Business World continues to do an excellent job in teaching high school students about the business world.

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Wisconsin Business World ®
2011Annual Report
Real World Experience. Life-Changing Results.

2. Dear Business World Supporter:
This past summer marked the 30th Anniversary of Wisconsin Business World! The campuses of
St. Norbert College in De Pere and Edgewood College in Madison played host to nearly 300 high
school students from all corners of Wisconsin. Business World has changed quite a bit since it
began in 1982, but the reasons why this program exists are as relevant today as they were
30 years ago! One truth that has not changed in 30 years, today’s students and educators need
to be exposed to Wisconsin business, the spirit of entrepreneurism and the value of our free
enterprise system.
Business World teaches our students about the real-world skills they need before they enter the
workplace. Through hands-on activities and simulations, students are put in the driver’s seat
to manage a company and make many of the same decisions demanded of real life company
executives. Under the guidance of volunteer business mentors, these future leaders benefit from
current leaders who work alongside students as they navigate through the week’s activities.
We are proud to have educated over 14,000 students over the past 30 years and grateful for the
generosity of the volunteers and organizations who made it all possible. Without the support and
cooperation of educators, volunteers, sponsors and alumni, Business World would not be where it
is today.
We hope you continue to support Business World in the coming year. When the business and
education communities work together to better prepare our future workforce, everyone wins!
Sincerely,
Steve Benzschawel
Director
Wisconsin Business World
Kurt Bauer, President, WMC, Inc.
James R. Morgan, WMC Foundation
President
Steve Benzschawel, Business World®
Program Director
Susan Nyffenegger, Executive Assistant

3. The 30th year of Business World
brought hundreds of Wisconsin’s
brightest young entrepreneurs
together on a college campus to
work with business mentors and learn
about the challenges facing today’s
businesses. Participants come from all
across the great state of Wisconsin.
Each dot on this map represents
the hometown of a student, advisor
or program sponsor from the 2011
Business World programs.
Business World Sponsors
Business World Advisors
Business World Students
Our Mission
Wisconsin Business World is designed to provide students and educators from across the state with an
experience that demonstrates the value of business and economics education. This unique program
offers a better understanding of, and an appreciation for, the free enterprise system in which we live.

4. Week at a Glance
Sunday
Students are divided into companies and paired with a Company
Advisor, a volunteer from the business community. Advisors
serve as a mentor and consultant,
guiding their company of students
through the week’s challenges and
activities.
 move into your dorm
 meet your roommate
 say bye to Mom & Dad!
 meet your company
 meet your advisor
Sunday night’s Junk Product Workshop, where junk items are selected
to be used in the new product prototype each company will develop.
Monday
This morning students decide who the leaders of their company
will be by electing a CEO and VPs of Marketing, Production and
Finance - an opportunity for students to hone leadership skills
and embrace the challenges ahead. Afternoon business tours give
students an inside look at the day-to-day operations
of a local company and the chance to learn what
employers expect from their workforce.
 elect a CEO & VP
 create a product from junk
 tour a real business
Monday night’s Product Trade Show, where each company sets up
 create a marketing plan
a booth to display marketing materials and pitch their product to a  exhibit at a trade show
panel of judges.
2

5. Week at a Glance
Tuesday
Students have formed a company, created a product,
designed marketing materials, presented at a trade show,
performed a commercial skit, listened to presentations from
business professionals and toured a local company. An
impressive accomplishment for kids who were strangers on
Sunday night!
Advisor Jack Pfister throws prizes into the crowd at The Price is
Right, which wraps up the final night at Business World.
 perform a commercial
 hear from a business speaker
 play The Price is Right!
Wednesday
This morning students present their Business Plan and outline
company performance over the past two (simulated) years at
the Shareholder’s Reports.
 present business plan to shareholders
 pitch your company at closing ceremonies
 say goodbye to new friends
Students say goodbye Wednesday, but the lessons learned and new
friendships will remain long after Business World is over.
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6. St. Norbert College
June 19-22, 2011
Advisor: Advisor:
Eileen Baus, Andy Lemorande,
National St. Vincent
Business Hospital, Green
Furniture, Bay
Milwaukee Company:
Company: Realiti
MagnetiCo. Product:
Product: BluBox
MagneJack
Advisor: Advisor:
Bob Denor, Jack Pfister,
retired SCORE,
- Ariens Madison
Company, Company:
Reedsville Creative Kitchen
Company: Inc.
Cluck, Inc. Product:
Product: Homemaid
ClucknNator
Advisor: Advisor:
Jim Schulz, Michelle Morrow,
AdVenture, WPS Health
Waupaca Insurance,
Company: Madison
A-Team Company:
Product: Big Deal, Inc.
Scrunch n Product: Triple
Dunk Threat
Advisor: Advisor:
Mike Rob Bermke,
Michalski, Georgia
Belmark, Inc., Pacific, Green
De Pere Bay
Company: Company:
Bravado, Inc. AquaTech
Product: Product:
Bravado Hot n TechnoWave
Cold
4

