customer loyalty. Plus, sample kits are a cost-effective approach to marketing, creating buzz on social media and paving the way for the success of your brand. With the right strategy, elevating your small cosmetic business is easier than you think!
Blue Spa [Brand Management] Pratik Negipratik negi
Blue spa is launching a new brand focused on skin care and fitness apparel products. They will implement a product line branding strategy, marketing similar but distinct products under the Blue spa brand name. This allows them to leverage economies of scale in advertising while strengthening the brand image. Their strategy involves developing high quality skin care and apparel products to target both mass market and niche consumers. They will utilize multiple distribution channels including spas, retailers, and their own retail stores and website. The goal is to position Blue spa as a quality brand and reach profitability within five years.
Blue Spa [Brand Management] Pratik Negipratik negi
Blue spa is launching a new brand focused on skin care and fitness apparel products. They will implement a product line branding strategy, marketing similar but distinct products under the Blue spa brand name. This allows them to leverage economies of scale in marketing while differentiating products for various market segments. Their strategy involves developing high quality skin care and apparel lines, establishing a retail presence, and expanding distribution through spas, retailers, and e-commerce over 5 years. They aim to position Blue spa as a quality brand and reach profitability in the third year.
The Licensing Journal, November 2018: Should Your Toothpaste Company Launch a...Foresight Valuation Group
Brand extendibility refers to a company's ability to leverage its existing brand equity when introducing products to new customers or markets. There are two main ways companies extend their brands - introducing new products in new categories under the same brand, or targeting new customer segments within the same category. While brand extension can reduce marketing costs, overextension risks diluting the original brand message and associations. The article discusses examples of successful brand extensions by Amazon and P&G, as well as questionable extensions like a beer branded after In-N-Out Burger that prompted a legal response. It concludes that brand extension is an important way to leverage past branding investments when entering new areas.
eCRM class assignment.
We selected a brand and suggested how it could apply Social CRM strategies, principles and technologies to its business model in order to enhance the customer Experience and value proposition, build the brand and drive sales.
Key: Personalization.
[july 2011]
eCRM - Professor: Andrew Campbell
Master of Digital Marketing - HULT London
Alibaba is looking to expand its customer base beyond business customers. The document analyzes trends in e-commerce and proposes strategic recommendations for Alibaba. It suggests redesigning Aliexpress to emphasize recommendations, simplify navigation and highlight products for different times of day. It also proposes reaching customers through physical stores and personalized recommendations based on customer interests to improve the brand experience and relationships with customers.
The document discusses the concept of brands and what they represent. It states that brands go beyond just products and services, and are about understanding and satisfying consumer needs in a profitable way. A brand represents a set of associations in the memory of customers that help differentiate a company's products from its competitors.
M.A.C. was founded in 1985 in Toronto as a professional makeup brand. It focused on high quality products that could withstand stage lighting and long wear for models, actors, and performers. The brand developed a unique image through black clothing, extreme employee styles, and counters designed for professional artists. M.A.C. now sells products through partner retailers, company stores, and a 1-800 call center across 15 countries. The target consumer is both professional artists and younger fashion-forward retail customers seeking unique looks.
More and more brands are seeing value in being more than just the function of their products. For instance, Lululemon employs only the most evangelical of brand stewards to run their retail outlets, creating a tribe-like mentality among consumers.
Running Room, with its 114 locations, has become far more than a store that sells sporting apparel and equipment; it is a running club with a highly engaged and fiercely loyal consumer base. More recently, brands such as the Art of Shaving and Clif Bar have both demonstrated the need to provide brand experiences, lest they become commodities in their respective product categories. The following white paper explores these brands, and the strategic tactics that have enabled them to carry and benefit from the moniker “experience brand.”
This document discusses various business model innovations that can disrupt industries. It begins by explaining the typical stages of industry development and how business model innovation differs from product innovation. It then shows that most companies are unsatisfied with their innovation performance. The rest of the document outlines 14 different business model reframed categorized under innovating customer relationships and innovating access to resources. Each reframe is explained and inspirational examples are provided.
