Presentation of Buzzoole by Fabrizio Perrone, President and founder, Buzzoole, Italy at the OECD Summer Academy on Cultural and Creative Industries and Local Development, 3rd edition, held in vitual format on 27-30 April 2020. more info: https://oe.cd/sacci

2. AGENDA
1 2 3
Buzzoole Timeline Challenges

3. Buzzoole is the leading 1st party data Marketplace
290k
REGISTERED USERS
2.2 Million
INDEXED PROFILES
100+
COUNTRIES
MICRO INFLUENCERS
+500K REACH100-500K REACH5-100K REACH
TOP INFLUENCERS CELEBRITIES
3

4. Awarded by
Chosen by
leading agency
holding groups
Working
with 850+
trusted
brand
partners

5. THE PROCESS
4. PERFORMANCE
1. DISCOVERY 5. INFLUENCERS
PAYMENT
2. SELECTION
3. INVITE

6. Real 1st-Party Data vs Scraped / Inferred Data
Buzzoole is proud to hold the greatest amount of 1st-party data on the largest number of influencers
worldwide across all social platforms
• Buzzoole Health Score: D
• Third-Party Score: 72%/Good
• Buzzoole Suspicious
Followers: 87%
• Third-Party Suspicious
Followers: 5.7%

7. Engagement/reach
Engagement/Reach ratio can help to identify fake engagement
Few people see the
post compared to the
no. of followers

8. User location vs Audience location can help identify suspicious audience
Audience location

9. CAMPAIGN PERFORMANCE FORECAST

10. Target audience, reach and impressions
Audience Analytics is a new measurement
tool in our campaign reports. This function
provides with a clear picture of the overall
audience reached by our Influencer
Marketing campaigns.
Audience analytics
Reach
Impressions
We are able to get the real reach of our
campaigns due to the use of the first
party data (Fb, IG, Blog)
By using the first party data, Buzzoole is
able to provide the customer with the
exact number of impressions obtained
from each content of the campaign.

11. How to Benchmark Influencer Marketing
*Norms: average results of the Nielsen Brand Effect Study applied to other forms of online advertising (i.e. video, display)
Brand Awareness Brand Consideration

12. AGENDA
1 2 3
Buzzoole Timeline Challenges

13. TIMELINE
Foundation
Angel Round
MCC Guaranteed
Loan 350k
Seed Round
500k from
Smart&Start
Buzzoole
Discovery
- New Identity
- Observatory
- Nielsen
partnership
- FT/Sole24Ore
Growth Leader
BUZZOOLE
2013 2014 2015 2016 2017 2018 2019
Series A
- GAIIA
- Image
Recognition
Marketplace
- Campaign
Automation
- Gartner quadrant
- Unilever Foundry
Program

14. AGENDA
1 2 3
Buzzoole Timeline Challenges

15. MARKET
R&D
Market is still shaping and
changing rapidly.
Differentiation is hard to
demonstrate
HYPER-GROWTH
RIGHT PARTNER
The Scale up is much
more difficult than the
Startup
EXOGENOUS FACTOR
ACT (BRAVELY &
QUICKLY)
Global Crisis can affect
your Business
CHALLENGES

16. Grazie.