7. St. Norbert College
June 19-22, 2011
“I promise you that BW will
Tours be an experience you won’t
FEECO International
regret. I met so many new
KI
people and enjoyed all the
Ariens Company
activities. I had a great time!”
Wisconsin Public Service
Services Plus, Inc. – S.Y. DSHA HS
Lambeau Field
Belmark
Speakers
Nina Nolan, St. Norbert College
Jim Morgan, WMC Foundation
Marv Schumacher, FRAM
Most Realistic product went to Bravado, Inc. shown proudly AquaTech won Most Creative Product with the TechnoWave,
displaying their product, the Bravado Hot ‘n Cold. which can safely turn any pool into a wavepool.
5

8. Edgewood
June 26-29, 2011
Advisor: Advisor:
Bob Denor, Jeff Raymond
retired Company:
– Ariens Victorious
Company, Empire
Reedsville Product:
Company: ScanOptics
Chicken in a
Basket, Inc.
Product:
Easy Om
Advisor: Advisor:
Carol White, Andy Sefcik,
Brookfield Colony Brands,
Chamber of Monroe
Commerce Company:
Company: Air Tech
Hike-E Product:
Product: 02 Gravity
Solar Satchel Board
Advisor: Advisor:
Joel Barker, Jack Pfister,
Backpack SCORE,
Tactics Madison
Company: Company:
Reasonable FishTech
Understanding Product:
Product: Fearless Fisher
Pop-Up Solar 5000
Grill
Advisor: Advisor:
Scott David Leef,
Wiedenhoeft, ITU, Inc., New
Engine Berlin
Power Inc., Company:
Oconomowoc Tooti Frooti
Company: Product:
Untamed Frooti Smoothi
Cuisine
Product:
Repas Sur
Roues
6

9. Edgewood
June 26-29, 2011
Tours Speakers
Certco Gil de las Alas, Oscar Mayer
Suttle-Straus, Inc. Dan Olszewski, UW School of Business
Plastic Ingenuity Jim Morgan, WMC
Springs Window Fashions Kurt Bauer, WMC
GE Healthcare
Great Big Pictures
Covance
Placon Corporation
Madison Mallards
“I didn’t know what to expect, but once I was put into
my Company and met all my new friends, we combined
great minds together and made an awesome product
from a pile of junk! It’s so fun!” – H.L. Lake Mills HS
Reasonable Understanding, Inc. won Most Creative Product Best Presentation went to Victorious Empire, shown here
with the Pop-Up, a portable, solar-powered grill. with their display at the Trade Show
7

10. Company Advisors
Each “company” of students is paired with a Over the past 30 years, hundreds of dedicated
volunteer from the business community who acts volunteers have donated their time, talent and
as a mentor for the week, guiding their company resources to the Business World program.
of students as they make decisions and take part in Without this support from the business community,
a variety of competitions and challenges. Business the BW program and its 14,000+ Alumni would
World Advisors offer a diverse collection of not be where we are today! Thank you to all our
professional experience, and have a desire to share Advisors, past and present, who enable us to offer
that knowledge and work experience with high this tremendous opportunity to the young adults in
school students. Wisconsin.
Advisors play the most important role
in the success of Business World. Not
only do they serve as role models from
the community, they also develop a
personal connection with the students
that will help inspire them in the future.
The importance of this connection is
validated by the impressive number
of volunteer Alumni Advisors who
participated in the program in their youth
and have since returned to share their
experience and perspective with today’s
students.
Company Advisors, Edgewood College
Company Advisors, St. Norbert College
Company Advisors from the past
8