Brands are names, symbols or designs that identify a seller's product or service and distinguish them from competitors. A brand is a valuable intangible asset that creates associations and perceptions for customers. Strong brands simplify customer decisions, build awareness and loyalty, and act as a quality signal. Developing brand equity involves crafting the brand identity, managing customer experiences and associations, and leveraging the brand through marketing activities. Co-branding and strategic brand extensions can help grow brands but must be carefully implemented to avoid damaging either partner brand. Proper brand positioning and ongoing management are needed to keep a brand relevant and differentiated over time.
A brand is more than just a product - it is a combination of emotions, relationships, and values that allows companies to charge more for products that are otherwise indistinguishable from competitors. Branding adds trust and simplifies consumer choice by differentiating products based on qualities like reliability and care. Strong brands create loyal relationships with consumers and aspirational lifestyles that increase brand preference and willingness to pay premium prices. Building brand value involves marketing, ambassadorship, and focusing on positive customer experiences.
The document discusses how brands create value through brand building. It defines key terms like value, brand, and brand building. It explains that brand equity and business models are the two determinants of value creation. Strong brands can create value for shareholders through price premiums and brand loyalty, and for customers through recognition and perception of benefits associated with the brand. Global brands allow for efficiencies but require homogeneous needs, usage, features/benefits, and visual identity worldwide. Strong brands become valuable assets and top global brands like Coca-Cola have brand values in the tens of billions.
YMA Fashion Scholarship Fund - Birchbox FinalCaitlin Bailot
This document provides a business plan summary for Birchbox, a beauty subscription service. It begins with a SWOT analysis comparing Birchbox to its main competitors, Ipsy and Glossybox. It then analyzes Birchbox's current customer base. The plan proposes a new "Unlock the Box" program to encourage existing customers to spend more on additional themed boxes. It also introduces a new brand positioning statement. For expansion, the plan suggests partnerships between Birchbox and Nordstrom department stores and the mobile app Pocket Points. The Nordstrom partnership would feature Birchbox boxes and samples in select stores in exchange for highlighting Nordstrom products in Birchbox boxes. The Pocket Points partnership would reward users
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
How To Crash The Party North 1231226907563744 1gueste76bac7
This document discusses how brands can participate in the consumer-controlled economy without being thrown out. It outlines how consumers now control media and brand consumption through user-generated content. Brands must find ways to empower consumers as creators by providing tools for self-expression. Examples include allowing consumers to design products and share brand communications. The rise of social media has given consumers more control over their experiences. Brands must learn to participate in conversations and communities instead of just pushing messages.
Trendwatching.com is an independent consumer trends firm that relies on a global network of spotters to deliver business inspiration and insights. It publishes free monthly trend briefings on its website that highlight innovations from around the world in order to inspire businesses to innovate and develop new goods, services, and experiences for customers. The document provides examples of 50+ recent innovations organized by trends and industries.
Trendwatching.com is an independent consumer trends firm that relies on a global network of spotters to deliver business inspiration and insights. It publishes free monthly trend briefings on its website, www.trendwatching.com, including discussions of recent innovations from around the world in response to changing consumer demands and economic conditions. The briefing provided discusses over 50 examples of recent innovations across various industries.
Why Create Makeup Sample Kits for Businesses?Charles Andrew
For small cosmetic businesses, finding ways to stand out from competitors can be a challenge. One effective way to boost brand awareness and attract new customers is by offering makeup sample kits. These curated sets not only allow customers to test your products before committing but also showcase the diversity of your cosmetic line. By encouraging trial and error, you can gather valuable feedback and build customer loyalty. Plus, sample kits are a cost-effective approach to marketing, creating buzz on social media and paving the way for the success of your brand. With the right strategy, elevating your small cosmetic business is easier than you think!
Blue Spa [Brand Management] Pratik Negipratik negi
Blue spa is launching a new brand focused on skin care and fitness apparel products. They will implement a product line branding strategy, marketing similar but distinct products under the Blue spa brand name. This allows them to leverage economies of scale in advertising while strengthening the brand image. Their strategy involves developing high quality skin care and apparel products to target both mass market and niche consumers. They will utilize multiple distribution channels including spas, retailers, and their own retail stores and website. The goal is to position Blue spa as a quality brand and reach profitability within five years.
Blue Spa [Brand Management] Pratik Negipratik negi
Blue spa is launching a new brand focused on skin care and fitness apparel products. They will implement a product line branding strategy, marketing similar but distinct products under the Blue spa brand name. This allows them to leverage economies of scale in marketing while differentiating products for various market segments. Their strategy involves developing high quality skin care and apparel lines, establishing a retail presence, and expanding distribution through spas, retailers, and e-commerce over 5 years. They aim to position Blue spa as a quality brand and reach profitability in the third year.
The Licensing Journal, November 2018: Should Your Toothpaste Company Launch a...Foresight Valuation Group
Brand extendibility refers to a company's ability to leverage its existing brand equity when introducing products to new customers or markets. There are two main ways companies extend their brands - introducing new products in new categories under the same brand, or targeting new customer segments within the same category. While brand extension can reduce marketing costs, overextension risks diluting the original brand message and associations. The article discusses examples of successful brand extensions by Amazon and P&G, as well as questionable extensions like a beer branded after In-N-Out Burger that prompted a legal response. It concludes that brand extension is an important way to leverage past branding investments when entering new areas.
eCRM class assignment.
We selected a brand and suggested how it could apply Social CRM strategies, principles and technologies to its business model in order to enhance the customer Experience and value proposition, build the brand and drive sales.
Key: Personalization.
[july 2011]
eCRM - Professor: Andrew Campbell
Master of Digital Marketing - HULT London
Alibaba is looking to expand its customer base beyond business customers. The document analyzes trends in e-commerce and proposes strategic recommendations for Alibaba. It suggests redesigning Aliexpress to emphasize recommendations, simplify navigation and highlight products for different times of day. It also proposes reaching customers through physical stores and personalized recommendations based on customer interests to improve the brand experience and relationships with customers.
The document discusses the concept of brands and what they represent. It states that brands go beyond just products and services, and are about understanding and satisfying consumer needs in a profitable way. A brand represents a set of associations in the memory of customers that help differentiate a company's products from its competitors.
M.A.C. was founded in 1985 in Toronto as a professional makeup brand. It focused on high quality products that could withstand stage lighting and long wear for models, actors, and performers. The brand developed a unique image through black clothing, extreme employee styles, and counters designed for professional artists. M.A.C. now sells products through partner retailers, company stores, and a 1-800 call center across 15 countries. The target consumer is both professional artists and younger fashion-forward retail customers seeking unique looks.
More and more brands are seeing value in being more than just the function of their products. For instance, Lululemon employs only the most evangelical of brand stewards to run their retail outlets, creating a tribe-like mentality among consumers.
Running Room, with its 114 locations, has become far more than a store that sells sporting apparel and equipment; it is a running club with a highly engaged and fiercely loyal consumer base. More recently, brands such as the Art of Shaving and Clif Bar have both demonstrated the need to provide brand experiences, lest they become commodities in their respective product categories. The following white paper explores these brands, and the strategic tactics that have enabled them to carry and benefit from the moniker “experience brand.”
This document discusses various business model innovations that can disrupt industries. It begins by explaining the typical stages of industry development and how business model innovation differs from product innovation. It then shows that most companies are unsatisfied with their innovation performance. The rest of the document outlines 14 different business model reframed categorized under innovating customer relationships and innovating access to resources. Each reframe is explained and inspirational examples are provided.