11. The Business World Advanced Program
The Business World Advanced Program
is open to graduates of our first year BW
program. Advanced Program students possess
a willingness to further their understanding of
business and economics and a desire to learn
more about Wisconsin’s economy.
Students work in small groups and prepare
reports and projects for first year students that
highlight Wisconsin companies and explore marketing and advertising principles. In addition, Advanced
Program students are expected to model the leadership qualities and personal accountability that the
Business World program strives to encourage in our first year students.
In addition to their projects at camp, Advanced Program students
 hear from business speakers on issues facing
their future
 take company tours for a close-up look at how
a business operates
 learn about the host college and life as a
college student
Cameron O’Connell speaks with Fox
News 11 at St. Norbert College
“I’m so glad I came. The leadership
and teamwork skills I learned really
helped me prepare for college.” –
A.P. Wausau East HS
Advanced Program students at Edgewood College
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12. New in 2011! Mini Business World
In one school day students learn about entrepreneurship and free enterprise from
hands-on-projects and competitions.
Form a Company
Design Marketing Materials
Hear Business Speakers
Program Highlights
 Dynamic & interactive one-day program
 Student “companies” brainstorm to create a product 2011 Mini BW Locations
 Companies compete for awards & prizes Dane County
 Students make presentations and interact with mentors Sturgeon Bay
Germantown
Wausau
Visit www.wibusinessworld.org to bring a Mini BW program to your community
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13. Participating Schools
Thank you to the teachers, counselors, and administrators from across Wisconsin who help promote the Business World
program and encourage students to participate. This great program would not be possible without your support.
Listed below are the participating high schools from Business World and Mini-Business World programs held in 2011:
Algoma, 8 Fox Valley Lutheran High School, 2 Mayville High
Appleton East High School, 2 Gibraltar, 9 School, 3
Appleton West High School Green Bay West High School, 3 Mc Farland
High School, 5
Arrowhead High School Gresham High School, 3
Menasha High
Ashwaubenon High School, 3 Horace Mann High School School
Athens High School, 3 Hortonville High School Mequon
Bangor High School, 4 Howards Grove High School, 3 Homestead
Bay Port High School, 3 Independence School District High School, 4
Beaver Dam High School, 2 Jefferson High School Messmer High
School
Berlin High School Johnson Creek High School
Middleton High
Big Foot High School Kaukauna High School School, 2
Black River Falls High School, 4 Kettle Moraine Lutheran High Reedsburg Area High School
Milton High School, 3
Blair-Taylor High School, 2 School Reedsville School District, 2
Milwaukee Pius XI High School, 2
Bowler School District Kewaunee High School Ripon High School, 2
Monona Grove High School, 10
Brown Deer High School Kimberly High School, 2 River Falls High School
Monroe High School, 3
Burlington High School, 2 LaFollette High School Rosholt High School
Mosinee High School, 2
Cambridge High School, 9 Lake Mills High School, 3 Saint Ambrose Academy
Muskego High School
Campbellsport High School, 3 Lincoln High School Saint Joseph High School
Nathan Hale High School
Catholic Memorial High School, 9 Little Chute High School, 2 Saint Thomas Aquinas Academy, 2
Neillsville High School, 2
Chilton High School Luther High School, 3 Sevastopol, 30
Nekoosa High School
Christian Life School Watertown Luther Prep Seymour High School
New Berlin Eisenhower High
Clinton High School Madison East High School School Sheboygan Falls High School, 3
Craig High School, 2 Madison Edgewood High School, New Holstein High School Shiocton High School, 2
10 Siren High School
D. C. Everest Senior High, 2 New London High School
Madison Memorial High School, 5 Slinger High School, 2
De Pere High School, 4 NEW Lutheran High School
Madison West High School, 2 Southern Door, 31
Delavan-Darien High School Newman Catholic High School, 2
Manitowoc Lincoln High School Southwestern Wisconsin High
Divine Savior Holy Angels High Notre Dame Academy, 5
School Manitowoc Lutheran High School, 6
School, 4 Oak Creek High School
Elkhart Lake-Glenbeulah High Sparta Junior High School
School, 2 Manitowoc Roncalli High School, 6 Oconomowoc High School St. Catherines High School