Brands are names, symbols or designs that identify a seller's product or service and distinguish them from competitors. A brand is a valuable intangible asset that creates associations and perceptions for customers. Strong brands simplify customer decisions, build awareness and loyalty, and act as a quality signal. Developing brand equity involves crafting the brand identity, managing customer experiences and associations, and leveraging the brand through marketing activities. Co-branding and strategic brand extensions can help grow brands but must be carefully implemented to avoid damaging either partner brand. Proper brand positioning and ongoing management are needed to keep a brand relevant and differentiated over time.
A brand is more than just a product - it is a combination of emotions, relationships, and values that allows companies to charge more for products that are otherwise indistinguishable from competitors. Branding adds trust and simplifies consumer choice by differentiating products based on qualities like reliability and care. Strong brands create loyal relationships with consumers and aspirational lifestyles that increase brand preference and willingness to pay premium prices. Building brand value involves marketing, ambassadorship, and focusing on positive customer experiences.
The document discusses how brands create value through brand building. It defines key terms like value, brand, and brand building. It explains that brand equity and business models are the two determinants of value creation. Strong brands can create value for shareholders through price premiums and brand loyalty, and for customers through recognition and perception of benefits associated with the brand. Global brands allow for efficiencies but require homogeneous needs, usage, features/benefits, and visual identity worldwide. Strong brands become valuable assets and top global brands like Coca-Cola have brand values in the tens of billions.
YMA Fashion Scholarship Fund - Birchbox FinalCaitlin Bailot
This document provides a business plan summary for Birchbox, a beauty subscription service. It begins with a SWOT analysis comparing Birchbox to its main competitors, Ipsy and Glossybox. It then analyzes Birchbox's current customer base. The plan proposes a new "Unlock the Box" program to encourage existing customers to spend more on additional themed boxes. It also introduces a new brand positioning statement. For expansion, the plan suggests partnerships between Birchbox and Nordstrom department stores and the mobile app Pocket Points. The Nordstrom partnership would feature Birchbox boxes and samples in select stores in exchange for highlighting Nordstrom products in Birchbox boxes. The Pocket Points partnership would reward users
Similar to Bw confidential - sampling article (20)
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Easily Verify Compliance and Security with Binance KYCAny kyc Account
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Company Valuation webinar series - Tuesday, 4 June 2024
Bw confidential - sampling article
1. Insight
Sampling
Small packages, big rewards?
New technology and distribution methods may give beauty
sampling a boost, but challenges at retail remain
A lot more options in sampling are on offer today beyond the basic vial or scent strip,
enabling brands to better reach consumers and turn testing a product into a sale.
For example, samples can now do more thanks to QR codes, which consumers can scan
to see a video or find out more about the product. “A sample can be scanned to give the
consumer far more detailed information and linked to a video on YouTube that shows
more about the product,” explains UK-based Sampling Innovations managing director
Mark Lockyer.
Linking street sampling campaigns to the internet can also yield results. For example,
in May, US-based prestige haircare brand Living Proof launched a three-day bus tour
in New York City called Restore the Love. The bus made stops throughout the city
providing hair analyses, consultations with “Living Proof scientists”, free samples and
hair styling services. The event was well attended and garnered positive feedback from
fans on Facebook.
Another novel sampling campaign was from UK-based bath and body brand I Love
“
Some brands look to
reduce the costs of their
Cosmetics. Also in New York, the brand samples, which is a big
Beauty sampling websites placed ice cream carts outside of Duane mistake as the sample
Reade drugstores (where the brand is
The growth of beauty sampling websites, such as can then reflect poorly
sold) and offered passers-by free ice
Glossybox, which gives members a set number of beauty
cream cones in the same “flavors” as on the brand. If you strip
samples every month in exchange for a fee, have renewed
the products on display on the cart.
brands’ interest in samples. A sample put in the right out too many costs
Shoppers were given a 100ml bubble
hands—those of a popular blogger or simply a Facebook
bath and shower cream along with in the quality of the
member with a lot of “friends”—can quickly generate a
a buy-two-get-one-free coupon for
substantial buzz for brands. sample, you will deliver
Duane Reade. That same month, I Love
Glossybox, which is present in more than 15 markets,
Cosmetics said its sales of creams and a poor or average
offers a set of five beauty samples to its members every
bubble bath increased five-fold.
month in exchange for a subscription fee. Members fill sampling experience,
Aside from traditional retail and
out a “beauty profile” in order to receive samples tailored
street marketing, more brands are which can be completely
to their needs. The company also introduced a box for
also looking to get more out of their
men in France to come out on a quarterly basis. self defeating
samples by teaming up with non-
Birchbox, another members-only subscription sample
beauty stores to distribute their pro-
site, recently launched its limited-edition box called Just
Because, which contains ‘deluxe’ samples and full-sized
beauty products in addition to items such as candy and
stationery. A UK site, Latest in Beauty offers The Little
Beauty Box, a monthly package which contains three
ducts. “We are seeing an increase in
the use of product dispatch. Rather
than going through its own website
or retail partner, brands are seeking
”
Sampling Innovations
managing director Mark Lockyer
affiliate partners, such as fashion
small samples (usually sachets or vials) free of charge—
websites, grocery retailers or magazine
customers just pay a £1.50 shipping and packing fee.
publishers [to distribute their samples],”
The site also offers a “luxury sample” option for a price.
comments Sampling Innovations’
Lockyer. He cites UK-based ■ ■ ■
www.bwconfidential.com - May 31-June 13, 2012 #55 - Page 11
CONFIDENTIAL
2. Insight
Sampling
■■■ retailer Asos, a fashion company that offers beauty brand samples inside the
packages it ships to customers, thereby providing an opportunity to expand a beauty
brand’s reach.
What’s the ROI?
Yet despite the advances in samples and what can be done with them through the
internet and elsewhere, they are often one of the first budgets to go when a brand
needs to make cuts. “Sampling is often seen as an expense, but our objective is for
brands to see sampling as an investment. A successful sample is the one that gets used.
A brand that wants to cut corners on quality could well end up with unused samples
that do not resonate with or tempt the consumer. In that case, the brand might have
done better to invest in a cheaper strategy, such as advertising,” Aptar Beauty and
Home vice president of business development Isabelle Lallement explains. Sampling In-
novations’ Lockyer agrees: “Some brands look to reduce the costs of their samples,
which is a big mistake as the sample can then reflect poorly on the brand. Sometimes
purchasing departments lose sight of the fact that a sampling campaign is meant to
create a positive impression on the consumer, but if you strip out too many ■ ■ ■
Novel sampling innovations
Arcade Marketing is a nomad point-of-sale display (pictured) that dispenses
samples on demand. “Our briefs from beauty brands were very specific in that the samples
should be closed and hygienic, at a relatively low cost and that the consumer could keep
the product,” explains Arcade Europe senior vice president international
Philippe Ughetto. Totem is currently being tested by two major brands at the point-of-sale.
Aptar Beauty and Home is a credit-card sized spray (pictured)
that dispenses 0.3ml of fragrance. Imagin’ can easily be inserted into magazines as it is
delivered flat (when the tab is pulled the sample ‘opens’ to allow it to be squeezed to
▲ Imagin’ (Aptar) release the fragrance). According to Sampling Innovations managing director Mark
Lockyer, Imagin’ is a cost-effective alternative to 1.5 or 2ml glass vial or spray samples, as
with 0.3ml it is a more “immediate call to action” for the consumer. “When you provide
1.5 or 2ml of fragrance the consumer can use that for quite some time during which they
can be influenced by other factors, not least another fragrance launch or brand and then
they’ve lost that high level of interest,” comments Lockyer.
▲ Totem (Arcade
Marketing) Orlandi Inc in the
US is a single-use applicator for fragrance, make-up or skincare. When peeled off, the
entire label can be removed and applied directly to the skin, without leaving a residue on
the magazine. The company’s ColorKiss sample (pictured, far left) provides one applica-
tion of lipstick on a flat card, which is meant to be folded and the upper and lower lip are
pressed onto the card to receive one dose of color.