Marinette High School Oconto Falls High School
Fennimore High School, 5 Stoughton High School
Marquette University High Oconto High School
Fond du Lac High School Sturgeon Bay High School, 41
School, 2 Omro High School, 4
Fort Atkinson High School Sun Prairie High School
Onalaska High School, 2
Three Lakes High School, 2
Oregon High School
Tomahawk High School, 4
Osseo-Fairchild High School, 3
Verona Area High School, 20
Pacelli High School
Watertown High School, 2
Parkview High School
Waunakee High School, 10
Phillips Academy Andover
Waupun High School
Plymouth High School
Wausau West High School, 2
Port Washington High School
West De Pere High School, 3
Portage High School, 2
Westosha Central High School
Preble High School
White Lake School District
Pulaski High School
Wilmot Union High School, 3
Racine Horlick High School
Wisconsin Heights High School, 19
Racine Walden High School
Wrightstown High School, 5
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14. Business World Alumni: 1982�2011
Where are they now?
30 years of BW has produced alot of Alumni - over 14,00 in fact. Here’s a sample of what some are up to now  
Tom Pamperin Christine Smith
President/CEO of Premier Community Bank Principal, Baker Tilly
Business World Class of 1984 Business World Class of 1984
My Experience at My Memories of
Wisconsin Business Wisconsin Business
World World
I attended Business World in the Even after all of these years,
summer of 1984 at Lawrence I remember the positive
University. I remember the impression left by my advisor
exhilaration I felt as our (one of the few women managers
“company” made decisions at that time in a regional electric
on production, marketing company) and the strong bond
and pricing. I recall grilling my advisor about the real world, I made with other high school students. My experience was
constantly looking for more and more information and insights. I one of the factors that lead to my pursuit of a degree in business
knew at that point that business was in my future! administration.
Where is Tom Now? Where is Christine Now?
Tom is the President/CEO of Principal of the State and Local
Premier Community Bank, a Government Consulting group,
$200 million community- Christine has served clients of Baker
owned and focused organization Tilly Virchow Krause since 1998.
offering banking, insurance and
investment services in eight communities in North-Central and With over 20 years working with
North-East Wisconsin. or in the public sector, she has extensive expertise in public sector
management, and advises a variety of clients (municipalities, school
Prior to joining Premier Community Bank, Tom worked districts, utilities, state agencies, institutions of higher education)
for Allied Health of Wisconsin as CFO, Wipfli as a Senior nationwide on innovative approaches to optimizing resources and
Consultant, St. Francis Bank as an Assistant Vice President creating alternative revenue sources. She is excited about the many
and KPMG as a Supervising Senior Accountant. A Certified opportunities she has to help clients weather the current economic
Public Accountant, Tom is a member of the American Institute downturn by innovatively using their resources and facilitating
of Certified Public Accountants and the Wisconsin Institute of non-traditional strategic alliances. A specialist in strategic planning,
Certified Public Accountants. He earned a Bachelor of Business revenue alternatives, resource optimization, budget reduction
Administration degree in accounting from University of and process improvement, her experience spans projects from
Wisconsin – Oshkosh and is a graduate of the Graduate School of large municipal procure to pay process reengineering projects
Banking at the University of Wisconsin. to consolidated operations strategic planning initiatives. She has
examined the full range of governmental functions from wastewater
Tom is a Board Member of the Wisconsin Bankers Association, treatment to library services.
currently serving as Vice Chairman, and has served as the
Chair of the Audit & Finance Committee. He has also served Prior to Baker Tilly, she spent ten years serving as a legislative
the Wisconsin Bankers Association as a Board Member and liaison, budget/program and policy analyst, and human resource
President of the Wisconsin Bankers Association Insurance Trust specialist with the Wisconsin Department of Transportation. She
and Employee Benefits Corporation and Chair of the Leadership speaks regularly to regional government leaders and is published in
Development Committee. He served the Graduate School of government association publications.
Banking as a member of its Banker Advisory Board, representing
Wisconsin, and as a member of its Board of Trustees. Tom was
a forming member and a current advisory board member of
the networking group CEOnly. Closer to home, Tom serves as
Treasurer of the Marion Area Community Foundation, Secretary/
Treasurer of the Marion Economic Development Corporation and
Chair of the Marion Community Block Grant Program.
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15. Business World Alumni: 1982�2011
Where are they now?
Dan Olszewski David Anderson
Director, Weinert Center for Entrepreneurship, Regional Senior Vice President,
Wisconsin School of Business Marshall & Ilsley Bank
Business World Class of 1984 Business World Class of 1984
My Experience at My Memories of
Wisconsin Business Wisconsin Business
World World
I attended Business World in the I attended the Lawrence
summer of 1984 at Lawrence University session in Appleton
University and years later, I during the summer of 1984. I was
returned as an advisor and in a group captain, was interviewed
2011, I spoke to the BW students by the local media folks (which
at Edgewood College. aired later that night on local
news) and was appointed to give the closing speech to the
Where is Dan Now? attendees. I met dozens of great people, including instructors and
students alike. BW reaffirmed for me that my career focus would
Dan Olszewski is the Director of the
be in Business Administration. BW helped shape the leader I am
Weinert Center for Entrepreneurship at
today.
the University of Wisconsin-Madison
School of Business. He teaches the
capstone course for Entrepreneurship Where is David Now?
MBA students and was one of the co- A native of Wisconsin Dells, David
founders of the Wisconsin Entrepreneurial Bootcamp (WEB) Anderson is a Regional Senior Vice
program for UW graduate students enrolled in the sciences President of Marshall & Ilsley Bank.
and engineering. Recently the Financial Times ranked the David joined Marshall & Ilsley Bank
entrepreneurship program 9th among global business schools. in 1994 as a Commercial Banking Officer. He currently oversees
Business Banking in Southeast Wisconsin and assists in the
Prior to joining the UW, Olszewski was CEO and Chairman
strategic direction for Business Banking for M&I Corporation.
of PNA Holdings during which time revenues increased from
$26M to over $400M from the organic growth of Parts Now! and Prior to joining M&I, David was an Economic Development
acquisition of Katun Corp. With the assistance of private equity Officer for the Wisconsin Housing and Economic Development
sponsors, he led the successful buyout of the founder in 1999. Authority (WHEDA) where his primary focus was administering
WHEDA’s guaranty programs serving the Tourism, Agriculture,
Before joining Parts Now! Olszewski was a consultant at
and Manufacturing industries and underwrote Industrial Revenue
McKinsey and Company, with a focus on strategy, supply
Bonds for Wisconsin manufacturers.
chain, technology and finance. He has also worked for IBM,
the Federal Reserve Board of Governors, and Yasuda Fire and David is a past President and current board member of the
Marine Insurance in Tokyo. Juvenile Diabetes Research Foundation (JDRF), current board
member for the Better Business Bureau, past President and
Olszewski graduated from UW-Madison with a bachelor’s
board member for the West Suburban YMCA, Advisory Board
degree in Economics and Computer Science, and received an
Member for Auer Steel and Advisory Board Member for the
MBA from the Harvard Business School. Olszewski is on the
Graduate School of Banking. He earned a Bachelor of Business
board of directors of World Data Products Inc. and Sologear,
Administration degree in finance with a resident major in
LLC. He is on the advisory board of Parts Now! LLC. He also
accounting from the University of Wisconsin-Whitewater and is
currently serves on the nonprofit advisory board for the Henry
a graduate of the Graduate School of Banking at the University
Vilas Zoological Society and has served on the Friends of
of Wisconsin.
Wisconsin Public Television Board.
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16. Thank you 2011 Business World Sponsors!
Wisconsin Business World® is a program of the WMC Foundation, Inc., an affiliate of Wisconsin Manufacturers & Commerce
PO Box 352, Madison, WI 53701-0352
Toll free: (888) 276-7953  Fax: (608) 258-3413  Website: www.wibusinessworld.org