▲ ColorKiss Castelberg offers Scent Blotter (pictured, near left), or thermo-formed
(Orlandi) polymers that can be moulded into different shapes and are infused with fragrance. This
technology is ideal for high-end or gift-with-purchase samples that can become a keepsake
and therefore be used as a longer-term advertising medium.
▲ Scent Blotter (Castelberg)
www.bwconfidential.com - May 31-June 13, 2012 #55 - Page 12
CONFIDENTIAL
3. Insight
Sampling
■■■ costs in the quality of the sample, you will deliver a poor or average sampling
experience, which will result in no desire to purchase the product, so it can be completely
self defeating.”
Retail lags
Another reason samples are sometimes undervalued by brands is how they are distributed
at retail. “The real worry for retail is that the strategy is backwards—the consumer gea
sample once she has made her purchase, which makes no sense. That approach means
that the sample either is meant to be tried later on or is to be used for traveling, which
isn’t good as many samples aren’t conceived for travel,” says Aptar’s Lallement.
Skincare brand Polaar has made sampling an important part of its strategy at the point-
of-sale. The company claims to provide 15 samples for each product sold (the industry
average is said to be around three samples per product sold). “Our goal in terms of sam-
pling is to satisfy our retail partners—the beauty advisor and the pharmacist—as well as
the end consumer, but the challenge is that we cannot target the consumer ourselves.
To remedy this, we train store staff extensively to be sure that they give the sample to the
right consumer,” explains Polaar president Daniel Kurbiel.
“
We train store staff
extensively to be sure
Polaar places its samples on or near the products on shelf, rather than having them dis- that they give the
tributed randomly at the cash register. “The sample should be used to back up a consul-
tation, rather than be a reward for a purchase,” adds Kurbiel. sample to the right
Fragrance still reigns Some analysts have said that the consumer. The sample
industry should move into selling sam-
The majority of samples are still in fragrance, but the skincare ples at the point-of-sale or on their should be used to back
and make-up categories are becoming more of a focus, accor- websites, especially for expensive pro- up a consultation, rather
ding to suppliers. Arcade Marketing, for example, increased its ducts that the consumer may want to
investment in both make-up and skincare last year, according try and consider for a few days before than be a reward for
to Arcade Europe senior vice president international Philippe splashing out and making a purchase. a purchase
Ughetto. “We launched a new technology last year that we Others advocate that retailers do
are rolling out worldwide which is the Beauty Pod—a 2ml
sample that contains a liquid formula and is a solution both for
the press and for the point-of-sale. It has been a big success in
North America and is currently being launched in Europe and
Asia,” he explains.
more to integrate sampling into their
loyalty card scheme, with a customer
receiving a certain amount of free
items depending on her purchase.
Tying sampling into the loyalty scheme
”
Polaar president Daniel Kurbiel
Sampling Innovations’ Lockyer believes that there is much also means that the retailer can access
untapped potential in make-up sampling. “I’ve always been a the customer’s purchase history to
little disappointed in the lack of color cosmetics’ sampling; offer more targeted products. Ano-
for years brands have just relied on in-store testers.” One ther strategy is to track the sample.
recent interesting color sampling initiative came from Christian L’Oréal-owned skincare brand Kiehl’s,
Dior, which launched an on-counter dispenser, called the Dior for example, prints a bar code on its
Forever Dramming Fountain to provide samples of its Forever samples, which allows the brand to
Foundation at Selfridges department store in London. The contact the consumer (via either the
dispenser resembles an espresso machine with six nozzles brand or the retailer’s database) to
corresponding to each shade. Consumers can book a create a follow-up conversation and
“complimentary color match” and are given a 5ml sample gauge satisfaction with the product.
to try at home. This strategy has been praised for combining If brands and retailers work more with
service (the BA helps the consumer choose the right shade) the consumer in mind, beauty sampling
with a novel tool and a generous-sized sample. could become a lot more efficient. ■
www.bwconfidential.com - May 31-June 13, 2012 #55 - Page 13
CONFIDENTIAL